Rebirth of the Evil Life

(Helpless, the water pipe at home broke, and I barely wrote a chapter. Sorry! Finally, I wish you all a happy weekend!)

The right to name the trademark on the zombie's clothes was previously identified by Lin Feng and others as a hot spot in today's advertising bidding meeting. After the previous two rounds of crazy bidding, Lin Feng estimated that this round will be even crazier.

If it is said that the number of failed challenges by players is more than tens of millions of times per day, then the number of zombies that appear in front of players' eyes every day is at least more than 1 billion times. Think about it, if a company's logo appears in the eyes of players 1 billion times, no matter what the logo is, it will definitely be deeply remembered by players.

But it's hard for Lin Feng to say where it will end up. But looking at the fiery eyes of many manufacturers' representatives below, Lin Feng knew that this advertisement bidding would definitely be a great success.

Lin Feng set the starting price for the trademark naming rights on the zombie clothes at 1 million.

"1.5 million!" The first to raise their hands this time is still "Confucian Mansion Banquet".

Many manufacturers saw it, and they knew that this theory might turn into a battle for wine manufacturers. After all, for most manufacturers, those whose strength cannot be compared naturally have no confidence to compete, and those who are capable are not as crazy as alcohol manufacturers. Especially in the past two years, we have just experienced the CCTV "Biaowang" incident out of the 352 million yuan of "Qinchi Wang Liquor". The madness of wine manufacturers is well known.

"1.7 million!" Sure enough, the other manufacturers who had just lost to "Confucian Mansion Banquet Wine" made an attack at this moment. Sometimes, the gamble is all about one breath. What's more, although this type of advertisement is new, it is no big deal for these wine manufacturers to bet on CCTV's "Biaowang" in the past, and now they bet on this game advertisement with hundreds of millions of registered people.

But something that surprised everyone happened, and a sudden force emerged.

"3 million!" A voice shocked the audience.

Everyone looked back, all stunned.

Lin Feng was also stunned. The person calling was the representative of Changsha Baisha Cigarette Factory, who proudly shouted out the price of 3 million yuan.

"Isn't there a national regulation that cigarette factories are not allowed to advertise?" Many manufacturers muttered for a while.

"5 million!" This time it was the turn of the "Yunnan Hongtashan" cigarette factory.

Lin Feng frowned, and turned around to ask the staff in charge of advertising around him. After reading the advertising law in detail, the staff told Lin Feng that the country did have relevant regulations prohibiting cigarette factories from publishing on TV, newspapers, magazines and other media. advertise. But Lin Feng's game advertising time is a new thing, and there is no clear regulation in the country's laws and regulations. In other words, these cigarette growers are playing around the corner this time.

"Director Lin, I'm afraid this round will be fired at a sky-high price!" Wu Zhaopu said with an unsure look on the side.

"Why?" Lin Feng asked suspiciously.

"The country has express regulations prohibiting cigarette manufacturers from advertising. I am afraid that after today's advertising bidding meeting, the country will soon issue a clear regulation prohibiting the appearance of cigarette advertisements in online games. Therefore, I am afraid that these cigarette manufacturers will fight this time. And no matter how high they are fired, no one can say for sure how many days they will be on the shelves. It is estimated that in the end, no matter how high they shout, they will not spend much money in the end." Wu Zhaopu analyzed.

The facts are indeed as Wu Zhaopu analyzed, the price is rising steadily. In a short period of time, it was fired up to 35 million per month, which is already close to the advertising price of CCTV's Golden Theater.

Many other manufacturers who originally wanted to get a share of the pie suddenly fell silent, and even the wine manufacturers who had always been rich and crazy were also dumbfounded. There are too many people who secretly think that this world is crazy.

In fact, it’s no wonder that tobacco manufacturers are so crazy. The country does not allow advertising. They finally hit the edge of the ball, and they may be banned by the country at any time. Naturally, they will desperately advertise.

The world is crazy, and once people lose their minds, they will become even crazier.

For a fresh game advertising space, Lin Feng and others originally estimated that it would fetch about 6 million yuan at most, but in the end they just paid 230 million yuan to these crazy cigarette manufacturers.

And the winner of this "Biao Wang" is the "Wuhan Yellow Crane Tower" cigarette factory.

This "Plants vs. Zombies" advertising bidding will end in the final frenzy. Although most manufacturers did not bid, they feel that it is worthwhile to witness such a crazy performance.

Except for the "NOKIA" one of the four advertising spots, the other three were sold at enviable prices, especially the price of the final "Biaowang" was even more unimaginable, which was already close to the "Biaowang" of CCTV.

This result was naturally hyped by major newspapers. Regarding the final bid price of 230 million yuan for the "Wuhan Yellow Crane Tower", there was heated discussion in both the media and the Internet. A month of advertising, is it worth it? More questions were raised about where the "Wuhan Yellow Crane Tower" got so much money to advertise, and they called on the state to investigate it.

