Rebirth of the Industrial Tycoon

Using the resources of the transportation company to open a driving school in partnership with the Transportation Bureau was an idea that Li Weidong had long thought of.

Li Weidong has also been waiting all these years, waiting for the transportation company to be completely in trouble, and then he can implement his plan.

With Li Weidong's financial resources, of course he can afford to build a driving school himself.

However, the policies at that time were much stricter than they are now. Even if private capital was rich, they could not obtain the relevant qualifications to open a driving school. Therefore, to open a driving school, they had to rely on the Transportation Bureau.

Before the reform and opening up, there was no driving school in China, and there was no private car at that time. If you want to learn to drive, there are mainly ways to learn to drive. One is to join the army in the army, where you can learn driving skills, and the other is the internal master of the transportation company. train an apprentice.

After the reform and opening up, with the resumption of the college entrance examination, domestic technical training has also begun to resume. At this time, some technical schools have set up training majors in driving and auto repair, but it is mainly auto repair and driving is supplemented.

However, at that time, the students of technical secondary schools were also the best of the best. After graduating from secondary technical schools, even if they learned to drive, they would not become drivers, but become skilled workers, and some could even work as engineers.

Beginning in 1988, domestic driver training and examinations have been placed under the responsibility of the Public Security Traffic Police Department.

At this time, professional driving training schools appeared in some large cities in China, and these professional driving schools were also run by the traffic police department of the public security and commissioned by professional transportation companies. Local public security departments have no power to run driving schools themselves.

In 1993, the driving training was again managed by the traffic department, and the traffic police department of the public security department was responsible for the driving license test, which formed the current system of separation of test and training. At that time, the regular driving schools were all run by the traffic department. Others who wanted to run a driving school could not get the qualifications at all.

After 2004, the country's policy on driving schools was gradually liberalized, private capital began to enter the driving school industry, and driving schools across the country grew explosively. Within a decade, 230 million people across the country had obtained a driver's license.

The driving schools in this period are full of slots, such as arbitrary fees, low quality of coaches, poor teaching level, and bad service attitude, which are very common in the driving school industry.

In 2015, the country's supervision of the driving school industry has been strengthened, and the advent of the Internet era has also made the driving school industry more transparent, and domestic driving schools have entered a normal period of development.

Li Weidong was in 1993, when the traffic department just started to manage car driving training.

In China in 1993, the infrastructure construction of road traffic began to enter a new peak period, and provincial and national highways were vigorously built in various places.

Roads have become smoother, and transportation has become more convenient. There are naturally more and more people buying cars for transportation.

At that time, the trucks did not check for overloading, and there was no situation where drivers competed with each other to reduce freight costs. Under the freight system of Dora Fast Run, it was more profitable to buy a car to pull goods.

However, in the early 1990s, driving was still a technical activity. Many people wanted to make money from transportation, and they could also borrow money to buy a car, but not being able to drive became a barrier to getting rich.

Therefore, throughout the 1990s, the training resources of driving schools have been in a state of short supply.

At that time, if you wanted to go to a driving school to learn how to drive, you had to rely on relationships to go through the back door. Therefore, the driving school coaches of that era were arrogant and fierce. If you wanted to get into the car to practice, you had to give the coach a gift, otherwise you would not expect to touch the steering wheel.

At that time, the people who learned to drive were all to make money by driving a truck. If you learn to drive earlier, you can get your driver's license and make money earlier, so you can only curry favor with the coach, just to touch a few more steering wheels. .

Driving schools were originally a hugely profitable industry, but in the 1990s, there were no private driving schools, and public driving schools were in a monopoly industry, so the profits were even more astonishing. If it is conservatively estimated, the profit of the driving school at that time was more than 50%. This profit rate is even more exaggerated than that of the tobacco industry. After all, most of the money earned by the tobacco industry is taxed.

Such a lucrative industry can be met but not sought after. In normal times, even if Li Weidong went to Wang Changsheng with money, or even let the Transportation Bureau take a large share, Wang Changsheng might not be willing to let Li Weidong run this driving school.

