Rebirth of the Industrial Tycoon

The price of fake gifts is also a conventional marketing method in later generations, and many industries do this.

For example, 4S stores often give away a large number of gifts when selling cars, and even have a special gift list for customers to see.

Things like floor mats, rugs, rain shields, pillow perfumes, etc., are not worth a few dollars at all, but they become thousands of dollars on the gift list.

It was painful for a customer to spend hundreds of thousands of dollars to buy a car, but when he saw the list of gifts, the amount added up to tens of thousands, or even tens of thousands, and he felt a lot more balanced in his heart.

Now Li Weidong uses the same method to sell microwave ovens, which is naturally a successful routine that attracts many customers.

Whether it is "buy one, get 18 free", or a gift with a total value of 1288 yuan, it is the only weapon to attract customers to buy.

And such marketing routines, Panasonic and other foreign imported brands cannot be replicated.

Because at that time, between the home appliance store and the manufacturer, there was also a home appliance wholesaler.

Home appliance wholesalers purchase goods from manufacturers, and then distribute them to home appliance stores in various regions. The source of goods connected by home appliance stores is home appliance wholesalers, and the customers connected by manufacturers are also home appliance wholesalers.

Suning, which is famous in later generations, was a wholesaler of air conditioners at the beginning of its establishment.

Home appliance wholesalers purchase from manufacturers, what kind of goods are brought, and what kind of goods are distributed to home appliance stores in various regions. If the manufacturer does not provide gifts, it is naturally impossible for home appliance wholesalers to pay for a bunch of gifts and attach them to home appliances.

The transportation cost of imported home appliances is inherently high, and it is impossible for foreign manufacturers to ship with gifts.

For example, if Panasonic sells a microwave oven, it is definitely impossible to come with a set of 12 dishes. Porcelain is inherently fragile.

Domestic manufacturers have an absolute advantage in this regard. They can add a little more gifts when shipping, and at most double the shipping cost. Compared with the microwave oven with the ex-factory price of more than 100 yuan, what is the shipping cost? !

Even if a few bowls and plates are broken on the road, one cost is 80 cents, and another one will be sent. Even if it is to send dozens of sets of bowls and plates, that is a few hundred dollars, which is not as expensive as a microwave oven.

Li Weidong saw through this, so he used this marketing strategy.

If his competitors are domestic companies, this move may not be so bright. Li Weidong's buy one get 18 free, and domestic companies can draw a tiger like a cat, buy one get 20, and get two more white porcelain plates.

But the competitors are foreign companies, so Li Weidong's move is really helpless for foreign manufacturers. Unless they are willing to move the home appliance production business to China and the products are shipped directly in China, they can stand on the same starting line with Li Weidong.

This situation of home appliance wholesalers controlling the channel will not last long.

After 1995, the four major home appliance stores in China chose to bypass wholesalers and buy directly from manufacturers. Since then, chain home appliance stores have truly mastered the sales channels of home appliances and also have the right to bargain with manufacturers.

The eve of the Spring Festival is the peak season for home appliance sales.

Taking advantage of this wave of east wind and the marketing strategy of "buy one, get 18 free", Puppy Microwave has sold more than 4,000 units in the first month of listing.

In addition to the gratifying sales of microwave ovens, there is also good news from the Agricultural Machinery Hall.

The leaders are very satisfied with the effect of agricultural tricycles benefiting and benefiting farmers, and the special agricultural machinery subsidy for the new year has been included in the budget.

In addition, the Department of Agriculture also decided to increase the pilot efforts of agricultural tricycles. Previously, agricultural tricycles were only piloted in Qinghe City. In the next year, agricultural tricycles will be promoted throughout the province.

This also means that agricultural machinery stations in the province can enjoy agricultural machinery subsidies when purchasing agricultural tricycles.

...

On the eve of the Spring Festival, Li Weidong took out a large sum of money to send holiday allowances to the workers of the Puppy Electric Appliance Factory and the Fukang Agricultural Machinery Factory.

The Puppy Electric Factory adopts militarized management. Although the workers are paid a lot of overtime, it is more difficult. Therefore, Li Weidong paid each ordinary worker 300 yuan for the Chinese New Year, which is equivalent to an extra two months' salary at the end of the year. .

For these rural workers, taking an extra 300 yuan to go home at the end of the year is enough for them to buy a lot of New Year's goods, such as new clothes, pork and the like, and some people can even bring one. Color TV or washing machine home.

As for managers such as line leaders and workshop directors, they get more bonuses. The year-end bonus for line leaders is 1,500 yuan per person, and the workshop director is 5,000 yuan per person. Wang Jing, the deputy factory director, directly received three Thousands of bonuses.

