Rebirth of the Industrial Tycoon

Cook was invited to the VIP room of the Hokkaido Agricultural Machinery Exhibition.

Although he didn't know why he was invited here by the organizer, there was food and drink in the VIP room. In addition to coffee and ice cream, there were also various desserts, and even a Nintendo game console, which was delicious and delicious. It's fun, it's not boring to stay.

After a while, I saw Mito Taro pushed the door and came in, followed by a few people, including Professor Inoue, President Nakamura, Saiki, Ikeda and others.

"Mr. Cook, I'm very sorry to invite you here on purpose to delay your viewing of the exhibition!" Mito Taro took the lead, and several others bowed to Cook and apologized.

Cook still had a hard time adjusting to this Japanese behavior, and a large crowd bowed to him, giving Cook the feeling of attending a funeral.

It's like it's your own funeral!

After a few people were seated, Mito Taro said, "I specially invited you here this time because I want to ask you about something."

"Mr. Mito, please tell me!" Cook said so, but secretly said in his heart, for the sake of how well you have served me, I will answer a few questions.

I saw Mito Taro asked: "Mr. Cook, you ordered a batch of lawn mowers from a Chinese company at our Hokkaido Agricultural Machinery Exhibition yesterday..."

Mito Taro said, observing Cook's expression, but found that there was a trace of ill will in Cook's eyes.

Apparently, Cook felt he was being watched, so the organizers knew about the lawnmower order.

In fact, there is no secret to placing an order on an occasion such as an exhibition, especially some large orders, which are quickly known to everyone.

But for the parties concerned, they certainly do not want to expose the details of the order too much, which is considered a commercial secret after all.

As the organizer, it is even more inconvenient to directly inquire about the details of the contract, so as not to seem to be spying on business secrets.

The Hokkaido Agricultural Machinery Exhibition is different from the Canton Fair.

The Canton Fair is an official exhibition with only Chinese companies exhibiting. In China's business environment at that time, the export of products had to go through the foreign trade department, and the payment and receipt were also connected with the foreign trade department. Therefore, foreign businessmen placed orders at the Canton Fair and were mentally prepared for the details of the orders to be grasped by the organizers of the Canton Fair.

The Hokkaido Agricultural Machinery Exhibition is, after all, a commercial-oriented exhibition. The exhibitors also come from all over the world. The agricultural machinery giants of various countries are also very interested in commercial secrets. What's more, Japan is a country with very free business. How can the organizer of the exhibition go to inquire about the business secrets of customers!

Mito Taro hurriedly explained: "Mr. Cook, don't get me wrong, we don't mean to inquire about business secrets. We know that you purchase lawn mowers from Chinese companies because, as usual, our organizer will count the transaction amount every day. ."

Cook nodded expressionlessly, agreeing with Taro Mito's statement.

Mito Taro continued to ask: "Mr. Cook, is it voluntary for you to order this batch of lawn mowers?"

"Of course I volunteer! I'm an American businessman,

Is it possible that someone can force me to place an order! ' Cook had an inexplicable look on his face.

Mito Taro was suddenly a little embarrassed. Cook's subtext was, our American father is at his son's house, can we still be threatened? Which son dares to threaten his father!

Mito Taro then asked: "Mr. Cook, please recall carefully, did you receive any abnormal inducement in the process of purchasing this batch of lawn mowers?"

"Promotion of products is an act of inducing customers!" Cook said indifferently.

"Then did the other party make some abnormal promises?" Mito Taro then asked.

"Irregular promise?" Cook's expression turned cold: "Does Mr. Mito think that I received a kickback?"

"No no no, no such intention!" Mito Taro said quickly.

Commercial bribery is a hornet's nest in the first place, not to mention that the other party is an American father. Even if he did receive commercial bribes, Mito Taro would not dare to investigate.

Mito Taro had no choice but to say: "Actually, we think that this order is a little unusual, and we are worried that you have been deceived."

At this point, Cook finally understood, he laughed and said, "Mr. Mito, I don't understand why you have such a strange idea! I have been working in international trade for many years, and I have rich work experience. How could it be possible? easily deceived."

Mito Taro showed a helpless expression, and he said: "Mr. Cook, then I will make it clear. The Beverly lawn mower you purchased is the worst lawn mower at our Hokkaido Agricultural Machinery Exhibition! There are so many Better products can be chosen, why do you want to buy the worst products. So I am worried, are you being misled by the merchants!”

"Mr. Mito, your worries are unnecessary!" Cook continued; "I chose Fukang Agricultural Machinery because Fukang Agricultural Machinery is more in line with my purchasing needs!"

The next president Nakamura couldn't help but said: "Mr. Cook, isn't your demand a better quality lawn mower? Our Japanese-made lawn mowers have the best quality. Beverly lawn mower is a piece of garbage!"

