My Return to Life

A black Mercedes-Benz car was driving on the middle road of the North Fourth Ring Road in Beijing.

Shuttle in the traffic flow of the capital is not inconspicuous.

There are two people sitting in the back row.

Lei Jun, who is wearing a black POLO shirt with jeans, and Lin Bing, who is also casually dressed.

It was quiet in the car at first.

About just transitioning to North Fourth Ring East Road, when passing under the Anhui Bridge, Lin Bing said slowly: "We changed so many plans last month, Mr. Lei, do you really have a bottom line?"

Lei Jun calmed down and said calmly: "Mr. Bin, we should trust Mr. Fang's sensitivity to the market."

"I understand, that's why I want to know what's on your mind." Lin Bing sighed lightly.

"The original plan was to accept orders and sell them online in batches after the next year. Now it's so long in advance. If the order volume is not enough, the production capacity will not stop, and the inventory pressure will be very high."

Lei Jun thought for a while, and said seriously: "Before December, I have been thinking about the balance between inventory and sales;

Even before December 13th, I didn't change my original plan, and Mr. Fang didn't even try to convince me. "

Speaking of this, Lei Jun paused: "But it's different now. If I have such a foundation, I still can't make a market plan that requires a certain amount of risk. I think that starting Xiaomi has failed!"

"Mr. Fang is right, Mi 1 should not become the second M9."

Lin Bing pushed his glasses: "Well, I may be a little too worried. Although Mr. Fang is not around, you should really trust his vision. He is a born big businessman."

Lei Jun said calmly: "Don't worry, it's just a production payment risk of 1.7 billion, and we have also negotiated an agreement on the third batch of production installment payments. As long as the pre-sale results are passable, everything will be fine."

After a short pause, Lei Jun emphasized: "If you can't grasp some opportunities for the first time, it will be difficult to grasp them again in the future."

Lin Bing: "I trust Mr. Lei."

Lei Jun smiled: "Mr. Bin, in fact, Mr. Fang gave me a reason to make up my mind. The New Year is coming soon, and the enthusiasm for buying in the general market is rising. On the contrary, most people should have no money after the New Year. "

"Using Mr. Fang's words, this is an annual demand for pretense that everyone who works outside the home cannot refuse."

Lin Bing: "..."

"..."

During this period of time, many executives within Xiaomi have been under a lot of pressure.

Not just Lin Bing, but other co-founders as well.

Lei Jun...

Lei Jun is actually similar.

But he has his own sensitivity to business.

The pressure comes from the huge production inventory risk.

Taking January 4th as the dividing line, two production contracts were signed, and the first payment has been prepaid, totaling 680 million.

Of course, the current millet cannot afford this money.

The bank has solved the bulk and has a small amount of loans.

The second payment will be made on the afternoon of January 4th, a total of 1.02 billion.

The risk is that no matter what the sales performance after listing is, the second payment will have to be sent to the foundry.

Otherwise, it will cause a breach of contract, and the amount of compensation for breach of contract will be exaggerated.

That was not the original plan of Xiaomi.

In June, when we started to discuss the supply chain and officially prepared to make smartphones, Xiaomi had many internal meetings.

Without exception, they all follow the PPT conference mode.

The process is: release first, then open for reservation, negotiate a production contract with the foundry according to the order, and finally sell it.

It is equivalent to not taking too much risk, but it is not an empty-handed wolf.

It's just that the production contract is negotiated based on the order quantity, and the inventory pressure will be very small.

Lei Jun has his own ultimate understanding of inventory and objects to emulate, and this path is relatively stable.

But in the end...

About half a month ago, Lei Jun changed his mind.

Accepted some of Fang Nian's proposals.

This is related to many factors.

For example: Meizu M9 is still sold out today.

For example: Lenovo, ZTE, Coolpad, Juchang and other companies put on the market the sales of small facelifts equipped with the original Nuwa system. Lei Jun heard that these companies intend to launch the second batch.

For example: before the Spring Festival is indeed the peak of shopping.

For example: human beings have the greatest need to pretend.

There is another core element. Lei Jun also hopes to seize this opportunity to make Xiaomi grow faster.

After all, Lei Jun also has ambitions. If he didn't have ambitions, why would he start a business after the age of 40 when he is already successful?

And the other thing is...

Nuwa Lab gave too much.

