Rebirth of the Entrepreneurship Era

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Before Xu Yiyang returned to school, Lin Tianyi called and told him that all seven pairs of jeans had been taken away.

Moreover, she was very surprised and asked Xu Yiyang: "Mr. Xu, where did you find so many beauties? One is prettier than the other, the figure is better than the other, and they are all very young. I really envy me..."

Xu Yiyang said with a smile: "These are campus beauties publicly launched by several nearby universities, but I have never met them."

"It's really beautiful." Lin Tianyi said, "Compared to them, I'm already an old aunt."

After speaking, Lin Tianyi said again: "After they go back, if they wear our jeans, I believe SuperX's popularity among college students will be even higher!"

Xu Yiyang said: "I think the same way. The power of role models is infinite. In ancient times, there were many imitators. Modern college students must be much more motivated to pursue and imitate beautiful girls than ancient people!"

Lin Tianyi said with a smile: "It seems that we need to prepare some goods before opening."

Xu Yiyang said: "Li Xuan said that the foundry can produce more than 1,000 or nearly 2,000 pieces a day. If we can start business on January 8, we should have a total of about 20,000 pieces by January 6. At that time, she will arrange for the car to be delivered directly, and then we have to prepare the goods, and you have to recruit the salesperson a few days in advance."

Lin Tianyi said: "Mr. Xu, don't worry, I've already started recruiting, and I've seen twenty or thirty applicants one after another in the past few days, and some of them look good. I'll contact them directly after we finish the renovation. "

After speaking, Lin Tianyi said again: "By the way, Mr. Xu, there is one more thing. Most of the treatment given to the salespersons in the clothing store here is food and housing. They have two meals in the morning and evening every day, so they have to rent one nearby. A residential house, and then hire an aunt who cooks."

Xu Yiyang said: "You can take care of this matter as you see fit. I will bring you some cash when I have time. If there is anything that needs money, you can just handle it directly and don't need to report to me."

Lin Tianyi said: "I'll just pay in advance. Don't make another special trip. It doesn't cost much to rent a house, buy some simple furniture, and kitchen utensils. I still have a little bit."

Xu Yiyang said: "Take a look at the place first tomorrow. My opinion is that it should be as close to our shop as possible, with a better environment and a larger area. If this is the case, it doesn't matter if the price is a little higher."

Lin Tianyi said: "I know Mr. Xu, I will screen according to your requirements, don't worry."

Xu Yiyang hummed, and then said: "By the way, and also, see if there are any regular warehouses around, and rent one."

Lin Tianyi said puzzledly: "Mr. Xu, didn't we plan a small warehouse in our store? There are several rows of shelves to the top, and we also made a lot of cabinets hidden in the walls. When we add the shelves in the store, I will It seems that it is quite easy to store 20,000 pairs of jeans.”

Xu Yiyang said: "At that time, we will not stock too much in the store. Even the samples and stocks displayed in the store will be controlled under 1,000 pieces, and the rest will be put into the warehouse."

Lin Tianyi was even more confused: "Mr. Xu, what are your plans?"

Xu Yiyang said: "When you engage in hunger marketing, people don't feel that things that can be bought at any time are so precious, and they don't feel that they are so different. You have to control the amount first, so that they scratch their hearts and minds day and night. If you think about it, our brand awareness can be doubled.”

Xu Yiyang’s memory of Xiaomi’s hunger marketing is still fresh. The more you can’t get it, the more everyone wants to grab it. The more you can’t get it, the more everyone discusses it. Since then, Xiaomi has been known to everyone.

Such an operation mode is much wiser than taking out a million mobile phones in one breath and letting consumers buy them as they please.

I haven’t heard of any brands that engage in hunger marketing, especially clothing stores. Everyone is afraid that consumers will buy less, so they all offer 20% off for two pieces, 25% off for three pieces, 30% off for five pieces, or 10% off for purchases of 500. Promotional activities such as a pair of gloves or a scarf for those who spend 100 or 300 yuan,

To encourage consumers to buy more and buy more.

Xu Yiyang felt that if he wanted to become famous, he had to do the opposite.

Consumers don't expect me to have two good things like 20% off. I only buy one piece per person here, and the quantity is limited, first-come-first-served. If you come late, there are only samples left in my store for you to try on. want to buy? Sorry, temporarily sold out.

Isn't this just Xiaomi's routine?

First of all, let me publicize that my mobile phone is super cost-effective, with super high running scores and super cheap price, so that people will keep in mind and never forget its cost-effectiveness.

But when it's really on sale, I'm sorry, the stock is limited, first come first served, and then tens of thousands of units are sold on the official website, and they are sold out in a few seconds.

Then consumers come to Mi Home, and Mi Home only has prototypes for you to fiddle with, but no real ones for you to sell.

Therefore, Xu Yiyang now has to learn from Mr. Lei and play this kind of hunger marketing routine.

Lin Tianyi probably understood Xu Yiyang's plan, so she said decisively: "Alright Mr. Xu, I will solve the problems of the dormitory and the warehouse on the weekend."

...

Seven campus beauties from seven surrounding universities returned to school as soon as they got the SuperX jeans. The first thing after returning to school was to go back to the dormitory and put on SuperX pants to feel the awesomeness that was rumored outside. What exactly does your jeans feel like.

And when they brought the jeans to the dormitory, not only the same dormitory, but even girls from other dormitories came to watch.

In 1999, when the aesthetics were lacking and backward, SuperX was like a lightning bolt in the dark, making girls fall in love with each other at a glance.

Everyone looked at this pair of jeans with great workmanship, and it can be seen that every detail of the pants is very careful, the rivets, buttons, zippers, and stitches are all exquisite.

Even the hanging tags are made with extra care, as delicate as a high-end greeting card.

All seven girls changed into these pants at the same time, which immediately caused a huge commotion in the girls' dormitory.

It really looks good! Putting on these trousers, even if you don't look at your face, you feel much more seductive. The whole person's figure, temperament, and external visual perception have been greatly improved.

And this is just a pair of jeans.

It's really amazing.

Sometimes, fashion is as simple as that.

For example, it is very popular in the later generations to wear the girls' lower body missing, which is to use the oversized upper body to completely cover the lower body's super shorts, giving people the illusion that the lower body is not worn, and the rate of turning heads on the street is very high.

In fact, this style of dressing is just to enlarge the upper body T-shirt by a few sizes on a normal basis, but such a simple change has brought a qualitative change to the whole person's style, temperament and attractiveness.

SuperX jeans also have such magic.

So, starting from this Friday night, the magic of SuperX began to spread like a virus among the female college students in Zhonghai...