Rebirth of the Entrepreneurship Era

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Making money and rushing for performance are both addictive.

If you invest tens of thousands of dollars to open a store and earn 100 dollars a day, many people may not open until ten o'clock in the morning, and close early before six o'clock in the afternoon to go home.

However, when I can earn 500 yuan a day, I wish I could go there before dawn and go home late at night.

When I can earn 1,000 or more per day, I wish I could just live in a shop.

go home? What home? what is home Home is where you can make money, and everything else is bullshit.

The same goes for performance.

The higher-ups demanded that one million be achieved in a moderate manner, so we should take it easy and finish the task at the end of the month.

However, once a sudden opportunity arises to achieve 1 million in a week, people expect to be able to achieve 4 million, or even 8 million, or 10 million within this month.

Tong Fangquan tasted the real sweetness from the mobile QQ business, so he really couldn't wait to start a new growth point.

So, he lit a cigarette and started chatting with Xu Yiyang.

First, I thanked him deeply for my situation, and then asked: "Xiao Xu, do you think there is any new operation mode that we and Tencent can develop? I also talked to them this morning. Mr. Ma made a phone call, and he was also eager to find some new breakthroughs, but he couldn't figure it out for a while."

Mr. Ma is now looking at the background data every day, and he can't sleep. His income is getting higher and higher, which is higher than expected, which makes him feel a little unreal.

However, like Tong Fangquan, he can't wait to hope that this business can have greater growth.

However, after all, he is just getting started now, and many of the things that later generations of Tencent have come up with are beyond his imagination, so he can't find any new ways.

Xu Yiyang thought to himself, if you want to cooperate with Tencent, there are so many things you can play.

For example, let Mr. Ma create a membership function for Tencent, which can be used for value-added services such as online invisibility, invisibility, online file transfer, group chat, QQ space, and QQ cartoon show, and every income is paid. Surprisingly good, when the time comes to sign an agreement with him, all payment channels will be telecom bills and recharge cards, and telecom will get a share of the channels, and they can also make a lot of money.

After all, electronic payment has not yet sprouted. In the next few years, Mr. Ma and domestic Internet companies, the primary payment channel will be the communication business, followed by the offline point card sales channel.

All in all, you have to pay for any channel you use, which is the same as paying tolls for transportation.

These days, the cost of the payment channel is not cheap, ranging from 10% to 30%.

When Ubisoft helped Shanda sell Legendary Point Cards, the channel fee was 30%.

However, judging from the current situation, Tencent should not have the strength to develop so many new functions.

Product upgrades must be done step by step in a down-to-earth manner.

It's not that if you build an Alto today, you can fully upgrade and build an Audi tomorrow.

Moreover, Xu Yiyang didn't really want to overthrow the seedlings.

If Tencent is busy developing new functions, but ignores the current strategic goal of rapid expansion, wouldn't it be a small loss?

Therefore, he said to Tong Fangquan: "Uncle Tong, to be honest, I can't think of new business issues for a while."

Tong Fangquan sighed and said, "It seems that it is really not that easy to usher in a new wave of growth!"

Xu Yiyang nodded, and suddenly said: "However, I have a new idea, which can help the mobile QQ business expand its business scope and increase information fee income."

Tong Fangquan immediately became interested, and asked: "Tell me quickly, I'm waiting for your guidance."

Xu Yiyang said: "You can tell Mr. Ma that on the basis of mobile QQ chat messages, add an online and offline reminder function."

"Online, offline reminder?"

Tong Fangquan asked in surprise: "How to operate?"

Xu Yiyang said: "It's very simple,

Users who have opened mobile QQ can select one or more users to pay special attention to. For example, if I set special attention to Yuewei on QQ, if her QQ is online, I will receive a message reminder to tell me about her. Already online; if her QQ is offline, I will also receive a message to remind me that she has been offline. "

"Such a function is very attractive to users who are highly focused on one or more opposite sexes."

"As for the charges, we will all charge according to the package outside the package, and a prompt is ten cents;"

"In this way, if I follow Yuewei, and she goes online and offline once a day, I will spend 20 cents for information;"

"If she logs in several times a day, then I may spend 60 cents for information. Even if she averages once a day, then I pay 60 cents to pay attention to her online and offline affairs every month;"

"If I pay more attention to a few people, it may cost more than ten or twenty yuan a month, which is still very helpful for generating income."

Tong Fangquan hurriedly asked: "Do you think this function can attract users?"

Tong Yuewei blurted out, "Dad, if this function is launched, it will definitely attract users. At least I will pay attention to Xu Yiyang first."

