Rebirth of the God-level Xueba

"The U.S. dollar is too expensive, and few students can afford it.? Read a book??w?ww?·1?k?an?sh?u·" Yang Rui said unhappily: "Not to mention the exquisite album How much does it cost, but there is absolutely no need to price it above a hundred dollars."

Lin Deng quickly explained: "Your book is a big tome. If there is more, it will be divided into two volumes... Moreover, the illustrations are done by a very famous artist, and the copyright fee for each page It costs hundreds to two thousand dollars, and if the price is too low, the publisher will lose money."

"Don't you guarantee the sales volume above the booklet? If you share it, you won't be able to recover the cost." Yang Rui said with suspicious eyes: "Unless your promise can't be fulfilled."

"Mr. Yang Rui, even if you sell books, the code is only 320,000 US dollars. The bookstore has to take a commission, the government has to collect taxes, and the cost of publicity and sales. The printing cost has been kept very low. If the price is lowered, there will be no The profit margin is gone." Linden is very tight on book pricing, which is an inherent area of ​​the traditional publishing industry, and it is difficult to shake even if the author is famous.

In fact, if Yang Rui was not a Chinese author, Lin Deng didn't think it was necessary to discuss this issue with him at all.

Yang Rui curled his lips and insisted: "If you lower the price, the bookstore's rake rate will be reduced, and the tax payment will also be reduced. The cost of publicity and sales should be relatively flexible, and even the cost of printing, I think we can find ways to lower it." A little, don't print it like a children's book, it doesn't matter if there are fewer boring pictures..."

"Mr. Yang Rui, this is not in line with our sales strategy. You may not be familiar with our national conditions in the United States. Books with fewer color pages, or textbooks that are not beautifully printed, are difficult to sell, whether it is a student or a professor. , will think that the publishing house is not optimistic about this book because of its low appearance and low cost... At that time, let alone the book, maybe the book will not be sold."

"The national conditions of the United States..." Yang Rui laughed and said: "Isn't your sales strategy to recycle profits through second-hand bookstores? Printing of textbooks, your original goal is not to make profits, right?? Read books w?ww?·1? k?anshu·”

"The profits of second-hand bookstores belong to second-hand bookstores, and our publishing department also hopes to gain as much as possible..." Linden continued to argue.

Dean Liu took a break and interjected, "Yang Rui, a higher price will be good for you, too."

"How could there be?" Yang Rui shook his head: "The price is so high, students can't afford it at all."

"Americans are very rich, so it would be nice for you to get more manuscript fees." Dean Liu thought, this is not too much. If Yang Rui gets 15% of Wanmayang's book according to what Lin Deng said before The manuscript fee is a full 45,000 U.S. dollars.

so much money

In the eyes of the Chinese people nowadays, they are almost able to retire. Scholars naturally need money and pensions.

Yang Rui could only feel helpless: "Americans don't have enough money to easily buy books in US dollars."

The natural science monographs produced by the American Publishing House are indeed very exquisite. Printing on fully coated paper is not a big deal at all. There are many textbooks that can be opened and read, and each page can be pasted on the wall as a poster.

But as Yang Rui said, US dollars are too expensive, even ordinary teachers would struggle to buy them. In 1984, the median per capita income in the United States was US dollars, and the average income was no more than US dollars. In other words, ordinary primary and secondary school teachers, as well as children from blue-collar working families, would spend 60% of their annual income to buy a book in US dollars. one.

This means that in an ordinary American family, where only one person works, and if the income is only at the middle level in the United States, buying a textbook of "Genomics" will cost one-fifth of the monthly income. ??One reading ww?w·1?k?anshu·

Think of what it would be like if Chinese people had to spend a fifth of their income on a book.

In an American university where three books are required for a course, the dollar book is obviously over the standard.

Unless it is a great book, or an important book that cannot be bypassed in the field, the students' willingness to buy will be infinitely low.

Of course, the current American educational publishing industry is like this, and there are many students who cannot afford books.

