My Age of Investment

In the next few days, Xia Jingxing didn't go to the Facebook company, and went to Lilith's studio every day.

For this reason, Gao Lili and Shen Xinyi also vacated a seat for him.

Every day he does nothing else, just chats with Lilith’s employees, asking some questions about the problems encountered in the process of filming the video, as well as the number of views, positive comments, negative comments, etc. after the video is uploaded.

One leaf can tell the autumn, he can speculate on the problems that other professional content producers may encounter through the problems encountered by Lilith, and think about related solutions.

As a platform for original content production, the most important thing for YouTube is to have a good creator ecosystem.

To maintain this ecology, you have to give creators what they want, money or fame, or spiritual gains?

As long as Gao Lili has the opportunity, she will not let go of grabbing wool from Xia Jingxing.

Seeing Xia Jingxing chatting with the staff, she couldn't help but interjected: "Mr. Xia, you have talked so much with your friends, and you also understand our difficulties, please give me some guidance!"

Xia Jingxing smiled, and naturally understood the other party's little thoughts.

As a major shareholder holding 51% of Lilith's shares, it is also his due intention to advise the company.

Before, the business was too heavy to care about Lilith, a small and micro enterprise.

Now that I have time and learned something about it, it doesn't hurt to talk about it.

Xia Jingxing coughed twice, "Okay, then listen carefully, I'm going to teach a unique skill worth 100 million US dollars."

"Wait, I'll take a notebook and write it down!"

Xia Jingxing was stopped halfway by Gao Lili.

Gao Lili found a notebook, called Shen Xinyi, left the office area, and the three of them went to the sofa in the corner for a discussion.

It was mainly Xia Jingxing who was speaking and the two of them were listening.

"Do you feel any ceiling? For example, the growth rate of subscribers has slowed down, and the number of subscribers has not increased?"

Gao Lili nodded like a pecking rice, "Yes, we reached 500,000 fans a while ago, and then we couldn't increase it.

It cannot be said that there will be no increase at all.

It’s just that the increase is very slow. Before a video gained tens of thousands or hundreds of thousands of followers, now it can only increase by a few thousand or even hundreds. "

Xia Jingxing explained: "This has something to do with the channel, there are only so many people who like interview videos like yours.

Unless the YouTube traffic increases dramatically, you may usher in the second round of fan growth. "

Gao Lili frowned, "Then we have to wait until the Year of the Monkey?"

Shen Xinyi suddenly asked: "Can we operate another account? For example, do outdoor activities, or shoot some funny videos, dance videos?"

Xia Jingxing didn't answer this question directly, but asked, "Why don't you want to add content to the current account?"

Shen Xinyi replied: "This is definitely not possible, the audience is different."

Xia Jingxing nodded, "That's right, this understanding is very correct.

If you want to diversify content, you will naturally have to operate different accounts and correspond to different channels.

In this way, the audience group of your account is clear, and the advertisement is convenient to place. "

"Okay, let's try to operate another account."

Gao Lili still wants to make some achievements, and she has been thinking about the method all day long.

At this time, when they heard that Xia Jingxing allowed them to operate another account, their faces were filled with joy.

"Don't rush to be happy, just listen to me."

Hearing this, the two turned their eyes to Xia Jingxing.

Xia Jingxing sorted out his language and said, "Your interview account became popular because you interviewed many entrepreneurs, visited their companies, and interacted humorously with entrepreneurs...

But to operate other accounts, you don’t have any foundation and need to start from scratch. "

Gao Lili smiled and said, "It's difficult to know, so I need your guidance."

"The best way is not to run an account from scratch!"

Xia Jingxing glanced at the two women, "It's about adding some accounts that have become popular, or have signs of becoming popular, or have the potential to become popular."

"How to incorporate? Buy their accounts? Or let them join our company?"

Gao Lili spread her hands, "It will cost a lot of money, and if so many people are recruited, they must eat."

"Yes, it will definitely cost money."

Xia Jingxing continued: "But it is impossible to spend money forever, and there are some opportunities to make money.

You are equivalent to the brokers of video bloggers, responsible for helping them operate YouTube accounts, from planning, scripting, copywriting, shooting, editing, post-production... to provide one-stop services.

Through professional services, you continue to bring traffic growth to video bloggers, and then use these traffic to find business cooperation to realize, and finally share with video bloggers to achieve a win-win situation.

Of course, 50% of the oil pipe tax must be paid before advertising is divided. "

"Isn't this the same management company in Hollywood? It's up to the management company to arrange what kind of dramas their artists want to take on, what brands they want to endorse, and to appear on TV shows..."

Gao Lili's brain reacted quickly, and she immediately thought of a traditional brokerage company.

