Rebirth of the Entrepreneurship Era

Now in the buffet business, the market is basically in its infancy. Unlike ten or twenty years later, buffets are everywhere. There are barbecue buffets, hot pot buffets, and Western-style fast food buffets worth tens of yuan, as well as Japanese food for hundreds of thousands of yuan Buffet, seafood buffet.

Therefore, it is really not easy for current cafeterias to find ways to change consumers' consumption concepts while doing a good job in their own catering services.

The unlimited meat feast made several boys enjoy eating it.

However, they are very efficient, rushing to the Internet cafe to fill their stomachs in a hurry to organize the evening game.

After the competition was organized in the past few days, everyone was familiar with the process, so Xu Yiyang didn't have to work so hard.

Therefore, he was not in a hurry to go there first, but let the five of them go back first, and he and Shen Lele ate leisurely.

After the two of them had almost eaten, Xu Yiyang called Manager Liu over and said, "Manager Liu, if there is nothing wrong with you, we can actually cooperate."

Manager Liu hurriedly said: "I can pay you now, but when will the advertisement be available?"

Xu Yiyang said: "I just took some photo materials outside and inside, and I made it into a banner when I got back. It should be able to hang up before ten o'clock in the evening. The display time of the advertisement is 24 hours, and it will be automatically downloaded after 24 hours. If you think the effect is good, we can talk about follow-up cooperation."

"Okay!" Manager Liu nodded and said, "Wait a minute, I'll give you the money."

Manager Liu gave Xu Yiyang the 9,000 yuan cash he had prepared. Xu Yiyang counted it, wrote him a receipt, and said, "Manager Liu, let's go back first. If there is anything we need, let's talk on the phone."

"it is good!"

After leaving the restaurant, Shen Lele asked Xu Yiyang: "Are you still going to the Internet cafe?"

Xu Yiyang nodded, and said, "Go, check out the game, and pass the advertisement to them by the way."

Shen Lele asked: "What do I need to do to advertise? Copywriting and design?"

"Yes." Xu Yiyang said: "Didn't I take some photos? When the time comes, select a few photos, then write a set of copywriting, and then make a title. Basically, it's almost the same."

Shen Lele asked, "What can I do for you?"

Xu Yiyang smiled and said, "Can you use Photoshop?"

Shen Lele shook her head: "I haven't learned it before. If you need this software in the future, I can find a training class to learn it."

Xu Yiyang said: "No need, after the fame of the website is established, anyone who wants to advertise with me will have to prepare their own materials."

Shen Lele smiled and said, "I only charged 9,000 a day for advertising, how many customers do you think I can bring him?"

Xu Yiyang said: "This matter is really hard to say, but in terms of the number of people we cover now, even if tens of thousands of people convert single digits, there are at least a few hundred people, and each of these hundreds of people is 30 yuan. It is estimated that it is already worth the advertising fee, and there must be some of them who will become the old masters of their family, spending twice, spending three times, or even spending multiple times."

After a pause, Xu Yiyang continued: "Actually, what's more important is that if he can bring him hundreds of customers in a short period of time through advertisements, he can revitalize his dying store immediately. Look at his store, There are not many people coming for dinner. If someone walks to the door and wants to go in for dinner, they will retreat when they see how deserted it is inside; but if their house is in the peak dining period in the next two days, the occupancy rate can exceed 60% After the restaurant becomes lively, it will also be attractive to passers-by, and there will be a certain additional effect at that time."

...

Back to the Internet cafe,

The regular season of the CS team competition is still going on.

Holding his laptop computer, Xu Yiyang went to the unused small room on the second floor, exported the material from the digital camera, selected a few photos, and used Photoshop to make a banner advertisement.

On the banner, in addition to the photo of Old John's door, there are also photos of the internal environment, the rich food display in the food area, and photos of everyone surrounding a pile of delicious food and preparing to start.

After splicing together a few good photos of [Zero Zero Reading 00kxs], Xu Yiyang added a slogan of 29.8 yuan for unlimited food and all-you-can-eat.

Then write the address of the restaurant in the lower right corner, and an advertisement picture will be ready.

After clicking this ad, you will be taken to a post, which introduces the characteristics, environment and prices of this cafeteria in detail.

Once he was done, he posted the ad on the website.

In addition to the forum banner ad, there is a scrolling ad of text above each post that is also linked to within the ad post.

After finishing all this, Xu Yiyang called Manager Liu and told him that the ad was online. If it is convenient, you can check it out. The online time is 8:40 pm, and the offline time is 8:41 pm tomorrow. .

Manager Liu was very worried. He had already spent tens of thousands of dollars in advertisements on TV stations and newspapers, with little effect. He wondered if the 9,000 dollars today was worth it...

Thirty-six-year-old Liu Changqing, his family has been in the catering industry for many years. After graduating from college, he worked in Zhonghai for a while, but finally found that there was no future, so he went home to help his father.

But my father's business concept is relatively old-fashioned. He opened a small restaurant in a small county. The restaurant has not changed its location for ten years, and it has always been such a large business area.

