My Strength Does Not Allow Me to Low-key

I wish everyone a happy Spring Festival and good health! Good luck, all the best!

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"Because in the children's meals we sell, there will always be a third prince's doll, or a dragon's doll. Although each set meal costs an additional 10 yuan, our children's meals were still very popular during that time. Sales skyrocketed. Even a lot of adults who liked that movie bought children’s meals specifically to collect dolls!”

Xiao Feng really didn't understand the things Tian Qing introduced.

Because of the need to frequently travel between the two worlds, and after the second half of last year, he has already focused most of his work on the Sunshine Burn Hospital.

At the end of last year, he even went directly to South America to help Chen Yonglu grab the land, so he didn't pay much attention to the celebrity chef production.

In his opinion, this company is already on track, and various rules and regulations have been gradually improved. In addition, there are trustworthy people like Kajia and Zhou Jing in charge, so he can be a hands-off shopkeeper with complete confidence. .

So he really didn't pay much attention to the operation of the celebrity chef group in the second half of the year, and he didn't even know what business strategies and methods Tian Qing and the others used.

As for what Tian Qing said today, such as investing in the animated movie "Three Princes", making dolls, and promoting children's meals, he really didn't know.

Listening to Tian Qing's report at this time, he also nodded repeatedly.

"Very good! You have done a very good job! By the way, we must ensure the quality of the toys we make. Don't use any bad materials. Quality control must be good, so as not to be criticized by others!"

Xiao Feng then said that he had never eaten the children's set meals made by famous chefs, but he had really eaten the ones from the Golden Arches.

That was when he was working in the capital, and he had a girlfriend at that time, and his girlfriend liked Chibi Maruko's dolls very much.

At that time, Chibi Maruko cooperated with Golden Arches, and the dolls of Chibi Maruko were matched with the children's meals sold in the mainland.

It is said that the sales were very hot back then, and his girlfriend often took him to eat children's meals at the Golden Arches in order to collect dolls.

But to be honest, he really doesn't have a good impression of the toys that accompany the Golden Arches children's meal.

Very simple and rough toys, some of which are obviously made of recycled plastic waste, have a strong pungent smell, and the quality is very poor, and they will break after playing a few times.

It seems that it was not until the last two years that they improved their quality control, and the quality of the toys sold with them barely passed the test.

But he reckoned that the toy cost only a few cents a piece, but it cost ten yuan to change hands after getting the Golden Arch.

Such shabby toys have to buy more than one billion a year, so it's no wonder that they can make a lot of money selling toys.

"Please rest assured Mr. Xiao, because our children's dolls have just started to be launched, so we are very strict in terms of quality control. Outsourced manufacturers dare not fool around in this regard. Our previous series of "Three Princes" dolls, because The image is lifelike and the quality is good, which has aroused a frenzy of popularity. Many consumers even come to our store to eat in order to collect a whole set of dolls!"

"Haha, that's good, then do you have any other plans?"

"Well, Mr. Xiao, after all, we started relatively late, and the popular cartoon IPs on the market have basically chosen to cooperate with Golden Arches or Kaifeng Cuisine. For example, Thomas the Tank Engine, Teddy Bear, Snoopy, and Chibi Maruko , Transformers, Doraemon,

We are too late. However, we are also actively developing our own IP belonging to our famous chef group. We are also investigating several domestic animation projects, striving to cultivate a new generation of popular animation IP. "

"Yeah. You can have this! I see that many of the toys in Golden Arches and Kaifeng Cuisine are developed by themselves."

"Also, because we had a good cooperation with the producer of "Three Princes" last time, we followed up with their film "Jiang Taigong" at the end of the year. It is expected to be released this month..."

"Okay, no problem! I'll leave this to you to follow up!"

With a big wave of his hand, Xiao Feng bought fast food and bought toys along the way. These are all familiar paths from the Golden Arches, so he has no reason not to follow up.

Although the scale of the stores made by famous chefs is far from that of the Golden Arches, aren't they catching up now?

This time, including domestic and overseas, a total of 3,000 stores will be opened. In this way, their famous chefs will have more than 5,000 chain stores around the world.

Although it can't be compared with giants like the Golden Arches, it is still a small achievement.

With a store, it is natural to expand business ideas. While buying fast food, it is also good to sell some toys, and the profit is not low.