But now it is different. The transportation company has encountered difficulties. Thousands of unemployed workers have to eat. If a driving school can solve the jobs of some unemployed workers, the transportation bureau does not have to pay, then Wang Changsheng will certainly not refuse.

For Wang Changsheng, the unemployed drivers of the transportation company are all burdens, and those old Jiefang cars are similar to scrap iron.

If the waste can be reused, the unemployed drivers can support themselves and reduce the burden of the traffic bureau, why not do it!

However, for Li Weidong, these unemployed drivers, and even those old Jiefang who cannot be sold, are all resources.

At that time, it was not easy to find three or four hundred experienced truck drivers all at once. Except for transportation companies, it was impossible to find them anywhere else.

Moreover, 300 coaches are not something that can be collected casually. If you normally open a driving school, it would be a lot of effort to get 20 or 30 trucks as coaches.

Among the unemployed workers of the transportation company, in addition to drivers, there are many administrative logistics personnel. These people have work experience and can work as soon as they get started. Li Weidong has even saved the recruitment of logistics personnel under the New Deal.

As for the management of the driving school, Li Weidong does not need to do it himself. He intends to still use the old people from the freight department of the transportation company.

Li Weidong has been the dispatcher of the freight department, and he still has a good understanding of the situation of the whole freight department.

The people who have the ability in the freight department have basically found another way out, and those who remain are honest people with average ability and limited skills.

It is definitely impossible to expect these people to forge ahead, and even to be a successful ruler, these people's ability is somewhat reluctant.

Fortunately, the driving school is a monopoly enterprise, and it is still a scarce resource, so there is no need to forge ahead, let alone go out to pull business, just sit at home and wait for the business to come to the door. These honest people with average skills and limited abilities don't even screw up this kind of thing.

It can be said that Li Weidong's trick is to lay the eggs completely. He obtained the qualification for running a school from the Transportation Bureau, and using the ready-made drivers and vehicle resources of the transportation company, he can set up a driving school with little effort.

...

The news of the establishment of a driving school soon reached the transportation company.

At this time, most of the young and laid-off drivers of the transportation companies have already found their own way.

If you have a relationship, see which unit is still short of drivers, transfer your job, and continue to be a driver in another unit; if you can't find a relationship, you can find a job yourself.

It is not difficult for truck drivers to find work. It is a matter of salary. Many young drivers go to transport with individual car owners, and some people pool money to buy a car for transport.

Few of those older drivers go to transport with individual car owners. After all, they are old and unable to do what they want. They are afraid that their body will be overwhelmed. More importantly, the old drivers can't let go of their body.

The news of the establishment of the driving school is an important matter for the laid-off drivers, which is related to their future jobs. The laid-off drivers gathered together and started to discuss.

"The traffic bureau is going to set up a driving school, let us be coaches and teach others to drive. Are we going to go?"

"It's not difficult for us to teach people to drive. We used to take many apprentices. And if you just teach others to drive, it's much easier than running a long distance by yourself."

"I think I can go. Anyway, I'm staying at home with nothing to do. I used to have 80 yuan for basic living expenses, but now I don't even have this 80 yuan."

"Yeah, if you go to a driving school to be a coach, how much can you get a salary, it must be more than 80 yuan!"

"But I heard that this driving school was established in name by the Transportation Bureau, but the Transportation Bureau only holds half of the shares, and the other half is in the hands of individuals."

"If I still have shares, then this newly established driving school is not a state-owned enterprise! In this case, if we go to be coaches, isn't there no guarantee!"

These laid-off drivers still can't let go of their status as state-owned enterprises, otherwise they would not have been squatting at home all the time, and would have gone to work with individual bosses long ago.

Therefore, when they learned that the driving school is not a state-owned enterprise, and there are private bosses, many old drivers retreated. They can stay in state-owned enterprises and receive 80 yuan per month for basic living expenses, and they are unwilling to go to individual bosses. Take a normal salary there.

So someone quickly said: "If the traffic bureau just has a name in the driving school, and the actual boss is an individual, wouldn't it be working for the self-employed, and I will definitely not go!

"Yes, don't go, we are state-owned enterprise employees, and we do it for state-owned enterprises. How can we work for the self-employed!" Someone immediately responded.

