My Strength Does Not Allow Me to Low-key

A new book "Starting from a Superstar" has been published, please help me bookmark it, and give me some recommendations!

*******************

The next day Xiao Feng woke up humming a ditty and started sorting out the data. This time he really made a fortune, the money came so fast, like a tornado!

The Frenchman Pierre's franchise store directly covers everything, even the software used in the store, Xiao Feng is not polite to him, the family is 3 million, the franchise fee is 2 million, and the 300,000 is unified Decoration standards, 200,000 for advertising, 200,000 for employee training, and 300,000 for financial software and purchase allocation statistics system software.

This asking price is actually very dark, the decoration was carried out in France, in fact, he can provide the blueprint, let Pierre go back and find someone to install it himself, not to mention the advertisement, even in China, the advertisement made by famous chefs can’t be sold Going to France, of course, staff training is a must. After all, even if Pierre opens a Chinese fast food restaurant, it is impossible to hire all Chinese people, and he must hire a certain number of French people to greet local customers.

And these people are definitely not that familiar with the production of Chinese fast food, they must go through training, and the other is the software fee. In fact, there are a lot of financial software on the market, usually only 10,000 to 20,000 yuan, or tens of thousands of expensive ones. But their price of 300,000 yuan plus the purchase and shipment allocation system is indeed a bit black.

But considering that Pierre just wanted to get close to him and asked him for help, so he didn't treat him politely, opened a store in France, who made the French so 'noble', then the franchise fee, of course It should also be 'noble', otherwise how can it reflect the 'noble' B character of the French!

And that Pierre didn't raise any objection at all, and spent tens of millions to please Xiao Feng, and now he doesn't care about this small amount of money. Shivering is nothing but a bad thing, if it ruins a good thing, then he will cry to death!

If this little money can buy Xiao Feng happiness, and give him the agency right of the red fruit wine, that would be great, after all, the red fruit wine is the key to him!

As for Yida, they couldn't quote like this. Although Zhao Sutong is rich and powerful, he is not the helm of Yida after all, and he still needs to be responsible to the above.

So for the decoration, they proposed that they can do the decoration by themselves according to the standard. After all, they have their own decoration team, which can save costs. The other is the software fee. They have joined 200 companies and need to purchase in batches, so Xiao Feng gave a wholesale price , A total of one million was collected. After all, they are mixed in China, and the software system is still well-versed.

Two hundred sets of software for two hundred stores, and a cost of one million yuan, each store is only five thousand yuan. He didn't raise any objections, after all, the famous chef made a lot of concessions.

Therefore, Yida's franchise fees totaled 481 million!

As for the other merchants, they are all retail investors, so they have no bargaining power with Celebrity Chef Manufacturing. The total franchise fee is 2.7 million each, and the software fee is 50,000 each.

Although many merchants have objections to the software fee of 50,000 yuan, but after thinking about it, 2.7 million yuan has been spent, is it meaningful to care about the 50,000 yuan?

What's more, if they don't agree, there are still countless merchants who didn't get the quota this time, willing to replace them!

So from the hands of these 200 individual customers, Celebrity Chef Manufacturing earned another 550 million, plus Yida’s 481 million, and Shenglu Group’s 15 million, this time Celebrity Chef Manufacturing made a total of 1.046 billion.

Thinking about this number makes people crazy. Of course, the money is definitely not a one-time payment. The first payment must be the franchise fee of 2 million, decoration, and personnel training. The delivery can only be made after the respective work is completed. Software The same goes for fees.

However, Xiao Feng insisted that the first call must include Xuanguang's 200,000 yuan, that is to say, within 48 hours of signing the contract, each merchant,

A fee of 2.2 million must be paid to them, because with the start of site selection and renovation of franchise stores across the country, the promotion will start immediately.

So these alone can bring in 891 million yuan, but 81 million of them are used for publicity. Since Celebrity Chef has been positioned as a fast food restaurant at the same level as KFC and Golden Arches, when advertising in China , it can no longer be like before, just doing it on the Internet, and gourmet self-media from all over the place.

If you want to do it, do it big, invite celebrities to appear on TV, and advertise overwhelmingly on various networks. In this way, the cost of 81 million may seem like a lot, but in fact it is not that much.

After all, if you want to invite a traffic meter star, this amount of money is not enough to pay for their endorsement fee.

Fortunately, they have reached a strategic cooperation agreement with Yida this time. Yida still has a lot of resources in the film and television industry. Xiao Feng has already asked Zhao Sutong to help contact some entertainment industry resources and advertising companies to produce Advertised.

