Rebirth 2008: I Can Make Money Reading

Chapter 406 The best PR is not talking

Just a few days later, Mu Yang optimized and upgraded the CAD he made in the early years.

The CAD of Xinghai Group is named "XH CAD" by Muyang, and users can choose the modules they use.

The domestic annual fee is priced at 666 yuan a set, the quarterly fee is 188 yuan, and the monthly fee is 68 yuan; the overseas annual fee is 3680 dollars a set, and the free trial period is still one month.

The number of CAD users is more, which can be said to be several times that of 3D software.

At present, XH CAD is mainly aimed at users in the machinery industry. There is no plug-in for the construction industry, and the convenience of use is not as good as the old brand CAD that has studied the construction industry for many years.

Muyang compresses the AD and XH CAD installation packages, the AD installation package is 0.99G compressed to only 99M, and the XH CAD installation package is 256M compressed to only 25M in size, and the download speed for customers is faster.

After the one-month service is rented, the server will no longer be rented, and the server just built by the company will be used to run the Xinghai system website exclusively.

XH CAD and updated AD software were released at the end of April. Just after Labor Day, the free period for the first wave of users to use AD expired. During the trial period of the past month, AD has won unanimous praise from users, surpassing All 3D drawing software on the market.

As a result, the number of people paying for AD has skyrocketed.

As of May 1st, in China, AD sales reached 2 million people, with a sales volume of more than 1.2 billion; overseas, a total of more than 10,000 copies were sold, with a revenue of more than 56 million US dollars.

This revenue looks very good, but the real revenue is from May 1st to early June, which can basically lock in this year's revenue.

With XH CAD on the shelves, Xinghai Systems has added another gold-absorbing project.

Compared with AD, Muyang is more optimistic about XH CAD in terms of revenue.

Mu Yang created two industrial software at will, and the annual income is expected to reach 10 billion yuan, and there are no after-sales service fees and on-site service fees, and the profit margin is higher.

Sure enough, it is easy to make money if you are number one in the world.

In the past month, no team or individual was able to crack the AD software, and the reward of 100 million yuan was hung like this, attracting more and more customers.

For competitors, this 100 million yuan is like a sword stuck in their field, interfering with their operations and threatening their status, but they have no ability to pull it out.

During this period, Dassault was robbed of some 3D customer orders by Xinghai Group, and Dassault used soft articles to criticize the disadvantages of using Xinghai Group’s AD software in the media, saying that AD is a software without door-to-door service and after-sales service. After the customer bought it, he still had all kinds of worries. It was not worth spending so much money on the purchase, and it was too heartless to accuse Xinghai Group of making this money.

The Xinghai Group did not check which competitor hacked them for these soft articles. Generally, the evaluations written by customers are not so professional. Only when competitors collect various evidences to fight back can they write so professionally.

Xinghai Group’s public relations said: “The door-to-door service and after-sales service are indeed facts. I apologize to the customer. At the same time, I said that the purchase of AD software does not include door-to-door service and after-sales service. This is to reduce operating costs, otherwise the price will be higher. , customers can't afford it, this is also because the powerful AD software development costs are very high, so such a sales plan has to be adopted.

At the same time, the powerful AD software is easy to learn and understand, and there are no loopholes. If there were any, the reward of 100 million yuan would have been snatched away.

If the customer cannot accept this service method of Xinghai Group, as long as the serial number has not been activated, the refund can be made. "

Competitors such as Dassault Corporation were helpless when they saw this kind of public relations reply, and complained about Xinghai Group's way of passing the buck: If you want the fucking love, we can refund it!

They hope to see Xinghai Group fall into the quagmire of after-sales service, and hope to spend more money on after-sales service and on-site service.

If you start off as a bad person and suddenly do something good one day, everyone thinks he is a good person;

If you have always been a good person, and if you do something wrong one day, you will be completely denied this person, and you will think that this person is a big bad person and a villain.

I don’t know what it is. Olier Dassault, the 61-year-old chairman of Dassault Corporation, has been very troubled recently. He doesn’t want Xinghai Group’s 100 million RMB reward to hang up all the time. Creating a few more difficult grades means that the latest version of SOLIWORKS of their company is also difficult to crack. If anyone can crack it in the first time, the reward will be 13 million euros.

This word is still spread.

