Made in Hollywood

The box office is by no means the only criterion for judging the quality of a movie. There is no doubt about it. Even a typical commercial director like Duke cannot deny this, but for the film company, Duke, and "Star Wars: The Originals" For "The Force Awakens", the box office is the only criterion for judging, especially in the Chinese market, where the box office accounts for almost 90% of Star Wars' revenue here.

It is true that Star Wars peripheral products have penetrated into every corner of the world, but the Chinese market is definitely an exception. Perhaps large and medium-sized cities here can also see Star Wars toys and cultural T-shirts, but most of them are Copycat products.

Duke is very clear that at this stage, it is impossible for peripheral products such as BB-8 and Jedi lightsaber, which are popular in North America and other mature film markets, to be dumped in the Chinese market. Although the peripheral industries in the Chinese film market It has a certain scale, but for a film like "Star Wars: The Force Awakens", its sales are better than nothing.

In Lucasfilm and Duke's plan, the "Star Wars: The Force Awakens" project does not expect to profit from the Chinese film peripheral market, but to cultivate Chinese consumers' interest in Star Wars and its peripheral products. Pave the way for future film box office and peripheral sales.

The market needs to be cultivated, and there will not be any market in this world that has just started and is extremely mature.

To lay the groundwork, consumers in the Chinese market must at least be able to watch "Star Wars: The Force Awakens." Duke chose Daniel Wu and a series of plans formulated by Lucasfilm and Warner Bros. Not an extension of this stated strategy.

Therefore, the box office is the only criterion for testing the success of "Star Wars: The Force Awakens" in the Chinese market.

The former "Star Wars: The Force Awakens" lacked publicity points like Daniel Wu full of hype and gimmicks, and the director was not the most influential Hollywood director in China like Duke. Walt Disney's publicity and marketing strategy focused too much on Tier 1 big cities. This directly resulted in the film's excellent box office performance in first-tier cities, supporting nearly 70% of the film's Chinese box office. However, in the market in non-first-tier cities, it was tepid and even failed at both the box office and audience reputation.

In order to avoid this, Duke had already let Lucasfilm and Kathleen Kennedy do enough work, and even did not hesitate to authorize the first six Star Wars films for free to the TV stations and online video media here.

According to Duke's expectations and Warner Greater China's preliminary survey feedback in China. Lucasfilm's Chinese box office target for "Star Wars: The Force Awakens" is - 2 billion RMB!

Maybe Lucasfilm and Warner Bros. have done enough work; maybe it's Duke's unique appeal among film directors in the world; "led the bad movie season for a whole month, causing the market's hunger and thirst to reach a peak, and all potentials suddenly exploded...

Therefore, on the first day of its release in China, "Star Wars: The Force Awakens" gave Duke, Warner Bros. and Lucasfilm a big surprise.

In the Chinese mainland market, "Star Wars: The Force Awakens" took the lead in breaking the midnight box office record with 51 million RMB, just like in most parts of the world; during the day, it showed a trend of breaking through. Crazy take away 340 million RMB, plus zero points and statistical errors, the exact statistics of the box office on the first day reached 410 million RMB, far exceeding the 230 million set by "The Avengers" in May and June of the previous two years 10,000 RMB box office record on the premiere day in the Chinese market.

In fact, the so-called "zero point field" is not just a zero point screening. Due to the fact that there were too many audiences at midnight, Wanda Cinemas and other large theater chain companies also arranged screenings at 2:45 in the morning of the same day, and all of them were fully booked; many audiences watched the film after 5 o'clock. . Basically, you can directly greet the sunrise by dawdling.

After the sun rises, "Star Wars: The Force Awakens" further opened the crazy mode. Cinemas all over the country are crowded, and it is hard to find a ticket; if you want to get a good seat, you have to buy tickets for several days in advance.

