Number One Game Designer

Chapter 34: Beta myth

On January 12th, the public beta of Hongyi game "Swallowing Heaven and Eat the Earth" was officially launched.

After three days of preparation, the entire R&D department of Fang Xi and Tao Junyi also re-optimized the overall game.

Considering that the server is his own golden finger and has incredible bug capabilities, Fang Xi directly temporarily cancelled the conventional server settings. All players are directly on the same server, which is much more convenient. Naturally, there are good and bad points. The disadvantages are You can’t open new areas as frequently as you did in the previous life. The advantage is also that you can’t open new areas frequently, so the big R boss will invest more money into the game in order to dominate the rankings and other operations. Simply put-Fang Zong I'm losing my pants again.

In addition, Fang Xi himself has optimized the plot in the single player mode. The multiplayer mode currently only unlocks one battlefield PVE mode. Fang Xi thought about it and wanted to add other subsequent modes, but it failed. Put the lock on it, leave a thought for the players, and at the same time tell them that the following content is more exciting.

There are also some miscellaneous thoughtful and small functions, such as one free draw every day, the card draw probability to celebrate the opening of the server and so on, some functions that make the players feel warm.

Although these functions may seem inconspicuous, for ordinary players, these functions are the best adhesives. They will rely on these small benefits to build their characters step by step, and then get stuck in them, unable to extricate themselves.

This January is the most memorable month for Hongyi Games since they joined the company.

One week after the open beta started, Fang Xi announced to the employees the weekly turnover statistics: 6.24 million!

With the approach of the new year and the further increase of the holiday army, the popularity of "Swallowing Heaven and Earth" is also steadily rising online.

Fang Xi also considered that the nearby New Year players need to visit relatives and friends, and it is difficult to stay in front of the computer for a long time. Therefore, Fang Xi and the R&D department gave two solutions after internal discussions. One is to open the monthly card system. You only need 30 yuan to open the monthly card to open the game placement function. That is to say, you only need to hang up the game before going out, and then collect a meal when you come back. The second is a little troublesome. The web terminal with mobile phone removes all unnecessary picture materials and simplifies the operation, so that players can play on the mobile phone, but only operate some very simple functions.

After voting and discussion, the R&D department chose the monthly card system, what? You said this is for cutting leeks for krypton gold? No, no, how could Fang Xi have such a vulgar motive? The most fundamental reason is the cost issue. Simply put, the R&D department is not good at the same-end conversion of all mobile phones. Although Fang Xi can directly let the Reaper server support the mobile phone web, it would be too shocking, so I chose the monthly card. .

At this point, "Swallowing Heaven and Earth" has been able to declare a complete success. The success of a stand-alone game often has many factors. It is often easier to switch to an online game-you only need to succeed at the beginning. If an online game has a little team or sociality, it is very It is easy to drive other players around to enter the pit together.

The veteran wants to bring Meng's new outfit with a wave of bosses and harvest a bunch of 666. Mengxin wants to hold the big boss's thighs and paddle at ease, playing games to highlight a comfort. It can be said that each takes what it needs and has fun. And now Fang Xi's "Swallowing Heaven and Earth" has successfully achieved the first step. As long as it is stable and not collapsed, these players who have already entered the pit will bring in new players.

The development of the game is as expected by Fang Xi. The turnover in the second week has declined compared to the first week, but it has also reached 4.96 million, which is rounded up to 5 million.

The turnover in the first two weeks of opening the server directly exceeded 10 million. Fang Xi and his Hongyi game directly created a myth in the online game industry. Fang Xi himself predicts that there will be a decline in the future. In the end, the average monthly turnover may stabilize at About 12 million, and this number, for many other domestic online games, may be this number until the service is closed.

It was not until this time that the various media realized what kind of myth Fang Xi had created. During the closed beta of "Swallowing the Heavens and Eat the Earth", although everyone later got data reports from Hongyi Games, they were very optimistic about Hongyi Games. However, the predictions given by various media at that time generally believed that the first month of "Swallowing the World" may reach a monthly flow of up to 6 million, and there may be a decline in the future, but it is not until this time that the media organizations have awakened like a dream. , They underestimated the gold-absorbing ability of the new card game "Swallowing Heaven and Earth", and also underestimated the potential of the domestic game market. Facts have proved that this market has potential to be tapped.

The monthly card function that followed the mall’s launch in the second week was also widely acclaimed. Although the placement income provided by the monthly card function is not smart, on the one hand, the official also issued an announcement stating that the automatic vegetable collection function of the monthly card will be optimized later. On the other hand, as the saying goes, "Don't take beanbags as dry food." Even if the vegetable harvesting function is a bit mentally retarded, it can still be used to harvest resources. Some harvests are better than none.

Within Hongyi Games, the first victory has greatly increased Hongyi Games’s self-confidence. Lu Wanqi told Fang Xi privately that the goal of many employees now is to catch up with the first-tier domestic manufacturers, the most typical such as Donghuang Games. She said that some employees were discussing in private that although Hongyi Games is now based in Beiyang City, its salary is on the same level as Donghuang Yinling, and if the cost of living is included, Hongyi earns a little more. , So many people also moved to persuade their relatives and friends to try their luck while waiting for the expansion of Hongyi game.

Fang Xi is not commenting on this. It is a good thing for employees to want to bring acquaintances into the company, which shows that the company has begun to have centripetal force. However, Hongyi Games is indeed rich now, but he has no nouveau riche face, and no one wants to accept it. In fact, because my company is in a second-tier city is also a constraint, the overall game environment is not as good as that of Haifang City, so if you want to develop, it will be more demanding to recruit people later.

When Fang Xi went out to pour water, he happened to hear Yu Jie Qian Shasha calling:

"Oh, it's said that you will arrange a blind date again this year, my mom, I won't go back. It just so happens that my company is rich now, and I will tell you the high cost of overtime during the New Year.

"Hey, I'm not dissatisfied, I just don't feel it, I just think there will always be someone waiting for me..."

Fang Xi heard this funny and took another sentence: "That's Lord Yan."

Then, under Qian Shasha's eyes of killing Yi Yi, he waved his hand in a jealous manner: "If you are busy, I will just skin it."

Before entering the office, Fang Xi thought for a while or turned around and said to Qian Shasha: "If you can, I will go back. The company does not need to be on duty during the New Year."

Qian Shasha looked up angrily: "You should worry about your teacher Lu, what do you plan to buy for your mother-in-law during the New Year?"

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