Six hundred and ninetieth chapters up to the first

As a well-known IT entrepreneur in China, Ding Lei founded NetEase, which has become one of the four major portal websites in China. What a scene it used to be, and he has the courage to create a new situation in China's IT. It is a pity that with the bursting of the Internet bubble and the delay in finding profitable projects, NetEase's market value has shrunk sharply, and it was even on the verge of bankruptcy. Afterwards, Lin Feng finally got financing. When domestic online games were in full swing, he finally produced a 2D turn-based (Q version) online game based on the four famous Chinese novels "Journey to the West", and prepared to test the online game market again.

For "Fantasy Westward Journey", Ding Lei naturally has confidence, which is also the most basic quality that an IT elite should possess. However, people have suffered too many failures and suffered many blows, so it is inevitable that they will have self-doubt and lack of confidence. Therefore, Ding Lei is very eager for advice from Lin Feng, a man who always creates miracles. Even though Lin Feng is 9 years younger than Ding Lei, he entered the IT industry much later than Ding Lei, and even Lin Feng does not have solid IT expertise like other IT company bosses, but this does not prevent Ding Lei from giving advice to Lin Feng. eager.

There is no priority in learning, and those who have achieved it come first! ——Lin Feng is now an "expert" in the domestic online game industry, and it is worthwhile for other game companies to learn from him and ask him for advice. Unfortunately, Lin Feng is too young and too successful to make people jealous. Even for a young talent like Ding Lei, he was a bit embarrassed to ask Lin Feng for advice. If Lin Feng hadn't called, Ding Lei would definitely not have spoken to Lin Feng.

People, sometimes they have such a good face.

"Ding Dong, I have a few suggestions for "Fantasy Westward Journey." Lin Feng cleared his throat and said slowly amid Ding Lei's uneasiness and anticipation, "First, the biggest enemy of any online game is cheating. Although the major game companies in China now pay more attention to the prevention of cheating, if Ding Dong wants "Fantasy Westward Journey" to operate for a long time, he must not only pay attention to it, but absolutely eliminate cheating."

Ding Lei nodded. Preventing cheating is naturally the primary enemy of all game companies. However, "Fantasy Westward Journey" is a turn-based online game, and each round requires players to operate, so it is difficult to hang up. "Fantasy Westward Journey" is independently developed by NetEase. Anti-cheat is still very sure.

Hearing that Ding Lei responded casually with disapproval, Lin Feng knew that Ding Lei didn't fully listen. However, "Fantasy Westward Journey" is completely independently researched and developed by Netease, and it has absolute independent property rights. The plug-in will not seriously affect the balance of "Fantasy Westward Journey". What's more, if "Fantasy Westward Journey" becomes popular in the future, NetEase will naturally pay attention to cheating.

What Lin Feng really wanted to remind Ding Lei was account hacking. The most harmful thing to players is not cheating, not the economic collapse in the game, but the account that has been spent countless energy and money, and the hard-working account is hacked. When I was full of anticipation and ready to show my strengths in the game again, I suddenly found that the entire account was empty, and the moment of depression made people feel like dying.

When Lin Feng played "Fantasy Westward Journey" before his rebirth, he also had the experience of being "washed".

Originally planned to "today" how much experience and how many tasks to complete in the game, but after logging in, "people" stood naked in "Jianye City" (the novice city in "Fantasy Westward Journey", which is also the most lively, posing The place with the most stalls is also the place where the account is after hacking), and when I opened the equipment, it was empty. At that time, I felt that all thoughts were lost, and I had the urge to kill people, especially cursing the scum of hacking.

Therefore, Lin Feng hoped that Netease could take precautions against account hacking as early as possible, rather than wait for large-scale account hacking to launch relevant remedial measures. What's more, this also has a little relationship with Lin Feng's "Second World".

"Well, Mr. Lin, thank you for pointing it out. If you don't say it, I really didn't pay attention. But, do you know what preventive measures Mr. Lin has?" Ding Lei nodded when he heard the words.

Although Ding Lei is not like Shi Yuzhu, he is also a crazy player, and he understands the psychology of players in the game very well. But Ding Lei can also understand the feeling after the player's account is stolen. But for a while, Ding Lei couldn't think of any good anti-theft measures. But since Lin Feng proposed it, there must be a solution.

Lin Feng smiled. In the United States, it is popular to charge for consultation. Although I am embarrassed to charge Ding Lei, after all, I am also the second largest shareholder of Netease, but it does not mean that Lin Feng cannot use this opportunity to seek some benefits for his company.

"Dong Dong, I have two suggestions. One, my 'Second World' has a mature anti-theft system - Second World dna, each player can buy a 'Second World dna' for a certain amount of money, You have your own unique password. Before logging into the game, you must enter the password displayed inside. If you enter the wrong password, you will not be able to log in to the game." Lin Feng smiled slyly, "Our company can help NetEase make this anti-theft system for free, as for the final profit How about sharing, all operating costs are fully borne by our company, how about we split half of the profit?"

