Rebirth 2008: I Can Make Money Reading

Chapter 372 Lithium Battery Company Financing Valuation

Mu Yang's words made Yin Mingshan fall into deep thought, thinking about Mu Yang's words.

And Mu Yang felt that Lifan's top management must also know about Lifan's problems.

It's just that I dare not mention it to my boss, for fear that the boss will be angry or fired by the boss. One thing more is better than one thing less. If you maintain the status quo, you will still get paid.

No matter which country you are in, men love cars and face. The logo and brand name of a car are actually a man's face.

Even if Lifan Company produces a high-end car with a low price, there are still many people who dislike Lifan's car logo and brand name.

That's right, at least five out of ten people are disgusted.

But in Yin Mingshan's eyes, the older generation of entrepreneurs like them feel that the brand is their vitality. If they change the brand, they feel that they have changed their blood, which will kill them.

Perhaps Yin Mingshan has not realized that the Lifan brand and car logo are just a mole on the face of the customer, and it would be better not to have it. It would be embarrassing to say it.

His son loves luxury cars. Maybe his son is aware of this problem and has suggested this problem to his father. It’s just the older generation who don’t want to change and are stubborn.

What I think is the most important thing is not worth a penny in front of customers, and I will even dislike it.

Of course, the above is just Mu Yang's unilateral guesswork.

But Mu Yang felt that it was really possible.

Zheli Automobile was smart and created a Lynk \u0026 Co brand, Lynk \u0026 Co 01.

But if the configuration is the same, the name of the car is Zheli 01, and the car logo is Zheli, it is estimated that the sales will not be good.

Xingyue sells very well, but if the car logo is changed, Mu Yang believes that it will become even more popular.

It can be said that the car logo and brand name have a great influence.

It's okay to be ordinary, but you can't feel very LOW just by hearing this name, which reminds people of cheap.

Yin Mingshan looked at Mu Yang's eyes, only to see that Mu Yang had a calm expression and drank tea without any disturbance.

"Mr. Mu, I think that both are important. If the general direction is wrong, it's useless; concept, of course, can change fate."

Mu Yang nodded and said: "Boss Yin, I suggest you do a customer survey, I believe customers have sharp eyes.

Since customers are consumers, you can listen to their opinions more. Customers don't need to care about your face, they can say whatever they want, and they will tell the truth. On the contrary, most of your subordinates will please you, and they may not necessarily tell the truth.

My opinion is just my personal opinion, not representative of Lifan's customers. "

"It makes sense, but we don't pay much attention to this. Then, Mr. Mu, if you were a customer, how would you make a choice?"

Seeing that he really wanted to hear his opinion, Mu Yang seemed uneasy if he didn’t get his opinion, so he sighed and said, “Boss Yin, if you want to buy an S350, change the logo to Zheli and the name of the car as well. Cheng Zheli, at the same price, would you buy it?"

Yin Mingshan shook his head directly and smiled: "No, I bought the Mercedes-Benz S350 mainly for business use."

"If the original price of the S350 is 1 million yuan, and it is replaced by Zheli, how much do you think it is worth, and the customer will pay for it?"

"Three to four hundred thousand."

"What if the car logo and brand are replaced by a new brand?"

"Maybe five or six hundred thousand." Yin Mingshan thought for a while and replied, "I understand what you mean, Mr. Mu. The problem with Lifan Automobile, the car logo and brand are a big problem. It's better to get a new one." of."

After finishing speaking, Yin Mingshan sighed: "Actually, I have been aware of this problem for a long time, and I want to make cars better. Of course, we have been imitating others, but the technical level is not enough, so we can only make cars in the low-end market." fight."

"That's what it means. Car logos and brands just make it easier for customers to accept. Next, it depends on the appearance of the car, and then the quality and cost performance. For most people, if the appearance is not acceptable, they never look at the quality and configuration. Customers who buy cars don’t really know much about cars, they can only make judgments based on their first impressions and follow the public’s choice.” Mu Yang analyzed, “Of course, I can’t represent the public. But when I buy a car, the first impression really The first thing to look at is the car logo and brand, the second is the appearance, and the third is the price and configuration.”

