Rebirth of the Entrepreneurship Era

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Now, any publishing company in the country hopes to be able to make an appointment with Han Han's next book.

They tried every means to contact Han Han, expressed their intentions with full sincerity, and then offered a generous offer.

But they didn't expect that Han Han's reply to them was: he signed a contract with Hanhai Culture for six books, and the next five books will be cooperated with Hanhai Culture.

I heard that Chen Xinlin signed Han Han's contract for six books in one go, and other publishing companies collapsed!

Countless colleagues howled angrily in their hearts. Didn't she just take over the book business at the beginning of this year? And the book business of Hanhai Culture is doing very badly!

Why did she immediately dig up a treasure like Han Han as soon as she took over?

Is this woman Sun Wukong? Got sharp eyes or something? Why are your eyes so sharp?

It's fine to let her grab Han Han's potential stock, and she directly spent 300,000 yuan in signing bonus, and locked his six books in advance...

If Han Han can guarantee this strength to continue, these six books will be enough for Hanhai Culture for six years!

Chen Xinlin became a celebrity who was envied and hated by the national book industry overnight.

Even Chen Xinlin's father was overjoyed with her outstanding achievements. He really didn't expect his elder daughter to be so capable. The hotel industry took a few years to start, but the book industry only took a year. Two months directly ushered in a big explosion!

This gave him a new understanding of Chen Xinlin's abilities.

Chen Xinlin herself was also very excited, she knew very well in her heart that she was able to achieve such a huge result by accident, almost entirely thanks to Xu Yiyang.

Without Xu Yiyang's reminder, I would never have thought of asking Han Han for a draft.

If Xu Yiyang hadn't reminded him, if he knew about Han Han, he might have to wait until someone else got the copyright of "Triple Door" and made it a hit.

Therefore, she immediately called Xu Yiyang to announce the good news and thank him. The gratitude to Xu Yiyang in her heart could not be expressed in words.

Neither Tong Fangquan nor Chen Xinlin thought that Xu Yiyang had benefited from the rapid development of their careers.

In their eyes, Xu Yiyang is simply their lucky star.

After announcing the good news to Xu Yiyang, Chen Xinlin immediately applied to the publishing house for a second reprint, and she planned to print another 300,000 copies! "Triple Door" was released on the third day.

Booksellers in Yanjing hoped for 30,000 books from Hanhai Culture to fight the fire, as if they were looking forward to the rain after a long drought.

As a result, 30,000 copies could not satisfy their appetite at all.

In one day, 30,000 copies were sold out in Yanjing.

Young people in Yanjing even lined up in front of Wang Fujing and Xidan's book buildings, just to buy a copy of Han Han's "Three Doors".

That night, the total sales volume of Han Han's "Three Doors" exceeded 230,000 copies. This is the third day since the new book was released!

On the fourth day of listing, Chen Xinlin left all her inventory in East China.

She has already seen the extreme demand for this book in the market, so there is no need to sell the book to North China or further afield.

The remaining tens of thousands of volumes can be completely digested in East China.

Sure enough, as she expected, the last 70,000 copies were all sold out on the fourth day.

Now, Han Han has created a whirlwind among the Chinese young people.

From junior high school to university, most students are very interested in "Triple Door".

The printing factory of Hanhai Culture is running 24 hours a day like crazy.

But production capacity is limited after all.

So Chen Xinlin outsourced part of the printing to other printing houses for help.

As for the books printed by the printing factory, one hundred volumes per box, they are sent directly to all parts of the country without even going to the warehouse.

Chen Xinlin knew very well that now is the time to compete with piracy.

The first 300,000 copies were sold out in four days for three reasons:

The first reason is that Han Han's influence is indeed large enough;

The second reason,

The stocking is indeed unprecedentedly sufficient, so it can be seen that Xu Yiyang's proposal to print 300,000 copies for the first time is simply too prescient;

The third reason is that piracy has not yet reacted.

Now, pirated booksellers all over the country are going all out in typesetting and printing, just to seize the opportunity as soon as possible and push the pirated "Triple Door" into the market.

The profits of pirated books are very high, because first of all, very low-quality paper is used, and the cost is extremely low.

Secondly, there is no need to pay any royalties;

Again, there is no need to pay a penny of corporate tax.

So for those who make pirated books, the process of rushing to print a hit book is no different from fighting a war.

Fortunately, the typesetting efficiency of today's pirates is not high, which gave Chen Xinlin a longer window of time.

Han Han didn't expect that his book could achieve such an amazing achievement. He called Xu Yiyang several times to thank him, feeling as if he was living in a dream.

Xu Yiyang kept telling him five words, hold on tight, don't panic and don't drift.

Because, in Xu Yiyang's view, this is just the beginning of Han Han, and he will become stronger and more successful in the future.

Immediately afterwards, Xu Yiyang gave Han Han and Chen Xinlin a suggestion, it is best to take advantage of the victory and organize a national signing event for Han Han.

