Rebirth of the God-level Xueba

Chapter 732 Publishing Textbooks

"You don't seem to be worried about DuPont at all?" Jerry looked at Yang Rui curiously, and said, "You may not have been in touch with American courts, which are the domain of lawyers. The right side."

"I know, but the current court situation is very good, and the lawyers hired by Huarui are also very good." Yang Rui is not particularly worried, because the part he needs to worry about has passed, the lawyers got the money, and Zeneca has recovered For the payment of dividends, as long as there is a steady supply of legal fees, Yang Rui believes that such a lawsuit should not have too many ups and downs.

This is like a divorce lawsuit in the United States. If there is no prenuptial agreement, no matter how rich the rich man is, he will not escape the fate of being killed. Those beautiful girls in their twenties don’t need much social power, financial support or intelligence. Wisdom, as long as they hire a lawyer step by step, they will naturally be able to live a financially independent life from now on.

Although patent lawsuits have been going on for a long time, consortiums like DuPont cannot rely on unreasonable troubles, so that they can have any patents they want. If it is so simple, those initiated for patents worth hundreds of millions or even billions Mergers and acquisitions will not happen.

Jerry didn't know the details of the case very well. Seeing that Yang Rui was so sure, he smiled and said, "I hope you can get back your rights. Well, if you want to go to the United States, you can contact us at any time. The Rockefeller Foundation's donation in the United States The amount is very high, we can arrange for you to give lectures at some universities, and I think those universities must be very willing."

"if it is possible……"

"That's great. After Yang Rui goes to the United States, I will contact you." Dean Liu interrupted Yang Rui, wishing to help him finalize the list of universities to give lectures in the United States now.

"Dean Liu, whether I will go to the United States or not has not yet been decided. Even if I go to the United States, I'm afraid I won't have time to go to the university to give a speech." Yang Rui had to explain.

Speech and lecture, lecture and lecture are different concepts. Anyone can go to a university to give a speech. In those universities with an open style, peddlers and pawns can take the stage. In other words, he doesn't need such a reputation.

Of course, in today's China, it is very grand and rare to be able to give a speech at a university in the United States. It is enough to show off for more than ten years after returning to China. It is like a musician going to Vienna***** **Same as the performance, in the era of poor information, everyone inexplicably felt the atmosphere of being tall.

However, the information will always be unimpeded, especially in the small circle of academia, if you want to use a few speeches to prove your academic achievements, you have to expose it. As far as Yang Rui's current level is concerned, the only thing that can improve him is to become a chair professor.

After all, they are already Nobel-level achievements. As a second-level scholar, Yang Rui has already surpassed the level of ordinary lecture professors. It is meaningless to pursue lectures or something, but lecture professors are already It's the peak of the teaching position. As a young man who has not yet graduated, Yang Rui competes for the chair professor, which is quite meaningful.

It is also very difficult to become a lecturer professor. In the United States, a chair professor often means an authority in a certain field, but it is even more difficult in Germany. A chair means a field, and a chair professor often means the overall person in charge of a research field. For the restricted position, there is no possibility of competition unless a chair professor dies.

British chair professors are also extremely demanding, the most famous Professor Lucas, since its establishment in 1663,

The seats were all heavyweights such as Newton, Dirac and Hawking.

Tom and Jerry didn't have a deep understanding of Li, and Dean Liu and others still couldn't estimate the potential of Li, so much so that they asked Yang Rui to give a speech.

After Yang Rui's refusal, Dean Liu was quite regretful, and he didn't care about cats and mice, uncles and nephews, but curiously asked about the details of the trial.

Yang Rui said it lightly. From his point of view, the trial is really not interesting. Although it is in a state of continuous victory, he is unwilling to talk about it.

But from the perspective of others, this is a very interesting story. Even in the United States, the victory of small companies against large consortia is also a material that countless people like to hear.

