My Age of Investment

One hundred and thirty-seven, MySpace

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Facebook's various work is proceeding in an orderly manner, and the dating network is also not idle.

The outside world's attention to the two companies has gradually diminished, and the heat has shifted to other topics.

But the matter of "ending the battle in three months" was still remembered by the media reporters, and they were going to come back three months later for a new round of follow-up reports.

Xia Jingxing held an internal meeting with the dog and Yang Niu.

"How's the website I asked you to investigate?"

In the conference room, Xia Jingxing looked at the dog.

"Boss, you mean MySpace?"

Xia Jingxing nodded, this is the hidden boss, a dating network is an elite monster at best.

Now that the dating network has almost decided to embark on the old path of the previous life, the focus of attention should be placed on MySpace.

The literal translation of MySpace is "My Space". After entering the Chinese market, it took a Xindaya Chinese name "Juyou.com".

Xia Jingxing is currently unclear as to whether the early appearance of Facebook will flap the butterfly's wings and have any butterfly effect on Juyou.com.

Therefore, he arranged a task for the dog to investigate Juyou.com.

The dog nodded and found the information of Juyou.com from a pile of competitor information on the table.

"The founder of Juyou.com is Chris DeWolfe, born in 1966 in Portland, Oregon, USA, with a bachelor's degree in finance from the University of Washington and an MBA degree from the University of Southern California...

Oh yes, Chris DeWolfe was also the head of a porn site. "

After finishing speaking, the dog handed Xia Jingxing a personal data file with photos.

Xia Jingxing picked up the photo and looked at it. Chris, who is 39 years old, has cool silver hair and is getting old before he gets old. I don't know if it has something to do with his last job.

In addition, he also heard some lace news in his previous life.

After Chris sold Juyou.com to Murdoch,

He even put his wife Wendi Deng to bed.

Hetui.

What a talent!

Earning old Murdoch's money and giving people a green hat is too much!

The dog then introduced another founder of Juyou.com, Tom Anderson, and held up the other party's photo: "This is said to be a computer expert, withdrawn, and does not like to participate in social activities. Quarrel with others...

When he was young, he was the leader of a hacker group!

In 1985, when Anderson was 14 years old, he successfully hacked the computer system of the Chase Manhattan Bank in the United States.

After the bank's report, the FBI raided the homes of Anderson and his friends and seized 25 computers.

The FBI did not arrest Anderson because he was underage at the time.

The restive grew up, and after graduating from next-door UC Berkeley, started email marketing company ResponseBase with Chris DeWolfe.

Later, the response library was acquired by eUniverse, a Nasdaq-listed company, at a price of "$3.3 million in cash and $3 million in performance bets". The two received a sum of money and joined the listed company at the same time.

Therefore, the entrepreneurial project of Juyou.com can be regarded as an internal entrepreneurial project of the company, e-universe is its parent company, and the two founders only hold part of the shares.

In addition, I also heard that spam marketing has been a little difficult in the past year or two. Maybe the two of them are aiming to complete the performance bet, so they took aim at social networking sites. "

Xia Jingxing smiled, this little dog was really careful.

Chris and Anderson founded Juyou.com. At first, they really saw the popularity of social networking sites, and they came in to earn advertising revenue and complete the idea of ​​betting on performance.

It's just that after doing it, the website is getting bigger and bigger...

Kristina nodded and understood the founder's resume and entrepreneurial background of the newly born social networking site. She asked, "How is this social networking site developing now?"

The dog glanced at Xia Jingxing and said with a smile, "I don't know why the boss made me pay special attention to this website.

They were launched on August 15th, it has been almost two months since the launch, and the number of users is still pitiful.

I heard that their parent company, e-universe, has 250 employees, and a prize competition was held among employees, allowing employees to invite their friends to sign up.

But the effect is not ideal, and the number of users has not reached 10,000. "

Xia Jingxing shrugged, "Starting a business from zero to one is the most difficult step.

It's like we won our first university, Stanford.

As long as you have the first batch of seed users, many things will follow naturally. "

He looked at the dog, "Have you paid attention to their company resources? The response library company started out as spam marketing. They have a database with many American email accounts.

In addition, their parent company, e-universe, also operates several websites that are not small in scale.

As long as Juyou.com improves a little in the field of social competitions, they can use all these resources. "

The dog nodded, "That's right, compared to startups with nothing in general, they have a not-so-small parent company behind them, and they have money and resources.

If we can gain a foothold in the social field, we may become our rivals. "

Xia Jingxing did not speak, but recalled carefully.

He spent eight years in the United States in his previous life, and has a very clear understanding of the founder of Juyou.com, its entrepreneurial process, and the reasons for its success.

The response library company is the spam marketing company. Its business was placed on the Chinese Internet in the previous life, which is probably the marketing number matrix + purchase volume + rogue plug-in company.

Companies spam users with content ranging from financial products like credit cards to chicken soup e-books like How to Grow Taller and How to Date a Pretty Girl.

When it comes to remote monitoring software, the slogan is: if you want to see it, there is no secret to anyone's computer! Remote installation to ensure safety.

