Perfect Superstar

The original novel of "Swordsman" was first published on Inspur Reading, and it was published in the form of an online novel. At the beginning, it didn't have much impact, and readers clicked very few.

But after the big waves wash the sand, gold is seen. The brilliance of this pioneering novel of martial arts cannot be concealed after all. It has been loved by a group of readers, spread in the online world, and eventually printed in large quantities.

So far, "Swordsman" has been reprinted five times, with a total print run of more than 10 million. It has also been translated into multiple languages ​​and published abroad, and has countless fans.

After "Swordsman", "The Legend of the Condor Heroes" created by the same author took over the banner of the new martial arts, and it was on the best-seller list of Xinhua Book Company just after it was released, showing its strong strength.

Coupled with Chen Fei Media's announcement to buy the adaptation copyright of "Swordsman", anyone in the industry who is not stupid can see that a hot IP is taking shape and the market potential is huge.

The most important thing is that many people have a superstitious admiration for Lu Chen, because the projects he is involved in have never failed, and all of them have made a lot of money, and by the way, the collaborators are full of oil.

Since Lu Chen bet on the martial arts IP, who wouldn't want to share in the action?

It's a pity that it is not realistic to cooperate directly with Chenfei Media. It is not a matter of money, but Chenfei Media is very picky about its partners, and this piece of fat is not so easy to eat.

Since the cooperation fails, then do it yourself. After Chen Fei Media announced the shooting of the big movie "Swordsman", many big companies in the industry have set up projects to shoot the same type of film and television works, and there are many fans who follow the trend of "Swordsman" The copyrights of novel works are all sold out, and they have been heavily hyped in the market.

The competition is so fierce, it is natural for someone to take a slant.

Some time ago, "The New Seven Heroes and Five Righteousness" filmed by Dadi Films was very popular. The leading actor Gu Lei not only jumped up and down on the blog, but even challenged Lu Chen, trying his best to gain popularity.

Although it is said that Gu Lei was despised and reprimanded by Lu Chen's fans because of this, the effect of his cheeky rubbing the heat was really good. Not only did he stir up his fame, but he was even popular with "New Seven Heroes and Five Righteousness". Many people are familiar with it, if Lu Chen hadn't suppressed Chen Fei'er through the interaction with Chen Fei'er later, he would have made a lot of money.

With "successful precedents" such as Gu Lei and "New Seven Heroes and Five Righteousnesses", there are naturally many educated and well-mannered people, and many of them are clever people who choose to "shine their swords" suddenly at critical moments.

Pointing to the upcoming summer vacation!

And this swordsman is none other than Marriott Pictures, which has recently become famous in the film and television industry.

Marriott Pictures is a newcomer in the film and television industry. It has only been established for a few years, but its background is very large-a wholly-owned subsidiary of Marriott Group.

Marriott Real Estate, the core of Marriott Group, is one of the top ten real estate developers in China. There was a lot of panic in the circle.

At the beginning of this year, Marriott Pictures purchased the film and television rights of the best-selling new martial arts novel "Youth Jianghu Journey" with a huge sum of money, and announced that it will start shooting this film this year, with a total investment of 150 million.

At that time, this caused a great sensation in the industry. Many people were amazed by the handwriting of Marriott Films. Situation!

However, what is unexpected is that since Marriott Pictures announced the filming of "Journey to the Rivers and Lakes", there has been no major news, and it has suddenly become silent, which makes people feel a little confused.

Later, some sporadic news showed that Marriott Pictures was not talking about playing, but was really involved in filming, but they even made the opening ceremony extremely low-key, so that there were not many media reports.

Now is the era of information technology and the era of information explosion. Marriott Pictures plays a low-key role. Naturally, no one is idle and has nothing to do to hype.

Even the relatively popular IP influence of "Youth Jianghu Journey" has been weakened a lot.

Some people in the industry even ridiculed Marriott Pictures behind their backs, thinking that Marriott Pictures was taken advantage of by their inexperience.

Similar cases are not uncommon. Don't look at the extremely hot movie market now. Many film and television companies are making a lot of money and attracting countless capitals. They didn't see the bones inside!

However, these people were slapped heavily in the end. On June 5, Marriott Pictures suddenly released the first trailer of "Youth in the Rivers and Lakes" on its official V!

At the same time, the V account of the movie "Juvenile Rivers and Lakes" was also officially launched on the Inspur blog. Many famous actors who participated in the filming of this movie reposted the official V at the same time, opening the curtain of publicity with lightning speed.

This made a lot of people in the circle extremely anxious. Marriott Pictures did a great job of keeping the secrets secret. There was no news leaked out beforehand, and the sudden exposure of the news made people caught off guard!

All of a sudden, the movie "Juvenile Rivers and Lakes" became a hot spot on blogs and the Internet.

Official V's trailer was retweeted a lot.

As far as this trailer itself is concerned, there are undoubtedly many highlights, whether it is character modeling, fighting scenes, special effects, and soundtracks, it is very good. level.

Several big-name actors all appeared in the trailer, which immediately attracted the attention of a large number of fans.

The sudden effort of Marriott Pictures has undoubtedly put tremendous pressure on colleagues, especially those who are shooting and producing similar films.

The new martial arts movie has been hyped hot enough and for a long time. Marriott Pictures was the first to release a trailer, and judging from the trailer, its completion is already very high.

On June 6, the official V of Marriott Pictures announced again that "Juvenile Jianghu Journey" will officially land in major domestic theaters on July 15, and a large-scale promotional event will be launched before the release, and its peripheral products will also be launched simultaneously on the release date !

Then, a marketing account with over one million followers broke the news on the blog that Huo Feile, the lead actor of "Junior Rivers and Lakes", originally intended to play the role in "Swordsman", but was rejected by Chen Fei Media.

As a result, "Swordsman" skipped the summer schedule, and "Junior Jianghu" is actually one step ahead!

As soon as this incident was exposed, it immediately aroused heated discussions on the Internet, and Huo Feile's fans had a fierce conflict with Lu Chen's fans!

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