My Strength Does Not Allow Me to Low-key

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Xiao Feng was very happy to be able to give feedback so quickly. The main target of the report this time was Xia Hongtao, and his overseas relatives really played a very important role this time.

It turned out that two days ago, after Xiao Feng asked him to investigate the Southeast Asian market, he immediately contacted his relatives.

And the feedback given by his relatives can be said to be quite enthusiastic.

Now the reputation of celebrity chefs has spread to Southeast Asia. Everyone knows that there is a Chinese fast food chain in China that is doing very well.

Now this fast food chain is interested in entering Southeast Asia, and everyone is very happy.

Xia Hongtao was provided with a lot of information, which is why Xia Hongtao was able to complete a rough market survey so quickly.

"...Well, according to the feedback given by my relatives, if our celebrity chef group enters the Southeast Asian market, there is still a very high chance of success, but because of the hot weather in Southeast Asia. The local People may have some preferences for certain tastes, such as hot and sour, satay, curry, etc. If we want to enter the local market, we may have to make some adjustments to our main products according to the tastes of local consumers.”

Xia Hongtao reported the situation to Xiao Feng, and Xiao Feng nodded after listening. He thought what Xia Hongtao said was very reasonable.

In fact, he had arranged for Tian Qing before, asking her to send a lot of people to North America and Europe to do market research and plan to develop some products that suit the tastes of local consumers.

This celebrity chef manufactures fast food. If it wants to become a truly international enterprise, it must have an international sentiment.

It's not okay to cling to the idea that Chinese food is the best in the world every day.

Many consumers in Huaguo look down on Kaifeng Cuisine and Golden Arches, but Xiao Feng really wants to tell such people that you better jump out of the well and have a look. They really can become a world-class famous chain, and they really are not bragging.

Especially Golden Arch, this fast food restaurant in Huaguo may not be able to do Kaifeng cuisine, but internationally, this company is much stronger than Kaifeng cuisine.

One of the main reasons why he can be strong,

It's just that this chain store has not opened anywhere, and they will never rest on their laurels and only sell food that American people like.

They will develop food that suits the tastes of local consumers according to the tastes of local consumers. For example, in China, they have developed many burgers that suit the tastes of Chinese consumers.

And the reason why they didn't cook Kaifeng dishes in Huaguo is entirely because the initial Huaguo people didn't accept hamburgers very well. Like hamburgers, Chinese consumers are more likely to accept fried chicken.

However, Golden Arches is a company that focuses on hamburgers, which is the main reason why they are not as strong as Kaifeng dishes in China.

And their competitor Kaifeng Cuisine, not to mention, can even develop localized products such as Old Beijing Chicken Rolls, which shows the degree of localization and internationalization of their products.

So they are made by famous chefs. If they really want to become an international fast food chain enterprise, then they must keep up with the route of these international giants in terms of catering localization.

Those European and American consumers are used to eating hamburgers and pizza. If you let them eat Chinese food every five days, they may still be fresh, but if you want them to eat every day, it is definitely impossible.

So how to maximize the win of local consumers is to introduce food that suits the tastes of local consumers.

For example, Xiao Feng thought that in the European and American markets, to launch fast food such as hamburgers and pizzas that suit the tastes of Europeans and Americans, of course, they must have a taste that meets the characteristics of their famous chefs.

This is naturally inseparable, they added various sauces of mushroom powder.

For example, ketchup, barbecue sauce, sweet chili sauce, mayonnaise, etc. that Europeans and Americans like, are now being developed by newly hired food R\u0026D personnel in their seasoning factory on Daimen Island.

In fact, Western-style fast food is easier to prepare than Chinese food.

Because it is fast food, there is no need to consider factors such as heat, side dishes, etc. like Chinese food. It only needs to combine various ingredients together in an industrialized manner.

Two slices of hamburger buns, add meat patties, vegetables, cheese, and then squeeze the sauce. For example, a Chinese food package needs to be made, cooled, packaged and stored, transported, and then heated, served with rice before delivery. To the consumer's table, this series of processes is much simpler.

The quality of Western-style fast food is fully reflected in the sauce.

So this saves time and effort, and there is a way to make money, Xiao Feng naturally didn't miss it.

Before, he had been thinking about how and in what way the Western-style fast food made by this celebrity chef would be launched.