Wang Kaiping and Ma Zhongyi do not have year-end bonuses. They have shares in the electrical appliance factory, so they directly receive dividends.

In addition to sending money, sending things to employees is also a must for Chinese New Year. Cooking oil, flour, pork, and frozen hairtail are the most affordable. In addition, Li Weidong ordered a batch of Qinghe Daqu, and each worker could bring a box of wine home.

As for the Fukang Agricultural Machinery Factory, because it did not adopt militarized management, the bonuses are less. The year-end bonus for ordinary workers is 150 yuan, which is equivalent to an extra month's salary.

However, for the employees of the agricultural machinery factory, it is already very good to receive an extra month's salary at the end of the year. If in the past few years, when the agricultural machinery factory was not profitable, even the basic salary could not be paid in full, let alone the year-end bonus.

In addition, with flour, pork, liquor, cooking oil and other physical objects, a lot of things are brought home, which is both practical and face-saving.

Du Jiahai, the director of the technical department of the agricultural machinery factory, also received a year-end bonus of 20,000 yuan.

This technical director who only has a technical secondary school education level has been recognized by Li Weidong in terms of business level and personal ability. Li Weidong decided to observe and observe again and find a suitable opportunity to promote him as the deputy director of the agricultural machinery factory. , to take charge of production work.

Tang Renjie's research and development team in Shanghai City also received bonuses ranging from one to two thousand yuan at the end of the year. At the same time, Li Weidong also gave them a microwave oven.

After all, microwave ovens are high-end household appliances that sell for 3,000 yuan in shopping malls. Although these R\u0026D personnel are doing technical research and development of microwave ovens, they are really reluctant to spend money on a microwave oven.

In a big city like Shanghai, it seems a bit LOW to distribute some things like flour and pork during the Chinese New Year.

Take a microwave oven home, use it yourself, or please your mother-in-law, it all looks high-end and elegant. A microwave oven worth 3,000 yuan was placed on the table, and even a picky mother-in-law would have a smile on her face.

...

That year, Liu Tao, who never went home to harvest wheat in order to earn piece-rate wages, was successfully promoted to become a line leader after the establishment of the microwave oven production line, so he received a year-end bonus of 1,500 yuan.

For Liu Tao, who is still a rural hukou, he never thought that he could get so much money at one time.

When he held the fifteen hundred-yuan bills in his hand, Liu Tao suddenly felt that working on the assembly line all day, 12-hour shifts in the past year, was quite sweet. Although it was very hard work, such hard work was always worth it. It has been rewarded handsomely.

In addition to the year-end bonus of 1,500 yuan, the electrical factory also distributed a bucket of edible oil, a generation of flour, 20 catties of pork, a box of frozen hairtail, and a box of Qinghe Daqu.

Liu Tao himself couldn't take so many things. Fortunately, there were several people in the same village who were all working in electrical appliances factories. Some of them simply borrowed a tractor and brought the things home.

As soon as the tractor returned to the village, it was immediately surrounded by the villagers.

The same kind of things were removed from the tractor, and the surrounding villagers who were watching the excitement immediately began to whisper.

Edible oil, flour, and pork can be bought at any fair in rural areas. Frozen octopus, such as seafood, is a rarity for rural people in inland areas.

As for the box of Qinghe Daqu, it is even a luxury in the eyes of ordinary farmers.

Although this Qinghe Daqu is far inferior to Maotai Wuliangye, it is considered a mid-range wine in the Qinghe area, and it can be given as a gift.

The income of ordinary farmers is not high, and they can usually drink some bulk wine, even if it is very good, this whole box of Qinghe Daqu, in the eyes of the villagers, is a high-end gift, representing a kind of force, a class!

"This electric furnace factory must have made a lot of money this year, and it has sent so many things!"

"What electric furnace factory, it's already an electrical appliance factory!"

"I heard that in addition to sending things, there are bonuses!"

"Yeah, my neighbor Liu Liang, who is a worker in an electrical appliance factory, made an extra 300 yuan at the end of the year!"

"Three hundred dollars? That much?"

"I heard that 300 yuan is the minimum. If the line is long, it will be 1500 yuan!"

"The county magistrate is a high-ranking official, and a county is only a few county magistrates, so there must be more money!"

"What are you thinking about! I'm talking about the line of the production line! The length of the line is what controls the production line."

"When you said that, I remembered that Liu Tao was a line leader in the electrical factory!"

"Then didn't he give out 1,500 yuan this year?"