In 2002, after a trip to China, Anderson discovered small commodity opportunities in China and began to sell toy car models, children's scooters and candid cameras through the mail.

This point is similar to Facebook selling T-shirts and stationery.

The founder of e-universe, Greenspan, is not an unknown person. He made a fortune by doing FA during the Internet bubble, and he got out of his life. Then he operated e-universe and successfully landed on Nasdaq.

Not a simple character either!

The specific business of this company can be compared to the 3721 of the red dress leader. It has produced a large number of rogue plug-ins such as "double speed" and "mouse pointer". The spam marketing service is a good supplement to the company's business.

These two companies have very strong marketing and hype genes, and these shadows can also be seen behind the success of Juyou.com.

Xia Jingxing stopped thinking about it, and asked the dog to bring the computer to visit the website of Juyou.com. The three began to study the details of the website's products.

"Hey, have they updated the website these days?"

The little dog checked the website of Juyou.com and found that it was a little different from the previous days.

Includes an archive page for circles, a trash can to empty your inbox, a new bulletin board look, real-time email alerts everywhere in the system, an unlimited number of friends, the option to modify email addresses and turn off alerts, and more , has changed a lot.

At the same time, it also patched a series of system vulnerabilities.

After listening to the little dog introducing these changes, Yang Niu frowned and began to reason.

"They update so diligently, which shows that they have invested a lot of resources in social networking sites and have high expectations.

The number of users is less than 10,000, and it is so hard to update the version. "

Xia Jingxing nodded, "I know now, it's not for nothing that I follow this website.

Although they are still very weak, they have a lot of stamina for development, and they are neither short of money nor resources.

If the dating network collapses, this company can take the opportunity to develop and will become our new rival. "

The CEO of a website with 5 million users said that a website with only 10,000 users may become a rival in the future.

To outsiders, it may sound a little crazy.

But Little Dog and Yang Niu did not doubt that Xia Jingxing was alarming. After all, the latter had created too many miracles, and they felt that it was a far-sighted performance.

"Then how do we kill this website?" the dog asked.

"Yes, while he is still weak, kill it." Yang Niu also agreed.

"I'm still thinking about it."

Xia Jingxing frowned.

Facebook launched more than a year ahead of schedule, and the competitive environment it faced was completely different from that of Xiaomazi.

Continuing to follow Xiao Mazi's strategy at the time, it is difficult to say what the future will be like.

He originally planned to completely occupy American universities by the end of this year, and then launch a high school version of Facebook, as well as enter the Five Eyes universities and high schools that also use English.

After this step is completed, the foundation is consolidated and registration is directly open to the entire population of the five countries.

If you continue to follow this step, you should have a violent collision with Juyou.com.

The early promotion of Juyou.com was not smooth. It was not until 9 months after it was launched that it became popular among offline parties and bands. Since then, it has soared into the sky, and has undertaken most of the users who have lost from the dating network.

Facebook is going to compete with the other party, and the product is likely to fail the other party.

Yes, the current Facebook is not as good as Juyou.com, which allows users to make their personal homepages colorful.

This is extremely attractive to users, because they can show themselves more.

For European and American teenagers, there is nothing cooler than this.

Xia Jingxing had just watched it, and Juyou.com has launched this function.

This feature is actually a bug.

One month after Juyou.com was launched, the CTO resigned, and the operation of the website was paralyzed. To make matters worse, the programming language of the website was Perl, and no second person in the company would use it.

In an emergency, Juyou.com hired two programmers from the company and asked them to re-develop the website in language.

In the process, the two employees made a mistake: Users were free to insert HTML markup into their web pages, so they were free to add colorful wallpapers and backgrounds to their home pages.

Later, there are even third-party plug-in companies that rely on Juyou.com to assist users in editing website styles.

This colorful website style is completely incompatible with Facebook's minimalist style.

It is impossible for Xia Jingxing to change the style of Facebook just because teenagers like it.

This kind of behavior can please users in the short term, but in the long run, the gains outweigh the losses.

You must have your own perseverance.

After thinking about this, Xia Jingxing no longer hesitated, shook his head and said, "They are supported by a listed company behind them. Playing a little trick won't touch their foundation at all. Let's focus a lot of energy on their own development!"

"Then Juyou.com, do I still pay attention later?" the dog asked.

Xia Jingxing nodded, "Of course we must continue to pay attention, I just tell you that there are many opponents, and we must be mentally prepared for a protracted battle."

Kristina smiled, "No problem, our high school version is coming soon, and the picture tagging feature is coming.

As long as we run fast enough, the opponent can't catch us. "

"Well, let's all go to work!"

After calling the two out, Xia Jingxing stayed in the conference room alone and began to think and deduce the development trend and competition pattern of social networking sites.

At the same time, he was more afraid of making the wrong decision.

Of course, he hoped that Juyou.com will continue to follow the old path of the previous life, because it is the most worry-free.

But pinning the hope of victory on the opponent's mistakes always feels almost meaningless.

What if the opponent didn't make a mistake?

After thinking about it for a long time, he decided to prepare both hands.

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