Rebirth 2002: Nano Life

"Listening to what you said, it seems that this technology is still immature, and launching a product rashly will reduce the user's experience?" Yang Zhihao asked.

"First of all, the itouch product will not be launched until the second half of the year, and I believe this p2p chip will make further breakthroughs; secondly, before the launch of itouch, the company's marketing department should try not to focus on this function, and try to understate it as much as possible. The expectations given to users will not appear so-called user experience, but will become a kind of surprise for users." Chen Yizhe replied.

Chen Yizhe was an Internet practitioner in his last life. The concept of "user is king" can be said to be a cocoon when he hears his ears. He has been in the business for a long time, whether it is his own product or other competing products, he has a deep understanding of user psychology, user scenarios, user processes, etc. There are countless other research practices, and what I have seen and heard is doing everything possible to cater to users.

In Chen Yizhe's view, user experience is the gap between user expectations and product feedback. The smaller the gap, the better the experience, and the larger the gap, the worse the experience.

However, the biggest drawback of this p2p communication technology is that it is easy to cause hatred among domestic operators. After all, this is a new communication technology that does not need to rely on base stations, antenna towers or other hardware facilities. What else do operators need to do?

Once it develops, it will definitely be regarded as a thorn in the side by domestic operators, and it is very possible to even be blocked. This is why Chen Yizhe emphasized that he should try to downplay this function as much as possible.

Chen Yizhe actually researched this communication technology, in fact, he wanted to try to bypass the patent of a rogue who bought a baseband and sent chips, and found another way.

As a company dubbed as a company with more lawyers than engineers, Qualcomm, a rogue in the technology world, dares to be the second, and it is estimated that no one dares to be the first.

Qualcomm has 3,000 CDMA patents, but Qualcomm is not satisfied with receiving money. He has a "patent anti-license" agreement. As long as Qualcomm's chips are used, this agreement must be signed with Qualcomm.

This agreement stipulates that companies using Qualcomm chips must license their patents to Qualcomm and cannot sue other Qualcomm customers for using these patents. With this deal, Qualcomm makes its chips more popular in the market.

In fact, if you really count the characteristics of Qualcomm's patent trolls, it doesn't feel like it, but its appearance is really ugly, which makes many people unable to see it.

Due to the possession of a large number of basic technical patents in the field of communication, any mobile phone manufacturer who wants to obtain a CDMA mobile phone development authorization must pass the threshold of Qualcomm's "patent license".

Of course, Qualcomm's patent licensing fees are generally determined by itself without considering market factors, and Qualcomm's entry fee alone is as high as $2 million. In addition to paying patent license fees for the development of mobile phones, it is reported that Qualcomm also collects patent royalties from mobile phone manufacturers, that is, after each smartphone is sold, it will receive a patent royalty fee of 5% of the price of each complete machine. Anyway, as long as you make a mobile phone, even if you don't buy a Qualcomm baseband, you still need to pay a protection fee to Qualcomm.

In addition to the money and patent fees that mobile phone manufacturers have to pay for chips, if the chips used by equipment manufacturers to build base stations use Qualcomm patents, they also have to pay patent fees. For operators, on the one hand, they need to purchase customized machines from mobile phone manufacturers; on the other hand, they also need to purchase equipment produced by equipment manufacturers, and they have to pay two patent license fees indirectly.

In other words, Qualcomm "takes all three", and no one will let it go.

This has caused dissatisfaction with Qualcomm from various governments, so anti-monopoly investigations against Qualcomm have been frequently launched, and Qualcomm has become one of the technology companies with the most lawsuits in history, which is why Qualcomm is jokingly called a lot of lawyers.

It would be a lie to say that Chen Yizhe has no bad feelings for Qualcomm, which also makes Chen Yizhe not want to deal with such a company very much. However, if you want to start a mobile phone project in the future, it must have a relationship with Qualcomm. This is inevitable. Even if it is p2p communication technology, Chen Yizhe knows that it will never replace mobile communication technology, not because p2p technology is backward, More importantly, because of the issue of **** and profit, you can also know that operators in any country will definitely not adopt this technology.

"I thought the company was going to launch a mobile phone product, which made me happy!" Yang Zhihao laughed.

"Brother Yang, if you think about the current mobile phone license system in China, you will know that this is impossible! Even if the company produces mobile phones, it can only be sold abroad. If you want to do it in China, there is no way to do it except for OEM." Chen Yizhe shrugged his shoulders. road.

"However, in the middle of last year, the National Development and Reform Commission began to formulate policies on the specific rules of the mobile phone license approval system. Maybe when the new approval system comes out, the mobile phone admission environment will become easier!" Yang Zhihao judged optimistically.

Chen Yizhe shook his head and said, "The approval system has always been regarded as the top priority in the supervision of my country's mobile phone industry. In my opinion, the new regulations will definitely not lower the "threshold" of the qualification for enjoying mobile phone meals. , the door is still very tight."

"The National Development and Reform Commission will definitely say righteously that they will eliminate companies without strength by setting technical and service thresholds for the mobile phone industry." Chen Yizhe continued with a smile.

"Isn't it something that should be decided by the market to get rid of incompetent companies?" Yang Zhihao said speechlessly.

"Currently, mobile phone production is not in a situation of overheated investment, increased inventory, and reduced profit margins. There are concerns that there will be a serious oversupply of market competition. The National Development and Reform Commission has another argument - restraining the overheating of investment in the mobile phone industry!" Chen Yizhe said He also laughed when he was finished.

He suddenly remembered the next real estate industry. The real estate investment in later generations was so hot~www.NovelMTL.com~ The state did not see the state to suppress it at the beginning. Although the People's Bank of China has repeatedly adjusted interest rates in line with the central government's major policy on solving the overheating of the real estate market, the Ministry of Construction, as the administrative department of real estate developers and contractors, has repeatedly issued remarks, repeatedly emphasizing that China's real estate industry does not exist. phenomenon of overheating. This practice of "stepping on the brakes while stepping on the accelerator" within the State Council made Chen Yizhe feel a bit ridiculous and playful.

When the mobile phone industry heats up, companies are eliminated, and when the real estate heats up, the people are trapped. Which of the two should be suppressed, Chen Yizhe believes that the government's wisdom group and think tank must be able to see through, and there is still a history of RB's real estate bubble in front of us.

"When the inventory increases and the profit margin decreases, wouldn't it be more able to weed out the weaker companies? Why does it feel like the meat eaters in the circle don't want others to eat, so they set up guardrails to prevent others from entering!" Yang Zhihao wrinkled said.

"So, a company with no background like us is still developing in a low-key manner. When we enter the market, the company will definitely enter the market as soon as possible. You also know that the company's mobile phone project has been developing silently, which is different from The current feature phone, the company has already locked its eyes on the smart phone, I believe that in the near future, the company will inevitably become a product that changes the market structure in the mobile phone project!" Chen Yizhe said confidently looking at the itouch in his hand.

This itouch is actually infinitely close to a mobile phone, but it does not provide the phone functions that future smartphones have such as GPS, digital compass, and camera.

And as long as the baseband chip and mobile phone cameras, sensors and other equipment are added, the itouch can actually turn into an eye-catching mobile phone.