Regardless of whether the country will investigate or not, "Wuhan Yellow Crane Tower" instantly became the focus of domestic heated discussions, and the hottest focus of major search engines. As for whether spending so much money can be exchanged for an increase in market sales, it can only wait for the market to test.

The success of the "Plants vs. Zombies" advertising bidding meeting also made other online game companies jealous, so they also released advertising bidding meetings at the same time. However, due to the limited market share of each online game company, the advertising price is far from that of the "Second World". The highest price was only more than 700,000 yuan, which is a huge difference between the two.

However, when everyone was discussing the "Wuhan Yellow Crane Tower", the state issued a document announcing that online advertisements are also subject to the Advertising Law, that tobacco advertisements are prohibited, and those that have already been placed must be stopped immediately.

There was an uproar in many media. Obviously, this order is aimed at the "second world". Many companies that have auctioned advertising revenue but are appalling are naturally applauding. If it is not terminated, the gap is really too big. Originally, "Second World" was already the leader in domestic online games, and if they were allowed to reap such a large piece of advertising revenue, other online game companies would not have to mess around.

"Mr. Wu, stop it! The country has issued documents." Lin Feng had no choice but to accept the country's red-headed documents.

"Oh, what a pity." Wu Zhaopu sighed rather. The advertisement of 230 million yuan in January was forcibly terminated by the state after only 2 days of operation. It would be great if it can be operated for a month. Originally, Wu Zhaopu thought that the country would take about a week to respond, but unexpectedly, the document was released within 2 days. It seems that the sky-high price of 230 million yuan has attracted too many people's attention.

In the end, "Wuhan Yellow Crane Tower" negotiated with "Second World" and paid 15 million as the advertising fee for these two days. For the "Second World", 2 days of advertising revenue of 15 million, earned. For "Wuhan Yellow Crane Tower", 15 million yuan in advertising costs in 2 days is a bit too much, but it is worthwhile to buy it to become a household name in the whole country. You must know that even CCTV's "Biao Wang" and the time advertisements at the Spring Festival Gala did not have this effect.

"Hehe, these manufacturers are supposed to issue a document to terminate this kind of advertising, so they shouted desperately. Otherwise, how could our advertising space be worth so much money. Let's hold another bidding meeting!" Lin Feng didn't agree. Too disappointed, it belongs to ill-gotten gains, so if you lose it, you will lose it.

"By the way, Mr. Wu, in the official announcement, "Plants vs. Zombies" will lower the fees in order to give back to the players. The monthly fee for the first level is 10 yuan, the second level is 9 yuan, and the third level is 8 yuan... , and so on." Lin Feng said.

During this period of time, since the "Biaowang" incident has been hotly debated across the country, many players have begun to call for "Second World" to lower its fees, saying that advertising affects their game pleasure, and the company makes so much money, it should give back to players.

I don't know where this argument comes from, but it is obviously agreed by many players, and there are strong appeals in all major forums. Although the players' arguments are a bit far-fetched, but for online games, especially casual online games, the collective protests of players must be taken seriously.

This method of decreasing gradually was also thought up by Lin Feng after careful consideration. It’s not impossible to suddenly make everything free, but once this precedent is set, it will be difficult to handle in the future. As long as the players are dissatisfied and complain collectively, the company must change, and the game will not be able to operate.

After careful consideration, Wu Zhaopu and others also felt that Lin Feng's idea was feasible. Gradually lowering the fee not only meets the requirements of the players, but also gives the players the incentive to continue to challenge.

But as long as there is comparison, people will always appear very blind and persistent. And as long as "Plants vs. Zombies" is popular, it doesn't matter if there are fewer point card sales. Advertising revenue is the biggest profit.

At this time, the "Legend" "City War" - the battle of ten thousand people, which was postponed for a week due to technical problems, finally began. Cohen, the father of BT, and all the staff, including Lin Feng and other management, gathered in the computer room, waiting for the start of the battle of ten thousand people.

During this time, Cohen racked his brains in order to apply BT technology to online game data connection. In addition to the strict requirements on the server, Ten Thousand Battles also has extremely high requirements on network bandwidth, as well as instantaneous data processing and error correction capabilities. It can be said that both software and hardware have extremely high requirements. In particular, "Legend" is an instant game, and players' actions are unpredictable, which puts forward higher requirements for system stability and data error correction capabilities.

On the basis of considering the cost, Cohen's idea is to classify and quantify the data packets, and then let the player undertake a certain amount of transmission, and then develop a software that can specially handle various data packets, divided into two ends, the player side Install a sub-terminal, and "Second World" installs a female terminal. The sub-terminal and the female terminal can process data independently and cooperate with each other, which can greatly improve the processing speed and effectively reduce costs and resources.

However, the software has been developed, but there was a data overflow problem during the internal test last week. After a week of emergency processing, it was finally put into use this week. But whether it can finally take shape depends on the test of tonight's "ten thousand people battle".