Rebirth of the Entrepreneurship Era

In terms of business development, especially for physical industries like education and training, we must first establish a stable base, and then expand steadily to the surrounding areas.

Whether it is Jiayang Education or Tuzki Clothing, Xu Yiyang’s idea is to lay a solid foundation in the province first, so that the people in the province will have a high degree of recognition for these two brands, even if Jiayang Education and Tuzki Clothing are frustrated in the development outside the province , at least there is a market of tens of millions of people in the province to support it.

Therefore, Qilu Province is the base of Jiayang Education and Tuzki Clothing. As long as the base is managed well, even if you go out and get beaten, you can still stabilize the basic market when you come back.

Because of this, Xu Yiyang hopes that Jiayang Education will expand outward after covering all prefecture-level cities in the province. In this way, it can attack the national market when entering, and defend a huge province when retreating. Let go.

Therefore, he said to Zhang Aixue: "The branch is developing rapidly, and our teachers and management team must also keep up, especially the foreign teacher team, which must be large in scale and high in quality."

Zhang Aixue said: "Don't worry, Mr. Zhao Hansheng helped us contact a foreign teachers association in Quancheng. It was established spontaneously by some foreign teachers in Qilu. Most of them are now willing to cooperate with us."

Xu Yiyang said in surprise: "When I went to Quancheng to look for foreign teachers, those foreign teachers were all ignorant."

Zhang Aixue said with a smile: "It's different now. We have more students here, and the salary is higher. The money earned by foreign students working here is more than that of their foreign professors in the school. As time goes by, they are not psychologically Balanced."

Xu Yiyang nodded: "Back then I didn't have anything, just relying on my mouth, I guess they didn't believe me too much."

Zhang Aixue also said: "In addition, all our branches are applying for private teaching qualification certificates, and they should be coming down soon."

Xu Yiyang asked curiously: "What? Are there any relevant policy requirements?"

"Not yet." Zhang Aixue said: "We are still in the era of barbaric growth you mentioned, but I think it is better to prepare well in advance, otherwise, if there is a policy, it will be more difficult to deal with it according to the policy requirements temporarily." Haste, anyway, our qualifications are sufficient."

Xu Yiyang praised: "You're right, I didn't think about this issue deeply before, because I feel that there may still be a period of time for barbaric growth to go, but in the long run, the sooner it is formalized, the better."

Then, he said to Zhang Aixue: "By the way, I think the first half of next year is a good opportunity for Jiayang Education to enter Zhonghai. Zhonghai does not have a training giant yet, and New Oriental has not yet passed, so I plan to start in the fourth quarter." Start looking for venues, start decoration, and at the same time gather more English education resources in the school,

Yanjing already has New Oriental, so we will make Zhonghai our flagship. "

Zhang Aixue's eyes lit up, and he blurted out, "Okay! If we can take root in first-tier cities, it will be much easier to cover other cities in the future!"

Xu Yiyang said: "During this time, you should invest more experience in the expansion of the management team. It is best to have a certain reserve of personnel. If you want to do it here, you can expand it. The business area must be at least 5,000 square meters. In one step, it will become the largest and best English training institution in Zhonghai.”

"Okay!" Zhang Aixue immediately agreed.

Xu Yiyang said to Li Xuan: "In the fourth quarter, we need to strengthen Tuzki's influence in Jiayang Education, and when we open Jiayang Education's flagship store in Zhonghai, then we will also open Tuzki's flagship store in Zhonghai, so , before that, we need to enrich the product line of Tuzki, not simply make some basic styles of clothes, so you not only need to improve the clothing category, but also find a way to use the image of Tuzki in other Go for non-clothing categories, such as Tuzki’s dolls, pillows, tea cups, stationery, etc.”

Li Xuan hurriedly said: "With our current production technology, there are many clothing categories that cannot be produced, such as knitted clothing, down jackets, and other clothing with more complicated craftsmanship."

Xu Yiyang said: "It's too difficult to rely on yourself, let's find an OEM."

As he said that, Xu Yiyang asked: "There should be many garment factories in the south, right?"

"Yes." Li Xuan nodded, and said, "Actually, more than half of the clothing factories in the south are foundry factories. After all, it is much more difficult to build a brand than to be a factory. Few companies can take care of both. In the south, there are not only many OEM garment factories, but also several very large OEM factories, and some foreign brands have found them as OEM factories, and their output and craftsmanship are very strong."

Xu Yiyang nodded and said: "I think you can go to investigate in the fourth quarter. We now need to quickly enrich Tuzki's product line. By the end of the year, Jiayang Education will cover the whole province. By then, our Guancheng garment production capacity , The craftsmanship certainly cannot meet such a large demand.”

