Rebirth 2008: I Can Make Money Reading

Chapter 169 The internal explosion of the peers (explosion +3, 25,000 words)

When he came to the laser research and development area, Mu Yang saw the engineers of the laser project team, as well as Zhou Chen.

Zhou Chen saw the boss and took him to the assembled handheld laser welding equipment to have a look.

On a concrete floor, there are two assembled handheld laser welding equipment, which are exactly the same as the products I sold before.

Mu Yang opened the case. There are two floors in the case. The upper layer houses the laser, and the lower layer houses the cooling water tank.

Now the laser model is no longer IPG, but XH-W1000, and the LOGO has also changed.

This is a laser independently developed by Xinghai Company!

Finally a prototype!

Mu Yang was very happy, turned on the water tank switch, the light switch, and adjusted the parameters. Zhou Chen saw that the boss wanted to test the operation of the machine, so he helped him turn on the wire feeder and gas cylinder switches.

Mu Yang took the welding torch, clamped the ground wire to the iron block on the workbench, took a thin stainless steel plate, and pressed the switch. With a sound of "Zi", the laser focus quickly burned the solid core welding wire at the front of the welding torch, and pulled it back, A golden weld with a width of about 2.5 mm appeared on the board.

Mu Yang went on to test the machine, frequently intermittent spot welding, shutting down and starting up again, and debugging various parameters

The engineers of the company know that the boss is testing the machine, they know that the boss is a laser expert, and hope to get affirmation from the boss.

During the test run by the boss, they were a little uneasy, hoping to pass the test run.

After trying for about 20 minutes, Mu Yang turned off the machine, and turned to Zhou Chen next to him: "Have you tried turning on the test department continuously? You must ensure that the machine is turned on for 24 hours without failure."

Zhou Chen checked his words and saw that the boss's expression was still calm, and he was a little apprehensive: "I've tried it. They have tested it many times and there is no problem, so I dare to ask you to come and accept it."

Mu Yang nodded: "Then we will start small batch production, and start mass production after there are no major problems. It is normal for small problems to occur during the production process, and we will improve and optimize while producing.

As long as IPG's laser inventory is exhausted, there is no need to purchase any more.

Mr. Yang just told me that other brands of handheld laser welding equipment have appeared on the market. Of course, their lasers still use foreign brands.

If we can mass-produce lasers, we will truly get rid of our dependence on foreigners. "

The engineers of the project team were approved by the boss, and they finally showed joy.

Mu Yang glanced at the personnel of these project teams. There were 20 to 30 engineers and technicians. The youngest was 23 or 4 years old, and the oldest was in his 40s. Hearing his approval, these people's faces were much more relaxed. Couldn't help but smile a little and said:

"I see that everyone has been busy with prototyping recently and it's been very hard. Tonight you can have a dinner and relax, and the company will reimburse you, but I remind you that before you fail to mass produce, you are only half successful.

I will give everyone a three-day holiday, including New Year's Day, from New Year's Day to January 6th, a total of 6 days off. Employees from other provinces can go home and spend more time with their families, and the company will reimburse the round-trip fare.

There are still a few days before New Year's Day, everyone should work hard to improve the fixtures and processes, so that they can be mass-produced as soon as possible.

We have already planned to stop purchasing IPG lasers, and we have less than 100 lasers in stock. If you cannot mass-produce them after they are used up, it will affect the overall layout, and we will be very passive at that time. "

After Mu Yang finished speaking, he explained some details before leaving here.

The personnel of these project teams applauded and cheered after seeing the boss and Mr. Zhou leaving.

"Scared me, I saw the boss's expressionless face, and thought the acceptance had failed."

"But the boss is right. Before it can be mass-produced, it can't produce profits, and it can't even earn back the investment."

"Well, the boss is right to be cautious."

"The boss is so kind, let everyone take a six-day vacation with pay, and it will be New Year's Day in a few days. Let's take a breath and work hard. Work overtime, improve tooling fixtures and processes, strive for mass production, and live up to the boss's promise. Trust." Wang Hai, the team leader in charge of the laser, clapped his hands to encourage everyone.

