Weekly Movie Talk is one of Yiwang Video's brand-name columns. It will appear on the homepage once a week, so the on-demand rate is quite high. The number of hits per day reaches tens of millions, and it has a group of regular Internet viewers.

So when the weekly movie talk on March 26th was aired, it was quickly forwarded to blogs and forums, and Lu Chen's fans were immediately blown away.

Recently, because of the nomination of the Golden Luan Award, Lu Chen's fan group with Lu Jiajun as the core has been quite upset. Many people complained about their idols, but they couldn't find an outlet to vent.

Now I see Wang Xiaoxu belittling A Chinese Ghost Story in the show, and even hinting that A Chinese Ghost Story’s Xiangjiang box office is falsified. How can everyone bear it?

The breath that was suffocated at first turned into cannon fire and blasted towards Wang Xiaoxu

The main battleground was of course on the Inspur blog, where countless fans criticized Wang Xiaoxu's remarks in the comment section.

"A Chinese Ghost Story is not good just by watching the trailer, so it's too easy to be a film critic."

"If you don't understand, don't talk nonsense. A Chinese Ghost Story has a box office of over 100 million in Xiangjiang. Why don't you believe it?"

"Please don't represent the general audience. You say we don't like ghost movies if we don't like them."

"Bullshit movie critics, just talk nonsense"

"Sorry, I watched A Chinese Ghost Story in Xiangjiang, and the box office was so good."

"There is no evidence to talk nonsense, be careful that Lu Chen sues you for defamation"

"A Chinese Ghost Story has thrown away the painted skin for ten streets, and the domestic box office will never be bad."

"Be careful of being slapped in the face..."

The main focus of the fan bombardment was Wang Xiaoxu's doubts about the box office of A Chinese Ghost Story Xiangjiang, especially the sales performance of A Chinese Ghost Story's peripheral products.

To be honest, aside from the box office, it is not unreasonable for Wang Xiaoxu to doubt the sales performance of A Chinese Ghost Story's merchandise, because this market is basically firmly controlled by Hollywood movies.

It’s not that domestic practitioners, including Xiangjiang’s practitioners, don’t know how lucrative the benefits of film peripheral products are, it’s just that some things can’t be learned even if they want to, and it’s not that no one tries to open up this market, but the result is often head-to-head flow.

There are many examples of suffering,

People in the industry lost confidence, even if it was a movie with a box office of over one billion, they had no intention of investing in peripherals, and they were satisfied with the box office revenue, and at most they would distribute some posters, photo albums and the like.

Based on Wang Xiaoxu's understanding of the domestic and Xiangjiang film market, he doesn't believe that Lu Chen will spend money on peripheral products in advance unless he has the ability to predict and know that his film will be a hit.

The production of many peripheral products needs to be stocked up a long time in advance. Many things involve design, mold opening, processing, packaging and many other processes. Therefore, it is advertised that A Chinese Ghost Story has sold more than 40 million peripheral products in Xiangjiang. It's really incredible how much goods have to be prepared in advance.

Wang Xiaoxu analyzed according to common sense and concluded that the sales data was fraudulent, but he didn't know where Lu Chen's confidence lies.

And this columnist and film critic has always been sharp in writing and straightforward in speech.

Famous for his rate, facing the bombardment of thousands of Lu Chen's fans, he will not shut down comments like the official blog of Jinluan Awards and act as a coward, but fight back not to be outdone.

Wang Xiaoxu updated his blog right away, using thousands of words to respond to the voice of doubt, and replied to refute the comments of many netizens, the words were quite fierce.

In his new blog post, he listed a large number of data and examples to prove that A Chinese Ghost Story will not have a big market in the mainland. Facing the two Hollywood blockbusters, he will inevitably do nothing. At most, he will earn a few fans' lucky money. Selling peripheral products is even more of a joke

Wang Xiaoxu said sarcastically that the release of A Chinese Ghost Story at this time, apart from proving that Lu Chen was overwhelmed by previous success, is basically self-defeating, and reality will give Lu Chen a hard education.

As for Lu Chen's fans, Wang Xiaoxu was even more rude, directly denouncing them as "naval troops" and "Internet mobs".

Wang Xiaoxu's tough attitude, coupled with the cynical response, made the battle on the blog more intense. More and more fans of Lu Chen participated in it, which even had a certain impact on Lu Chen.

You must know that Wang Xiaoxu belongs to half of the insiders. He has his own friends and contacts in the entertainment and literary circles. Facing the siege of so many people, someone must stand up and help.

A number of well-known bloggers expressed their support for Wang Xiaoxu implicitly or explicitly in their blogs, believing that his judgment on A Chinese Ghost Story was not wrong, and even hinted that someone was using it to create hype.

This Internet spat really made the keywords of A Chinese Ghost Story appear on the homepage of Inspur Blog.

Under such circumstances, Lu Chen, who was lying down and shot, could not remain indifferent.

Lu Chen has always attached great importance to his fan group. A large part of the work of Lu Chen's studio was in the management of fans.

Fans make stars, and an artist without fans is nothing, but sometimes fans will cause trouble for stars, such as this blog battle, outsiders seem to be inseparable from Lu Chen.

Of course, Lu Chen can keep silent, or say a few casual words in an understatement, but this will inevitably hurt the hearts of those fans who enthusiastically support him. Many fans are very sensitive and fragile.

Therefore, after careful consideration and consultation with the company's media and public relations department, Lu Chen posted a new blog post on his personal blog at 8 pm on the 28th.

In this blog post, he first thanked his fans for their support, and also thanked everyone for their love for A Chinese Ghost Story. At the same time, he hoped that everyone would treat those unfavorable remarks rationally and not wantonly swear at people on the Internet, because everyone has Freedom to express ideas, but this freedom should not be unlimited.

Looking back on the past six months, Lu Chen is very proud and very proud, because he wrote, directed and acted in his first movie, and won very good results and reputation in Xiangjiang.

Now that A Chinese Ghost Story is about to be screened in China, and to meet fans, although he is facing strong pressure from two Hollywood blockbusters, he is confident in realizing the goals he set for A Chinese Ghost Story.

That is, the domestic box office exceeded 500 million, and the sales of peripheral products exceeded 100 million.

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