Rebirth of the Father of Anime

He Chen built a basically complete industrial chain after much stumbling, but that doesn't mean he's done with just showing one movie.

Tianman’s toy factory started producing My Neighbor Totoro peripherals very early, but the animation hadn’t been released yet. Even if some people saw it occasionally, they didn’t take it seriously—perhaps they thought it was something new in “Pokemon”. of Pokémon.

However, with the release of "My Neighbor Totoro", Totoro peripherals sold like crazy in major toy stores and supermarkets as soon as they were put on the shelves. There was a Totoro craze in Asia...

Yes, only Asia. Due to the same cultural heritage, He Chen now has a very important influence in Asia. As long as He Chen's name is written on it, it is a guarantee of box office. Therefore, He Chen had a brief discussion with the surrounding theaters, and the other party immediately agreed.

When it comes to movies, Europe and America don't care about the story or the person. Even though He Chen's "eva" shocked the world, they just don't like what they don't like.

For this kind of bland and warm theme, it does not have the "explosive" scenes required by commercial films, and its artistic connotation is not in line with the mainstream tastes of Europe and the United States. They are not optimistic about its box office.

Although He Chenming knew that this work was irresistible even to those in Europe and America, their introduction speed was appallingly slow.

They feel that instead of watching "My Neighbor Totoro", they would rather put "Eva" and "Dragon Ball" on the big screen.

When it was finally agreed upon, the release date of "My Neighbor Totoro" in North America had been scheduled to August - this time is not bad, Universal Cinemas still gave He Chen face, and the summer release in August is one of the best schedules in North America. One.

And theaters in Europe gave "My Neighbor Totoro" a release time. Scheduled until October.

Calculated purely based on role value. Totoro, Pikachu, and Doraemon tied for first place. It has become the trident of Hechen animation peripheral industry.

In addition to the immeasurable value it brings to Tianman, it also has a huge impact in other aspects.

"My Neighbor Totoro" created a retro trend. In the original world, "My Neighbor Totoro" was released in the late 1980s. The scenes in "My Neighbor Totoro" were exactly what life was like in the countryside at that time, and people felt close to it.

But after He Chen got this done, the background of "My Neighbor Totoro" changed, from a movie that "records current life" to a movie that "remembers past lives."

There are many things inside that have disappeared from reality. It is novel for children and full of innocent memories for countless adults.

The reason why "My Neighbor Totoro" has brought such a great touch to adults is

This kind of memory that they have almost forgotten is also one of the reasons.

For example, the White Rabbit candy that Xiaoyue and Xiaomei ate at the beginning has reappeared in the most conspicuous positions in various stores and supermarkets. The online sales of White Rabbit candy also top the list of food categories in online stores.

It’s still the same old white candy wrapper that hasn’t changed in decades, and it’s still the most familiar sweet yet full of happiness.

"My Neighbor Totoro" makes a story that is almost forgotten by people, but still insists on simplicity in an increasingly gorgeous world. Being eliminated by the candies that are gorgeous on the outside but inferior on the inside, the tears of generations. The time-honored toffee company that was on the verge of bankruptcy came back to life.

White Rabbit Toffee is lucky because he has never given up. He stuck to his own brand and finally made it to "My Neighbor Totoro", where he got the turnaround that should have been his.

And countless people are even luckier. If the White Rabbit toffee had not persisted, the children would never know the taste of toffee in the mouths of Xiaoyue and Xiaomei in "My Neighbor Totoro", and adults would never be able to recall the past. Happiness in your mouth.

"My Neighbor Totoro", no regrets!

"My Neighbor Totoro" continues childhood innocence and dreams!

The White Rabbit toffee company expressed its intention to cooperate with He Chen, that is, it wanted to compensate He Chen for the sponsorship fee. This time in "My Neighbor Totoro", He Chen advertised White Rabbit toffee for free. After all, at that time, all of China was eating White Rabbit toffee, which is a kind of memory in itself.

White Rabbit Milk Candy can completely ignore this kind of benefits that it picked up for nothing and make a fortune in silence. But instead they approached Tianman and thanked Tianman for doing such a trivial thing for them.

"Only such a person can make such candy." Li Youyou received this incident and expressed his emotion when telling He Chen.

He Chen ate the toffee and said: "Only with this kind of candy and this kind of people, the factory can stand for such a long time... The reason they persist until now is not luck, but their own strong foundation and strength. Perhaps , as long as all the Chinese people are not dead, or their intention to make candy will never change, then they can continue to stand."

"The jam is gone. Next time you make jam, please add the White Rabbit toffee to it."

Ling Yan opened the refrigerator and took out an empty bottle, used a spoon to hang the last bit of jam remaining on the inner wall of the bottle, and spread it on the steamed buns. Ling Yan licked her lips and gave instructions to He Chen.