At this time, another person next to him asked, "Do you know who is the person who holds the other half of the shares?"

"I heard it's Li Weidong."

"Which Li Weidong is that?" Someone immediately asked.

"Which Li Weidong is there! The original dispatcher Li in the dispatch room, the son of the old accountant Li!"

"It turned out to be him! I heard that he has gone out to do business in the past few years, and the business is still very big!"

"He has an electrical appliance factory. It turns out that many of the workers in our company's textile factory go to work in that electrical appliance factory and earn 150 to 60 yuan a month!"

"It is said that Li Weidong was also willing to take out the money to set up a driving school and help us solve the problem of livelihood because of his past love. Otherwise, the traffic bureau would not even be able to pay the basic living expenses of 80 yuan per month. How can there be money to run a driving school!"

"If this driving school is really run by Xiao Li Dispatching, then it's okay to be a coach. After all, the old accountant Li is the company's veteran, and Li Dispatching is also from our transportation company, so he's his own!"

"That's right, it's all my own people, so I shouldn't cheat on us, and it's easy to talk about anything!"

The driver masters who originally said they would not work for self-employed people basically changed their attitudes after learning that the boss was Li Weidong.

This is not because of how popular Li Weidong is, nor because of how trustworthy Li Weidong is, but simply because Li Weidong used to be a member of the transportation company.

An old state-owned enterprise such as a transportation company has experienced decades of brilliance, and the old employees are even more arrogant, and the idea of ​​​​grouping and xenophobia is particularly serious. If Li Weidong didn't grow up in a transportation company, it would be really difficult to get the approval of these old employees.

It may be difficult for people to understand this xenophobic situation these days, especially those who have been working in private companies and feel that everyone is working part-time, so there is nothing to be xenophobic about.

However, in the state-owned enterprises at that time, this is a very common phenomenon. Airborne to come to a leader, if you don't bring some assistants, it is not uncommon to be overhead.

Because the state-owned enterprises at that time were responsible for the life and death of their employees, and the employees also deserved to regard the enterprise as their home. If an outsider's words are mixed in at home, everyone will feel conflicted.

So in that era, even if foreigners were assigned to work in such large state-owned enterprises, it would take a long time to integrate into it, and this process could take as long as ten or twenty years.

The more convenient method is to find a partner in the unit, or find a father-in-law, mother-in-law, father-in-law, etc., it is best to be the leader's father-in-law, mother-in-law, father-in-law and mother-in-law. With this level of kinship, you can use the fastest speed. , into the enterprise.

...

On the radio, an advertisement for the driving school rang:

"Learn to drive, come to Qinghe Driving School! Qinghe Driving School is a large-scale professional driving school established by the Qinghe Municipal Transportation Bureau. There are more than 400 coaching vehicles of various kinds, the scale of teachers is strong, and there are special dormitories and canteens, which can provide food and lodging for students from other places..."

Not only on the radio, but on TV, Li Weidong also advertised for the driving school.

Soon, Li Weidong discovered that advertising was redundant, and the people who signed up were very enthusiastic. The coaches and vehicles in the driving school soon filled up.

At that time, the driver's license test was divided into three parts, namely the written test, the pile test and the road test, corresponding to the current subjects 1, 2, and subjects 3 and 4.

In the written test at that time, in addition to the laws and regulations, some vehicle maintenance knowledge was also tested, so learning to drive also required an additional study of the basic structure of a car.

The drivers at that time had a relatively good understanding of the structure of the car, unlike now, many new drivers can't even find the place to add glass water.

The content of the pile test is mainly about inverted piles, starting and parking on ramps, parking in the side direction, passing through unilateral bridges, driving on curves, turning at right angles, speed-limiting through width-limited gates, undulating roads, etc., which are almost the same as now.

The road test is also similar to what it is now, but there are not many requirements for civilized driving.

However, since it was a human invigilator at the time, the invigilation would be relatively loose. Before the exam, the examiner would stuff a pack of cigarettes. As long as you don't make too many mistakes, you can basically pass the exam.

Sometimes my coach is more familiar with the examiner, just say hello and walk through. As for the technique, please practice slowly after you hit the road!