Liu Changqing has told his father many times that he needs to change his concept, expand the scale, improve the hardware, and improve the service, but his father doesn't listen to him, and always thinks it's good to do it in his own way.

Although Liu Changqing was helpless, there was no way to change his father's concept.

Three years ago, Liu Changqing's father passed away due to illness. After the funeral, Liu Changqing officially took over his father's restaurant.

Although he had many dissatisfaction with the restaurant run by his father, out of respect for the deceased, he still managed the restaurant for nearly three years.

However, as the restaurant's store that had been used for more than ten years was about to be demolished, Liu Changqing also thought of a different way.

He studied many new models in the catering industry and found that Western-style buffets are a good way. This model is novel and easy to operate. If it is implemented, the flow will run very fast.

So he made a decision to bring all the savings of 200,000 yuan accumulated by his family over the years, and borrow foreign debts of nearly 200,000 three cents from relatives and friends, and return to Zhonghai, where he went to school and worked, and opened this self-service restaurant. Dining room.

All the investment in the early stage cost him more than 300,000 yuan. Later, he kept losing money and spent tens of thousands more on television and newspaper advertisements. In the end, he had no choice but to borrow 30,000 yuan from an acquaintance in his hometown at five cents interest. Emergency money.

Don't look at how cheerful he was when he gave Xu Yiyang the 9,000 yuan, but in fact he was almost at the end of his rope.

If the store can't quickly turn a profit, he can only sell the hardware in the store at a low price, and then transfer the store out. The money he gets back is at most barely repaying the debt, and his family's savings may all be lost. went in.

The 9,000 yuan website advertisement for the New Century Forum is already his last chance and hope.

Ten o'clock the next morning.

When Liu Changqing came to his restaurant, the employees had already started preparing lunch.

Old John's Cafeteria only serves lunch and dinner, and its business hours are from 11:30 in the morning to 10:00 in the evening.

Meal preparation is actually not difficult. They are all quick-frozen ingredients, some of which are even marinated in advance. When preparing meals, you only need to accelerate the defrosting, and then fry them in a frying pan or bake them in the oven as required. can.

There is even a specified time for how long each type is fried and baked. The operator does not need to be able to cook, but only needs to be able to operate the machinery and equipment.

This is also the fundamental reason why Western-style fast food guarantees a uniform taste. Everything is an industrialized process, and everything is prepared. As long as you follow the steps, the taste is basically the same.

Seeing Liu Changqing coming, the person in charge of the back kitchen hurriedly asked him: "Boss, how much should we prepare for lunch?"

When he first opened, Liu Changqing was full of ambition and always felt that his restaurant would be a hit, so for the lunch on the first day of opening, he asked the back kitchen to prepare more meals to cope with the large number of customers.

As a result, only half of the meal prepared at noon that day was consumed at night in the incubator.

Because they had been thawed and reprocessed, these ingredients could only be wasted in the end, which really dealt a big blow to Liu Changqing.

On the second day after he placed an advertisement on the life channel of the TV station, he still asked the back kitchen to prepare more meals, but in the end he just repeated the experience on the opening day.

Now, Liu Changqing is also a little worried.

How to prepare meals?

If there are too many guests, it will be a waste;

With less equipment, if there are too many guests, your follow-up food can’t keep up, and word of mouth will be over.

The key question is, will this website really have a good effect?

Liu Changqing hesitated for two or three minutes, finally gritted his teeth and stomped his feet, and said, "Prepare more meals! The amount is the same as the opening day!"

The person in charge of the back kitchen hurriedly said, "Boss, is it too much?"

"It's okay." Liu Changqing said: "So much money has been lost, that's not the point. If the customers we finally attract are not satisfied, the loss will be even greater."

The person in charge of the back kitchen nodded: "Okay, I'll arrange it now."

When the back kitchen was preparing meals, Liu Changqing supervised the cleaning of the staff in the lobby.

He is a meticulous person who has high requirements for himself and the restaurant. He pays great attention to the hygiene of the floor, tables, chairs, and tableware, and he is more attentive than ordinary restaurant owners.

Turned around a lot and found a few minor problems. After supervising the staff to rectify, Liu Changqing rested for a while in the small and small office at the back.

The business starts at 11:30. According to past experience, during the prime lunch time period, that is, the two hours from 11:30 to 1:30, there are only twelve or three customers.

Liu Changqing thought to himself that he would be satisfied if he could have twenty or so customers at noon today, which proves that the advertisements in the forums and chat rooms of the New Century Internet Cafe are really useful.

The prime time at night is relatively long, from six o'clock to nine o'clock, usually there are more than twenty in total, and it can't reach thirty. If I can reach forty today, I will be satisfied.

A few minutes after eleven o'clock, a waiter ran over to him and said, "Boss, there are some customers who want to eat now, shall we serve them?"

Liu Changqing looked at the time, it was 11:05, and the guests started?

So he hurriedly said: "Of course, please come in!"