This is a new way of eating jam that she has recently developed. In the term "roujiamo", it means jam with steamed buns.

"Qiuzi Jam" itself is very crazy. When eaten with steamed buns, the elegant Ling Yan Fairy is suddenly covered with a layer of earthy and tacky... But this contrast is really cute and eye-catching.

He Chen didn't dare to disobey Ling Yan's "little" instructions.

As soon as Ling Yan took out the jam, Li Youyou's face turned pale, her hands shook, and she almost threw away the document for He Chen.

As if he would die if he stayed here for one more second, Li Youyou threw everything to He Chen, told him to call him if he had anything to do, and then left in embarrassment as if his butt was on fire.

Anyone who has walked into He Chen's house knows the power of the legendary "He Chen Jam" - although paired with another weird food "He Chen Bread", it will produce a change that completely subverts all laws. , becomes extremely delicious.

But except for Ling Yan, no one likes it. After all, no one wants to experience the feeling that the world is distorted, that the five senses are stripped away, and that you are wandering on the edge of life and death.

In the end, He Chen's sponsorship fee for the White Rabbit Milk Candy Company only allowed them to send him some milk candies. It could bring a time-honored national enterprise back to life. He Chen felt that it was completely worth it - the White Rabbit Milk Candy was also a memory of his childhood. ah.

"My Neighbor Totoro" can be regarded as He Chen's gift to his childhood White Rabbit Toffee. As for the subsequent business cooperation, Tianman will have formal and in-depth exchanges with them.

The White Rabbit toffee is just one of them. The postman inside and the Phoenix bicycle ridden by Xiaoyue's neighbor also suddenly became popular because of "My Neighbor Totoro".

After looking at the bicycles of other brands, they immediately made retro-style bicycles with the same shape, which are widely loved by the group of commuters who ride bicycles to work.

Especially in the factory, when commuting to and from get off work, a group of people swarmed out on Phoenix bicycles.

People who don’t know better may think that they have traveled back in time.

Among them, the one with the greatest impact is the tourism industry.

In cities, even in small counties, you can no longer see the simple and natural pastoral scenery in "My Neighbor Totoro".

The beautiful scenery of green water and green mountains fascinates the audiences who have seen it.

As a result, people's tourism goals have also shifted from scenic spots and historic sites, famous mountains and rivers, to rural areas.

In China, what is most indispensable is rural areas.

This kind of tourism project is extremely cheap and very convenient, because in China, which city is not surrounded by rural areas?

Although many of them have been invaded by industrialization and no longer have the same scenery as they once did, there are also some rural areas that lack development potential and still maintain their pastoral scenery.

Those who have a car and their family can go for a walk in the surrounding countryside when they have time, watch the crowing of chickens and dogs, the company of cattle and sheep, and enjoy the unpolluted air. Flowers are extremely cheap for them, but for farmers At a very high price, you can eat green food with no pollution and no additives.

Tourism companies also took the opportunity to launch n-day pastoral tours plus farm stays, promoting pure green and pollution-free food, returning to nature, and releasing themselves.

It is better to contact farmers, or even directly in the countryside, whether buying, renting, or even borrowing, to get some land, and the tourism company will do the farmhouse themselves.

For actions that can boost GDP and increase one's political performance, without affecting planning, and at the same time allowing everyone to become rich together, whoever stops it will be a fool.

With the green light, farmhouses have sprung up all over the country.

Rural areas that can maintain their pastoral scenery lack development potential, so a large number of young and middle-aged laborers go out to work, causing the villages to become deserted, leaving only the elderly and children in the entire village.

Left-behind children and the elderly are a major problem in today's society.

This move has also allowed these rural areas to transform into tourist-oriented rural areas, begin to radiate vitality, and get rid of poverty and become rich.

People who went out to work looked at it and thought, damn, after a month of hard work, it is better to earn more than waiting for others to come to deliver money at home, so most people returned home and started farmhouses in their own homes.

The children finally no longer have to be separated from their parents, and they smile happily;

The old people were finally no longer lonely and smiled happily;

Men and women finally no longer have to endure the pain of separation, the overwhelming pressure of big cities, and the contempt of some people. They count their money and smile happily.

They feel that their waists are no longer sore, their legs are no longer painful, their waists can be straightened, their eyes are no longer cloudy, their lives have become better, they have more energy to work, and they can work seven times a night.

And every one of their households also threw away the kitchen god or the god of wealth that used to squat at home but had no use, and replaced them with Totoro figures.

Every household has also raised a chinchilla... By the way, it used to be called chinchilla, but after "My Neighbor Totoro", no matter what other countries call it, at least the Chinese official has officially changed its name to chinchilla.

This cute guy, who is obviously a mouse but has to be called a cat, is more useful to them than any other god. (To be continued...)

ps: Work hard! Try to update on time tomorrow!