Cook shrugged: "I need high-quality products, but I also need cost-effective products. I admit that the quality of lawn mowers produced in Japan is very good, but Beverly lawn mowers are more cost-effective, That's why I chose them."

"Cost-effective!" The president of Nakamura was stunned for a moment, and immediately understood: "Isn't the price cheaper! The price of our Nakamura lawn mower is also negotiable. Mr. Cook, what is the price of the Beverly lawn mower? Maybe our price will be more sincere!"

President Nakamura showed a confident expression.

"Isn't it just a price cut? I will do this too. Although the price cut will reduce the profit, as long as the order can be taken back, it is acceptable to earn less." President Nakamura secretly said in his heart.

President Nakamura just knew that Cook and Fukang had reached a deal of US$7.7 million, but he did not know that the specific quantity of the deal was as high as 20,000 units. Take back.

Cook also saw through President Nakamura's intentions, he sighed helplessly, and said, "Mr. Nakamura, since you have asked this question, then I will not hide it, the quotation from Beverly Lawn Mower is 400 US dollars. !"

"$400? How can it be so cheap!" President Nakamura's eyes widened, he wondered if he had heard it wrong.

For the lawn mower of Nakamura Co., Ltd., the price of the model with a score of 98 is $1,000, and the lowest price that President Nakamura can accept is $900, which is a 10% discount; as for other models of Nakamura lawn mowers, there are also seven or eight hundred dollar.

However, there is really no lawn mower for $400 in Nakamura.

Not only Nakamura does not have such a cheap lawn mower, but at the entire Hokkaido Agricultural Machinery Exhibition, except for Li Weidong, there is no such cheap lawn mower.

The price of 400 dollars, this is a discount, it is a broken bone!

President Nakamura was still full of confidence, thinking about getting the order back by reducing the price, saying that he knew that the price war had not yet started, and he had already lost.

At this time, the professor Inoue finally said, "Mr. Cook, the price of $400 is indeed the cheapest at the Hokkaido Agricultural Machinery Exhibition, but the quality of the Beverly Lawn Mower is also the worst at the Hokkaido Agricultural Machinery Exhibition!"

"Yes, our Nakamura lawn mowers are of much better quality!" President Nakamura said quickly.

"But Beverly lawn mowers are cheaper!" Cook replied.

"Our lawn mower in Nakamura is less noisy!" said the president of Nakamura.

"But Beverly lawn mowers are cheaper! Only $400."

"Our Nakamura lawn mower has more engine power and higher stability!"

"But Beverly lawn mowers are cheaper! Only $400."

"Our Nakamura lawn mower uses advanced alloy blades with a lifespan of up to 20 hectares!"

"But Beverly lawn mowers are cheaper! Only $400."

Cook's answer every time is the same, that Beverly lawn mowers are cheaper.

But for this reason, Nakamura President Wu Ke refuted that in the face of price, all the advantages of Nakamura lawn mowers are gone!

It's really cheap to cover up the white and ugly, and one expensive ruins everything!

...

After sending Cook away, Mito Taro called President Nakamura, Saiki, Ikeda and others to him.

"Several, you have also heard that the Fukang lawn mower did not use fraudulent means to obtain the order, they were simply cheap!"

Mito Taro shrugged and said, "The price setting is a commercial act, and a price war does not violate the law. Our organizers cannot interfere with the exhibitors' pricing of goods, so I can't do anything about it."

"Director Mito, thank you for your hard work!" The three bowed to Mito Taro before sending him away.

After Mito Taro left, Saiki immediately put on an indignant expression: "That Cook really lost his mind! He would rather spend $400 on a garbage lawn mower made in China than spend a little more. , buy our products!"

"Products made in China are of such poor quality that they will be scrapped within a few days. They are not as durable as our Japanese products! Since Americans like to be greedy for cheap, let him be greedy and suffer a big loss sooner or later!" said aside.

President Nakamura sighed deeply: "Anyway, we lost this time. That Beverly lawn mower took our order at a lower price!"

"President Nakamura, don't be discouraged. Winning or losing for a while can't decide anything. We can also develop cheap lawn mowers and get the orders back!" Saiki comforted.

President Nakamura shook his head: "No matter how cheap our lawn mowers are, can they be cheaper than Chinese products? Our Japanese manufacturing costs are there, and our Japanese manufacturing is destined to be more expensive than Chinese manufacturing!"

"Then what should we do? Are we going to admit defeat to the Chinese?" Qi Mu asked.

"No, of course we can't give in! The quality made in China is too bad, and our lawn mowers are much better, so we have to give full play to the quality advantage made in Japan! Only in this way can we beat the cheap junk products in China!"

President Nakamura continued: "We need to make our products better and continue to improve the quality of our products! Now our lawn mowers have a service life of 20 hectares. Lawn mower with a lifespan of 30 hectares.

As long as we improve the quality and make the ultimate lawn mower, no one can surpass us, and there will be no customer appreciation at that time! "