Our Glamorous Time

Chapter 19

"I have a plan." Li Zhicheng said in a hurry, "I want to launch a flanking counterattack against Simeqi."

Lin Qian was startled. The first thing she thought of was that Li Zhicheng had no commercial experience at all. Does the "flank war" he said mean something to her?

"Flanking", as the name suggests, is about taking a different approach and outspoken competitors. (*)

Abroad, the most famous burger king launched the slogan "Bake without frying", flanking KFC McDonald's; domestically, SF Express insisted on fast delivery by air, and later became the leader in the express delivery industry.

The former, Mai Kee and Ken Kee cannot replace the worldwide fried chicken equipment, so I can only watch Burger King drill this big hole and get a slice of the soup; the latter, other domestic courier companies can not use the original ground transportation equipment Discard, change the entire internal operation process, and re-buy the plane to buy the plane.

The point of flanking war is not to launch new products that are not available in the market, but to have new competitiveness in your stuff, and the original market leader cannot attack you for a while.

Therefore, flanking is easier said than done, and of course it is also beautiful to think of, but it is difficult to do.

Lin Qian opened his eyes wide and looked at Li Zhicheng-now Aida is very difficult to protect itself. Where is the strength and opportunity to carry out flanking surprise attacks?

Li Zhicheng looked at her with a clear face, his black eyes calm and determined.

Lin Qian's eyes moved to the document he had just delivered. Just read a few lines, and my heart shook—

Li Zhicheng, he actually...

——

These days, Chen Zheng is quite satisfied.

The Mingsheng project does not make much money. But in his view, whether it was a "far attack" on Xinbaorui or a "near guard" against Aida, he made the right move.

To become a commander in this highly competitive low-profit industry, the vision must be long-term.

So this afternoon, when his subordinates mentioned to him some of the problems caused by the Mingsheng project, he was quite disappointed.

"Mr. Chen, we promised to Mingsheng in the bid that the supply price will not exceed 30% of the market price of similar products in the store. Now the Spring Festival is coming. At this time in previous years, we will do 20%-off promotion for high-end luxury bags . Do you still do this year? What if Mingsheng knows, and then press us down?"

When Chen Zheng heard it, he smiled: "Do you think a group as big as Mingsheng would be so petty? Left and right is a meaning, and is really staring at our store price? Nothing, do it."

The subordinate nodded and said, "In addition, our supply cycle is three months. This means that in the next few months, our store's high-end bag supply will be very tight. There may be out of stock."

Chen Zheng thought about it and replied: "Okay, just carry it over the past few months. You don't have to lose a lot because of small things. The key now is to grasp the Mingsheng project."

After the subordinates left, Chen Zheng leaned back in the boss' chair and turned around in a circle, looking at the busy traffic outside the window and contemplating.

He really did not worry about the problem just now. Because for domestic manufacturers, the sales of high-end bags are like chicken ribs, tasteless and meat is discarded; and like sweet and poisonous fruit, it is hopeless. You can't even fight those international luxury brands. Didn't Ada spend a lot of money to create this dream? What now?

So what else is he worried about? Are you worried about Aida's Jedi counterattack and suddenly started to sell high-end bags? What can't even Xinbaorui do, can that silly soldier and a little clever Lin Qian do? He shook his head and smiled-impossible.

But this time, the hidden line buried in Aida was found, which made him quite sorry. However, the man sent the full text of Aida’s bid on the eve of the bid to help him complete the fatal blow to Aida; after the incident, he kept his mouth shut in the detention center, did not cause Simeqi to cause trouble, and it was considered a successful retreat. Too.

——

A week later.

Lin Qian took the elevator down from the top floor and first arrived at the floor where the marketing department is located.

In the past, the departments that had been slackened and people had gone to tea were cold, but today they are overcrowded and full of people. They even temporarily requisitioned the site of the Finance Department at the next floor.

This is in accordance with the president's instructions, 200 high-quality employees transferred from various places with relatively excellent performance, who are still willing to stay in Aida and have more than 3 years of age. They formed a temporary "customer service center".

Lin Qian walked through the office area, the sound of phone calls, keyboard knocks, and footsteps continued, as if to make people's hearts rise. As soon as she walked into the marketing director's office, Xue Mingtao smiled when she saw her: "Lin Zhu, your writing skills are good, come and help me see."

Lin Qian also smiled and walked over, took the paper he handed in, looked at it, and nodded: "I think it's good."

Xue Mingtao sighed a little, and looked at the busy employees outside the glass door, saying: "Overtime and a bit busy for a week, I finally sent the text messages and emails to 30,000 old customers. The next thing is tomorrow. Early in the morning, I started to make phone calls one by one. I hope the day when the project starts, there will be a good start!"

After watching the progress of the marketing department, Lin Qian continued to take the elevator down to the information technology department.

She also holds a copy of the information just given by Xue Mingtao, which is the text of an email or text message sent by the "customer service center" to regular customers. And these old customers have bought mid-range and high-end bags in Aida stores in the past three years.