"Okay, okay, the boss is right, you can't live up to the trust of the boss."

Xinghai Company has successfully developed a laser prototype, and the laser industry is undercurrent.

...

Xiaozu Laser Co., Ltd.

This is a listed laser company in Shenzhen and a leading company in the laser industry. It mainly produces laser information marking equipment, laser welding machines, laser cutting machines and related software.

In 2008, the company's annual operating income was 1,715,010,973.03 yuan, about 1.715 billion yuan; the total profit was 176,424,765.53 yuan, about 176 million yuan.

This performance ranks first among all domestic laser companies in terms of revenue and profit.

However, its revenue throne is likely to be seized by an emerging company in the next year or two, which is,

H City Xinghai Machinery Co., Ltd.!

No, it should be said that in terms of profit, it is possible to be defeated by Xinghai Machinery Company this year.

Xinghai Machinery Co., Ltd. has independently developed the handheld laser welding, which has been put into the market since the beginning of October. Until now, it has monopolized the domestic market. The profit margin of a single device is scary. Even Xiaozu Laser has quickly entered the handheld laser welding market to grab the cake. share.

With its strong technical research and development capabilities, Xiaozu Laser finally developed its own hand-held laser welding prototype two weeks ago, and started small-scale production a week ago. In recent days, it has sold 8 sets of hand-held laser welding equipment. It sells for 180,000 yuan, which is 20,000 yuan cheaper than that of Xinghai Machinery Company.

The manufacturing cost of a small batch is only about 70,000 yuan, while the selling price is 180,000 yuan, and the profit margin of a single unit reaches 110,000 yuan.

After cost accounting, the senior management of Xiaozu Laser was also stunned by this profit margin.

Of course, they have a huge R\u0026D team, high R\u0026D costs, high management costs, and sales costs, etc. The overall cost is much higher. The final net profit of each device is only tens of thousands of yuan, but the profit margin is also very high. , which is much higher than the company's old products. After all, the market for old products is fiercely competitive, and peers are selling at lower prices.

It's just that today is a bad day.

Hua Yingqiang, vice president of sales of the company, received two calls that gave him a headache. The hand-held laser welding equipment just developed by his company was sold to old customers, and there was no problem in using it for a few days.

But after using it for a few days, various problems appeared: the water tank kept alarming, and it could not be welded normally; every time the machine was turned on, the laser offset had to be corrected, which was very troublesome, and it was impossible to weld without proofreading; it was winter now, and it was necessary to turn on the machine It took 20 minutes for the light to come out, and the workers were impatient. They thought it was normal, but when they inquired about Xinghai’s equipment, there was no such anomaly at all. The welding torch was designed with some problems, the adjusting nut was easy to loosen, and the focus had to be adjusted frequently and wire alignment.

There are too many problems, and the handheld laser welding equipment sold by the company can no longer be used normally.

A customer boss called him directly: "Mr. Hua, your company's handheld laser welding equipment is really not good. To put it bluntly, it is not a star and a half worse than Xinghai's handheld laser welding equipment. You should take it back. "

This customer was very polite when he told him this, but a customer called him directly and scolded him: "Mr. Hua, what kind of junk equipment did you send? You can't weld a few pieces in one morning. Now I don't need to use it! Delay Production! Get someone to take the equipment away, we don’t have a place to put it.”

The customer's tone could not be refused, feeling that their company's equipment was too obstructive to be placed in other people's factories.

In just one morning, Huawei received two customer complaints.

Since the company's handheld laser welding equipment was put on the market, they have only sold 8 units.

Being scolded by a customer, he couldn't refute it, so he had to explain it kindly, but the customer didn't listen to the explanation, and asked their company to take away the equipment, so as not to occupy their space. If there is an advance payment, Xiaozu Laser Company will refund it.

