My Strength Does Not Allow Me to Low-key

However, opening a shop in a first-tier city is not a one-shot success. If you want to make famous chefs bigger and stronger, and make your name famous, you need to go through many researches.

"Have you done an actionable report on this investment?"

"Sure, this time we went out to investigate, and we also specially found people from XXX Consulting Company to run with us, Ma De, the charges of these guys are really dark enough, just an industry report on the national fast food industry It costs several thousand. The fee for this feasible report even cost us 300,000!"

Xiao Lin and Xiao Feng complained, Xiao Feng smiled slightly, but he didn't care about the three hundred thousand yuan.

The four major firms also have many well-known consulting companies in the industry, how do they survive? Isn't it just such a refined research service? As long as their report has real materials, let alone 300,000, even 500,000, Xiao Feng thinks it's worth it!

Those who are really doing business, especially investing in an industry now, are not like YY, where they just slap their heads and invest when the money is in place. In fact, investors have a lot of work to do before investing.

For example, you need to understand the current situation of the industry you want to invest in, as well as its future prospects and development expectations. There are specialized industry associations in these countries, and an annual report will be issued every year. What’s more, these annual reports are all purchased online with clearly marked prices. , It costs seven or eight thousand for any one copy, and the fees for popular industries are even more expensive, often tens of thousands or hundreds of thousands.

Moreover, the report they issued will contain very detailed data of the entire industry, and will also make predictions for future development based on the current situation of the industry.

And the feasible reports that those consulting companies make for you are not made up. They have special personnel who write according to your own characteristics, the scale of capital investment, the target customer group, the current situation of the investment industry, and future development expectations. An investment feasibility report, so that investors can have a more detailed understanding of the industry they are about to invest in, and have a precise positioning for their investment. The price of such a feasible report is often hundreds of thousands, and some It even costs millions, because it requires a lot of data in the industry and personnel support, so the asking price is also very expensive.

But as long as you do this, if the feasibility report is expected to be very good, then your investment will have at least half the success probability of those brainless investments, more than 50%. Even if you don’t make money, most of them will not lose money.

So Xiao Feng attaches great importance to this aspect. He took from Xiao Lin a feasible report written by a professional consulting company. Although this consulting company is a local one, it is still very professional and dedicated. He has learned about famous chefs. After the manufacturing characteristics and profitability, a systematic analysis was carried out according to their investment scale, profitability, and the consumption capacity of which cities.

This report is very detailed. It first wrote an overview of the development of the domestic fast food industry in recent years, especially the rise of the Chinese fast food industry. Compete and compete for the market, this is very professional.

They didn't write nonsense, but listed the data of the fast food industry in recent years, covering all major cities in the country, from the number of fast food restaurants to brands, scales, and profitability. It can be seen that they follow You have to pay thousands of dollars for data, which is really not expensive. It takes a lot of thought just to collect these data, and this data is definitely not made up.

They are all detailed data collected from the National Catering Federation, local taxation authorities, and other channels, authoritative data that have to go through multiple researches.

Then I wrote about the characteristics of celebrity chef manufacturing itself, such as good taste, large portions, and special taste, which are different from other fast food in the market. This emphasizes the own advantages of celebrity chef manufacturing. After comparing with other fast food, the advantages will emerge. up.

Then there are these key investment cities, fast food industry overview, return on investment, capital turnover rate, annual profit growth rate, etc.,

As well as the data of individual stores, they are very detailed, which strengthens the confidence of investment customers.

Afterwards, analyze the investment needs of this famous chef production. For example, if you invest in buying a store, how much will it cost, how will the future development of these places be, how will the flow of people be, what is the expected daily profit, and how many years will it take to return after the investment? Ben, how long will it be possible to start earning money officially.

If you take the listing route in the future, what benefits will these stores bring to you, etc., are very detailed.

After reading it, Xiao Feng basically has a good idea of ​​investing in these shops. Everyone has clearly stated that the shops in first-tier cities, even if the environment is not good now, are still high-quality assets.

Especially in recent years, the state has set up central cities and increased the transfer payments to these cities every year. To put it bluntly, the state will give these cities a fixed investment every year. Coupled with policy guidance, these cities will continue to have population inflows in the future.

In this way, it will be very cost-effective to invest in shops at this node. Even if the value will not increase in the future, at least it will maintain value.

