Perfect Superstar

Movie peripheral products refer to products developed based on the characters, scenes, props, logos, etc. in the movie, including toys, clothing, accessories, audio and video, books, daily necessities, etc., mainly relying on the popularity and influence brought by the movie release .

In Hollywood, USA, movie peripheral products have already formed a huge and mature industry. Many movies may only earn back their cost at the box office, but they still make a lot of money relying on the sales of peripheral products.

According to the statistics of the Motion Picture Association of America in 2016, in the Hollywood film industry, the contribution value of peripheral products exceeds 30%, and two-thirds of the income of many movies comes from the sales of peripheral products!

This is undoubtedly a very attractive big cake.

However, the cake is delicious, but it is not easy to eat it. China and Xiangjiang also started the development of movie peripheral products very early, but the result was completely unsatisfactory.

Two years ago, Power Dragon Films, a big player in the Hong Kong film industry, invested 170 million yuan to film the adaptation of Hong Kong comics "Super Heroes", intending to copy the Hollywood model, flex its muscles in the field of peripheral products, and create a Hong Kong-produced comic hero. ip can be described as ambitious.

However, this Hong Kong-produced blockbuster with a total investment of more than 200 million including promotional expenses only earned 68 million at the box office in Hong Kong, and the mainland box office barely reached 300 million.

At that time, Bonderon Pictures spent 12 million yuan on the peripherals of "Super Hero", and ordered a large number of dolls, props models, accessories and daily necessities, etc. As a result, Xiangjiang and the mainland only sold 5.1 million yuan in total. .

We must know that the profits of movie peripheral products are very high. The cost of a set of dolls is one hundred, and the sales price is at least three or four hundred. Compared with the input cost of 12 million, the sales of 5.1 million are almost a loss to grandma's family.

"Super Hero" borrowed the fame of the original comics to sell some peripherals, otherwise the loss will be even worse!

In the end, Power Dragon Films was forced to destroy a large backlog of finished products, which became a joke in the industry.

In fact, if it wasn’t for Power \u0026 Dragon Films’ overconfidence that led to miscalculations, the 5.1 million peripheral sales would still be possible, because most of the mainland and Xiangjiang films don’t have any peripherals, and some of them are just low-cost posters and photo shoots.

The example of "Super Hero" has also made people in the industry discouraged from peripheral products. It has become the most common phenomenon for them to watch Hollywood blockbusters and eat meat, but not to do it.

So when everyone learned that "A Chinese Ghost Story" sold 2.65 million peripheral products on the first day of its release, the first feeling was that they didn't believe it, not at all!

"A Chinese Ghost Story" is not a play adapted from popular comics,

The work lacks a fan base. Although "Strange Tales from a Liaozhai Studio" is familiar to everyone, it is a ghost movie, and it is wrong to be suitable for the surrounding genre.

However, it is even more impossible to say that the sales are falsified. First, Lu Chen Studio and Jiayang Films are unable to let the various theaters in Xiangjiang cooperate with them to fabricate data, and second, there is no such need at all.

Because the sale of peripheral products is not to buy box office, isn't it a fool to spend money to buy your own peripherals?

So when the news was confirmed to be true, everyone's second feeling was incredible.

It's really incredible!

But believe it or not, the evaluation of "A Chinese Ghost Story" has suddenly been greatly improved by industry professionals.

This movie is going to be a big hit!

The reason is very simple, if movie audiences don't like movies to a certain extent, how can they be willing to pay for peripheral products that are more expensive than movie tickets?

It sold 2.65 million on the first day, how much can it sell during the four-week release period?

If Xiangjiang can sell so much, how much can Lu Chen's home in mainland China sell?

No one can make an accurate estimate-it's a shame to say more or less.

Everyone also had to admire Lu Chen. To sell so many peripherals, first of all, he had to shop so many goods, plus stocking up the stock. Lu Chen dared to spend money on peripherals that were regarded as restricted areas by countless colleagues. is super strong.

And he has a great chance of winning the bet!

This made more people turn their attention to "A Chinese Ghost Story", and those insiders who had been watching the film with a cold eye or dismissive of the film changed their minds. Many people even asked people to book "A Chinese Ghost Story" movie tickets.

No matter how much advertisements in newspapers, periodicals and websites advertise, seeing is believing!

...

"There are not many people that I, Zhou Yi, truly admire in my life..."

Seeing Lu Chen, Zhou Yi said with great emotion: "Young Master Lu, you are definitely one of them!"

As soon as he got the first-day box office and peripheral sales data of "A Chinese Ghost Story", the behind-the-scenes boss of Jiayang Films couldn't sit still, and went to the studio to find Lu Chen himself.

Zhou Yi is not a boring person, and in fact Jiayang Films is not the most important industry under his name, but this heavy sales data makes him unable to maintain his composure.

More than 2 million sales of peripheral products!

Thanks to policy factors, after the films produced by Xiangjiang Film Company are released in Hong Kong, the proportion of the share they get is much higher than that of their mainland counterparts, which is almost 50-50.

That is to say, with a box office of 1 million, the film studio can get 500,000 or more. This is one of the important reasons why so many film companies can survive in Xiangjiang's local market.

But 50% or 60% of the box office share is compared with the profits of peripheral products, that is scum!

As a quite successful businessman, Zhou Yi is well versed in the process.

What made Zhou Yi feel ashamed was that when Lu Chen decided to invest a lot of money in customizing the peripheral products of "A Chinese Ghost Story", he was opposed to it - "Super Hero" can learn from the past!

However, Lu Chen was stubborn and would rather contribute all the money than give up. In the end, Zhou Yi reluctantly agreed to Lu Chen's peripheral development plan out of the consideration of maintaining the relationship between the two parties, and there was still a lump in his heart.

Thinking about it now, if he had missed it at that time, he would probably regret it right now!

"Boss Zhou praised..."

Lu Chen smiled and asked Zhou Yi to sit down and talk, and asked his assistant Li Zhen to pour tea for the guests.

Originally, Zhou Yi didn't come, so he planned to talk to him.

Zhou Yi said solemnly: "I came here this time to first apologize to Young Master Lu. As a partner, Jiayang Films did not do their best in the past. Please forgive me, Young Master Lu!"

As he said that, he actually stood up and bowed to Lu Chen to apologize!

Lu Chen quickly got up and said: "Boss Zhou is serious, there is no need to be like this, really no need!"

Speaking of which, at the beginning of the cooperation, especially when faced with threats from the Jiang family, Lu Chen was very dissatisfied with Jiayang Films' performance at both ends, but the latter was still very good.

Without the strong support and cooperation of Jiayang Films, "A Chinese Ghost Story" would not have been released so smoothly.

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The first one is sent. (To be continued.)