My Strength Does Not Allow Me to Low-key

Opened a new book "Synthetic Superstar", please bookmark and recommend it!

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"How is it? Does it work well?"

Laura, who was sitting next to Xiao Feng, smiled and said to Xiao Feng with an air of asking for credit.

Xiao Feng smiled and nodded: "This fashion show is perfectly arranged!"

"Haha, that's not all, I also invited Flor Devers, Ash Bolton, Emilia Reiner

So many beauty bloggers are here! "

Laura smiled and explained to Xiao Feng, but Xiao Feng was completely confused. Laura knew right away that he must not have paid attention to such a few people, so she quickly explained to him.

"These few are big beauty bloggers with millions of fans on ig and Youtubie. Each of their videos will have more than 3 million hits and plays."

When Laura said this, Xiao Feng understood that the relationship was a few self-media beauty girls. There are also many such beauty bloggers in China, but these people usually play domestic video sites.

Although he doesn't pay much attention to these people, he also knows that these people have a strong ability to carry goods. Often, what brand of cosmetics they promote in the video, the sales of this brand of cosmetics will increase dramatically in just a few days.

Those big-name cosmetics now like these beauty bloggers on the Internet very much, because their influence is much greater than those stars.

Why do you say that?

For ordinary consumers, those big-name stars are often aloof and out of reach.

But those cosmetics need them, because these big stars, in the eyes of those big-name cosmetics, are a symbol, their endorsement symbol.

Ordinary people, seeing these stars, will think of their brands, which can deepen consumers' impression of their brands!

But through market research, they discovered another embarrassing fact, that is, in Huaguo, although consumers know about these big brands, their consumption desire for these big brands is not strong.

Why? Because although people know about these big brands, when it comes to buying, the first impression in the minds of ordinary people is that their products are very expensive.

Just a small bottle costs several hundred. Many girls are reluctant to part with it. Even if they are in love of beauty, they have to face the real problem of survival!

So in the past few years, the profits of these international big names in China were actually mediocre.

But in recent years, especially in the Internet age, after the rise of the webcasting industry, especially after the appearance of the beauty blogger profession, the sales of many big cosmetics brands in Huaguo suddenly exploded.

Ten years ago, big names like Chanel and Estee Lauder had annual sales in China of only two or three billion soft sister coins, but ten years later, their sales had nearly doubled, and even There is a tendency to continue to skyrocket.

Why is this happening? It is because of the appearance of these beauty bloggers that the distance between these big-name cosmetics and ordinary consumers has been shortened rapidly.

These beauty bloggers personally teach ordinary people how to make up in the video. Ordinary consumers watch these girls with five points, or even lower than five points, which are only three or four points, in the video. How would it feel to transform into a beautiful girl with eight points of good looks immediately after the tiger-like operation?

Then these beauty bloggers are willing to accept whatever cosmetics they recommend in the video.

In the past, a bottle of face cream worth a few hundred yuan would make their flesh hurt, but when they saw the changes the face cream brought to the three-point girl, even frugal girls couldn't control their desire to chop their hands at this time .

In the past, it was just a simple lipstick, so there are so many color numbers, and each color number is used on the lips, so it will have such an effect?

Originally, a bottle of perfume worth hundreds of dollars made everyone's heart ache, but now, let's sell it!

For those big-name cosmetics, it is precisely because of the appearance of these beauty bloggers that their market share has increased rapidly and the distance between them and consumers has been shortened, so they should be the people who most welcome the existence of this profession up.

As for Laura, an old player in the fashion industry, she can be said to be well aware of the trends in the fashion industry in recent years.

In her opinion, advertising on TV is not even as effective as the word of mouth of these beauty bloggers.

Just like the younger sister of the Kardashian family in the United States, their family can be said to be the originator of the Internet celebrity world, and she is one of the founders of beauty bloggers!

At the beginning, she just relied on attracting people's makeup blog attention on the Internet, but she didn't expect that she would get better and better, and then she started to promote products for big brands online, and the result was still getting better and better, and she directly achieved more than 100 million fans.

In the end, she created a lipstick brand by herself and started selling lipsticks online. Once her lipsticks were launched, they were sold out in minutes. In this way, she earned 900 million US dollars in three years!

Attention, it is US dollars!

In three years, just by selling lipsticks, he abruptly sold himself into the Forbes Rich List!

