Number One Game Designer

Fang Xi has said so much, what he wants to talk about is nothing more than the core cost of game development.

With the iterative update of technology and hardware, the development cost of a game has also begun to increase significantly, but for a game, the price of the game has basically not fluctuated greatly in the past two decades. Although the price of 3A masterpieces has fluctuated, it has generally remained at around 60 dollars, which is itself an unscientific situation.

In twenty years, enough human civilization has experienced two financial crises, enough to depreciate the currency dozens of times, R\u0026D costs have continued to increase, but the price of the game has not changed. This is a very strange situation in itself, but the reason for this situation But it is the "cocooning" of the game world that couldn't be simpler.

Because the price was too high twenty years ago, there were not many people who could afford the game at that time, so the game at that time had a sense of luxury, but it is undeniable that the price was quite scientific at the time, and later because of the depreciation of the currency Therefore, games are actually getting cheaper and cheaper, but at the same time, due to the development of technology and the times, the production cost of game equipment has been decreasing, the number of players has been increasing, and the market has been expanding. A weird balance.

But this balance will break sooner or later, because at present, the depreciation of the currency cannot stop the car, but after all, the earth is so big, the population is so large, and the growth of the market is limited. If you take time, you can make a 3A masterpiece of 60 dollars Prices are bound to change.

Lin Rongchang talked happily before, but what he said about cost is indeed an unavoidable problem. In fact, the easiest way to deal with this problem is naturally to increase the price, so that all problems can be solved easily. But if you ask this question, Players are naturally very difficult to be satisfied. Although your game company is not doing well now, but... what does it have to do with players? Just like when you go to the vegetable market to buy vegetables, and the vegetable farmers lament the poor harvest this year, do you still want to take the initiative to raise vegetable prices for the vegetable farmers? Forgive Fang Xi bluntly, whoever does this is either a saint or a fool, and they are not normal people anyway.

Of course Fang Xi is very clear about this issue, but he has no intention of being the first to speak, he intends to change the direction to increase the profit of the game.

"I'll tell you how much higher the production cost of a game is now than before. What I want to tell you most is that the current technology is different from the past, so many of the previous rules may not apply now."

Fang Xi took two steps back and forth to organize his words, but now he wanted to drag Lin Rongchang out and beat him up. The rainbow fart he said earlier was so happy, but he left the most difficult part to explain, it's time to beat him up!

Looking at Fang Xi who was glaring at him, Lin Rongchang was a little confused for a moment, not knowing what he did wrong.

Fang Xi gave Lin Rongchang a hard look, and then he didn't think about anything else. He decided to settle the matter in front of him before saying:

"In addition to Hongyi's competitive games, Hongyi intends to create a game universe with an independent system." Fang Xi said softly.

"If the previous game makers imagined a world by themselves and then told a story about this world, then I want to tell you that all Hongyi's games will come from the same universe in the future, and may be in different eras. It may still be a different planet when the future interstellar games come out, but in the end, we will do our best to create a virtual but extremely real world."

"It will have its own history, it will have its own heroes and epics, it will have different waves, and it will be your second residence in this world."

"Don't you want to see what will happen if the interstellar Zerg dig up the zombie virus on the earth? Don't you want to know how the Assassins and the Holy Order maintain their beliefs in the interstellar space? And you are not curious about the umbrella company and the Holy Order What is the relationship?"

Fang Xi asked three questions in a row, which finally sparked the interest of many players. This is like the previous games like fairy tales before going to bed.

Warm and beautiful, short and concise, but it cannot withstand scrutiny, and now Fang Xi finally announced that he is going to tell an epic! A period of ups and downs, an epic that can stand scrutiny!

"Games are just the foundation. We will launch related movies and even TV series. We will draw comics for the characters you are interested in. We will create singles for the heroes among them. We will set up a game-themed symphony band!"

"We will let you feel the reality of another world!"

The players in the audience cheered, but the heads of several companies still looked at each other with regret in their eyes.

"Just now I thought FANG was talking about the increase in game prices."

"Unless he is stupid, this kind of thing will happen sooner or later, but now Hongyi only has a few 3A? And they have the most players in the world. Even if they maintain the status quo, they can still make money every day, and what about us?"

"Hongyi has a lot of money. They can draw comics, publish books, make movies and even make TV series. But what about us?"

"well……"

Of course, Fang Xi didn't know the complicated thoughts in the hearts of friends and businessmen sitting in the audience, but most of them would not care if they knew it, because some people believed that games were the ninth art and should have a matching price, but Fang Xi believed that games were the best Good positioning is still "the cheapest entertainment", as for the profit is not enough? Get it back by other means. In short, for every company that is full of food, there are countless starving colleagues behind it. This is an inevitable event.

As for the Chiguoguo Fang Xi talked about on the stage about "Hongyi Universe", the players are naturally very interested in this aspect, and all of them ask about the surrounding news. Fang Xi almost never refuses anyone who comes. Yes, they say there will be in the future.

And Fang Xi thought for a while, then pressed the headset and quietly ordered the AI ​​sword master Shady to give Yu Jiashu a chance to ask questions.

Yes, the next day's meeting was still half-buy and half-free. Under the eyes of 66 and Pim who saw the miracle, and under Yu Jiashu's numb eyes, he, Yu Jiashu, had no surprises again. Was drawn a chance to enter.

Of course, this is from Boss Fang's special care. I have already said beforehand that I want to make Yu Jiashu into Hongyi's signature koi, so of course I will start now.

After more than a year of experience, Yu Jiashu is no longer too excited to speak when facing the boss, so he calmly asked a question:

"Mr. Fang, the Hongyi Universe you mentioned just now, what would be the ultimate form in your ideal?"

What is a sleepy pillow? This is.

Faced with this problem, Fang Xi first smiled lightly to show his demeanor, and then said in a leisurely manner:

"In fact, I have already mentioned this issue when talking about VR. I can only tell you that the first VR world must be Hongyi Universe."