"Isn't price the most important thing? Isn't it the first to target customer groups?"

"That's the truth. However, as long as the car is good and slightly more expensive, customers will still pay. The positioning is 50,000, 100,000, 150,000, 200,000, and 300,000. In our country, a domestic brand with 300,000 is a The ceiling, and above that, we must first let them accept the idea of ​​300,000 domestically produced cars." Mu Yang said, "Every price range has different consumer groups, and we should investigate how the competing cars are configured. These are all behind I think that if the appearance, car logo and brand are not in the eyes of customers, the rest of the work will be in vain.”

Yin Mingshan nodded frequently. In fact, it was not the first time he heard such a point of view. His son also said the same, but he had his own obsession, thinking that his son didn't understand cars.

But he overlooked one thing. His son, who bought so many cars, is also a consumer, representing the aspirations of many customers.

Mu Yang's words are very convincing, and Xinghai Group's Hummer EV is a representative of success.

Mu Yang didn't directly mention Li Fan's car logo, brand, and car ugliness, but said it very euphemistically, which has already left him face.

This young man is amazing, really convinced him.

Yin Mingshan looked at Mu Yang gratefully, and asked: "Thank you, Mr. Mu, are you interested in investing in Lifan? As long as you don't take a controlling stake, I can agree to any conditions. Or, as long as Mr. Mu is a famous name in Lifan , every year I occasionally give pointers, and I will give away 10% of the shares for free."

Mu Yang was slightly surprised when he heard this, but he still shook his head: "Thank you Mr. Yin, I don't have so much energy, I'm still having a headache with the things at hand."

After hearing Mu Yang's words, Yin Mingshan smiled self-deprecatingly: "You're taking the liberty."

Mu Yang waved his hands, expressing that he didn't care, knowing that he was eager to seek medical treatment.

But to be honest, Mu Yang didn't even want to give shares to Mu Yang for free. To put it bluntly, he just disliked it.

Mu Yang didn't say anything about other things, such as being optimistic about future new energy vehicles, but only talked about car logos and brands.

Yin Mingshan wanted to continue, but when he saw someone knocking on the door, Mu Yang opened the door, and it was Li Shufu.

"Hey, Mr. Yin, you're here too." Li Shufu was a little surprised, "Then keep talking, I'll come back later."

"Mr. Li, I've finished talking." Yin Mingshan felt that he already had the answer, but he was still a little confused, and glanced at Mu Yang, "Thank you, Mr. Mu, I have gained a lot, and I will come to visit again when I have time."

"You're being polite." Mu Yang took the initiative to shake hands with him, and Yin Mingshan shook hands, then left Mu Yang's bedroom.

Li Shufu listened to the conversation between the two, and thought about it for a while, guessing what they were talking about.

After seeing Yin Mingshan leave, Li Shufu said with a smile: "At this point in time, you must not be resting, so I came to chat with you and drink tea, don't you delay?"

"I'm fine, I was just looking for you to chat and drink tea." Mu Yang smiled and let him into the room.

After Li Shufu sat down, he said, "Mr. Yin seems to have something to ask you for."

The matter with Yin Mingshan is a private matter, and Mu Yang didn't want to say that it was a matter of quality: "It's not about asking, it's just about communicating with each other."

"Oh, I guess he wants you to invest in Lifan."

"You guessed it quite accurately, there is such a thing."

"Then you might as well invest in our Zheli Group."

Mu Yang knew that Li Shufu was joking, and said with a wry smile: "I have so much time, and I haven't done well in my company, so I refused."

Li Shufu slapped his thigh and smiled: "Haha, that's right. If it were me, I wouldn't be too lazy to invest. Xinghai Group's positioning is different. With that kind of funds and energy, it's better to invest in upstream enterprises and make the industrial chain bigger and more comprehensive." All, wouldn’t you earn more.”