In the early 1990s, there were few cars on the road. Unless there was a road collapse, things like traffic jams were almost non-existent. Therefore, novice drivers can also drive on the road with confidence and boldness, and they can practice their skills after running for a while.

It is worth mentioning that the driving school run by Li Weidong only teaches trucks, which is the B license.

At that time, the driver's license was not divided into A1, A2, B1, B2, etc., but only A, B, and C licenses. A license was for large buses, B license for large trucks, and C license for small cars.

It was not until May 2004 that the Ministry of Public Security promulgated the "Working Specifications for Motor Vehicle Driver's License Business", and the driver's license began to be subdivided, from the original 3 types of permitted driving types to 7 types, and later to 15 types. There are now 16 types of driving-ready models.

In the early 1990s, although there was already a C certificate, no one learned the C certificate at all. Everyone learned the B certificate, because private cars were very rare in that era, and people learned to drive trucks for transportation. Naturally Must study B certificate.

As for the A license, the test requirements at that time were similar to those of today. After obtaining the B license, you need to have a certain driving experience. Therefore, if the A license cannot be taught in the driving school, the driver with the B license must upgrade by himself.

The profit of driving schools is also very profitable. In Li Weidong’s driving school, the fee for a student is 2,800 yuan, not including room and board, which is close to the average salary of enterprise employees at that time. Many township collective enterprise employees, one year Still less than 2800 bucks.

So learning to drive at that time was very expensive, and now people can't get a year's salary to learn to drive.

But even so, people who signed up to learn to drive still flocked.

This is the advantage of fewer driving schools, plus the monopoly of the industry.

In 1993, even in economically developed provinces along the eastern coast, there were absolutely no more than 10 driving schools in a province, and an average of less than one driving school in a prefecture-level city.

However, with the development of the economy, the demand for driving schools is very large. There are 50 to 60 million people in any province along the eastern coast. There are less than 10 driving schools, which is far from enough.

However, the qualification to open a driving school was monopolized by the traffic department. If the traffic department did not approve it, there would be no new driving school. This also led to the fact that driving schools were rare and expensive at that time.

Taking into account the oil price level at that time, the fee of 2800 per person, this profit may reach more than 70%!

If you can train 10,000 students a year and earn 20 million, there is absolutely no problem.

...

At the same time as the establishment of the driving school, massage seats will also be introduced to the market.

As a health care product, it is natural to sell it in accordance with the method of health care products.

There are three magic weapons in the sales of health care products, namely free clinics, lectures and advertisements.

These three magic weapons appeared in the 1990s and are still in use today, and they have been tried and tested.

Among the three magic weapons, the most effective is of course advertising.

Those health care products that became popular in the 1990s were all based on indiscriminate advertising and marketing, and they were also indiscriminate attacks on consumers. Whether you were watching TV, listening to the radio, or reading newspapers, you will definitely be able to see health care products. advertisment.

The cost of this kind of crazy advertising and marketing is very high, but compared to the huge profits of health care products, the advertising fee is nothing. Otherwise, there would be no multi-billion health supplement tycoon.

Of course, Li Weidong knew the importance of advertising. He spent 5 million in the early stage for the first round of advertising and marketing of massage chairs.

In addition, Li Weidong has another unique trick, that is, the hospital channel!

Massage chairs and those health foods are still different.

Health foods cannot be used as medicines, nor can they replace medicines to treat diseases.

However, massage chairs can indeed relieve the symptoms of lumbar spondylosis and cervical spondylosis, which theoretically belong to the category of physical therapy.

Since it is physical therapy, it is natural to miss such an important sales channel as a hospital.

If the doctor in the cervical spine and lumbar spine tells the patient that you can buy a massage chair and do a massage every day, it can relieve the symptoms. As long as the economic conditions permit, the patient will definitely buy it.

And it is not a lie for the doctor to say that, cervical spondylosis and lumbar spondylosis can be more comfortable through massage.

Therefore, Li Weidong plans to sell massage chairs through the channels of the hospital.

If you want to open the hospital channel, the best way is, of course, through a medical representative.