Even if it is based on the basic morality of business cooperation, Lei Jun is unwilling to let down Fang Nian's efforts.

Of course, with a risk of more than one billion yuan, Lei Jun's confidence is of course not only because of his own network resources and market confidence.

and also……

light chat.

This instant messaging software, which adopted Fang Nian's many suggestions, is getting better and better.

In addition, after deep thinking, Lei Jun thought he needed to fight.

At least……

You should also find the passion that entrepreneurship should have.

Passion is something that sometimes needs a little stimulation.

What is this kind of stimulus called? It's called... risk.

If you don't walk a little tightrope, how can you see a better scenery.

…………

In the afternoon, outside the D·PARK clubhouse of 798 Art Center in Beijing, there was a lot of voices.

The inner three floors and the outer three floors were all packed with people.

Lei Jun, Lin Bing and the staff were a little stunned when they arrived.

Xiaomi's scheduled press conference was completely surrounded by crowds.

As the speaker, Lei Jun tried several times but failed to get in.

Finally, as a last resort, Lin Bing had no choice but to call his colleagues. After some tossing, Lei Jun finally entered the venue.

With 5 minutes before the opening, Lei Jun couldn't sit still, Li Wanqiang hurried over: "There are too many people, if we keep squeezing, we may get into trouble. Let's start early?"

Lei Jun, who had felt the heat of the scene, thought for a while and nodded in agreement.

then……

The press conference scheduled to start at 2:30 was brought forward by 5 minutes.

Amid a phone call page with Lei Jun's photo and a ringing tone, Lei Jun, in jeans and a black Polo shirt, hurried onto the release platform.

Lei Jun beckoned, and the audience cheered eagerly.

After a while, Lei Jun smiled and said, "When I walked to this venue just now, I was deeply shocked. I saw many friends and fans who supported us. Hello everyone."

"I would like to say sorry to the fans who are still queuing outside. I really didn't expect so many people to come. Thank you everyone."

"..."

After a pleasant opening remark, the Xiaomi press conference officially began.

"In this new age of smartphones, I'm an audiophile myself..."

"..."

Lei Jun talked about the history of mobile phones and what a smartphone should look like now.

Mandarin with a Xiantao accent is not so standard.

Many people in the venue listened carefully.

"Xiaomi is actually the dream of seven old men. We founded Xiaomi on March 22 last year..."

"Of course, seven people are definitely not enough to start a business!"

"..."

"Of course, we also know that for a company as young as Xiaomi to be the best mobile phone in the world, slogans alone are not enough;

We also disclosed last time that Xiaomi Qihang, we would like to thank investors for their generous support, like frontier angels, like Morningside, like Qiming, like Sequoia..."

"..."

In this press conference, Lei Jun was only the keynote speaker, and was not responsible for the whole explanation.

Xiaomi is really too young.

Too young to be convincing.

Therefore, Lei Jun invited the global senior vice president of Qualcomm to stand on the site.

From the processor to the screen, battery, signal and so on.

Finally, it focuses on MIUI, which is already very popular in the market.

"We are very pleased to inform you that the Nuwa system has recently released the latest version 2.0!"

Lei Jun emphasized in a high tone.

"Aren't you surprised, because the latest stable version of the Nuwa system that everyone knows is 1.6, how could it suddenly make such a big leap?

Actually... this is a brand new version that Nuwa Lab has worked overtime recently. "

"I believe that everyone will see a lot of interesting features."

"Before the system introduces MIUI, I would like to re-introduce to you the 'light chat' that will be built into Xiaomi phones."

"The market for Qingchao is quite hot, especially after Goose Factory also launched similar products."

"We wanted to make such a product from the very beginning. We started making calls from the phone, without any innovation. I said we must invent a product that is more convenient for making calls, more convenient for contacts, and text messages. more convenient……"

"so……"

When Lei Jun said this, he walked a few steps towards the release platform and took a mobile phone from Lin Bing.

"Just now we saw the appearance picture. That's right, what I have in my hand is Xiaomi Mi 1, which is our protagonist today. Now I want to use our protagonist today to demonstrate the newly upgraded 'Light Chat'."

With that said, Lei Jun walked to one side, connected the phone to the cable, and projected it on the big screen.

"I believe that many people know that Xiaomi must thank one person for being able to get to the present. He is the most important investor and shareholder of Xiaomi. His name has never appeared in the report, but I believe everyone must know Who is he……"

At this time, Lei Jun clicked on the light chat software on his mobile phone and located one of the chat windows: "That's right, it's Mr. Fang."

