My Strength Does Not Allow Me to Low-key

Xia Hongtao has joined Celebrity Chef Manufacturing for some time, and during this time, he has been researching this domestic fast food chain company that is rising like a comet.

After studying for so long, he finally figured out the core business model of this fast food chain!

The celebrity chef group can be so successful, naturally because of their ability to generate profits!

And they can reap profits more easily than other fast food restaurants of the same type, naturally because of their strong market competitiveness!

And where does this company's strong market competitiveness come from? This is the key to Xia Hongtao's research!

After a few months, he finally figured out that the source of the company's core competitiveness is mainly divided into several levels.

The highest level must be the exclusive agency right of the 'Secret Ingredient Pack'. It is this 'Secret Ingredient Pack' that endows fast food made by famous chefs with a unique taste.

And this unique taste ensures the customer stickiness of this store, which is one of the sources of such strong competitiveness in the market of famous chefs' fast food.

The second important source of profit for Celebrity Chef Manufacturing is the supply channel for 'Belarusian Beef'. This unique supply channel ensures that Mingzhu Manufacturing can always get beef that is much lower than the market price.

Let the fast food products made by famous chefs not only guarantee the taste, but also ensure the low cost. The boss is also a ruthless person who does not pursue high profits. He still guarantees that the fast food produced by himself is the same price as other similar fast food in the market.

This seems to reduce the profits of fast food restaurants, but it is what financial expert Xia Hongtao admires the most.

Why is Kaishike supermarket in the United States so popular? Because they are willing to give up profits to consumers and ensure that the products in their supermarkets are of high quality and low prices, they have clearly stated that each product only earns the minimum profit, and the gross profit rate is only 11% in a year, which is far lower than Wal-Mart. twenty-five percent.

The net profit margin of selling goods is only 1% to 7%!

With such a low profit margin, how did the market opener survive? There are so many employees to support, and the shareholders are all philanthropists, don’t they make money?

If you do this calculation, then you are wrong. The bulk of their profits are in membership fees and service fees. Viscosity, a steady stream of membership fees.

Earning other service fees together, this is where they are clever, and it is precisely because of this business model that they can crush other competitors.

The same is true of Xiao Feng's business strategy. On the one hand, he can get low-priced beef from overseas, but at the same time, he can set a set meal price that is similar to other peers.

However, it guarantees that there will always be more beef in the main beef series set menu launched by the famous chef. .

He did not pursue high profits, but it is this model of giving profits to consumers that makes celebrity chef manufacturing super attractive to ordinary people.

And their unique food taste can guarantee their new attraction to middle and high-end consumers. This two-pronged approach has given this fast food restaurant a strong customer stickiness.

This is how the word-of-mouth reputation of high quality and low price is formed, and the strong customer stickiness guarantees the super competitiveness of this fast food chain in the market.

At the same time, it also ensures the attractiveness to potential franchisees who wish to join.

In the eyes of outsiders, the development of celebrity chef manufacturing is so prosperous, then the brand of this fast food chain must be the core asset of celebrity chef group.

In fact, after understanding their internal company structure, we can understand that the ingredient package factory is the key.

Celebrity chefs manufacture fast food restaurants as guns, while ingredient package factories serve as bombs. These two independent enterprises complement each other.

Celebrity chefs can’t make fast food restaurants without ingredient factories, but ingredient package factories can’t have fast food restaurants. Even if celebrity chefs make fast food restaurants in the future, they will be acquired by other companies.

But as long as the boss has these ingredient package factories in his hands,

He will soon be able to make a comeback and quickly create another fast food brand.

Of course, the premise is that the boss still has a firm grasp of the supply channels for the 'Belarusian beef' and the exclusive agent for the 'secret ingredient package'.

Now that the celebrity chef manufacturing business is so hot, not to mention the future development prospects, anyone with a bit of business acumen can see that this company definitely has the potential to become a well-known international chain.

The template for future growth is Golden Arches and Kaifeng Cuisine!

Huaguo's future golden arches, and Kaifeng dishes, as long as such slogans are shouted out, they can cause a boil in the capital market.

Now I don't know how much capital is staring at this company. Recently, Xia Hongtao has received many calls from friends who used to be in the capital market. The purpose is without exception to inquire about the production situation of this famous chef.