For this reason, he also specifically asked Tian Qing to hire several European and American R\u0026D personnel, and asked them to go to various fast food restaurants in Europe and America to take samples and investigate.

At the same time, combined with the advantages of their famous chefs, they are specialized in research and development, and their famous chefs manufacture their own Western-style catering system.

Take a look at international catering giants such as Golden Arches and Kaifeng Cuisine. There are more than 10,000 varieties of cuisines on their menus. The more varieties, the more it shows their degree of internationalization.

And celebrity chefs who aspire to develop into international giants naturally do not want to lag behind in this regard.

Now that Xia Hongtao proposed to develop special food and beverages suitable for Southeast Asian tastes, Xiao Feng naturally would not refuse.

This is the only way for them to go international, and it is not enough to stick to the concept of the best Chinese food in the world.

In the future, these fast food restaurants they open abroad will continue to be the main focus. The signature of their famous chef's braised beef brisket rice is just like the Golden Arch's Big Mac set menu, which is a world-famous signature.

But at the same time, most of the other products will be local specialties with obvious localization, so as to attract local diners more effectively.

After hearing that Xiao Feng approved the request, Xia Hongtao was even happier, and he worked harder to introduce the local situation.

But in the following conversation, he had to be cautious.

"Boss, for the sake of safety and other reasons, I suggest that when we enter the Southeast Asian market, we can introduce some local strategic partners to cooperate, so that we can develop the local market and reduce a lot of trouble. "

Although Xia Hongtao's words were very tactful, Xiao Feng still understood what he meant.

It is nothing more than finding some local partners. Of course, these partners must be very strong, so that many unnecessary troubles can be avoided.

As a matter of fact, a world-class enterprise will inevitably encounter such a problem when it goes to do business all over the world, that is, it will be criticized by various local tyrants.

As the saying goes, the King of Hades loves to deal with little ghosts, and some local bigwigs may not be interested in your business, they care more about political achievements.

But those little devils from various real power departments are difficult to deal with. These people may have a big family to support them, and they happen to have such rights in their hands.

Even for projects approved by the above, they can have various excuses to question you, especially under the cloak of 'democracy'.

And the United States is the country with the most multinational companies and the best business in the world. Why do their companies not easily encounter such problems?

That's because they are still the world's largest. They have hundreds of military bases all over the world, and their fleets are wandering on the world's most famous oceans.

Moreover, they are surrounded by a group of younger brothers. Many countries in the world have various relationships with them.

But now Huaguo is not as powerful as the United States, so if Xiao Feng wants to expand his business overseas, he must consider finding suitable partners in the local area and give up part of the benefits.

In fact, the reason why his famous chef production can be opened in Europe is mainly because of Pierre's relationship.

Pierre had infiltrated with him, and their Shenglu Group actually helped him block a lot of shots.

If it wasn't for Pierre to help him open the way, he would rely on himself to open up the European market, hehe, stop dreaming.

Not to mention that those arrogant European guys can have all kinds of excuses to kill him, just an ideological issue can make him go crazy.

Even if the store can be opened, once the business is done well, the local people will be jealous, and some gangsters will visit your store all day long, which will make you unbearable.

Those Europeans weren't good cakes, and the history of their fortunes was a sordid history of robbery.

And in Southeast Asia, and other parts of the world, it's even worse.

Especially in Southeast Asia and South America, these laws are not perfect, and the society is not a peaceful place.

If he doesn't find some local powerful people to cooperate with, then his store will never be opened in those places.

After all, Huaguo doesn't have too many garrison bases in overseas seas, nor too many ocean-going fleets, wandering all over the world.

Therefore, businessmen who go to sea must be more realistic. If they want to do business locally, they must make friends with some local powerful figures.

Xiao Feng was well prepared for this point, so when Xia Hongtao euphemistically raised this opinion, he did not object.

"Well, yes, I will leave this matter to you and Tian Qing. You go to those countries in Southeast Asia to find some local merchants with strength and see if they are willing to cooperate. Remember to choose those Chinese merchants first, The second is to be patriotic. Those who have a strong anti-China consciousness and are closer to those bastards in Xiangjiang and Baodao, no matter how good the conditions are, we will not cooperate with them.”

Xiao Feng instructed Xia Hongtao and Tian Qing to speak, and drew a red line.

"Don't worry boss, we know what to do."

Xia Hongtao and Tian Qing were extremely happy to be given this opportunity to be pioneers in developing the market.