Rebirth of the Entrepreneurship Era

With the public welfare project of the self-service fire station spreading across the country, Xu Yiyang became famous.

And the CS team competition in the New Century Internet Cafe is also very popular in Zhonghai.

Even CCTV reporters mentioned this game, and the attention of the game was beyond imagination.

A large number of brands began to chase Song Xiaoman every day, wanting to win the title sponsor or the sponsor's seat as soon as possible, but Song Xiaoman just didn't open his mouth, and was still holding his posture, ready to get the best price.

At the same time, the forum's traffic surged.

College students across the country know about the New Century Forum, and many of them have come to try it out.

When they discovered that this place turned out to be a gathering place for college students, even if they weren't college students from Zhong Hai, they started to hang out in it every day.

Website traffic has more than doubled than before.

Seeing the surge in traffic, Xu Yiyang also began to consider the advertising and investment work of the second CS team competition.

Now is the time when the enthusiasm for myself and the competition is the hottest. In a few days, the enthusiasm for the self-service fire station may drop, and the enthusiasm for the competition will also drop.

Therefore, he approached Song Xiaoman to discuss the pricing of the advertisement.

Song Xiaoman felt that it shouldn't be a big problem to sell the seat of the main sponsor for 1.2 million at this stage.

As for the co-sponsored seats, if counted by ten, each of them should not be less than 80,000.

Xu Yiyang asked him: "Which brands are currently interested in the main sponsor?"

Song Xiaoman said: "Most of them are clothing brands. Most of them are fashion clothing and sportswear for young people. Li Ning, Anta, Guirenniao, Baleno, and Metersbonwe are basically interested in them. In addition, there are Wenquxing E-dictionary."

Xu Yiyang thought for a while, and said: "Forget about the electronic dictionary, we don't accept this kind of advertisement, we just choose clothing brands."

The others didn't have any opinions on this, mainly because they didn't understand advertising and sponsorship, so they just followed Xu Yiyang to listen to the fun.

However, Song Xiaoman's price of 1.2 million really scared them.

What are you doing, one title is 1.2 million? Who would be willing to be taken advantage of?

Without thinking about it, Xu Yiyang said: "Our main sponsor's quotation, in my opinion, is 250,000, oh no, 2.6 million!"

"Huh?" Everyone was dumbfounded.

2.6 million? Who will say yes?

Song Xiaoman was stunned and said after a while, "Well, Mr. Xu, I don't think they will be able to accept this price."

Xu Yiyang said to Song Xiaoman: "Whether we can accept it depends on how we describe this propaganda potential to them."

Speaking of this, Xu Yiyang paused slightly, and said seriously: "I suggest you not go to Li Ning, it must think that it is the leader of domestic sportswear, and it is born with a sense of arrogance, so I suggest you go to Anta, this brand has always been Being pressed and beaten by Li Ning must be very irritable, you go to them and talk to them about a more in-depth cooperation method."

Song Xiaoman hurriedly asked: "What kind of in-depth cooperation?"

Xu Yiyang replied: "As long as they don't counter-offer and pay 2.6 million sponsorship fees, we will make it the joint title sponsor of the second college student CS team competition, and the full name of the competition will be officially changed to: Anta Sports, New Century Internet Café Cup - the 2nd China Overseas College Student CS Team Competition, put their brand name at the top."

"In addition, on our website and forums, all promotional content related to the competition will display Anta's brand logo until the end of the competition, which is included in the 2.6 million yuan;"

"Also, before the start of the competition, we will carry out ground promotion in all colleges and universities in Zhonghai. At that time, the promotion personnel will all wear Anta brand clothing, shoes and hats, and the advertising materials will also include the eye-catching logo of the Anta brand;"

"After the game starts, the ANTA brand logo will also be hung in a prominent position at the regular game site, and the ANTA brand logo will also be added to the advertising materials such as on-site instructions, guidance, and publicity;"

"The real highlight is the final semi-finals and finals. At that time, all the promotional materials of our venue with thousands of people will add the Anta brand logo. In addition, the contestants of the semi-finals will wear the unified sports provided by Anta. You have to tell them that when the semi-finals and finals start, we will invite a large number of media to the scene, which will have a lot of exposure.”

Song Xiaoman suddenly realized!

Xu Yiyang is now a celebrity, and many media are actively reporting his deeds. If the CS team he organizes reaches a critical stage and invites the media to attend, the media will definitely come and report. This is another powerful publicity .

Calculated in this way, the total cost is only 2.6 million, which is really not much.

Because, no one knows whether CCTV reporters will come to the final.

If CCTV reporters come, and CCTV also reports, charging them five million will be cheap for them.

Song Xiaoman was very excited, and asked again: "Then what about our ten co-sponsor seats?"

Xu Yiyang said: "When it is expanded to twenty, it will be displayed in four rows. The first row will be 200,000 pieces; the second row will be 150,000 pieces; the third row will be 120,000 pieces; .”

As he said that, Xu Yiyang instructed again: "We need to have a certain protection policy for the main title sponsor, so we don't accept any sportswear brands for these twenty co-sponsor seats."