However, some customers scolded so badly that Huawei dared not lose their temper in front of customers, so they vented their temper on the R\u0026D department, and went directly to He Xuehai, the director of the R\u0026D department, and scolded: "Mr. He, what kind of rubbish did your R\u0026D department design?" The equipment was all complained by customers! It was put on the market before it was tested, what the hell!"

Hua Yingqiang left immediately after scolding, without giving He Xuehai a chance to refute.

He Xuehai was also stunned by the scolding, and asked him what the problem was, a burst of anger followed, he slapped the table angrily, and scolded in a low voice, "Go to Nima, is there any reason? body".

Some time ago, the chairman praised them for their good research and development progress, and held a celebration party for them when they finally developed a sample.

After He Xuehai scolded Hua Yingqiang, he also felt a headache about it.

If there are really so many problems with the equipment, and it is still a design problem, their department must not be able to escape responsibility.

However, even if it is their department's responsibility, they can't admit it, and the blame must be thrown away.

Hua Yingqiang went directly to the chairman's office after scolding from the R\u0026D department, and reported the situation to chairman Xu Bo, saying that there were too many equipment problems, and customers wanted to return the products, so sales might need to be suspended.

so serious? !

And also to suspend sales.

Xu Bo, who is in his sixties, frowned. He probably felt the seriousness of the situation after hearing Xia Hua Yingqiang's account of the customer complaint process.

The company invested a lot of money in the research and development of handheld laser welding, and it cost Xinghai 200,000 yuan to buy the equipment.

"Let everyone have an emergency meeting, the time is set in half an hour!"

Xu Bo directly called the HR department to arrange an emergency meeting, and asked the leaders and core personnel of the Quality Department, Production Department, and R\u0026D Department to attend the meeting.

half an hour later.

After all the participants arrived in the conference room, Xu Bo slapped the notebook on the conference table and said with a serious expression:

"Dear colleagues, there is a very bad news. Our hand-held laser welding has been launched on the market, and the customer feedback is very bad. There were no major problems in the use a few days ago, but now there are many problems, and the problems are very serious. Serious, serious enough to have to return the product.

Mr. Hua, please tell us about the feedback from customers. "

Hua Ying pouted and complained: "Today, I was scolded by two customers in one morning. Do you know what people say about our equipment, shit equipment, I don't even need it!"

Thinking of being scolded by customers, Hua Yingqiang glanced at the director of the R\u0026D department, and said very bluntly: "If it is true that there is a problem with the equipment as they said, let alone the customer, if it were me, I would not use it."

He Xuehai, director of the R\u0026D department, was very upset by what he said, and retorted forcefully: "Mr. Hua, you just came to my office and scolded me. What is the problem? You left without explaining the problem.

Besides, it is normal for a new product to have some problems, just let the technicians to maintain it.

If you ask other big companies, when a new product comes out, it must be trial-produced and constantly improved. "

Hua Yingqiang avoided the latter sentence and said bluntly: "Our handheld laser welding equipment is just a little problematic, it's a big problem, and there are so many problems, I'm too embarrassed to say it."

He Xuehai became angry and confronted: "The R\u0026D cycle was originally scheduled for at least two months, but before the product was produced, you signed an order and urged to launch the immature product.

Your sales department is like this every time. You just take the order and never ask our department if it can do it. If not, our department doesn’t have to be so anxious and passive. If something goes wrong now, it’s all our department’s fault. "

Hua Yingqiang said coldly: "Before it was launched, your R\u0026D department said that the test was no problem, or the sales department would dare to sell it."

Colleagues in the conference room saw that He Xuehai and Hua Yingqiang were not giving in to each other, their positions were not as high as theirs, so they didn't dare to intervene. Some people feel that it has nothing to do with them, and they are happy to see two people quarreling.

Seeing that the two were getting more and more angry, Xu Bo slapped the conference table in front of him. With a "snap", He Xuehai and Hua Yingqiang immediately silenced, and the other participants were also frightened.

The chairman is angry!

Never set fire to yourself.

In mid-to-high-level meetings, it is common for leaders of various departments to blame each other. If they can't shake the blame, their positions will not be stable.