This Nima is really a miracle in the Internet celebrity world. No wonder so many people want to rush into this industry to become an Internet celebrity. The money is so easy to earn!

And the reason why Laura invited so many Internet celebrity beauty bloggers this time is because they are interested in their ability to bring goods and promote online.

"... In my opinion, if our start-up brand wants to quickly gain a foothold among consumers, it seems that it is the least cost-effective to advertise on TV. To find a qualified spokesperson, we must Broadcasting at the right time on TV requires a lot of investment. I don’t think it’s hundreds of millions, and it’s not even possible. But we follow the route of online beauty bloggers’ promotion, which is much simpler and requires little investment. The effect is amazing. Coupled with the real effect of our products, once the majority of consumers accept them, those celebrities and big names will probably come to our door and speak for us voluntarily..."

Xiao Feng very much agrees with Laura's statement. Big names and celebrities often complement each other.

Once the Ninth Laboratory really becomes an international famous brand, hehe, at that time, those stars will probably fight for their endorsement.

As for which celebrity to endorse at that time, it depends on his mood.

At this time, Daphne, Yamina, Heidi and other old models and ugly models have basically finished answering the reporters' questions, and finally the microphone was returned to the hands of the designer Eve.

"... Everyone has also seen the theme of our press conference today, which is called 'how to define beauty?' So after watching today's fashion show, how do you feel? Daphne is ninety years old, Yamina is also sixty-five years old. You all know what happened to Heidi, but they still insist on being active on the runway. They just want to bring beauty to everyone! You can feel the beauty on them today ?"

Designer Eve's last paragraph is a bit sensational, but it has a very good effect. The white leftists like the idea of ​​artificial care, especially those who refuse to admit defeat. It is more inspirational to speak out and pour chicken soup on people. The effect is also better.

The reporters are very fond of this. Today's fashion show, everyone felt that it was not in vain. Although Laura was paid, the content this time was quite substantial. At least everyone felt that they had something to write about when they went back. .

Even when many people watched the fashion show, they were inspired and typed an article on their laps with a notebook.

"Eve, I want to ask, where can I buy the cosmetics of the Ninth Laboratory? Tomorrow is my mother's birthday, and I want to give her a birthday present!"

The person who said this was Peter from the Figaro newspaper. This guy took a lot of money from Laura, so naturally he would take the initiative to stand up as a trustee at this time.

Eve smiled slightly at this time: "The products of the Ninth Lab will be available in Laura's boutiques all over Europe in the hotel tomorrow morning, as well as the xx counters of Galeries Lafayette in Paris and the xxx counters of Macy's in London... ... and other regions will be released at the same time..."

The fashion show ended in such a commotion, the reporters got the materials they wanted, Eve got the fame she wanted, and several models got what they wanted.

And Xiao Feng, Pierre and Laura naturally got the effect they wanted.

"How about it? Do you want to prepare the celebration banquet first, haha, I can't wait, I want to see the grand sale tomorrow!"

Pierre said to Xiao Feng and Laura with a smile, he seemed full of confidence.

However, Xiao Feng was still worried. After all, it was just a fashion show. Even if there were a few celebrity beauty bloggers with a lot of fans to help out, they were not the younger sisters of the Kardashians after all.

The news from the reporters will have to wait until the evening paper comes out at the earliest, and he really has no idea whether the suits of the Ninth Laboratory, which will be officially launched in major European cities tomorrow, will be accepted by the majority of European consumers. Be sure.

After all, these European guys have a tradition of discriminating against Asian products, especially Huaguo products, especially the products of the Ninth Laboratory. The price is not low, and they are still cosmetics on the face. unacceptable.

And Laura also saw Xiao Feng's nervousness, she was also very nervous, but she still laughed, stretched out her hand and patted Xiao Feng's shoulder: "Don't worry, Xiao, we still have a big move that we haven't released yet! "

"What? Do you still have big moves?"

Xiao Feng was stunned when he heard this, and then he was overjoyed. It seems that Pierre and Laura have really put a lot of effort into the products of the Ninth Laboratory, and they have arranged so many tricks.

Choosing the two of them to cooperate this time, it seems that I really did not choose the wrong partner!

"Of course, hey, just watch it in the afternoon!"

When Pierre spoke, his expression was very proud. Obviously, this big move must have been planned by him.