"Understood." Song Xiaoman said excitedly: "Then I will talk to Anta people tomorrow."

Xu Yiyang nodded and said: "If we can negotiate, our advertising revenue should be around 6 million. At that time, the overall specifications of our competition will have to be upgraded, and at least 500,000 will be spent on the final venue. Come to the preparations, the promotion in the middle should be invested more, and the momentum must be fully built!"

As he said that, Xu Yiyang thought of the designated supplies again, so he said: "By the way, you can find the beverage brand and see who is interested in the officially designated water, as well as the computer, and see who is interested in the officially designated computer and the computer used in the event. , if you are interested in this, you should also provide us with enough game machines for free.”

"no problem!"

...

Song Xiaoman is definitely the kind of person who is better than blue than blue.

The next day, when she was discussing cooperation with Anta, she raised the offer to three million.

Then he told Anta's person in charge about the promotional resources that Xu Yiyang mentioned in detail, and even reminded him that this event is likely to get CCTV's attention.

Of course, she didn't say that CCTV would definitely pay attention, but based on the current situation and the fact that Xu Yiyang had already been reported by CCTV, she believed that the possibility was relatively high, so she was telling the truth, without any elements of deceit.

The person in charge of Anta Zhonghai thought it over carefully. He felt that this matter is no longer a local event. Therefore, he himself thinks that this cooperation can be considered, because it is likely to create a huge nationwide competition. Influence.

So he immediately asked the headquarters for instructions.

Being overwhelmed by Li Ning has indeed greatly affected Anta's overall brand positioning strategy. After carefully weighing the pros and cons, the headquarters decided to sign an agreement with New Century Internet Café without counter-offering.

Immediately afterwards, Song Xiaoman sold 20 sponsor seats one after another, for a total of 2.95 million;

Wahaha bought the designated water and paid 500,000;

Great Wall Computer bought the designated computer and paid 500,000 yuan. At the same time, it provided 30 competition computers for the competition and returned them after the competition.

As a result, the total advertising revenue of the second CS team competition reached an astonishing 6.95 million!

After the contract was signed, Xu Yiyang immediately made an appointment with the Hongkou Gymnasium near the school to use the venue on January 1st.

Hongkou Stadium can accommodate more than 30,000 people, but Xu Yiyang dare not play it so big, after all, it is impossible for Zhonghai to have more than 30,000 spectators who are willing to watch the game now.

Moreover, the stadium is open-air, and it is cold on New Year's Day, and no one can stand a four- to five-hour game.

Therefore, it was simply held in the Hongkou Gymnasium, which can accommodate about 4,000 people. The venue is not too small, and the indoor environment is more gentle.

Signing the venue, signing the stage construction, on-site audio, screen projection equipment, on-site security, and event declaration will add up to a cost of 800,000.

This is because Xu Yiyang has relatively high requirements for the on-site stage, audio, and screen projection equipment, and specially invited multiple cameras to record the whole process, in order to make it as atmospheric as possible.

In addition, he took out another 500,000 yuan for ground promotion. When the time comes, the ground promotion will continue to be carried out in all universities, business-intensive areas, and crowded areas in Zhonghai in the next month. Continuous ground publicity is needed to create momentum for this game.

At the same time, Xu Yiyang also increased the competition bonus.

First of all, he raised the prize money of the game a lot.

Champion team, 100,000 yuan in cash;

The runner-up, 70,000 yuan in cash;

Ji Jun, 50,000 yuan in cash.

The prize money for these three teams alone is 220,000 yuan;

The cash for the fourth place is 20,000, and the remaining four teams in the top eight get 10,000 each, for a total of 60,000;

The team bonus alone cost 280,000 yuan.

In addition to team bonuses, there are also multiple individual awards.

The player with the most total kills will win the total MVP, with a personal bonus of 50,000 yuan;

The contestant who kills the most enemies with a sniper rifle will be the best sniper, with a personal bonus of 30,000 yuan;

The contestant who kills the most enemies with submachine guns and automatic rifles will be the best assaulter, with a personal bonus of 30,000 yuan;

The contestant who kills the most enemies with a pistol will be the best shooter, with a personal bonus of 30,000 yuan.

The total bonus for this part is 140,000;

Xu Yiyang even made a decision to sign with the champion team to become the new century Internet cafe's own team with an annual base salary of 200,000 yuan;

At the same time, with an annual basic salary of 30,000 yuan per person, they will sign the MVP and the three best players to become players of the New Century Internet Cafe's own team.

In other words, he wants to form a professional team exclusively for Internet cafes through this competition.

At that time, not only will they be able to get a basic salary, but they will also get full bonuses if they go out to participate in competitions. If they win a national competition, the Internet cafe will give them additional bonuses.

The reason why we want to form a team is to set up an e-sports club in the future, and even hold a larger-scale national competition.

As for the remaining money, Xu Yiyang plans to set aside a part of it for follow-up operation funds, and then take out two million to open a flagship Internet cafe!