Yingyue International was an example before. Although they were repelled, there will definitely be more capital popping up in the future, and their strength will definitely be stronger than Yingyue International.

No one knows what will happen in the future, so the boss cut up the assets at this time, it is definitely a rainy day.

This is obviously throwing out the fast food chain made by famous chefs as a target to attract the attention of outside capital.

And the real core, such as the ingredient package factory, the supply channel of 'Belarusian beef', and the exclusive agency right of 'secret recipe ingredient package', these cores are still firmly in his hands.

In this way, in the future, even if Celebrity Chef Manufacturing is thrown out for listing, even if the boss only holds the lowest shareholding, he still has the right to demand different rights for the same share.

The boss is obviously preparing for the company's future listing!

Moreover, the company's future listing will definitely be allocated with AB shares. Even if the boss does not have too many shares in his hands, he can still control the company absolutely.

Hey, who would dare to object then? If you dare to object, the boss will start anew in minutes.

This kind of configuration is the most reasonable, which can not only allow the boss to firmly control the company, but also meet the needs of those foreign capitals for chasing profits.

In this way, it can avoid the waste of resources caused by fearless disputes between the two parties in order to compete for control of the company.

After all, if a company develops to a certain scale in the future, it is impossible to live alone all the time. Although you don't need foreign capital, you are in a complex business environment like Huaguo.

Allies are necessary partners for a successful businessman and company, otherwise all kinds of open and dark arrows from the business world are enough for you to drink a pot.

With allies, not only can you expand business channels, but you can also provide you with continued resources in all aspects, and always resist that unknown risk.

This is the main reason why many companies choose to go public even though they are running very well and do not need external funds at all.

Under the age of thirty, he can still think so far after creating such a big family business. Xia Hongtao admires Xiao Feng even more.

Now he has jumped out of the thinking category of a business operator, but has risen to the height of a capital player.

And this is only a celebrity chef group, the boss has another gold-absorbing weapon in his hands, the ninth laboratory!

That company has a brighter future than celebrity chef manufacturing. When he thinks that he is also serving as the vice president of finance and director of operations of that company, Xia Hongtao feels a little drifting.

"Okay, there is another important thing, which is the salary adjustment. Everyone has arrived at a new position, and the salary must be adjusted..."

The company is no longer the original grassroots team, and now it earns millions of profits every day. It would be too much to pay these directors a salary of 10,000 yuan a month.

What's more, Xiao Feng is often in the state of letting go of the big shopkeeper. If he wants these senior executives to work with peace of mind when he is not around, then a salary increase is a must.

Kajia and Zhu Ziqi may not care about the money, but others like Xiao Lin, Zhou Jing, Tian Qing, Shang Zhenye, and Xia Hongtao definitely do.

Everyone's salary is doubled, and not doubled, but tripled.

It seems that it can't be compared with the directors of those big companies in first-tier cities, but with the bonus at the end of the year, it must be over one million.

And most importantly, Xiao Feng also announced the equity incentive mechanism.

He will take out 5% of the equity and distribute it to several high-level executives in the form of dry shares. Although it seems stingy, and each person is less than 1%, it is already serious.

They all knew that everyone in this company could be lacking, but only Xiao Feng couldn't be lacking, because almost all of the company's core competitiveness came from him.

So people are already very grateful for the five percent, not to mention that this five percent is already a lot. If you do a good job, it is possible to get tens of millions every year.

Of course, this is a dry stock, which means that if you leave your job or change jobs in the future, you must hand it over.

And even if the company goes public in the future, this part of the shares cannot be resold at will, even if they are sold, Xiao Feng must first get approval.

In addition, another 5% will be used as a distribution to motivate other high-level and middle-level contributors in the future.

Taking out 10% in one breath seems like a small amount, but in fact they all understand that Xiao Feng is already very generous.

And Xiao Feng understood better, if he wanted the horse to run fast, he couldn't let the horse not eat grass.

He himself is often not in the company, and the main operations of the company depend on these people. You earn billions of dollars a year, but you only give one million to others. Do you think they can balance it after a long time?

At that time, even if you are not satisfied with their work, you can replace them, but is the new replacement reliable? Don't need to run in? If you are not satisfied and leave, don't you want to recruit people often?

So it's better to tie this group of people to the chariot, the premise is that if he eats meat, he must let others eat soup! A boss must know how to choose and choose, and only when he has to give up can he gain!

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