"Dear Mr. Li X: Thank you for your past support for Aida bags. Our group will launch a 40% discount on luxury bags in online flagship stores on the 5th of this month, limited to the top 2,000, and one account is limited to one bag. At the same time, a million yuan red envelope is also given out, and the winning rate is 100%. The event is limited to online sales, only to give back to old customers..."

This is the core of the flanking battle that Li Zhicheng wants to launch against Simeqi-very simply, the price reduction.

However, anyone who does the price reduction can do it. But what to do to be effective, but some universities asked.

Lin Qiang was shocked when he saw Li Zhicheng's plan. Because after careful consideration, a very simple trick, but step by step is seamless, completely like a mall veteran. And now this opportunity is launched, it is really the right time and the right place.

First of all, starting from the old customers with high loyalty, they have a good understanding of Aida's product quality and they also agree with this brand. In this way, we can be very sure to guarantee the initial sales and open up the situation.

Secondly, the goal of this flank war is very clear-the main customer base of the second and third tier cities. In other words, Li Zhicheng is to use low-cost and low-profit strategies, with high-end bags, to seize the largest mid-range bag market in Simeqi.

Thirdly, the way of online sales is likely to gain popularity at the fastest speed and lowest cost.

...

Success cannot be said separately, but Li Zhicheng did exactly this time since Ada's decadence. And others can’t do it—

Si Meiqi was originally able to and will definitely fight the price war with them. But because of the Mingsheng project, the price and inventory of high-end packages will be greatly affected, and it is impossible to launch a powerful sniper blockade against them in the short term.

And the new Baorui family is big, and it is impossible to disrupt their own price system to compete with them-because if they do so, it will not only be affected by Ada, but also their original mid-range product market.

Isn't this just the right place at the right time?

When the elevator stopped, Lin Qian thought: If Lin Mochen had done this, she really had to suspect that Mingsheng had lost it intentionally. Because the market here is bigger and more open, and there is no one to defend for a while, the potential profit margin is also greater, which is far from comparable to that of Mingsheng.

But since it is Li Zhicheng, he can see this road at this juncture of life and death, and she has no plans to master a whole set of plans, she can only lament the last conclusion again-he is really a genius, and he is tenacious It must be touching.

As for the last kiss...

In the past few days, neither of them has mentioned it, should it be exposed? She knew that he was just in touch that night, impulsive. Although she suffered a bit, but... forget it!

The sun was setting.

The Information Technology Department has reserved a small office for Lin Qian. Sitting in front of the computer, she looked at the "water soldiers" of the information department one by one, and began to publish and hype anonymous articles on the Internet tomorrow.

She made this suggestion. At that time, Li Chengcheng's expression was indifferent. She didn't say good or bad, but ended up handing this part to her.

So she had to concentrate on staring.

"Netizens broke the news: Ada, a well-known domestic brand, will sell high-end bags at a 50% discount three days later, and the price reduction news only informs old customers..."

"The address of the flagship store of Zouida Network."

"Does the domestic high-end package really work with foreign quality?"

"Daily shopping list: This bag is indeed priced at 800 US dollars in the Aida American store (with photos). This time, the domestic purchase is less than 300 US dollars, which is a big profit.

...

Lin Qian looked down all the way, deleted and changed. Not bad, just to keep this tone, there is controversy, as long as everything is hot to say.

After making changes, she thought about it, created a new blank document, and started typing:

"Aida is suspected of having military support..."

Just after typing these words, a familiar voice suddenly sounded above the head: "When did Aida have military support?"

Lin Qian was frightened by the sudden voice, and turned to look at him: "...Li Li." I can't help but slander: BOSS, you are now the president, not the special forces, don't go around like this again. No trace, scary, okay?

Li Zhicheng didn't seem to feel the troubles he caused to others, and he looked at her screen with a cold face: "What is this?"

Lin Qian: "Oh... this, President Li, you know, most of the Internet is plausible. Ordinary people think that the top military is quite mysterious. Writing this is also creating momentum for our plan three days later."

Li Zhicheng glanced at her without speaking.

Lin Qian was happy, knowing that he had acquiesced. Although BOSS is quite honest, he is also a very smart person. He must have understood her meaning.

BOSS is also slowly changing-becoming "treasonous."

At this moment, Li Zhicheng suddenly leaned down, put one hand on the back of her chair, and one hand on the table, saying, "I look at the other."

Lin Qian moved.

He was standing behind her, and with this bend over, his side almost touched her hair, and his body was very close to her. She almost smelled the light male breath that night on him.

But this series of actions, he just did it very naturally, just like the ordinary superiors and subordinates, the superiors consult the work of the subordinates. And the expression on his face is the same: calm, focused, without any distractions.

Lin Qian's face was suddenly hot, and her heartbeat was "sloppy" a little unstable. She wanted to stand up: "Li, you sit..." The voice did not fall, and her shoulders sank. He was easily pressed by him: "No need."

Lin Qian's heart shook again.

A weird thought slipped across my mind: it makes no sense. How does he behave like an ambiguous lover in a love scene? Or is he really unintentional, is she too sensitive?