The next day, Oliel Dassault was strolling in a high-end shopping mall and was stopped by media reporters for an interview:

"Mr. Olier Dassault, industry users believe that Xinghai Group's AD software is the best in the world, especially the anti-cracking ability of AD software. Mu Yang has offered a reward of 13 million euros. How do you feel about this matter?"

Olier Dassault is old, but he is not low-key. This has a lot to do with the straightforward nature of most F people. He can say whatever he wants:

"AD software can only be said to be passable, but I don't think it can be said to be the number one in the world. As for the world's number one anti-cracking ability of AD software, I think this reward is a bit ridiculous. Reverse cracking is much more difficult than creating grade."

"You mean that no one can crack Dassault's SOLIWORKS software?"

"No one is sure that their software cannot be cracked, but it is impossible to crack it in a short time. Our company's latest version of SOLIWORKS is also difficult to crack. If anyone can crack it within a month, I will also reward 13 million Oh." Olier Dassault still said a harsh word, he doesn't think there is software that cannot be cracked in the world, it just takes a lot of effort.

In fact, the Xinghai Group's AD software was cracked by someone inside Dassault, but it was just useless work.

Now, one month later, the reward of 13 million euros is like a challenge to the world's 3D software companies: if you have the ability to crack it! The anti-cracking ability of our software is the first in the world!

Therefore, when Olier Dassault said this, he also wanted to attack his competitors, and he was not wrong. He must not let the other party overwhelm his company's software. This is equivalent to admitting that the other party's software is powerful.

"Oh, 13 million euros, isn't that a decimal number? But to you, Mr. Olier Dassault, it's a trivial matter. Are you sure that if someone cracks the SOLIWORKS software, you will really be rewarded with 13 million euros?"

"Yes, it is also the first one to crack it. If it exceeds one month, it will not be counted."

Olier Dassault is worth billions of euros, but he lost 13 million euros for no reason, which is still very distressing.

He said that because he wanted to divert attention and not let AD steal the limelight.

His words were recorded in a video by media reporters, uploaded to YouTube, and reported by online media, which also aroused the attention and heated discussions of the majority of netizens.

Olier Dassault, who is in the vortex of public opinion, feels that he is being followed, and the experience is not bad.

Eight hours later, it happened to be daytime in Huaguo. The public relations department of Xinghai Group knew about the reward offered by Oliel Dassault, and passed the media reports to Chairman Mu Yang.

When Mu Yang saw the news, he touched his chin.

Originally, if there is no authorization from the original company, deliberately cracking the other party's software is definitely not good, it is a vicious attack.

If it is cracked and publicized, it is illegal.

Of course, you can find out who sent the cracked version.

Today, the chairman of Dassault wants to offer a high price reward like him.

Mu Yang stood up and paced back and forth in the office thinking.

If it is normal, he is not interested in cracking the other party's software. Dasuo and Xinghai Group are already competitors. If no one cracks it, what does it mean?

It is normal to say that the AD software of Xingxinghai Group cannot be cracked. After all, SOLIWORKS has not been cracked either, which shows that the technical level of the two software is not much different.

Of course, the difficulty of reverse cracking the other party's software is definitely more difficult than creating it.

Mu Yang also admitted that Dassault's SOLIWORKS technology is extremely strong. If it is not open, he is not confident that he can crack this software in a short time.

After deciding to crack it, he acted immediately, came to his supercomputing laboratory, and started to make trouble.

If you want to crack a piece of software, you must first obtain its source code, and then modify its code at will. It is indeed very difficult to find the key code to crack in this ocean of codes.

There are a lot of codes, maybe they are used by software engineers as a cover, they don't work at all, and they are deliberately misleading.

Mu Yang tossed and tossed for a whole day, and also lost a lot of experience, and finally cracked the SOLIWORKS software at around 5 o'clock in the afternoon. Mu Yang figured out the source code and key code of this software.

As long as he wants, he can authorize anyone to use it at will.

Of course, he didn't bother to do this kind of infringement.

Then he recorded a successful cracking video and sent it to Dassault. Mu Yang modified and optimized it. He also made a mosaic, but he didn’t tell Dassault how to crack it.

