My Animation Era

After entering mid-October, happy events followed one after another.

First of all, TBS sent a congratulatory message, saying that the ratings of the Japanese version of "Pleasant Goat and Big Big Wolf" have reached the expected target and are launching an impact towards a higher level.

At the same time, with the improvement of production level and frame rate, audience reputation has gradually improved.

Especially young audiences.

This is different from that in China. Young people in Neon love TV dramas and movies far less than animation and comics.

The performance and painting of Pleasant Goat has always been the most criticized issue by young audiences, which seriously hindered the growth of ratings. Now that the problem is solved, it is reasonable to attract young audiences with a witty plot.

According to Gu Miao's understanding...

Pleasant Goat has opened up a separate discussion board on the ACGN forum [Dimension Wall], the largest network of Neon, and there are quite a few active people every day.

But this is an audience boost.

In media reports, the role played by Pleasant Goat is not so glamorous. Especially after TBS revealed that "Wanbao Animation" was a Chinese company, the public even laughed at it unanimously.

"I'm still wondering why there are such shoddy animation works in China. It turns out that it is Huaguo Animation Company, so it makes sense!"

"Can the next door only produce animations of this level? No wonder the animation industry has not been able to develop after so many years..."

"Bridge Bean Sack! Now the question shouldn't be, why did TBS introduce such crude animation?"

"Isn't it normal for TBS to engage in such deceptive behavior?"

"As expected of TBS..."

Although Gu Miao didn't personally read the discussion on the Internet, Mr. Ikeda from TBS told him a lot about it.

In this regard, his evaluation is:

The pattern is small!

This gang of neon media scolded and scolded, but failed to reach the key point. Why is TBS being scolded? Isn't it because Pleasant Goat made rough and spicy eyes!

But here comes the problem.

Since the production is rough, why would anyone watch it? Since there are ratings, why doesn't TBS broadcast it?

It is a fool to have money but not make money!

Behind all deceptive behaviors are hidden interests that are not known to the public.

TBS got the right to broadcast for free, and the ratings are not low. With the stimulation of advertising fees, even if the outside world is full of criticism, it will not affect them from continuing to broadcast Pleasant Goat.

What if people get scolded a few times when the rice is harvested?

But then again.

Neon is not the only country and region where "Pleasant Goat and Big Big Wolf" is exported. In terms of overseas ratings, TBS is not ranked high.

Southeast Asia is the highest!

The Internet there is not very developed, and there are few TV programs. Compared with Neon, Southeast Asia is the biggest gain of Pleasant Goat's overseas strategy.

"pity……"

Gu Miao couldn't help but sigh when thinking about the consumption level and the size of the toy market over there.

Can't sell it!

Wanbao Toys also sent elites from the marketing department to develop sales and markets in Southeast Asia, but only after they went there did they realize that toys were really hard to sell there.

After all, the level of consumption cannot keep up.

Most people are struggling to get enough food and clothing, how can they afford expensive "imported" toys? Unless Gu Miao is willing to invest and build a factory in the local area to reduce the cost and selling price in order to grab market share.

"No Money."

Gu Miao wanted to invest in the construction of a toy factory there, and use cheap human resources to reduce costs and seize the market quickly.

But the premise of doing this is that his toys are not worried about sales, and he has strong funds. Barely meeting the first condition, he got stuck on the fund.

The sales share of the derivative products of "Pleasant Goat and Big Big Wolf" was settled once a month before, but now it is settled once every three months.

There are still two months until the next settlement!

And after the money arrives, he will first invest in Wanbao Toy Factory for production expansion and equipment update iterations. The extra money may be used to acquire an animation company to improve the production capacity of Wanbao Animation.

Under such circumstances, the idea of ​​investing overseas to build a toy factory is definitely hopeless.

In addition to TBS and Southeast Asia, there are also many happy events in China.

Gu Miao entered the Directors Association.

Don't ask how he, an animation director, got involved in the Directors Association. what? An animation director is also a director, you look down on people, right?

Thirty years in Hedong... ahem!

Although it wasn't long before Gu Miao officially debuted, her representative work was only "Pleasant Goat and Big Big Wolf". But his grades are good enough that no one will ignore him.

Not just the Directors Guild.

What Animation Society, Jiangchuan Chamber of Commerce... All kinds of weird and weird associations have come to their door.

Gu Miao was not very interested in this.

The name of this association and that association sounds resounding, but all of them have malicious intentions, and they must want to earn a "membership fee" from him.

He will not be fooled!

In addition to invitations from various associations, Gu Miao has also accepted many interviews from Jiangchuan's local, Internet and foreign media during this period.

These cannot be avoided.

As "Pleasant Goat and Big Big Wolf" exploded in ratings, especially after the special "Weird World" was broadcast, more and more media became interested in him as the chief director.

Gu Miao was also honest.

No matter who asks, the answer is always one sentence: Pleasant Goat’s popularity is a surprise, and Wanbao Animation has never thought of copying the myth of Pleasant Goat.

The interviews were one after another. At the most, Gu Miao accepted three media interviews in one morning.

It's not that he didn't think of refusing.

But the problem is that the animation "Lei Sudeng Lightning Crossing the Line" needs heat. Accepting an interview, and mentioning one or two new works in the interview, won't the enthusiasm come?

Of course, the interview reports were not very popular.

Viewers who like to watch the news are unlikely to be converted into regular viewers of "Ray Sudeng Lightning Crossing the Line". In Gu Miao's publicity plan, offline promotion is the top priority.

Especially in places where "students" gather, such as shopping malls, canteens, toy stores and stationery stores, once Lei Sudeng posters are posted, the publicity effect will not be too good!

But the problem is...

For no reason, why did they help Gu Miao put up posters for publicity?

"Purchase price discount!"

Gu Miao murmured: "I don't care if you subsidize it or spend money directly, anyway, before the animation is broadcast, I want to see Lei Sudeng's posters in these places."

"correct……"

"The TV station that asked you to contact, what did they say? Is there anyone willing to buy the first round of broadcasting rights?"

"There must be!"

Ma Kui smiled bitterly: "It's just that their bids are generally not very high!"

A single episode of 50,000 yuan has reached the top.

The general quotation is only 20,000 to 30,000 for a single episode. For "Lei Sudeng Lightning Crossing the Line" which has its own popularity and a production cost of millions, this is undoubtedly a cheap sale.

Ask for monthly ticket support! ~