However, since the advertising fee has been collected, it must be put out. The influence of a fast food chain that dares to advertise on the mainstream media is different from the influence of a fast food chain that does not advertise.

Just like KFC or McDonald's, they often advertise on various mainstream media, such as various TV stations, subway and bus advertising screens, which can be said to be bombed in turn, and on various network software, let alone, The advertising can be said to be overwhelming.

However, many well-made Chinese fast food in China are rarely advertised on TV stations or subways and buses.

There is still a big difference between doing it and not doing it. Maybe KFC and McDonald’s will invest a lot in advertising, but their well-known fast food brands are also deeply rooted in the hearts of the people with these advertisements. They also make a lot of money, but their brand influence is far behind KFC and Golden Arches.

For a brand like Celebrity Chef Manufacturing, which is committed to building itself into a well-known international fast food chain, of course, this little money cannot be missed. If you want your brand to have influence in the hearts of consumers, then don’t care about this little money.

So this time, Xiao Feng planned to spend all the 81 million advertising fees collected from the franchisees, to spread the reputation of celebrity chefs.

This 81 million may seem like a lot, but compared with KFC and the Golden Arches, which cost hundreds of millions of dollars in advertising every year, it is not worth mentioning at all.

KFC just invites Xiaoxianrou, which has the most traffic, to endorse advertisements, and the annual cost may not be less than 100 million, not to mention that they not only invite a Xiaoxianrou to endorse.

So how to spend the money, Xiao Feng and several main leaders of the company discussed for a long time, and finally Xiao Lin came up with an idea.

Anyway, they have reached a strategic partnership with Yi this time, and Yida has a lot of resources in the entertainment circle, so Xiao Feng called Zhao Sutong, who did not expect that he quickly agreed, and then recommended him There are several people.

It turned out that some time ago, Yida Group invested in a singing variety show, which was very popular as soon as it was broadcast on Jiangsu and Zhejiang TV stations. The last few grassroots singers won the championship and created several new stars. New stars are more or less connected with Yida.

The popularity of this episode of the show is very high. Although the show is over, the popularity of these singers is also very high now. These singers are all capable and have their own fan base. In time, as long as they make music seriously, they will be able to make music in the future. Surely there will be no small achievement.

The suggestion Zhao Sutong gave was to cooperate with these people. These people are now well-known and popular among the people, but because they are fledglings, the advertising fee is not high, so it is appropriate to ask them to endorse.

Xiao Feng also thought it was very suitable when he heard it, so he photographed Zhou Jing to settle the matter. Anyway, they are holding 80 million in their hands now, and the advertising fees of these hottest singers are only a few million a year. To sign a few people, it only needs 20 to 30 million yuan, and the rest is the advertising channel fee.

CCTV can’t afford it, but it’s okay to go to some local stations, and the advertising costs of subways and buses are not too expensive, as long as they win a few key cities, the 81 million advertising costs can be used as part of the balance on the Internet.

This is the only way to do it in the first year. When there are more and more stores to join in the second investment promotion meeting next year, the advertising fee will also increase. By then, there will be more choices.

After the advertisement is settled, the next step is of course the employee encouragement. Kajia, Zhou Jing, Xiao Lin, and Shang Zhenye are all veterans of the company. Now that the company has grown, Xiang Tianxiao will of course reward the three armies.

At present, the company has no plans to go public, but he also made a promise with several people that when the company goes public, he will definitely take out a part of the equity as an incentive, but this time there is no need.

But the rewards that should be given are still not small. The company has earned more than one billion this time just from the franchise fee. If you don't give some rewards to everyone, it would be a bit too much.

Xiang Tianxiao simply took out 20 million yuan, of which 10 million yuan was distributed to the four main leaders, and the other 10 million yuan was shared by all employees of the company.

Kajia, Zhou Jing and the others each distributed 2.5 million yuan at a time. Kajia, who has seen the world, is okay and did not act too excited, but Zhou Jing, Xiaolin, and the monk Zhenye are different. up.

Although there is no equity incentive, one person was allocated 2.5 million yuan. Before they met Xiao Feng, they were earning wages to live on. At that time, they, at their best, averaged only 10,000 yuan a month. Money, following Xiang Tianxiao, the guaranteed monthly salary is 10,000 yuan, not counting bonuses.

This time, he directly gave 2.5 million. Are you all overjoyed? How can everyone stay calm when a movie directly steps into the ranks of millionaires?