National signings can further enhance his influence, and at the same time use signings as an attraction to compress the living space of pirated copies.

There are three reasons for users to buy pirated books: the pictures are cheap, genuine copies cannot be bought, and genuine and pirated books cannot be distinguished.

If you engage in offline signings, the latter two groups of people will be attracted.

And if the first type of people love Han Han more than the price difference between the pirated version and the genuine one, then he will definitely give up buying the pirated version and wait for Han Han to sign the sale to buy the genuine one.

Chen Xinlin was immediately attracted by the proposal.

In fact, big book companies have already started to play book signings across the country, but Chen Xinlin is new to the book industry, and she still doesn't know many operating routines in the book industry.

Han Han himself was also interested. He remembered one sentence in his mind now, the sentence that Xu Yiyang said to him, he must succeed.

Only when I succeed can I effectively fight back against doubters and give more courage to other students like myself.

Therefore, he feels that his responsibility is very heavy.

If the national signing can enhance my influence, then I am naturally willing to participate!

Therefore, everyone hit it off, and Chen Xinlin decided to start preparations immediately.

...

Just as Chen Xinlin was racing with the pirates with all her strength to send more genuine books of "Triple Door" to the whole country; while preparing for Han Han's national signing, the other three SuperX branches that Lin Tianyi has been following up have entered the countdown to opening.

The opening times of the three branches are set at 10:00 am, 12:00 noon, and 2:00 pm on Saturday.

But Xu Yiyang happened to be on the plane at noon, so he couldn't be there.

When the three branches opened, Li Xuan just contacted two container trucks to deliver tens of thousands of pairs of SuperX jeans and packing materials stored in Ningcheng.

And she herself came with the transport truck, ready to attend the opening ceremony of the three branches, and then rush back.

After Li Xuan arrived, Xu Yiyang led her and Lin Tianyi out to have a meal together, and then went to three branches to see the decoration effect.

The decoration style of the three newly opened stores is the same as that of the first store. Because they are made by the same company, there are no problems in the details, and they perfectly meet expectations.

Xu Yiyang also decided on the future sales strategy with Lin Tianyi. The four stores will open at the same time, and each store will still sell 1,500 pieces per day.

If the four stores can still be sold out every day, then Li Xuan will fight for a certain share with the OEM and strive to produce 10,000 pieces a day.

And Lin Tianyi's next focus of work will be to expand the market in the two provinces of Jiangsu and Zhejiang.

The first batch of cities to be launched are Jinling and Sioux City in Suzhou Province; Hangzhou City and Ningcheng in Zhejiang Province. Among them, the two provincial capital cities will directly open two stores.

When the six branches in these four cities also open, the daily output of SuperX is estimated to be more than 15,000 a day to be able to meet.

The clothing business relies on traffic. If ten stores can sell 15,000 pairs of jeans a day, all calculated at a price of 198, the sales volume on that day is three million, and one billion a year;

If the number of stores is expanded tenfold, the annual sales will be 10 billion.

If the sales volume is 10 billion, after removing the hard costs, team costs and marketing costs, the net profit can be at least one-tenth.

It is not difficult to see why the founder of ZARA can rely on hundreds of stores around the world to lead the list of the world's richest people for a long time.

And how much is his assets? Sixty to seventy billion US dollars, equivalent to RMB, almost 500 billion RMB.

However, Xu Yiyang is also very clear in his heart that the calculation cannot be so idealized. SuperX has only gained a little reputation in Zhonghai. It is still unknown whether this influence can be replicated in other places.

Both Li Xuan and Lin Tianyi were aware of this problem, so they suggested to Xu Yiyang that it would be best to find an image spokesperson for SuperX in the near future, and then start advertising.

In the future, SuperX can't just rely on word-of-mouth. It must first gain a certain popularity nationwide or in East China before subsequent expansion can be carried out.

Therefore, publicity is essential.

As for clothing promotion, the fastest and best solution is to find a reliable and suitable celebrity endorsement.

Xu Yiyang actually has this idea, but there is a more serious problem: once he becomes a celebrity endorsement, he must expand the scale and start advertising promotion at the same time, otherwise it will be in vain.

Therefore, this all of a sudden increased a lot of costs.

At this stage, the endorsement fees of new stars have exceeded one million, and the endorsement fees of first-line stars are at least several million.

And advertising requires more money. If you want to build a brand nationwide, you must at least prepare tens of millions of advertising fees first, otherwise it is simply a fantasy.

However, Xu Yiyang's money is not rich now.

He has a total of tens of millions of funds, and he is still far away from becoming a national brand.

Among other things, at least dozens of stores must be opened in the mainland first, otherwise the brand will become popular, and people will have no place to buy clothes, which is a complete waste of resources.

Therefore, if more funds are in hand, it will become a more anxious issue in Xu Yiyang's mind.