Rebirth of the Industrial Tycoon

At lunch time, the leisure area of ​​the Cologne Electric Fair was already full of people. Many people did not find a seat in the leisure area. They simply took their food to the open space or lawn outside to have a picnic.

Draxler, the chief operating officer of Cologne International Home Appliances Fair, also came to the leisure area for dinner with others.

Draxler is a subsidiary of Cologne International Exhibition Company, which was established in 1922. It is a company specializing in exhibition operations and one of the top ten exhibition companies in the world. All exhibitions held in Cologne will be handed over to Cologne Exhibition Company.

As the core backbone of the company, Draxler has many years of work experience and has successfully operated many large international exhibitions. Therefore, this time, Cologne International Exhibition Co., Ltd. selected Draxler as the COO of Cologne International Home Appliances Exhibition. .

The COO has a lot of power and is in charge of almost all the affairs of the exhibition. With great power and responsibility, it is entirely up to the COO to run the exhibition well.

Draxler walked into the leisure area with a few of his subordinates, and when he saw that it was full of people, he was in a good mood.

The more people who came to visit the show, the more successful the show was, and Draxler could not help but be crowded with people everywhere.

"Mr. Draxler, there are so many people here. There are queues in front of many booths, especially that booth. Forty or fifty people must be queuing up. It's incredible!" said one of his subordinates.

After all, there are few people in Europe, and it is a very rare scene to have 40 or 50 people in line.

If it is placed in China, it is normal to queue up forty or fifty numbers for any business, and it is normal to receive more than 100 numbers for medical registration.

Draxler looked at the long queue and said, "There are so many people lining up at that stall, it must be very delicious, let's go and have a look."

Walking into some, Draxler found out that this is actually a stall selling freshly squeezed juice.

"Isn't it freshly squeezed orange juice? My wife makes it for me every day for breakfast, how come so many people buy it? Don't their wives know how to squeeze orange juice?" Draxler said.

One of Draxler's backers immediately went up to inquire ahead of time. With his work permit hanging on his chest, he walked directly through the crowd to the front, and no one scolded him for jumping in line.

After a while, his subordinates came over to report: "Sir, I went to check, this freshly squeezed orange juice needs customers to squeeze by themselves."

Draxler was stunned for a moment, then said, "Customers squeeze orange juice by themselves? How troublesome is that? Why are there so many people queuing up, is everyone so bored?"

"This stall uses a new type of juicer that I've never seen before," the subordinate replied.

Draxler suddenly realized and nodded: "It must be a juicer with a very high degree of automation! Only high-tech products will attract more attention."

"No, although it is also electric juicer, it also needs to be operated manually.

to squeeze the orange juice. ' said the subordinate.

"What? There are still so many people queuing up for manual operation? How is this possible!" Draxler hesitated for a few seconds, and decided to come forward to find out in person.

After the 1980s, the world's three major industrial regions embarked on different paths.

The United States began to play high-tech, the American industrial system also began to move closer to high-tech industries, and basic industries gradually began to shift outward, leaving only those industries with high-tech thresholds and high added value, and then through their own technological hegemony, established Patent threshold to gain a competitive advantage.

Japan's industry has embarked on a route of refinement. The industrial products produced in Japan are becoming more and more sophisticated and extreme. For example, many products that are not in high demand but require sophisticated research and development and technology accumulation are all monopolized by Japanese companies.

How can European industries develop towards automation? Germany, in particular, is a pioneer in industrial automation. What can be done with machinery can never be done manually. Moreover, the direction of industrial development in Europe is to replace labor with machinery as much as possible.

This of course sacrificed a lot of job opportunities, but ordinary people would go hungry without work, so European countries generally embarked on the road of high welfare, providing welfare to the people, preferring to support a bunch of idlers, rather than let the people make trouble.

Of course, this kind of industrial automation is different from the current industrial intelligence. The core of intelligence is to meet human needs, while automation is purely using machines to complete human work.

It is precisely because Europe respects industrial automation that when Draxler heard that customers were making juice by themselves, the first reaction was that the merchant used an automated juicer.

...

Draxler walked to the booth and stood aside to observe silently.

After a while, Draxler understood the operating principle and process of the orange juice machine.

"What an interesting little machine!" Draxler couldn't help but sigh.

