Rebirth of the Entrepreneurship Era

In one morning, nearly a thousand T-shirts were sold out, which was beyond Li Xuan's imagination.

Even if it is a large-scale clothing store, it is impossible to have such a sales volume during promotions, right?

However, Xu Yiyang's Jiayang education just did it.

However, this number did not exceed Xu Yiyang's expectations.

The students of Jiayang Education have always had good spending power.

I dare not say that they are all well-off families, but at least the family income is guaranteed to a certain extent.

The stationery that Xu Yiyang customized before has always sold well in the Children's Palace, and the newly opened Weizhou and Penang branches also have very good sales.

It is only natural that clothing is selling well now.

In fact, in Jiayang Education, as long as it is related to learning or related to teenagers, there must be a strong market. If the price/performance ratio can be higher, the market potential will be even greater.

Tuzki can accurately hit the youth market, which proves that young people buy it very much.

If we look at it this way, in the future, the sales target of customized T-shirts will not only be primary and secondary school students of Jiayang Education, but also primary and secondary school students in the whole city.

Moreover, children of this age do not have such a strong independent personality.

Not only are they accustomed to uniform dress, but they also like to dress the same as others.

So when these kids started wearing Tuzki T-shirts in Yingzhou, it was also a very good advertisement for Tuzki.

Xu Yiyang made a rough estimate of the market space. It shouldn't be a big problem to sell tens of thousands of T-shirts in the three cities.

Moreover, after entering August, when Quancheng Qingdao starts recruiting students, Tuzki's market space will be even greater.

If 100,000 T-shirts can be sold, the profit retained by Guangjiayang Education will exceed 500,000, and Guancheng can also earn 300,000.

Moreover, Tuzki is a mature IP. If one picture becomes popular, there will be a second picture, and if the second picture becomes popular, there will be a third picture. Can be used on long-sleeved T-shirts and sweatshirts.

It can be used on knitted sweaters, coats and padded jackets when it is cold in winter.

In short, as long as the elements of Tuzki are used in depth, a strong brand effect will definitely be formed.

So he also prepared to ask Li Xuan to register the trademark and copyright of the clothing brand "Tuski" and the cartoon image, all under the name of Guancheng Garment when Li Xuan was free.

If Jiayang Education grows stronger in the future, it will be able to bring the image of Tuzki to the whole province and even more places at the same time.

Once the branding operation starts, Xu Yiyang feels that he can also cooperate with Mr. Ma and authorize Tuzki's image for him to make QQ emoticons for free. In this way, Tuzki will soon become popular all over the country.

Because of the idea of ​​further operating Tuzki, Xu Yiyang said to Li Xuan on the phone: "Guancheng Garment should increase its scale as soon as possible in the near future, contact all the employees who were laid off before, and then recruit them back. In a city like Yingzhou, there are not many suitable garment workers, and if some of them flow to the south, it will be troublesome to recruit people locally in the future."

In Xu Yiyang's view, the value of skilled craftsmen is very high.

In a city like Yingzhou, there were only a few garment factories in total, and now it seems that almost all of them have closed down, and only Guancheng Garment is left. In such a market environment, the number of skilled workers must be very small.

Once these skilled workers start to lose, it will be like putting a curse on Guancheng's clothing.

Even if you have money to expand the scale, buy equipment, and build factories, it is useless without skilled technicians.

However, if ordinary people want to grow into skilled craftsmen, it takes a long time to settle down. Once Guancheng Garment cannot recruit skilled craftsmen, there is no way to expand and improve the scale.

What's more, in a small city like Yingzhou, it is really not easy to recruit people from outside.

Li Xuan was also aware of this problem, and immediately said: "Then I'll contact them right away, and find as many as I can find."

Xu Yiyang said: "The future potential of the clothing industry must be very large. Selling a thousand T-shirts a day is not even a drop in the bucket in the entire clothing market. If we want to further develop this industry, we have just taken the first step." step."

When he said this, Xu Yiyang thought of Amancio Ortega, the founder of the Spanish clothing brand Zara.

In Xu Yiyang's eyes, the Zara brand is a magical existence.

Founder Amancio Ortega opened his first small clothing store in 1975. After more than 30 years, he became the world's top rich man with a wealth of more than 40 billion U.S. dollars, and Zara's annual revenue Also more than 15 billion euros, it is simply a super clothing empire.

The existence of Zara proves that the market potential of the clothing industry is extremely huge. Not to mention selling more than a thousand T-shirts a day, it is entirely possible to sell millions or even tens of millions of clothes a day.

Thinking of Zara, Xu Yiyang felt that even if he couldn't become it, he could at least learn from it, and the first step in learning is not to be satisfied with the status quo.

So Xu Yiyang asked Li Xuan: "Sister Xuan, how much would it cost to upgrade Guancheng Garment's comprehensive equipment?"

"Upgrade?" Li Xuan asked in surprise, "What standard do you want to upgrade to?"