While speaking, Lei Jun pressed a button with his finger, and a small speaker icon appeared. Lei Jun said, "Mr. Fang, good afternoon."

Sigh~ One sound.

The voice message was sent.

The venue instantly boiled, and many people even stood up and stretched their necks to look at the press platform.

Soon everyone saw a similar message appearing on the big screen.

After Lei Jun clicked, a young voice appeared: "Mr. Lei, you should be in the development conference at this point, and you want to show me? Okay, okay, everyone."

Everyone in the venue listened to this young and lazy voice, and the hustle and bustle of the already boiling venue rose to the top!

Lei Jun looked at the venue and said with a smile: "This is the new function in the version that will be updated after the press conference. It supports sending voice messages without additional communication fees. It only needs a little traffic or a WiFi connection. !"

As soon as the voice fell, the audience boiled again!

"Fuck, awesome!"

"Boss Lei is awesome!"

"Isn't this more convenient than MMS! It's as direct and instant as a message?"

"Qingchat has directly changed the way we chat online!"

"Why do you still use WeChat! Change to Qingchat now!"

"..."

The boiling sound at the scene was louder and louder.

Has completely overshadowed everything else.

Lei Jun didn't control the venue, but waited for two full minutes.

When the noise was less, Lei Jun said again: "Okay, I know everyone will not be satisfied with this, let me talk to Mr. Fang next..."

With that said, Lei Jun clicked the button next to the input box, and a function menu popped up, including a function called voice call.

Not long after, the call was answered.

Fang Nian's voice came out: "Boss Lei?"

Lei Jun smiled slightly: "Sorry to bother President Fang, we are holding a press conference, please say hello to the friends at the scene."

Just when everyone in the venue and Lei Jun were waiting for Fang Nian to speak.

Fang Nian, who was visiting the Taihu Lake area in Wuxi, looked at Lu Weiyu beside him, rolled his eyes, and said seriously.

"Hello everyone, I'm in the next year. I'm only twenty-eight years old. Don't ask, it's twenty-eight six. I'm married, I have a little money, and I'm swimming in Taihu Lake. If you offend me, come and beat me!"

Lei Jun was stunned: "..."

The audience at the scene was even more stunned. After being stunned, the biggest wave of noise broke out.

"Damn it, as expected of Mr. Fang, who appears in the mouths of various Internet bosses, is he so awesome?"

"Little Yucai? Damn, Xiaoyoucai deserves the respect of so many big bosses?"

"Are you so poor? I said buddy, can you bear it? Anyway, I can't bear it. Let's go to Taihu Lake to fuck him!"

"So that boss Fang is like this in real life?"

"It's too down-to-earth, isn't it?"

"..."

In the midst of discussions, before Lei Jun answered, a loud voice suddenly appeared from the crowd: "Mr. Fang, I want to be your younger brother!"

"I want to give you a monkey!"

"..."

Lei Jun didn't know whether to laugh or cry: "As expected of Mr. Fang, even if it's just his voice, he can overwhelm the limelight."

"Thank you Mr. Fang for your support to Xiaomi all the way, and please give a speech to our press conference."

Hearing the noisy noise over there, and even hearing the phrase "birth monkey", Fang Nian glanced at Lu Weiyu with a slightly strange expression.

Smiling slightly, he said: "Hello, friends at the scene, Mr. Lei and I know each other from Xiaomi, and Xiaomi was also grown up by me. There are also some news on the Internet about the source of the Nuwa system;

That's right, the Nuwa system was first developed by Xiaomi, but due to some well-known reasons, the Nuwa laboratory finally took over it, so Xiaomi's understanding of the Nuwa system is really deep...

Of course, Mr. Lei is also the best and most powerful boss I have ever met, and he is also very charming in private;

I believe Mr. Lei has introduced the Xiaomi mobile phone in great detail.

Xiaomi phones are really good, and I'm using them right now. "

After a short pause, Fang Nian continued, "Let me tell you a secret. At present, only Xiaomi mobile phones can send voice messages and make voice calls through Qingchat."

"..."

"Not much to say, the stage is handed over to Mr. Lei. I wish Mr. Lei to take Xiaomi to ride the wind and waves, overcome obstacles and kill all directions!"

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