"This Liu Tao's family is about to become a household of ten thousand yuan!"

When everyone talked about Liu Tao, they all showed envious expressions.

In the early 1990s, households with 10,000 yuan in rural areas were still very rare. If anyone had a household with 10,000 yuan, they would definitely be admired by the whole village.

...

On the first day of the new year, according to the customs in Qinghe villages, the men in the family go to pay New Year's greetings to their elders early in the morning, while women make dumplings at home. If relatives come to visit, they will leave relatives for dinner. Not even a dumpling.

The New Year's greetings in the Qinghe countryside are not about bowing your hands and saying a happy New Year, you have to really kowtow to the elders. This is tradition, etiquette, and rules.

When the sky was bright, Liu Tao set off two firecrackers, and then joined the brothers of the same generation in the village, and then went to pay New Year's greetings to the elders.

More than a dozen brothers of the same generation came to the house of one of the elders, and then lined up to kowtow to the elder.

"Taozi, stand in front and come beside me!" The elder brother who was in the lead, a dozen years older than Liu Tao, waved to Liu Tao.

Several other brothers of the same generation who were older than Liu Tao immediately gave up a vacancy for Liu Tao.

Liu Tao was stunned for a moment. According to previous years, he was standing in the back, but he was not qualified to stand in the first row.

"Brother, you are all older than me, how could I be so embarrassed to stand in front!" Liu Tao said.

The leading elder brother of the same generation said: "Taozi, you are very promising now, you have become a cadre in the factory, and you are the first million-dollar household in our village. You have to stand in the front, and you can be considered as a gift to our brothers of this generation. They have long faces!"

After a few words, Liu Tao suddenly felt that he was so happy in his heart, he didn't refuse, he walked directly to the first row, and stood beside his elder brother of the same generation.

Although it is a kowtow, standing in the first row is still very rowdy!

...

On the second day of the new year, Wang Jing returned to his father-in-law's house with his wife and daughter.

Wang Jing's wife, one older sister and one younger sister also returned home with their respective husbands.

The three sons-in-laws gathered together, on the surface, they were in harmony, and they shouted one by one from a brother-in-law or brother-in-law. In fact, they were comparing all the time, not only among the sons-in-law, but also among the three sisters.

In the first two years, the garment factory was closed down by Yang Pengzheng, and Wang Jing became a laid-off worker, who could receive basic living expenses in a month. At that time, Wang Jing's daughter-in-law was often looked down upon by her sisters.

This year, Wang Jing earned a year-end bonus of 30,000 yuan. Wang Jing's wife immediately bought a pearl necklace and hung it around her neck, and then bought a pair of jade bracelets and put it on her hands.

When the three sisters were helping with the recipes, Wang Jing's wife couldn't help showing off her pearl necklaces and jade bracelets.

"Go and cut the potatoes!" The mother handed the two potatoes to Wang Jing's daughter-in-law.

"Sister, cut this potato, the new bracelet I just bought, don't break it on the cutting board!" Wang Jing's wife said and showed off her jade bracelet.

The mother asked again, "Which one of you will fry the tenderloin in a while?"

"Little girl, I'll help you pick vegetables, go and fry the tenderloin, my pearl necklace is afraid of splashing hot oil!" Wang Jing's wife said, and began to show her pearl necklace again.

Jealousy flashed in the eyes of the elder sister and younger sister. The jewelry that Wang Jing's wife brought this year is indeed priceless.

Meanwhile, in the living room, the three sons-in-law were chatting with their father.

"Second brother-in-law, I heard that the transportation company's efficiency this year is not very good. In the second half of the year, you have been owed wages for two months. Can you still pay wages normally?" Brother-in-law asked.

My brother-in-law worked in the Electric Power Bureau. In the early 1990s, the Electric Power Bureau was first-class in terms of income and benefits, so my brother-in-law planned to take this opportunity to show off his income and the benefits of the unit.

Hanhan Wangjing obviously didn't realize that his brother-in-law wanted to use this topic to show off his salary, so he opened his mouth and replied: "Brother-in-law, you forgot, I no longer work in the transportation company, and I went to an electrical appliance factory without pay. !"

"Oh, I remembered, it seems to be a township enterprise in Xiangyang Town, right? You are the deputy director of a state-owned enterprise, and if you go to a township enterprise, you must be a leading cadre for you!" Brother-in-law said.

"I'll be the deputy factory manager there." Hanhan Wangjing replied.

"It's still the deputy factory manager, that's not bad!" My brother-in-law paused, then continued: "But the wages of township enterprises are not high. As a deputy factory manager, you should be able to earn 150 yuan a month!"