When Ding Lei heard this, he was quite moved. Now Netease doesn’t have much working capital. If the “Second World” is willing to help bear the operating costs of this “Second World dna”, that would be great. Although the profit is divided in half, you don’t have to bear any losses, just use your own game Popularity to sell this anti-theft system Bale. It can be said that everyone gets what they need.

"By the way, Mr. Lin, what about the second suggestion?" Ding Lei thought for a while, and decided to see what the second suggestion was before considering which solution to adopt.

"Well, we can use the bank's 'electronic password card' to send a virtual 'electronic password card' to the user. Before logging in to the game, the user should follow the prompts to enter the password on the electronic password card." Lin Feng said.

When Ding Lei heard this, he felt that it was feasible. However, after a little thought, I still found the advantages and disadvantages of the two proposals. In terms of safety and speed, the "second world dna" is naturally better, but the disadvantage is that players need to spend money to buy it, and I'm afraid many players may not buy it. As for the "electronic password card", naturally players do not need to spend money to buy it, but the disadvantage is that it is troublesome to input, and if the computer is hacked, it is very likely that even the "electronic password card" will be stolen. Headache.

"Okay, Mr. Lin, I decided to accept both proposals. However, I have no objection to the profit sharing of 'Second World dna', but I don't know if Mr. Lin can change the name. If it is still called 'Second World dna', it is inevitable Something's wrong." Ding Lei said hesitantly.

"This is simple, how about calling it 'General Order'?" Lin Feng said with a smile.

Ding Lei thought about it for a while, and felt that the name was good, and it was very suitable for him.

"Okay, that's the name. But, Director Lin, do you have any suggestions about the game?" Ding Lei asked again.

"Hehe, I just want to say three words about "Fantasy Westward Journey". First, the existence of the studio does endanger the healthy development of online games, but it is an indispensable existence for RMB fighters. There is no need to kill them all. After all, many ordinary players also use the method of the studio to make money in the game. It’s just that game studios make money from a large number of accounts, and ordinary players make money from a few accounts; He faction is the most powerful, but as a game planner, you must believe in one thing - there is no strongest profession, only the strongest players, so don't be swayed by players' words; third, in terms of customer service, you must Just like 'Wal-Mart', the players are always right, so even if there are occasional flaws in the operation of the game, the players will be tolerant." Lin Feng summed up his experience in operating online games and passed them on to Ding Lei, who is new to the online game market .

After hearing Lin Feng's points, Ding Lei pondered for a while, and he was enlightened. These points hit the key points of online game operation. Ding Lei believes that if these points can be done well, a game can gain a certain popularity as long as it has no major problems. It is not difficult to make money.

Especially the last point, most online game companies now care about the player's investment in the game, while ignoring the various problems and troubles that the player encounters in the game. Many game operating companies tend to ignore this point, and do not do a good job in customer service. To a large extent, this will damage the loyalty of players to a game or a game operating company. However, Lin Feng pointed out this point emphatically, and used "Wal-Mart" as a label, which also explained to a certain extent why the "Second World" could reach its current height and have its current status.

What other game companies are doing is games, but Lin Feng is doing services. The two are fundamentally different. This is the "master"! ——Ding Lei sighed in his heart. If it is said that Ding Lei still had reservations about Lin Feng before, he thought that Lin Feng's current success was not entirely due to his own strength. After all, Lin Feng himself did not possess any IT expertise. It's a miracle. It is really puzzling that such a person who does not understand technology can be successful, and his company can become the Internet company with the third highest market value in the world.

Lin Feng's success also made many IT elites with professional skills disdain him, thinking that Lin Feng was lucky. Including Ding Lei, they also thought that Lin Feng's luck was better. But now I understand that although Lin Feng doesn't have any IT technology, he knows how to be an IT company and how to run an Internet company. That's what a real president does.

It doesn't matter if you don't understand yourself, just hire someone who understands to do it, and manage those who understand it yourself.

"Director Lin, when will you come to Beijing, I will treat you to tea." Ding Lei said gratefully. Lin Feng could not tell him these words, after all, they are still competitors in theory. But Lin Feng still pointed him out, which made Ding Lei full of gratitude. Although he can understand these things by thinking about them by himself, Lin Feng's guidance will firstly save him from taking many detours, and secondly, it will also show that Lin Feng has no bad intentions in becoming a shareholder of Netease, not that Lin Feng, as the outside media said, It is hoped that NetEase will be dismantled, or even swallowed, so as to achieve the "conspiracy" of manipulating Internet public opinion in China.

"Hehe, Ding Dong, I don't have time recently, but I will definitely go in the future." Lin Feng smiled and was about to hang up the phone, but suddenly remembered several famous bugs in "Fantasy Westward Journey".

"By the way, Ding Dong, when I was playing the inside, I found some bugs, and I almost forgot to mention them." Lin Feng then told Ding Lei about those few bugs that are famous in later generations.

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