Still, publishers would rather make money from students who can afford the books. Poor students are basically abandoned. This is determined by the industry situation and cannot be changed by one or two people.

Cecil finally saw the opportunity and stood up and said, "Mr. Yang Rui, the pricing mechanism of New York University Press is relatively flexible, maybe we can talk about it."

Publishing houses are basically conservatives. Cecil said that their pricing mechanism is flexible. In fact, it is because there is no price yet, so we can talk more about it.

Linden sneered at this, and said: "University Press's book prices are notoriously high. We set prices in US dollars, and New York University Press must at least sell them in US dollars..."

"If we find a way to reduce the cost, we are sure to reduce the price a lot." Cecil did not dare to speak big.

Linden said with a smile: "You use toilet paper to print, and the price must be in US dollars."

"It's good to be able to reduce the price to US dollars." Like other scholars who publish monographs, Yang Rui doesn't have much interest in royalties, and the most important thing is to promote his own theories.

"I'm sure that the price will be lowered below the US dollar." Cecil didn't want his trip to China to return in vain, so he offered as good a deal as possible. For now, he can only lower the price in terms of pricing. Work done.

Linden participated helplessly, and reluctantly said: "I can talk to the country, and it is still possible to lower the price a little bit."

"It's good if you can do it." Yang Rui patted Lin Deng's shoulder with a smile, and said, "Try to lower it a bit and increase sales, isn't it also very good."

"It's also a strategy." Linden smiled wryly, thinking: How can the American market be so simple.

The two Americans gossiped for a while, and went back separately, leaving behind everyone in Peking University, like mime actors, you see me with a strange expression, and I see you with a weird smile.

"Yang Rui, congratulations." Professor Cai stepped out, shaking Yang Rui's hand.

Yang Rui shyly said: "If you haven't signed the contract, it's not considered settled."

"How could it be that it hasn't been settled yet? It's settled." Professor Cai couldn't help but said as he said, "You guy, you really showed your face in the academic world."

Professor Cai is such a steady person, he even called Yang Rui "this guy", and he was too excited.

Yang Rui smiled honestly and saluted the teachers and classmates around him. He is also very happy. For scholars, the first book is almost equivalent to the debut of an artist. Afterwards, he will give lectures or something, at least there will be a place for his signature.

"Yang Rui, what are your plans for the next job, I mean from now to graduation, and after graduation." Professor Cai pulled Yang Rui out of the cafeteria, and after a distance, he asked cautiously.

Yang Rui thought for a while and said, "To be honest, I'm not sure yet. However, I should continue to do research."

Professor Cai didn't get an answer, so he could only say: "The ion channel laboratory has achieved remarkable results, and we all support you to continue your research..."

In fact, he wanted to make Yang Rui stay for sure, but this was not something he could decide alone, and he couldn't say that before there was no collective decision.

"I will continue with the current research progress." Yang Rui also said very cautiously. At the current level, the research speed of the laboratory can no longer be accelerated. Even if Yang Rui recruits more scientific researchers, he can only Parallel larger scientific research groups, rather than advancing the current experimental depth, or speeding up.

In the final analysis, the current scientific research is still a very personal behavior. The role of funds and research equipment is greater than that of a large number of people, and the marginal benefits of funds and research equipment will also diminish quickly. In the end, the development of a scientific research group often Depends on the work of one or both.

When Professor Cai heard the progress of the research, he naturally talked about the research with Yang Rui, and most of the accompanying professors and students dispersed... Research that is not related to him usually sounds boring.

The next day, Cecil and Linden invited Yang Rui again to discuss new conditions.

However, as Yang Rui knows, the pricing of books is a part that publishers do not want others to touch, and the stubbornness of American publishers cannot be broken by a foreign scholar.

In the end, Yang Rui got the publishing contract of "Genomics" priced in U.S. dollars. Under the 15% royalties, it still feels quite promising.

The premise is that they can indeed sell a large number, as Yang Rui knew in his previous life.

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