Li Xuan said: "In fact, we are very stretched now. The technician training class can only train entry-level workers at the elementary level. However, slightly more complicated ready-made garments have high requirements on workers. We still have a long way to go. Way to go."

Xu Yiyang said: "Let's walk on two legs. What we can produce, we will produce ourselves. What we can't produce, we will leave it to the foundry."

Then, Xu Yiyang added: "In addition, it is best to form a design team. On the one hand, design newer and better-looking clothing styles, and on the other hand, make further innovations and optimizations based on Tuzki's image."

If you draw by yourself, there must be no deep innovation, and you can only draw Tuzki with simple lines.

But if you want to design a more delicate, three-dimensional and more complete Tuzki image, you need professional designers to realize it.

Xu Yiyang said: "If we can have better designs and styles, then the market appeal of Tuzki will be even greater. In addition, since we choose an OEM, the output can theoretically be several times that of the current one. Dozens of times, or even hundreds of times. At that time, we can spend a sum of money to promote this brand, find a young star as a spokesperson, make it a famous brand in the minds of young people, and then open more directly-operated chain stores, or open Join."

After Li Xuan heard it, her first thought was that what Xu Yiyang said was too far away from the present, so far away that she instinctively felt that with her own ability, it would be difficult to achieve it.

However, she soon felt that the words from Xu Yiyang's mouth seemed to be half completed, and the remaining half would not be too far away, so she said seriously: "It seems that I really have to change my mind. Work hard towards this goal!"

Xu Yiyang nodded: "Look at brands such as Baleno, Semir, and Jeanswest, apart from having a name that looks like a foreign brand, and the brand's current operation is not bad, what advantages do they have? Clothing styles are the same, and there is no unique brand. For some intellectual property rights, we at least have Tuzki, and if we do well, it may not be difficult to surpass these brands.”

"The other is the issue of non-clothing categories. We are doing youth training, so our main customers are teenagers. Teenagers' toys, stationery and other small handicrafts are the objects that our Tuzki brand needs to work hard to cover."

After finishing speaking, he asked Li Nan, who is now the project manager of Jiayang Education: "Li Nan, when you were in Yiwu, you must have come into contact with a lot of resources related to small commodities. Later, you can take sister Xuan to Yiwu to integrate Relevant manufacturer resources, in the future we will directly customize small commodities of the Tuzki brand from Yiwu.”

Li Nan nodded immediately and said, "No problem, I can go anytime."

Li Xuan also said, "I have no problem here."

Xu Yiyang instructed: "After you go, you should look farther and wider, as long as it is a product that can be sold to teenagers, as long as it can be added with Tuzki elements, it will be made, including but not limited to what I just said. The stationery, toys, and even electronic watches and electronic pets can be made. It should be very popular for children to play with electronic pets these days, right? It’s a small game console in your hand, with a virtual pet image inside , the kind that needs to be fed regularly.”

Zhang Aixue said with a smile: "Many children have them, and my niece also made trouble. I bought one for her. It's not very interesting. It's just a small black and white screen with a very simple animation design and a relatively simple pattern. A pet, responsible for his eating, drinking and playing."

Liu Mingchao said with a smile: "This thing is technically very simple. The technical level is not much different from that of electronic watches. The difficulty of development is actually not as high as that of Tetris handhelds. If you want to customize and develop Tuzki's electronic pets, you only need to program. Just redesign the image of the pet."

Xu Yiyang said: "Since this is the case, we will also design a Tuzki electronic pet. The more we do such things, the higher the Tuzki brand exposure will be, and the greater the influence on consumers will be. Commodities complement each other to create a strong and well-known brand.”

Li Xuan nodded and said, "I will do a survey tomorrow to see what kind of things children of different ages are using and what kind of things are popular, and then try to combine them with Tuzki."

Xu Yiyang said: "In addition, we can also consider making a joint name, see if there are any children's food and drink brands in our province, cooperate with them, let them use Tuzki's logo for free, and launch joint products. , Everyone’s fields are insulated from each other, there is no competition, and they are bound together to make joint products, and they can also promote each other, which can benefit everyone.”

In fact, Xu Yiyang's most promising joint name is the joint name of Tuzki and QQ. Once Tuzki becomes QQ's own emoji, it will definitely become popular all over the country.

However, now is not the best time to join forces with QQ.

The current coverage of QQ is not large enough, and the coverage of Tuzki physical stores is not large enough.

If you go to QQ at this time, there will be a large number of pirated and infringed products of Tuzki’s image overnight, which is equivalent to letting others harvest the value of Tuzki.

You might as well wait for the physical stores, products, and production capacity to rise first, and then use Tuzki and QQ for joint promotion. In this way, you can directly transform Tuzki physical stores into strong sales capabilities.