"Yes, you can understand that this is a new type of brokerage company that specializes in creating internet celebrities and helping them make money.

A more appropriate name should be called Multi-Channel Network (Multi-Channel Network), abbreviated. "

The earliest in the world was actually born on YouTube, and even this word is very characteristic of YouTube.

Years later, this model crossed the ocean and entered the rabbit country.

Xia Jingxing took it out at this time, more out of helplessness.

Youtube is now planning to promote the realization of advertising, but the review and operation mechanism of the platform is not perfect, and the copyright protection mechanism has not yet taken shape.

In the current situation where the contents of the waist and tail are uneven and highly dispersed, a large amount of manpower is invested in management input, and the output ratio is not high.

Support, in fact, is to leave some of the dirty work with low added value to them.

Renlai as an intermediary can also avoid certain legal risks, such as copyright infringement and the like.

And you can put more energy on the oil pipeline to do things with low marginal costs and strengthen control.

For example, research and development of advertising monetization system, copyright protection system, design of accounting mechanism and game rules.

Gao Lili was immediately attracted by the new model proposed by Xia Jingxing, and began to ask questions.

It's not easy for Xia Jingxing to tell the other party directly, this is actually a To VC game, a leek for cutting capital.

Instead, Xia Jingxing had to cheer the other party up.

"If you want to do it, as the first Futukang on the YouTube platform, oh no, yes, YouTube will definitely support you.

In addition to some of the top vloggers, other vloggers who want to join the partner program, you can invite them and let them join your banner. "

Xia Jingxing continued to fool around. At present, the oil pipe really needs to support a "model", and then a large number of Futukang can enter the oil pipe to help the oil pipe work.

The YouTube tax remains unchanged at 50%, and the remaining 50% of the advertising share is discussed with the video bloggers themselves.

The simple understanding is that YouTube currently cannot support too many content reviews and customer service. This is a labor-intensive industry, and this part of the business is subcontracted.

At present, in terms of technology, it is difficult to completely use technology to drive and replace human labor.

When the content ecology and various technologies of YouTube are adjusted, it will be cool.

But before Liangliang, how much capital leeks you can harvest depends on your ability to tell stories.

Gao Lili didn't know that she had been arranged clearly, and kept asking Xia Jingxing about the various modes of operation.

…………

…………

Lilith uploaded the latest interview video to YouTube.

Xia Jingxing, Gao Lili, Shen Xinyi, and a group of Lilith employees watched the video played on the computer.

Sure enough, there was a 30-second advertisement in front of the video, selling electric shavers.

"Why this advertisement?" Gao Lili didn't quite understand.

"It means that most of the people who follow your account are men, and they are men with long beards."

After the advertisement was played, Xia Jingxing forked out the video, and clicked on the background of the newly developed video bloggers who participated in the partner program.

There is a data report inside, which clearly shows the viewing time, number of views, estimated revenue and other figures.

At present, there are two payment modes for YouTube advertising, CPM is charged per thousand views, and CPC is charged per thousand clicks.

If someone skips the ad, or turns off the video without seeing half of the ad, it is an invalid view count, and the advertiser will not be billed, and the video blogger cannot receive the corresponding ad share.

In addition, according to the economic consumption capacity of the region where the audience is located, the advertising fee is divided into multiple levels.

For users in developed countries, the advertising fee can reach more than ten dollars per thousand views.

Users in developing countries only pay a few dollars or even one dollar per thousand views.

Soft advertisements, that is, brand promotion, need to incorporate advertisements into video content, so that users cannot be disgusted, but also must achieve a certain display effect.

This cannot be replaced by an advertising system, it can only be connected manually.

While Xia Jingxing introduced the rules of the oil pipe to everyone, he refreshed the background.

In the column of estimated income, it has been shown as 50 US dollars, and the number of views is more than 10,000.

Xia Jingxing made a rough calculation, and the CPM fee per thousand views was about 10 US dollars.

"If this video can reach 400,000 views, there may be a profit of 2,000 US dollars. Of course, this is the figure after the YouTube commission."

Xia Jingxing looked behind him, and the group of people were all dumbfounded.

"Can you really make money?"

Among the crowd, a young employee asked.

Xia Jingxing smiled and said nothing, he didn't want to explain anymore.

Internet advertising can make money. This is a model that has been proven long ago. Now that the company distributes part of the money to content creators, is this logic so difficult to understand?

However, he could still understand the other party's shock.

After all, before Youtube, there was no precedent for making money by making videos on the Internet.

Youtube, set a precedent again!

Gao Lili moved her head very close, wishing she could lie on the computer screen without turning her eyes, and a big "$" symbol was reflected.

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