Although Yang Rui's name is not as well-known as those Hollywood stars, football stars, politicians and talk show hosts, but when it is limited to Chinese names, Yang Rui's popularity is quite high. At the very least, when the academic circles and the press in the United States talk about China, the first thing that comes to mind is Yang Rui. .

Therefore, when Yang Rui's manuscript appeared on the desktop of Daniel, the manager of Norton Publishing House, his spirit was immediately lifted.

Among the many educational publishing groups in the United States, Norton Publishing Group is not outstanding. Strictly speaking, Norton is a conservative and increasingly rare medium-sized publishing company. Compared with large publishing groups like Pearson, Norton The scale of the publishing group cannot even catch up with the scale of Longman, a subsidiary of Pearson - Longman is the British publishing company that published "New Concept English".

However, company size is relative. Norton also had a glorious period, such as the famous "English Literature Course", since the publication of the first anthology in the 1950s, it has sold more than 20 million copies, which can be called a miracle of educational publishing.

In addition, Norton is also the main publishing house that publishes Freud's works in the United States. This statement is exactly the characteristic of American publishing groups. They often monopolize the works of some authors, and then become the capital for their own livelihood. For example, Bertrand Russell's "Philosophy" and Franz Boas's "Anthropology and Modern Life", students can only buy books from Norton Press, as long as there are no more classic books in the field of American science and social science. After the works are excavated, as long as the professors of American universities still decide to include "Philosophy" and "Anthropology and Modern Life" as required textbooks, students in the field of social sciences will be the cash cows of Norton Press.

The cash cows that also belong to Norton include music bibliography and enlightenment psychology bibliography. Norton publishes about 100 college textbooks every year, and many of the new types of textbooks lose money, relying on these books with long-term value.

As for biology, this discipline, which will inevitably become more and more prosperous in the foreseeable decades, has always been the focus of major publishing houses.

Daniel decided to publish this book almost when he saw Yang Rui's name.

"Karen, I will make a list of genetic biology, and I will ask a few people to help me review a book." Daniel carefully removed Yang Rui's name, re-copied the few chapters he sent, and handed it to the secretary. Said: "You tell them, I want to publish this book very urgently, but I need them to give me some specific comments, so as to decide whether to publish a regular edition or a hardcover edition."

There is also the strength of the sales promotion, which also depends on the evaluation of the content of the book. Daniel need not say this.

Secretary Karen said knowingly: "I'm going to make a list now, how many people do I want?"

"I'm looking for 20, no, at least 30 people to review this book, so I need a list of more than 100 people."

Karen raised his head and asked in surprise, "30 people?"

"More than 30 people, there can be more, but no less, and the list should be more detailed." Daniel replied without hesitation.

Asking people to evaluate the manuscript of a book is actually one of the marketing strategies of textbook publishers. If you give a published book to a professor in a certain school, he will probably say that he is busy and decline it. Even if he can succeed, it will take a long time. , Just like the medicines on the market, they are many and complicated. Where does the professor have time to read each book, let alone just because you ask him to read, he is willing to read.

But the manuscript is different. A manuscript is an unpublished book, just like a paper that has not been published in a journal. It subconsciously gives readers a right-you can decide whether the book will be published or not.

In fact, the professor who reviewed the manuscript did have this right. Even if Daniel confirmed the books to be published, there were not a few books that were canceled because of this.

For many professors, this thrill of entitlement will drive them to read this book. In addition, the unpublished new books can also meet the needs of professors to understand the dynamics of the industry.

Of course, if it is a book that is favored or approved by professors, after publication, these professors will naturally choose to put it in their recommended bibliography, or even directly list it as a textbook for certain courses.

In the field of American textbook publishing, where 1,000 books are even best-selling, asking people to evaluate manuscripts often occupies the bulk of textbook sales.

However, an evaluation team of 20 or 30 people is relatively rare. Secretary Karen went out suspiciously. In order to make up a sufficient selection list, he had to find out the names of all famous professors in the field of genetic biology.

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