Rebirth of the Entrepreneurship Era

Xu Yiyang didn't expect that the merchants would find him first before he started attracting investment.

So, he immediately said: "We accept advertisements, but the requirements for merchants are relatively high. Can you give a general introduction to the situation of the restaurant?"

The other party said: "Our restaurant is still very formal, with a business area of ​​more than 200 square meters, and all kinds of certificates are complete."

Xu Yiyang asked: "Then what is your price?"

"Twenty-nine and eight dollars a person."

In this day and age, buffet is still a relatively trendy thing, and it is estimated that only college students can accept it.

The price of 30 yuan may seem a bit expensive, but it is actually reasonable as a buffet.

This kind of restaurant cannot be measured by the standards of school cafeterias. Although the consumption level in 1999 was not high, in a place like Zhonghai, an adult can eat for 30 yuan if he eats KFC or McDonald's. Ten yuan is still reasonable in comparison, after all, the buffet is enough to eat.

However, if it is not a chain and well-known cafeteria, it may not be as famous as KFC and McDonald's in everyone's minds, so if the promotion is not good, the customer flow will definitely not increase.

Xu Yiyang inquired about the situation of the restaurant in detail. They adopted a Western-style fast food model and mainly provided various fried chicken, as well as some pizza, pasta and other food. The beverages were also relatively complete, including Coke, Sprite, and fruit juice. , beer is unlimited supply.

After learning about it, Xu Yiyang told the other party: "Our website has a lot of traffic, and you should know that the users of our website are basically college students, so it is very suitable for a trendy cafeteria like yours, but our advertising fee It’s relatively high, I don’t know if you can accept it.”

The other party hurriedly asked: "What is the specific price?"

Xu Yiyang said: "Different locations have different prices. For example, a forum banner is displayed to tens of thousands of college students in turn every day, so it costs at least 5,000 yuan a day. If it is a divided version of the banner, the price will be cheaper, but if it is relatively The price of popular sub-versions is around 3,000 yuan."

The other party was speechless: "Advertising is only five thousand yuan a day. This...isn't that too expensive? The life channel of a local TV station advertises, and that's the amount for a day."

"That's different." Xu Yiyang said: "Think about who are the people watching TV? Uncles, aunts, uncles and aunts, they go to the vegetable market every day, and they buy vegetables for 30 yuan to feed the whole family for a week. They will go to your place Do you want to eat? The rest are primary and middle school students and preschool children. They eat at home every day, and occasionally their parents take them out to eat. Their first choice is KFC and McDonald’s, and they will definitely not go to your place.”

The other party said unconvinced: "Then there are college students!"

Xu Yiyang smiled, and said, "It's a good thing you found me, otherwise you would die if you were to cast a TV commercial."

"How to say?"

Xu Yiyang smiled and said, "I'll just ask you a question, who in college students watches TV? Is there a TV in the dormitory?"

There are very few college dormitories that can watch TV.

Now the mainstream 21-inch color TV, the normal sales price must be more than 1,000 yuan, one set for each dormitory, which school can afford it?

Xu Yiyang actually heard that there are college students hiding a 15-inch black and white TV, but there is no closed-circuit TV in the dormitory. With the two antennas that come with the TV, you can find three or four channels by twisting off your fingers, and it is still unclear. Most of them are used to watch football games.

College students at this stage are actually very scarce in their spare time, especially boys, who basically have no other options except to go to Internet cafes, play live games in PS rooms, or read martial arts novels.

Although the game hall is quite popular nowadays,

But I have never heard of any college students who have nothing to do and go to the game hall to shake the handle, play fuel-efficient heels and Adu heels.

The other party seemed to be asked by Xu Yiyang all of a sudden.

Then he sighed to himself: "That's right... No wonder the advertisement has been running for several days, and it has no effect at all..."

Xu Yiyang strikes while the iron is hot: "Let me tell you, it's useless even for college students to watch TV commercials. How many times do TV commercials show you in a day? When you come back from the toilet, you may miss your commercials, but website ads are not. It’s the same, if you buy an ad for one day, I will let your ad image hang there 24 hours a day, as long as users open my website, they will definitely be able to see it.”

"Really?" The other party hurriedly asked.

"Of course." Xu Yiyang said: "I'll give you this banner ad, and you'll only be listed for this one at a time, and no other ads will be posted."

"Five thousand a day?"

"Yes, five thousand."

As he said that, Xu Yiyang introduced: "The 5,000 Banner advertisement is on the homepage of the forum, which is a colorful banner. If you still want to place a scrolling advertisement on each page, we can also arrange a scrolling text advertisement for you. The scrolling advertisement is also very convenient. Amazing, as long as users browse my website, they can see it all the time, which is very eye-catching.”

"how much is this?"

"It's also five thousand." Xu Yiyang said: "If you buy it as a package, you will give nine thousand for two, and if you buy for three days, I will give you another two thousand discount, only twenty-five thousand."

