Rebirth: Family Chaebol

Chapter 441: Marketing master

After nearly three months of preparation, the supermarket was finally ready to open after the National Day. Yuan Fangguo also took the time to go to the supermarket and discussed with Yuan Fangmin about the business philosophy.

Zhang Qiuling also pretended not to understand. She thought that running a supermarket was like selling things. She needed some ideas. She greeted customers with a smile and could sell things.

However, Yuan Fangmin told her that the operation of the supermarket is not so simple at all, and other than that, at least the cost and profit of this day must be controlled.

Zhang Qiuling still didn't understand and pretended to understand. She felt that there was too much cost in the supermarket, but she was surprised when Yuan Fangmin did the math for her.

Utility bills, taxes, wages…

After careful calculation, it is still the most conservative estimate that the cost of a day is at least about 2,000 yuan.

When Zhang Qiuling heard it, she couldn't help sticking out her tongue. This time, she no longer pretended to understand, but listened closely to her man's discussion with her eldest brother.

I don't know if I didn't hear it. Zhang Qiuling was shocked when she heard it. She didn't expect that there were so many doorways inside. After hearing this, she began to sincerely admire Yuan Fangguo.

The question that Yuan Fangguo and the Yuan Fangmin brothers discussed this time was very simple, that is, how to increase the passenger flow of the supermarket as soon as possible.

Yuan Fangmin didn't know much either, so it was basically Yuan Fangguo's speech.

According to Yuan Fangguo's conception, various preferential policies are definitely indispensable, but none of these seem to be able to tie down those potential big customers. If you really want to tie up big customers, you must do a crazy move.

Yuan Fangguo was determined to make a crazy move. Yuan Fangmin and Zhang Qiuling were both extremely surprised when they heard this crazy move. They absolutely couldn't think of it.

To put it simply, this crazy move is to give gifts when you recharge. The recharge is also divided into several thresholds, ranging from 200,000, 150,000, 100,000 to 10,000. Simply put, recharge 200,000 and send 20 Cars worth 10,000 yuan, recharge more than 80,000 yuan, get a car, below 80,000 yuan, equivalent home appliances, furniture; below 20,000 yuan, get a motorcycle...

Yuan Fangmin was confused after hearing this, "Brother, we will give away as much as they recharged. It doesn't mean that a penny has not been recharged. Are we still reposting it?"

Yuan Fangguo smiled and said, "It looks like this on the surface, but it's actually not like that."

"You said, let's study hard." Yuan Fangmin regained the studious spirit he had when he was a student.

"We have to sign a contract with them, for example, recharge 200,000 yuan, and consume at least 10,000 yuan per month. The contract period is 5 years. If you think that after one year, they will spend at least 60,000 yuan in our store, and 1.8 million yuan in 5 years. The profit will definitely exceed 1 million, the car seems to be worth 200,000, but let’s talk about it, it’s not a problem at all if it is less than 40,000 yuan, in fact, we are equivalent to buying a long-term customer.”

"What if they don't consume enough?"

"This is also very simple. If there is not enough consumption, that is a breach of contract. The car cannot be transferred to them. During the contract period, they only have the right to use, but not the right to manage, and they will be compensated according to the liquidated damages."

"What about the law?"

"No problem, and basically none of this is an adventure."

"Okay, this method is fine. We locked the big customer, what about the small customer?"

"It's easier for small customers, and they can also choose the way to apply for membership cards. The price of membership cards is definitely different from that of ordinary cards. The consumption amount is based on a point system, and a lottery is drawn every six months to reward motorcycles."

"Brother, you've done so much, don't we just produce and sell ourselves." Yuan Fangmin couldn't help laughing when he heard it.

Yuan Fangguo can't deny that motorcycles are self-produced and sold, so the cost is lower.

With this mature marketing system, before the opening of the supermarket, the major mainstream media in Rongcheng could not help but publish the news, and even the supermarket sent several floats, shouting loudspeakers in the streets and alleys in real time. publicity.

With the early publicity effect, the supermarket's business was an instant hit, and the products inside were also full of everything. For a time, Parkway Supermarket had a feeling of "Luoyang paper is expensive".

The supermarket announced its financial situation a week after its opening. Five large companies signed an agreement with them to recharge 200,000 yuan, nine of them 150,000, and 30 of 100,000...

The most daily net profit reached 20,000 yuan.

Zhang Qiuling looked at the net profit of 20,000 yuan, and her mouth couldn't close. She immediately called Yuan Fangmin and asked him to invite her eldest brother for a meal recently.

Yuan Fangmin accepted this task with pleasure. He was originally making an appointment with his future sister-in-law on the phone, but Yuan Fangguo said lightly that Lin Yumei had something to do and couldn't come.

"Then ask again another day." Yuan Fangmin said.

"Second, are you free this afternoon?" Just when Yuan Fangmin was about to hang up, he suddenly heard Yuan Fangguo say such a sentence.

"Brother, what are you talking about?"

"I want to see the house."

"I'll give you a staff officer?"

"right."

"Okay, then I'll come to find you."

Buying a house was Yuan Fangguo's wish when he went home for the Spring Festival this year, but there were too many things in the first half of the year, so he didn't implement it either. It just happened to be some time now. At that time, the whole family was brought to Rongcheng for the Chinese New Year.

The family is now populated by a large number of people, and commercial housing will definitely not meet his needs~www.wuxiaspot.com~ Yuan Fangguo turned his attention to the villa.

Yuan Fangmin was taken aback when he heard that eldest brother was going to buy a villa, this villa would cost hundreds of thousands of dollars at least.

However, he seems to have underestimated the price of a villa in Rongcheng. Right now, the cheapest villa in Rongcheng is worth millions.

Yuan Fangguo didn't have too many requirements when choosing a villa, just a quiet place within a ring.

This kind of villa is easy to find. In a short time, I settled on a two-story villa worth 1.2 million. This villa is covered by dense woods. They are all single-family villas. There are about fifty sets in the entire community. , The privacy is very strong. The villa has a total of six bedrooms, four bathrooms, plus a study, a living room, and a chess and card room. It is no problem to meet the living needs of their family.

"We will be in this villa for the New Year. The whole family will come. When the time comes, you or the second child will go home and pick them up."

"Okay." Yuan Fangmin looked at the villa in front of him, and his heart was suddenly filled with motivation. According to the current profit model, he and Zhang Qiuling could buy a set in half a year.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like