Xu Yiyang said: "At least in terms of manufacturing process, production efficiency and production cost, it is on par with the clothing industry in the eastern coastal areas."

Li Xuan thought for a while, and said seriously: "Then it will cost at least two to three million yuan. Our factory area is sufficient, so there is no need to upgrade it. Most of the two to three million yuan will be used for equipment, and a small part will be used for technicians." cultivate."

Xu Yiyang said: "Two to three million is not too much. If it is upgraded, how long is it expected to be completed?"

Li Xuan explained: "The upgrade has to be done step by step, such as introducing some equipment first, and then training our workers to familiarize themselves with the new equipment, while continuing to purchase new equipment. If one step is in place, the workers still need to be trained slowly."

Xu Yiyang said: "Then let's start upgrading gradually from this month. As for money, I will invest one million first, and at the same time, I will also invest the net profit during this period. Let's first look at the efficiency that the workers are familiar with. If it is fast, I will invest more."

Li Xuan didn't expect that Xu Yiyang would invest another one million as soon as he opened his mouth.

If it was before today, she would have advised Xu Yiyang to be cautious, because the money was probably wasted.

But now, she felt that Xu Yiyang's judgment and overall situation were far superior to her own. Since it was something he decided to do, she should do her best to implement it.

"Okay! I'll make a plan as soon as possible."

Li Xuan was excited. She thought it would be difficult for Guancheng Garment to survive, but unexpectedly, Xu Yiyang had a way to let it start making money directly.

If Tuzki's clothing can continue to be popular, the benefits of Guancheng Garment will be better and better.

...

In one day, the Tuzki T-shirt was completely popular among teenagers.

Many children can't wait to put on Tuzki's T-shirts, and they are proud to show off.

The novel and interesting shapes and positive words on the T-shirts have attracted the attention of countless people on the street.

Many people will even take the initiative to ask where they bought the clothes, and the final answer without exception is Jiayang Education.

With such a communication foundation, even during the lunch break at noon, many teenagers came to buy clothes with money.

There are many children among them, even if they are not students of Jiayang Education, they are also interested in Tuzki T-shirts.

When it was time for class in the afternoon, another group of students came to class. They saw that the teachers had changed into Tuzki T-shirts, and they liked it even more. The only problem was that they couldn’t buy them yet.

Because there were too many people asking, Xu Yiyang asked the staff to put up a slogan: Tuzki T-shirts are on sale at 8:00 am every day, while stocks last.

the next day.

Early in the morning, many children and parents came to Jiayang Education to buy Tuzki T-shirts.

Fortunately, at 7 o'clock, the factory sent over 2,000 T-shirts that were rushed to be made overtime, and within a day, they were all sold out.

At three or four o'clock in the afternoon, there were still many students and parents who came here to consult, but because they were sold out, they didn't buy them.

But I can’t help but wait until tomorrow, because the factory has now recruited more than 20 skilled technicians, and is now stepping up the production of Tuzki T-shirts in two shifts.

Each person works 12 hours a day, but gets an extra 15 yuan overtime subsidy.

These days, the daily wages of ordinary technicians are only in their early twenties, and those who work for others like Xu Ma used to do so are only in the early ten dollars a day. Therefore, the extra fifteen yuan of overtime subsidy is almost doubled.

Moreover, the overtime pay is directly settled in cash on a daily basis, so the workers are very motivated.

Soon, the output of Tuzki T-shirts exceeded 3,000 pieces per day.

Xu Yiyang was very efficient in doing things.

On the day he asked Li Xuan to increase production capacity, he put one million into Guancheng Garment's account. The money will be used to improve the production capacity and production process of Guancheng Garment.

Moreover, if new equipment is adopted, the production process and efficiency will be improved to a certain extent, and the unit cost will also be reduced to a certain extent.

At the same time, Xu Yiyang also communicated with Li Xuan about the supply strategy, 3,000 T-shirts per day, 1,000 pieces to the Children's Palace would be enough, and the rest would be saved and sent to Penang and Weizhou.

When Guancheng's garment inventory reached 4,000 pieces, Li Xuan, according to Xu Yiyang's instructions, divided the 4,000 pieces of T-shirts into two batches and sent them to Penang and Weizhou by inter-provincial bus.

The branches of Jiayang Education in these two cities have also started selling Tuzki T-shirts online.

Like Yingzhou, the T-shirts of the Tuzki Xueba style immediately aroused the enthusiasm of students and parents to buy them as soon as they were launched.

In one day, all 4,000 pieces were sold out in both branches.

Xu Yiyang is very clear that many things are actually common, just like cartoons, if children in Yanjing like "Shook and Beta", then children in Zhonghai, Quancheng, Yingzhou and other cities will also like it.

The same goes for Tuzki.

If Tuzki clothing can be made to bloom all over the country, it is tantamount to creating a well-known youth and children's clothing brand.

If done well, the profits behind this can reach nine figures every year.