"I can earn it!" Hanhan Wangjing nodded.

"That's okay, you only have one child in your family, and the expenses are low, 150 yuan should be enough, unlike me and your sister, who have two children, my salary is close to 300 yuan a month, and I always feel that it is not enough! "

Invisibly, the brother-in-law showed off his monthly salary of 300, which was definitely a high-income group in Qinghe at that time.

Hanhan Wangjing didn't understand what his brother-in-law meant. He showed a surprised expression and said, "Brother-in-law, your salary is less than 300 yuan! I thought you earned more than me, but I didn't expect that. Two hundred dollars less than me!"

"What are you talking about, two hundred yuan less? You have a salary of 500 yuan a month, didn't you just say that your salary is only 150 yuan a month?" The brother-in-law said in a questioning tone.

"Brother-in-law, didn't you ask me if I could earn 150 yuan? You didn't ask me what my salary was. My salary is more than 500 yuan, so I can definitely earn 150 yuan." Wang Jing said with a naive face.

"Just one of your township enterprises, can you get a salary of 500 yuan? Higher than our Electric Power Bureau?" The brother-in-law was obviously questioning Wang Jing.

Wang Jing said: "The benefits of our factory are still very good. We now have two main businesses. One is to manufacture hair dryers and irons for Xizhi Electric. These are all exported, and the profits are relatively high."

"Xizhi Electric? The Japanese Xizhi Electric? Can it be exported?" My brother-in-law was surprised.

Wang Jing nodded honestly, and then said, "In addition to being an OEM for Xizhi Electric, our factory also introduced a Hitachi microwave oven production line last year, and we can now produce microwave ovens."

"Microwave oven? It sells for 3,000 yuan in a department store! Can you produce that thing? Wang Jing, we are all from our own family, so don't lie to us!" My brother-in-law still looked disbelieving.

"What am I lying to you for? Our electrical appliance factory is listed in the foreign trade department. You can go to the appliance section of the department store and have a look. The puppy microwave oven is made by our factory!" Wang Jing said.

The younger brother-in-law next to him suddenly said, "I went to the department store to buy clothes two days ago. I seem to have seen this brand of microwave oven. Is it the buy one get eighteen one?"

"Yes, that's our product." Wang Jing nodded.

"There really is a microwave..." My brother-in-law's face suddenly became embarrassed.

The brother-in-law continued: "Because there is a buy one get eighteen free gift, I am very impressed with this microwave oven, but the price is still too expensive. Second brother-in-law, if I ask you to buy a microwave oven, you can give me a discount. price?"

Wang Jing nodded: "No problem, go back to me and I'll give you a cost price."

"Are there any gifts?" My brother-in-law asked.

"Yes, if you want, I can give you a few more pieces!" Wang Jing nodded. As the deputy director, he still has this power back.

The brother-in-law was instantly full of joy, but the brother-in-law felt that he had lost face and was very unhappy.

So my brother-in-law said forcibly: "The salary of 500 yuan is really a lot. If we count the bonus, we can get almost 500 yuan!"

The bonus mentioned by my brother-in-law is not available every month. It is also normal for a unit like the Electric Power Bureau to issue a holiday fee of one or two hundred during the holidays.

Hanhan Wangjing didn't realize that his brother-in-law was forcing his face back, he said, "I also have a bonus, but it's not until the end of the year."

"Our unit has bonuses for both the Mid-Autumn Festival and the Spring Festival. Last year, we issued 150 for the Mid-Autumn Festival and 200 for the New Year this year!" The brother-in-law looked at Wang Jing with a flamboyant face, and asked, "Second brother-in-law, how much did you give out for the New Year? what?"

"Thirty thousand!" Wang Jing answered honestly.

"How much?" My brother-in-law widened his eyes in surprise.

"30,000 yuan!" Wang Jing replied again.

"This..." My brother-in-law suddenly looked speechless, in front of the 30,000 yuan bonus, what is there to show off with his 200 yuan!

At this moment, the mother-in-law shouted: "The dishes are all ready, it's time to eat!"

The old man got up and said, "Let's go, let's eat first."

A few people came to the table, and the old man sat in the center of the master seat, and then waved at Wang Jing with a cheerful expression: "Wang Jing, sit next to me! Let's have a good drink!"

Wang Jing didn't think much, and sat directly beside his old husband.

Seeing this scene, my brother-in-law suddenly felt a tinge of bitterness in his heart.

"In previous years, I was sitting in that seat. Why is there no queue this year!"