"In addition, Mr. Xiao, recently, the R\u0026D department of our cooking bag factory has also jointly developed and launched several new products. For example, the self-heating small hot pot, the self-heating rice set meal, and several different canned fish. As well as canned beef, and even bottled juice, they have been launched one after another. We do not plan to promote these products to supermarkets for sale, because the entry fee is too high, but we have so many stores in China, we plan to sell them in stores For sale."

"Huh? Is this okay?"

Hearing Tian Qing's suggestion, Xiao Feng was also a little confused. After all, they are selling fast food. You can consider buying toys or something, but you still sell these fast food, is that okay?

"Mr. Xiao, the reason why we made such a decision is also because of the concept of differentiated operation. We have so many stores, why don't we make full use of our advantages? And the reason why we made this decision is not an easy conclusion. The first reason is that our store has sold canned fish and meat before, and the sales are particularly good. The second reason is that these fast foods do not conflict with the fast foods we sell. These foods are very suitable for travel , or stock up on food for meal prep at home."

Tian Qing continued to explain, talking about differentiated management, Xiao Feng agreed with this point.

"The most important thing is that we can use this area as a new profit growth point and write it into our brochure. This will increase our franchise fee, and when we decorate a new franchise store, we will require a ten-square-meter The wall, so that it does not take up space, and can be sold in the showcase. Only sell our own products..."

When Tian Qing said this, Xiao Feng finally nodded.

The main topic of today's conference is to finalize the franchise fee for this conference.

Previously, several senior executives like Zhou Jing also had different opinions. Some people wanted to keep the same franchise fee as last time. After all, the franchise fee they introduced last time was not low.

But there are also people who disagree, those who want to increase the price, such as Xiao Feng and He Tian Qing, are representatives of this faction.

Because of the recovery of the fish meal set and their series of operations, almost all of the more than 2,000 franchise stores made by celebrity chefs last year saw a profit increase compared to the previous year.

In a year like last year when the economy was down significantly and money was extremely difficult to earn, other companies were thinking that it would be nice to be able to guarantee the same profits as last year.

But the profits made by their celebrity chefs not only did not decline, but also ushered in an increase of more than 20%, forming a trend of rising against the trend.

Shouldn't such a fast food company increase the franchise fee?

According to Xiao Feng's judgment, even if he increases the franchise fee by ten points this time, there will still be people flocking to him.

So the main purpose of today's meeting is actually how to persuade everyone to accept his ten-point increase in the franchise fee, and how to find a reasonable excuse that can be accepted by everyone!

You can't just sit back and raise the price without explaining anything, right?

Although the franchisees will hold their noses and accept it, it will always affect the cooperation relationship between the two parties.

So I still have to think about a few excuses. You said that your profit has increased, and you have to list where the growth point is!

Also, you have to describe the future for everyone, draw a picture, and say that our profit will increase next year, and the growth point of profit will be placed on XXX. You have to convince everyone.

At this time, Tian Qing proposed the idea of ​​consignment sales of instant food, which made up for this gap very well!

So this matter is settled...

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"Come out, come out..."

Guan Jinghe rushed into Ah Fei's room with two copies of the brochure, and finally the latest version of the franchise brochure after waiting for a few days was sent out.

This famous chef is really kind, just like the last investment promotion conference, three days before the conference was officially held, the investment promotion manual was issued.

However, compared to the last time, the handbook distribution this time is more formal.

First of all, you must be a resident of Pennyville Peninsula Hotel, and you must also be a merchant who intends to join, so you can pick it up at the front desk of the hotel with your ID card and the invitation to join the conference.

Yesterday, the two of them received a notice saying that the brochure would be issued today. Early in the morning, Guan Jinghe took their ID cards and went downstairs to line up. The queue lasted for more than an hour before they got the franchise brochure triggered by the celebrity chef group.

Guan Jinghe took out a copy and threw it to Ah Fei who was lying on the bed, while he himself took a copy and lay down directly on the sofa in the living room.

This manual is still as exquisite as last year's, printed on coated paper, and even thicker than last year's.

But Guan Jinghe didn't bother to read the previous content, but directly turned to the third part, the franchise fee!

As a result, the originally beautiful mood immediately became unbeautiful. The reason is very simple. The franchise fee of celebrity chef production has risen again across the board!

"I lost it. Last year, the franchise fee in the first-tier cities was only 4 million. This year it will be 500? It's a sudden increase of 1 million? This famous chef is too dark!"

Ah Fei, who was lying on the bed like a cartilaginous shrimp just now, saw this data, and jumped up from the bed as if he had been stabbed in the buttocks.