In less than 24 hours since Olier Dassault issued the announcement, Xinghai Group announced: I regret to inform Dassault Chairman Olier Dassault that SOLIWORKS has been cracked by our company! As it involves Dassault’s secrets, it is not appropriate to disclose the detailed content of the cracking. Only a successful cracking video will be played, and the final cracking process and key codes will be sent to Dassault.

Media reporters and netizens saw the announcement of Xinghai Group, and after learning about Olier Dassault's reward, they felt that Olier Dassault was slapped in the face!

And he was still severely slapped in the face, how many hours have passed, less than a day!

Domestic netizens joked on Mu Yang’s Weibo:

"Olier Dassault should have to pay, maybe he will renege on it."

"This face is beaten, doesn't it hurt!"

"Although the plot is clichéd, it's quite refreshing to see others being slapped in the face by the Xinghai Group."

"The Xinghai Group is powerful, and Mu Yang is mighty. The foreigner has nothing to say now."

Olier Dassault also has a personal public platform. Domestic netizens who understand foreign languages ​​forwarded Xinghai Group’s announcement and cracking video to Olier Dassault’s personal forum platform, shouting "pay".

Foreign netizens also know that Dassault's SOLIWORKS software was hacked by competitors, and they are also curious whether Olier Dassault will really reward Xinghai Group with 13 million euros, and whether Olier Dassault will go back on his word.

...

"FU*K!"

"conspiracy!"

After Olier Dassault confirmed that the company's SOLIWORKS software was cracked, he was very annoyed.

The elegant old man from country F, with his fair face flushed, just now he couldn't help but broke two glasses, the female secretary standing at the door of the office didn't dare to come in to comfort him.

Now, he doesn't know what to do with it.

If they renege on their debts, Xinghai Group can disclose the cracked software, and they will lose a lot.

This is not the most important thing, being cracked by a competitor all of a sudden also shows that their company's technical level is not as good as Xinghai Group's, and it will do more harm to a company.

After Olier Dassault scolded Mu Yang, he scolded his company's technicians for their poor anti-cracking technology.

Now, this thing needs to do public relations.

He is not good at how to do public relations, but he also has experience in dealing with this kind of thing, he quickly calmed down, and then called the secretary, and asked her to notify the senior management and the people in the public relations department to discuss how to deal with this crisis.

He does things with a high profile, but when dealing with some key issues, he is sometimes very calm and aware of his own problems. Otherwise, Dassault would not have developed to its current scale.

Ten minutes later, there were more than a dozen people sitting in the conference room. Olier Dassault's anger had disappeared, and he said seriously: "Everyone, I made a mistake, and everyone must know it. Now, I call everyone to listen Listen to everyone's opinions and see how to deal with it better."

Everyone didn't expect the chairman to take the initiative to admit his mistake, but the bet was indeed lost.

"Chairman, I don't blame you for this. We also never thought that the Xinghai Group would be able to crack our software."

"Yes, I suspect that the other party has stolen our source code, otherwise, how could it be cracked so quickly."

Olier Dassault knocked on the table and smiled: "The discussion now is not about this issue, it is meaningless, but how to do public relations. The loss of 13 million euros is not the key, but if we really admit that we lost, It is equivalent to admitting that our SOLIWORKS software is not as good as Xinghai Group's AD software, which is a disaster for us."

The public relations manager said: "Chairman, I suggest that this kind of matter be put on hold for the time being. If you don't respond to the media or the reward offer, you should treat it as ignorance. Now the media and public opinion are still fermenting, and there is no explanation. Use, if the explanation is not good, it will add fuel to the fire, which is very unfavorable to us, if the explanation is good, it will be better than the current coldness."

The old Olier Dassault understood after thinking about it for a while.

True, no matter how you respond, it's easy to make mistakes.

Then he might as well avoid it for a while, wait for the limelight to pass, and everyone will stop paying attention to this matter, and then make a public relations explanation. At that time, the outside world will not take the explanation seriously.

If he says he lost now, he is willing to compensate 13 million euros, which is the most LOW solution.

It's not okay to refuse to admit defeat. An international company values ​​integrity very much.

Therefore, not doing public relations for the time being is the best public relations.

"I also agree with the way of cold storage. Anyway, it's just procrastination. Let's talk after the limelight."

After discussing for a while, everyone formed a common idea, that is, not to take the lead for the time being, not only the chairman Olier Dassault, but also other high-level executives. First, let's see how the external trend develops.