Li Weidong had already noticed Draxler. After all, this foreigner had a work card on his chest.

So Li Weidong stepped forward and asked in English, "Hello, I'm the stall owner here, can I help you?"

Draxler, who specializes in international exhibitions, will definitely be proficient in several languages, including English of course.

So Draxler said, "My name is Ron Draxler, and I'm the chief operating officer of this exhibition. Are you Japanese?"

Draxler felt that interesting little machines should only be made by the Japanese.

"No, I'm Chinese." Li Weidong replied.

Draxler was slightly surprised, and then asked: "Where is your juicer made? I don't seem to have seen this product before."

"Of course this is also produced in China." Li Weidong said.

Draxler instantly remembered the exhibition group from China, which was officially organized.

"It turned out to be something brought by the Chinese pavilion." Draxler secretly thought.

"Please allow me to introduce myself, my name is Li Weidong, the CEO of China Puppies Electric." Li Weidong said, took out a business card in English and German, and handed it to Draxler.

The business card was printed after he came to Germany, and the CEO was also sealed by Li Weidong himself. After all, when dealing with foreigners, positions such as "CEO" are more foreign.

Draxler took the business card, glanced at it, and put it in his pocket. Then he looked at the juicer and said, "Mr. Li, can you tell me about this juicer?"

"Of course, please come with me." Li Weidong invited Draxler to his booth, then took out a new juicer and began to introduce it.

After the introduction, Li Weidong also asked Draxler to test the effect of the juicer and squeezed out half a glass of orange juice.

Draxler took a sip of the orange juice he squeezed, the fruit of his own labor, the taste was really different.

"Mr. Li, although this juicer requires manual operation, it is very convenient to operate. It is an excellent product. I am really pleasantly surprised that China can bring such excellent exhibits!" Draxler said. said.

"Mr. Draxler, thank you for your compliment, but this orange juice machine is not an exhibit at this exhibition." Li Weidong said.

"It's not an exhibit? Could it be that your Chinese exhibition area doesn't have this orange juice maker on display? That's a pity!" Draxler was stunned for a moment, and the regret flashed in his eyes.

"Cologne International Electrical Exhibition is an important exhibition. My company is not very large, so I was excluded from the exhibition." Li Weidong explained.

"That's it!" Draxler nodded thoughtfully. Although he didn't know the truth, he could guess a seven-seven-eight-eight. It is not uncommon for small and unknown businesses to be excluded from the show.

Li Weidong smiled awkwardly, and then continued: "Of course, if it is possible, I am very willing to be a member of the exhibition, and I am very willing to cooperate with the organizer."

Having said this, Li Weidong lowered his voice and continued: "If the exhibition is willing to accept me, I can take out 100 of these orange juice machines to participate in the promotion held by the exhibition or the on-site lottery activities."

Many exhibitions will hold some on-site interaction or lottery activities, such as inviting some audiences to play games, giving some prizes, etc. This kind of activities can very liven up the atmosphere of the scene, and many audiences will stay at the exhibition for the lottery. all day.

Most of the prizes of the event are sponsored by exhibitors, but exhibitors generally do not sponsor expensive products. For example, in this kind of home appliance exhibition, exhibitors can sponsor a few refrigerators or TV sets, even if it is very generous.

Li Weidong proposed to sponsor 100 orange juice machines, which is definitely a heavyweight sponsorship.

Draxler has held many exhibitions, and he is still very sensitive to the smell of goods. He is sensitively aware that this kind of juicer, which is easy to operate and can even be used by children, will inevitably be put on the market. become a bestseller.

And as a brand new product, the manufacturer is willing to come up with 100 units to cooperate with the organizer's activities, which is also a good thing for the organizer.

100 orange juice machines are enough for the organizers to hold several small events, make the atmosphere of the scene lively, and can also attract more attention.

Draxler looked at the orange juice machine on the booth again, and felt that this thing didn't need a large booth, and it was enough to make room for it.

"A juicer that even children can operate. This is indeed a gimmick. Give him a small booth. As long as it can attract some media attention, it will be worth it!"

Thinking of this, Draxler said, "Mr. Li, welcome to the Cologne International Electrical Exhibition!"

This sentence fell into Li Weidong's ears, as if to say: "VIP one, please go upstairs!"