After finishing speaking, he turned to ask: "What happened today can't be true?"

"Which thing are you referring to?"

"The financing is not less than 20 billion yuan."

"It can't be fake. If you want to join, I have no objection. You are welcome, but you may not be able to accept the price."

"Tell me about it." Li Shufu asked, he didn't dare to guarantee it this time.

Mu Yang didn't answer Li Shufu's question directly, but first told him about the current situation of lithium batteries. Only when the other party has an understanding, can they know how valuable Xinghai New Energy Technology Company is.

How much will be raised and what is the current valuation? Mu Yang asked the team of the investment company and already has an estimate.

Xinghai Group is a technological shareholder of Xinghai New Energy Technology Company. The researchers do not belong to the new energy technology company. What outsiders don't know is that the technology actually comes from Mu Yang himself, and Mu Yang is the core.

However, regardless of the amount of financing, the technical shareholding is fixed at 15%, and will not be diluted before listing.

The battery pack cost of Xinghai Group is 400 yuan/kWh, and the price is 1,500 yuan/kWh. The low version of the Hummer EV is 160 kWh.

Pre-sell 50,000 battery packs, with a minimum gross profit of 8.8 billion yuan.

Of course, with the popularity of new energy vehicles and the entry of battery competitors, the price of batteries will definitely drop.

According to a few years later, the new energy market share is getting higher and higher, even if it only accounts for 20%, it is still at the level of annual sales of 10 million vehicles.

Mu Yang estimates that when the market share reaches 20% in 2016, the price of lithium batteries may drop to 1,000 yuan/kWh, or even lower. According to the capacity scale of 60 kWh per car, the global lithium battery The market size can reach 500 billion yuan.

As long as Xinghai New Energy Technology Co., Ltd. accounts for one-third of the turnover of nearly 200 billion yuan, it will not be a problem for the market value to reach 1 trillion yuan.

However, with Xinghai Group's lithium battery technology currently leading so many advantages, it must occupy more than one-third of the market share, and the profit margin is also higher. The market value must far exceed the Ningde era in the previous life.

Of course, the above is a few years later, and there are risks during the period.

Today's Xinghai New Energy Technology Company has a large number of orders for lithium batteries. If the Hummer EV sells well and sells 200,000 vehicles a year, the gross profit will reach 35 billion yuan. Adding orders from other car companies, it will not be a problem for the gross profit to reach 50 billion yuan. It only takes a little over a year.

And by that time, Xinghai New Energy Technology Company's valuation of 300 to 500 billion yuan will not be a problem.

Today, Mu Yang estimated that Xinghai New Energy Technology Co., Ltd. is 160 billion yuan, which seems exaggerated, but it is not too much, and it is well-founded.

For more than a year, Muyang can guarantee at least double the investment profit of strategic partners;

Five years later, Muyang can guarantee at least five times the investment profit of strategic partners.

After listening to Mu Yang's narration, Li Shufu became more and more shocked.

Ternary lithium batteries are so profitable!

Even if only 50,000 Hummer EVs are supplied, the gross profit will reach 8.8 billion yuan!

"Wo trough!"

"It's more profitable than selling cars."

Li Shufu couldn't help cursing in a low voice, looking at Muyang again, he felt different, his whole body glowed golden.

"Based on this calculation, the valuation of Xinghai New Energy Technology Co., Ltd. is 160 billion yuan, which is reasonable. Is it just financing 20 billion yuan?"

Mu Yang said: "The plan is to raise 40 billion yuan, with a share of 20%. The shares are divided into 40 shares, each accounting for 0.5% of the shares. Each car company or investment institution can subscribe for a maximum of two shares."

Li Shufu took a deep breath. This was a bit beyond his expectation. Investment would definitely make money. Two subscriptions would be 2 billion yuan, which is not a small number for Zheli Group.

"If there is no problem, I would like to subscribe for two copies, but the investment amount is very large for us, and I need to go back to the company to discuss it."

"Okay, no problem." Mu Yang smiled lightly, probably this valuation scared him.