Rebirth of the Industrial Tycoon

Both Japan and South Korea after World War II were influenced by American culture, and Christmas is a very important holiday.

In Japan, Christmas is the biggest shopping street of the year, and shops will extend their business hours during Christmas. Many shops that are open until 8:00 on weekdays will be open until 10:00, 12:00, and even open all night.

Japan in 1989 was at a glorious moment before the economic bubble burst. The Japanese in this era have really strong spending power.

Later Japanese rulers worked hard to introduce various policies to encourage the Japanese people to spend more, hoping to boost the economy.

In 1989, there was no need for encouragement in consumption. The common people would go shopping consciously, and those housewives who held the financial power of the family would even buy a bunch of products that are useful or not.

This is the golden age of Japanese department stores!

And Christmas is the golden moment in the golden age!

Merchants will launch various offers during the Christmas period, such as product discounts, such as sweepstakes. Prizes such as family trips to Okinawa are still very affordable for ordinary Japanese people.

The tradition of discounting this Christmas has continued. There are many online shopping guides for Christmas in Japan, all of which are about discounts in Japanese department stores during Christmas.

In 1989, the Japanese retail industry did not need tourists. It was only with the support of domestic consumers that it could live a very nourishing life.

Mrs. Sato is walking in the home appliance exhibition area. She plans to buy a new rice cooker while there is a discount for Christmas.

The rice cooker was invented by Sony and quickly became the most commonly used household appliance in Japan. After all, Japan is a country where rice is the staple food. This kind of home appliance that is convenient for cooking rice will definitely sell well.

There are also a variety of rice cookers in Japan. There are rice cookers of different brands, functions and grades. Mrs. Sato quickly became confused and didn't know which one to buy.

The shop assistant, standing next to Mrs. Sato with a smile on her face, patiently served her and explained the functions of various rice cookers.

From the beginning to the end, Mrs. Sato still did not choose the product she liked. When she wanted to turn around and look at it again, a small pot came into Mrs. Sato's sight.

"Is this also a rice cooker?" Mrs. Sato asked.

"This is a new product called an egg steamer, which is specially used to cook eggs?" The shopping guide hurriedly picked up an egg steamer and showed it to Mrs. Sato.

"Just put water in it, then put the eggs on this rack, press the button, and close the lid. Once the time is up, the eggs will be cooked naturally. And you can choose different degrees of tenderness according to your taste. . If you like soft-hearted eggs, you can choose this button, if you want a little bit more cooked, press this button.”

"That is to say, this is as convenient as a rice cooker, you only need to press a button, you can eat boiled eggs?" Mrs. Sato asked quite heartily.

Mrs. Sato makes lunch boxes for her husband and two children every day.

Eggs are an essential ingredient, and cooking eggs every day is also a hassle.

More importantly, Mr. Sato likes to eat soft eggs, so when Mrs. Sato boils eggs, she always pays close attention to the time, so as not to overcook the eggs.

If you only need to press a button to cook a soft-hearted egg, it is indeed too worry-free for Mrs. Sato. At least she doesn't have to stand by the stove and stare, and while the eggs are cooking, she can do other things.

Mrs. Sato looked at the price, 5,400 yen, not too expensive, completely within the acceptable range.

"Madam, at present this product has a discount of 500 yen, which means that the original price is 5,400 yen, and you can buy it for only 4,900 yen." The shopping guide introduced in a timely manner.

As soon as she heard that it was only 4,900 yen, Mrs. Sato nodded immediately: "Okay, I want one!"

...

There is no Japanese housewife who does not need to boil eggs. Many housewives prepare bentos for their husbands or children. If there are no eggs in the bento, the husband and the child are embarrassed to openly eat the bento.

However, Japanese people generally like soft eggs, and even many Japanese people like to eat boiled eggs whose egg whites are not completely solidified. Half-boiled eggs, mixed in bento rice, are a Japanese favorite way to eat.

So boiled eggs has become a test for housewives in Japan. If a housewife cannot cook a soft egg, she will be regarded as an unqualified wife and mother.

Like the Chinese kind, any method of boiling in a pot of boiling water will definitely not work in Japan. Many Japanese ramen restaurants use the half-boiled egg as their signature, and the requirements are stricter than Western steaks, even if they are cooked a little more, they are not qualified.

In this case, the egg steamer, a machine that can make soft eggs with one click, quickly became popular in Japan once it was launched.

As Li Weidong said, the main consumer force in Japan is housewives. If housewives can get convenient products, there will be no shortage of market.