Tong Fangquan nodded slightly, and said excitedly: "If half of the mobile QQ users can choose to add this function, that will be 200,000 people, and there will be an additional three to four million information fees per month. The monthly increase is increasing, and the information fee can be increased by at least 50 to 60 million in the whole year!"

Xu Yiyang smiled slightly and said, "It shouldn't be a big problem, after all, the base is there."

Tong Fangquan hurriedly said: "Then I will call Mr. Ma now."

After finishing speaking, he suddenly came back to his senses and said, "Xiao Xu, you should tell Mr. Ma, I'm afraid I won't be able to convey it well."

Xu Yiyang nodded, and made a call to President Ma.

Mr. Ma is still working overtime at the company.

He was very happy when he received Xu Yiyang's call, and immediately said: "Mr. Xu, hello!"

Xu Yiyang smiled and said, "You are also good, Mr. Ma."

After finishing speaking, Xu Yiyang said: "I was chatting with Uncle Tong just now, and I thought of a way to increase the income of mobile QQ, so I want to give you a reference."

Mr. Ma immediately asked excitedly: "What way to increase income? I'm all ears!"

Xu Yiyang then conceived the function of SMS online and offline reminders, and told Mr. Ma about it.

After listening to Mr. Ma, he immediately became excited: "Someone can do this! Definitely someone can do this! Mr. Xu, you are really a genius, you can think of any function!"

Xu Yiyang smiled slightly, and said: "President Ma is too much, and I will do my best."

As he said that, Xu Yiyang hurriedly reminded: "By the way, when you do this function, you must not infringe on the user's privacy. If the user chooses to log in in the online state, he can send a text message to the user who follows her. If she is invisible The status is logged in, you must not destroy your privacy, and tell the other party the news."

Mr. Ma immediately said: "Mr. Xu, don't worry, I will definitely respect the user's privacy, and only remind you of the online status. After all, the user chooses the online status, which proves that she wants others to see her online."

"Yes." Xu Yiyang said again: "In addition, users may have problems with network instability. For example, if you follow me, I will be frequently disconnected this time. Every time I log in, I will probably trigger multiple messages. , You have to find a way to avoid this, don’t keep sending reminders to users and waste users’ information fees, this will hurt users.”

Mr. Ma hurriedly asked: "Mr. Xu, what good advice do you have?"

Xu Yiyang said: "It is best for you to allow users to set a filtering rule for how long to not be reminded repeatedly for frequent logins. If the user sets ten minutes, then within ten minutes multiple times online will not be reminded repeatedly, and offline reminders will not be repeated. , is to send a reminder to the user if the user does not log in again within ten minutes after the user goes offline, and if the followed user goes online again within ten minutes, it will be assumed that the other party is always online."

As he said that, Xu Yiyang said again: "Of course, this must be defined by the user. If the user just wants to keep an eye on the news and decides that no filtering is required, then no filtering will be set."

"Understood!" Mr. Ma said excitedly: "Then we will start working overtime today to develop this new function. I believe that once this function is launched, there should be a large number of users who will choose to activate it. By then, the monthly information fee will increase by a huge amount." Supplement!"

After finishing speaking, Mr. Ma said: "Mr. Xu, thank you very much. You have been helping Tencent find ways to monetize and increase income."

Xu Yiyang smiled slightly and said: "This is what I should do. If it goes well, maybe this year we can reach our expected two-year goal."

Mr. Ma laughed and said, "That would be the best!"

...

Mr. Ma's team developed this new online and offline reminder function in just two days.

As soon as this function came out, it immediately received enthusiastic support from mobile QQ users!

The reason why everyone opens the mobile QQ function is because they have someone to focus on and don't want to miss every communication with each other, so this function is almost icing on the cake for them.

On the first day when the new function was launched, 100,000 people signed up for this function, and the average number of special attention users reached 2.2.

In other words, 100,000 people have paid attention to the online and offline dynamics of 220,000 people.

On the same day, more than 600,000 pieces of information were released in the text messages reminding users to go online and offline, and the information fee exceeded 60,000 yuan;

On the second day, the number of users reached 150,000, 920,000 pieces of information were released that day, and the information fee was 92,000 yuan;

On the third day, the number of subscribers exceeded 200,000, 1.3 million pieces of information were released that day, and the information fee was 130,000 yuan.

The sudden surge in information fees once again aroused the attention of the head office. When they knew that Tong Fangquan had added a new revenue function to the original mobile QQ, the daily information fees increased by more than 100,000 yuan, and they were shocked. .

Moreover, this new function continues to create miracles, because its greater value has just been highlighted...