After the meeting, Olier Dassault really shrank like a tortoise and refused to be interviewed by the media, as if this had never happened.

I have to say that their cooling method is really useful.

The outside world thought that Dassault had not seen the news, and Olier Dassault was too busy or sick to know about it.

Halfway across the world is H City, after Mu Yang cracked the SOLIWORKS software, he has already shifted his energy to other jobs, including his eight-month-pregnant wife.

Two or three days later, he did not receive a reply from Dassault, as if the incident had never happened.

In fact, Mu Yang did not expect that Dassault would really reward him with 13 million euros, as long as the other party admits defeat, it would be the greatest success.

In the past few days, many netizens have hailed Xinghai Group as a national enterprise and the glory of the nation, thinking that Xinghai Group has won glory for the country by defeating the international industrial software giant.

However, Mu Yang couldn't be happy.

He believes that being praised by netizens is not a good thing.

If Xinghai Group is a small company, it is of course a good thing to be praised by netizens, and it is of great benefit to the promotion company.

But today's Xinghai Group is already a giant, and it doesn't need more praise, it's enough, what it needs instead is a low profile.

When Mu Yang was patrolling the company, he heard many employees discussing the matter of national enterprises, and his face became more worried.

Especially in the marketing of Guohua, we must pay more attention to the use of national pride in marketing, but we have to accept a higher national moral trial.

However, who can guarantee that they will not do wrong things.

Xinghai Group did not take advantage of the patriotism of the people for marketing, but people call Xinghai Group a national enterprise, the light of the nation, sometimes, it is not a good thing.

In response to this matter, he called the manager of the public relations department, all the senior officials in the company, and three secretaries.

These people thought that the chairman was going to have a meeting, but Mu Yang asked everyone to sit around the sofa in his office, he didn't say it was a meeting, it was just a heart-to-heart talk and talk about his thoughts.

"In the past few days, I have thought about it, and I need to share some gains with you.

For other companies, it may be a good thing, of course, it is also a good thing for us, but sometimes, it is not a good thing. "

Mu Yang chatted casually, seeing that everyone was confused, he explained,

"When everyone heard the outside comment that our Xinghai Group is a national enterprise, their faces showed joy.

However, as the management, do you know that the bigger our Xinghai Group is, the bigger the crisis will be. Maybe if we do something wrong one day, it will anger the public.

Moreover, it is very easy for competitors to take advantage of it, take it out of context, make use of it, fabricate it out of thin air, and catch wind and shadow. As long as we do one thing wrong, our competitors will infinitely magnify and slander us. "

The bigger the Xinghai Group is, the more worried Mu Yang will be. This feeling of standing in the wind is very dangerous.

Therefore, he hopes that the public will downplay the label of Xinghai Group as a "national enterprise".

Mu Yang went on to say, "National enterprises are a double-edged sword. If you use them incorrectly, you will hurt yourself.

I hope that you, as the management, especially the top ones, must reflect on yourself and pay attention to your words and deeds.

To be honest, sometimes I don’t want Xinghai Group to wear the halo of a national enterprise, making consumers think that we are consuming patriotic feelings, which is very bad. "

Everyone didn't expect that the chairman was talking about this, and after a careful taste, the truth is true.

The heart-to-heart meeting lasted for half an hour. After the end, Mu Yang posted an announcement on his Weibo.

"I'm sorry to tell you that Xinghai Group is not a national enterprise, nor can it afford the glory of the nation. We just did what we should do.

One day in the future, we will also make mistakes. I don't want everyone to place too many expectations on us, and we can't afford this heavy responsibility. The pressure is too great.

I also ask the public to pay less attention to Xinghai Group and myself, and treat Xinghai Group rationally. It is just an ordinary company in Huaguo. "

What Mu Yang said is actually equivalent to blackening himself and the Xinghai Group, but it is actually protecting himself and the Xinghai Group.

If a child takes the initiative to admit his mistakes, you are ashamed to criticize and scold him, and you will feel a sense of anger that you cannot express, and you will feel uncomfortable, as if you are the one who is at fault.

Thanks to the readers for their "one piece of wood" suggestion. All along, they have put forward many valuable opinions. Some knowledge is a matter of the vision of the old farmer himself. I really did not expect it. If you have good suggestions, you can put them forward in the update of this chapter. thank you all