The other party sighed sincerely: "It's too expensive, why don't you give me a little cheaper, 20,000 for three days?"

Xu Yiyang smiled and said: "Brother, you are joking, I have already given you a bargain, otherwise, I will not sell it for less than 30,000 cents in three days."

The other party hesitated for a moment and said, "Then can I buy it for a day first? Is it worth eight thousand?"

Xu Yiyang said resolutely: "It's really not possible, big brother. One day, nine thousand, not a cent less."

The other party hesitated for a long time, then gritted his teeth and said: "Okay! Then nine thousand, I will vote for a day to see the effect!"

"Okay." Xu Yiyang said straightforwardly: "You can text me an address later, and I'll ask our staff to go over to inspect the site tomorrow and take some photos by the way."

After hanging up the phone, the five people who had dinner together and Shen Lele all looked at him curiously, and Shen Lele asked, "Who is calling to advertise on your website?"

Xu Yiyang nodded and said, "I want to buy two advertising spaces."

"Wow!" Gu Peng said in amazement: "Someone wants to buy the advertising space on your website so soon? Can't it cost thousands of dollars a day?"

Xu Yiyang smiled slightly, and said lightly: "More than this."

There are tens of thousands of users on the website, and more than 20,000 to 30,000 people are online every day, and these users are not scattered at all.

If it is a hobby website, such as a photography forum, 20,000 users may be distributed across the country.

Such a website is not suitable for offline self-employed advertising, because there are too few audiences in one city.

However, more than 90% of the users of Xu Yiyang's website are college students of Zhonghai. Although Zhonghai is large, the transportation is convenient, and tens of kilometers is not too far away. Therefore, it is very cost-effective for offline merchants to advertise here of.

Especially in the catering industry, the unit price per customer is more than tens of dollars. Don't look at the advertisement of 9,000 yuan a day, which is scary, but he can earn back by converting hundreds of people.

Even if one or two hundred customers are converted, and twenty or thirty of them can be converted into regular customers, then it is definitely worth the fare.

This is the case in the catering industry. Every customer can develop into a sticky user, so the cost performance of advertising is also very high.

Gu Peng asked very curiously at this time: "Brother Xu, is it convenient to disclose, how much did the advertisement sell for?"

Xu Yiyang didn't want to tell the price at first, because in terms of ownership, this website is his own, not shared equally with everyone, so he didn't want everyone to think too much about it.

However, this kind of thing can be hidden for a while, but it will definitely not be hidden for too long. If the website continues to grow and grow, the advertising fee is estimated to be hundreds of thousands a month.

At this moment, Zhao Xin hurriedly said to Gu Peng: "Forget about love, don't inquire so much about the New Century Forum."

Zhao Xin actually saw it very clearly.

It is impossible for Xu Yiyang to take everyone to do everything together.

In fact, it was already interesting enough to lead everyone to make military training uniforms.

Later, I brought everyone together to open an Internet cafe, which is not to mention, it is definitely the benefactor of the big guy.

Therefore, at this time, I and other people must find out their own positions, and don't think that Xu Yiyang is obliged to lead everyone to do everything together, it is impossible, people must learn to be content.

At this time, Chen Meng hastily echoed: "Yeah, Gu Peng, Brother Xin is right, we just need to help with the forum, don't ask too much."

Gu Peng nodded resentfully, and didn't speak any more.

Xu Yiyang smiled lightly at this time, and said: "Actually, I'm not afraid to tell everyone the truth. On the website, although the advertising revenue space is not small, the cost of the website is also not small. Finding someone to develop and maintain it will cost a lot of money." Quite a lot, and the more people there are, the more bandwidth is needed and the more servers there are. Now the website has 20,000 to 30,000 people online every day, and the peak number of people online is more than 10,000. The bandwidth has been upgraded several times. The conspicuous cost is tens of thousands of yuan a month."

Everyone exclaimed: "So many?!"

Xu Yiyang nodded, and said: "All free websites, if they don't advertise, are pure compensation. Only by relying on advertising revenue can the cost be covered, and then it is possible to make a profit. The current forum already has so many users. If If we continue to develop in the future, when there are 100,000 users a day, the operating cost of each appointment is estimated to be hundreds of thousands, and even a huge development team is required for maintenance, and the cost behind it is actually very high.”

As he said that, Xu Yiyang continued: "If the website accepts a large number of advertisements in order to make money, it's like when we watch TV, some episodes of TV dramas have to be split into eight sections, and the duration of the advertisements in each section is even longer than the duration of the TV series. Advertisements will cause users to resist. Slowly, everyone will automatically block advertisements, and the website is the same. For user experience, even if I accept advertisements in the future, I cannot accept too many advertisements. This kind of advertisement is flooded, otherwise, it won't take long for users to get bored."