During the Christmas period, the egg steamers were quickly sold out, and Xizhi Electric had to urge Li Weidong to deliver the next batch of egg steamers as soon as possible.

...

In the meeting room at the Nishishiba headquarters in Tokyo, President Tanaka is listening to the report of his subordinates.

"President, in our household appliances department, the egg steamer recently launched has a very good market response." Minister Hase, who is in charge of household appliances, handed a data report to President Tanaka.

President Tanaka read the result data report at a glance, and then said, "Since the market demand is so strong, let's expand production!"

"President, we adopt the OEM model for this egg steamer. We provide the core components, assemble them in China, and then ship them to the Japanese market for sales." Minister Hase reminded in a low voice.

"Didn't we produce it ourselves?" President Tanaka was stunned for a moment, and then showed an expression of sudden realization: "I remembered, this egg steamer is from Takakura-kun from Hong Kong Island, right?"

Minister Chang Gu nodded: "Yes, when Mr. Takakura reported before, I also did research. Although we can produce this kind of egg steamer ourselves, it takes manpower and material resources to set up a production line, and China's The foundry already has a complete production line, and the cost of production in China is indeed lower than in Japan, so the mode of foundry production was approved at that time.”

"At present, the company's strategy is mainly to make high value-added products. For such products with relatively low profits, we should continue to use OEM!" President Tanaka said.

"Okay, then I will place an OEM order for 300,000 units from the Chinese foundry." Minister Hase said.

"Wait a minute!" President Tanaka suddenly stopped Minister Hase, and then said, "This time, we will use our own design plan."

Minister Chang Gu was slightly taken aback, and asked, "President, do you mean that we design the egg steamer ourselves and then give it to the foundry to do it?"

President Tanaka nodded: "In terms of structure and appearance, let the design department make a new set of plans. It is better for us to do things like product design."

"I understand that Japan's market demand for products is still better understood by us Japanese." Minister Hase said.

"Not only that." President Tanaka waved his hand and continued: "As a foundry company, you should honestly do the foundry, and don't do some things that are over the top. Things like product design and research and development are not What OEMs should do. This is our job. If OEMs do our job, will we still have jobs to do?”

...

Father and son Shen Zheng and Shen Yuanchao, carrying a few bags of fruit, knocked on the door of Li Weidong's house.

"It's the second uncle, come in quickly." Li Weidong invited Shen Zheng and his son in, and asked casually, "Why didn't you see the second brother?"

"Victory went out of the car." Shen Zheng sighed and continued: "Since he started running transportation, I haven't seen him for ten days and a half months."

"This is a good thing. It means that the second brother has a lot of business there and can definitely make money." Li Weidong said with a smile.

"The money is earned, this transportation is really profitable, and he has already earned the money for the car. He also pulled several of our young men from Shen Futun to run transportation with him." Shen Zheng said.

A few people entered the living room, the guests and the host were seated, and they exchanged a few words before Shen Zheng expressed his intention:

"Seeing that the end of the year is coming, I have to send you the dividends from this year's chemical factory. The benefits of this year's chemical factory are not bad. In addition to the harvest factory, the city blanket factory also has a production line of raschel blankets. Buying goods from our Shen Futun, so the net profit of the chemical plant has reached 500,000 this year! You own 50% of the shares, and you have a dividend of 250,000."

As Shen Zheng said, he gave Shen Yuanchao a look, and Shen Yuanchao immediately took out five bundles of RMB from his bag and put them on the table.

Li Weidong was stunned for a moment and said, "Second Uncle, isn't that right? There are five bundles of money here, it should be 500,000, right?"

Shen Zheng hesitated for a while, and finally sighed and said, "Wei Dong, I'll tell you! Of the 500,000 miles, 250,000 of them are dividends for you, and the other 250,000 is for purchases. That 50% stake in your hand!"

"Second uncle, do you mean to let me withdraw?" Li Weidong asked with a smile.

"Weidong, I'm sorry for you, but I can't do anything about it! I know, if it weren't for you, our Shenfutun Chemical Factory would still be producing laundry detergent! But our Shenfutun Chemical Factory is a village after all. A company that owns a company must be decided by the village collective.”

Shen Zheng made an embarrassed expression, and the reporter said: "Many people in the village now feel that since it is a village collective enterprise, the money made should belong to all the villagers and should not be distributed to others, so the people in the village Ask me to take back 50% of your shares."

Li Weidong nodded silently.

Regardless of whether Shen Zheng's embarrassed expression came from his heart, it is impossible to fake this slaughtering donkey!