Coupled with the profitability of the stores, according to their analysis, famous chefs are made in Bincheng, not counting self-service shabu-shabu, and speaking of fast food, the daily net profit of each store is about 10,000 yuan.

But if you get these cities, according to the local consumption capacity and the flow of people, the daily net profit will at least double to three times, that is to say, the net profit of a single store will be at least around 30,000.

Of the 18 stores, nine are in the traditional first-line, each can guarantee a daily net profit of 30,000 yuan, and the other new-line stores can guarantee a daily net profit of about 20,000 yuan per store, which is a daily net profit of 450,000 yuan. In the end of the year, there will be a net profit of more than 160 million yuan, and the capital will be paid back in two years.

The rest of the money was almost a net profit. After seeing such an analysis, Xiao Feng felt that he couldn't sit still anymore. What the hell, it seems that opening stores in these cities is really the right way.

And this is the estimated net profit in the report, but the cost of beef and seasonings are excluded. If he counts all these internal accounts, he will be able to pay back in a fucking year.

So it's worth the investment! What's more, people also said that after opening these stores, if they succeed in attracting investment across the country, it won't be long before they can apply for listing.

According to his estimated profit scale, there is no need to go to the garbage market like the new third edition. It can be directly listed on the main board, and it is not impossible to even ring the bell in New York.

At that time, what you earn will not be the hard-earned money of the restaurant, but the money of the capital market!

This feasible report was written very solidly. Just seeing their data analysis, Xiao Feng has a basic idea of ​​the eighteen stores he will invest in in the future.

then do it!

"Okay, Zhou Jing, Xiao Lin, you should contact the local intermediary, go to these landlords and talk to them, and buy all these shops directly."

Xiao Feng's words lifted both Zhou Jing and Xiao Lin's spirits. With this step going out, their celebrity chef manufacturing is no longer a small restaurant living in a corner of the city, but a large enterprise that has begun to spread across the country.

"Also, Zhou Jing, how is the preparation for our recent investment promotion conference? How many merchants have you contacted us?"

Before going to another world last time, Xiao Feng told Zhou Jing to start preparing to attract investment across the country. After all, after the Internet hype some time ago, and after the recent tourist season, celebrity chef production has already become popular and has become a national A well-known online celebrity fast food restaurant in the world.

Affordable and unique in taste, it has become their label, and it has even become a must-visit holy place for guests who come to Bencheng.

Xiao Feng felt that the time was ripe to start attracting investment and franchisees across the country.

"Well, we have advertised on major TV stations, websites, and paper media in various regions. So far, the response is not bad. Every day, we receive hundreds of consultation calls about joining. Those who have already made plans to attend the franchise meeting Investors, there are currently more than 300 people, and we will hold the investment promotion conference ten days later, which is the first of next month. It is estimated that there will be 200 to 300 more investors attending the investment promotion conference during this period , more than 500 people should not be a problem."

Zhou Jing reported the situation of the investment promotion to Xiao Feng, and Xiao Feng nodded. He was very satisfied with the first investment promotion, and five hundred customers with investment intentions from all over the country came.

After all, his production of famous chefs has just started, and he is not an old-fashioned brand like Kaifeng Cuisine and Golden Arches. You can see that Kaifeng Cuisine has opened almost 3,000 restaurants nationwide, and Golden Arches has more than 2,000 restaurants. The initial franchise fee of each family is two million, not to mention various decorations, advertisements, personnel training, and material distribution.

If Famous Chef Manufacturing becomes big and popular in the future, it will be necessary to open two to three thousand stores across the country in the future. If possible, Xiao Feng also wants to open this Famous Chef Manufacturing overseas.

After all, we can’t always let foreign fast food come to Huaguo to make money. Let’s also earn money from foreigners. In recent years, even Shaxian snacks have been opened to New York. Why can’t his famous chef make it?

With mushroom powder and unlimited supply of beef, Xiao Feng is very confident in the fast food produced by famous chefs. This is a Big Mac that has just set sail and will definitely go global in the future!

Knowing the current development of manufacturing in the early Ming Dynasty, Xiao Feng, the killer shopkeeper, can be considered to have a firm understanding of his company. Now that celebrity chef manufacturing is basically on the right track, he doesn't have to stare here.

The main reason is that there are other things to be busy. He took out his mobile phone and called the old classmate He Xiaojun met at the class reunion last time. He Xiaojun made an appointment to meet at noon.