At the end of the last day, "Star Wars: The Force Awakens" took in a box office of over 400 million RMB in a single day. It is the most in Chinese film history; the previous historical record was also created by "The Avengers" directed by Duke.

"The previous time, Duke Rosenberg's "Avengers" has given us the most optimistic forecast for the Chinese film market,"

A person in charge of a theater company interviewed was not stingy with his praise, "The "Star Wars: The Force Awakens" directed by him this time doubled everyone's imagination of the Chinese market."

"Star Wars: The Force Awakens is making money!"

On the second day after the film was released, such headlines appeared in prominent positions on almost all large websites and mainstream media, and the knock-on effect brought about by the super high box office was also maximized.

At present, the total number of screens in the Chinese film market has exceeded 25,000, and the total number of screenings per day is about 150,000; under normal circumstances, when the proportion of films scheduled reaches about 50%, it can be called a "phenomenal film". On the first day of "Up" was 54.2%, and Jiang Xiaojun's "One Step Away" was 58% when it was released last month, both setting the highest record at the time.

These are the treatments that only domestic films here can enjoy, but there is one thing that can never be forgotten, that is, capital will never go against profits no matter what.

Originally, "Star Wars: The Force Awakens" only had a 51% screening rate on the premiere day, but the 400 million RMB box office it won was like a shot in the arm, which stimulated the nerves of the distributor, China Film Group, and all theater companies. They didn't care that "Star Wars: The Force Awakens" is a movie from Hollywood, and they couldn't wait to increase the number of screens showing this movie.

By the second day of the release of "Star Wars: The Force Awakens" in China, the screening rate had soared to 71%. The huge Chinese film market has almost become the world of "Star Wars: The Force Awakens". ——Although the other films together have nearly 30% of the film schedule, among the 380 million RMB box office produced by the national theaters on this day, "Star Wars: The Force Awakens" contributed 340 million RMB per film Ten thousand RMB, accounting for nearly 90%, is too crazy.

In just two days after its release, the cumulative box office of "Star Wars: The Force Awakens" in mainland China has exceeded 700 million RMB. The media has reported one after another, and the Internet is full of enthusiasm. There are voices talking about this film everywhere. In the shortest time There was a social fad that created the feeling that if you didn't watch Star Wars: The Force Awakens, you were out of date and couldn't talk to other people.

Although this kind of feeling will arouse the disgust of a few people, it can arouse the interest of the mainstream people. In this world, not only North American audiences are following suit, but most audiences in the Chinese market are no exception.

Therefore, after earning 400 million RMB and 340 million RMB respectively in the previous two days, the box office on the last day of the first Chinese weekend of "Star Wars: The Force Awakens" is still strong, breaking through the 300 million mark with ease, earning 3 100 million RMB.

The weekly box office champion is determined by the seven-day box office of the Chinese film market, but "Star Wars: The Force Awakens" was released for three days and achieved a record of 1 billion RMB. There is no doubt that it cannot find any rivals, and it easily won the Chinese box office. champion.

At the same time, Warner Greater China has not relaxed its promotion and marketing of "Star Wars: The Force Awakens".

"'Star Wars: The Force Awakens' raked in a billion dollars in three days, breaking several Chinese box office records."

In China's fast-growing film market, such publicity reports will undoubtedly attract the attention of potential audiences, especially passers-by audiences, and thus draw them into the theater.

After the first three-day screening of "Star Wars: The Force Awakens", the focus of the publicity is very straightforward, which is to create a brand new box office record in Chinese film history.

"1. The highest zero-point market record of 51.3 million yuan; 2. The highest single-day record of 410 million yuan; 3. The highest single-day market record of 430 million yuan 4. The fastest breaking 100 million record (8 hours) ;5. The fastest to break the 200 million record (1 time, 3 hours); 6. The fastest to break the 300 million record (17 hours); 7. The fastest to break the 400 million record (23 hours); 8. The fastest to break the 5 100 million records (28 hours); 9, the fastest breaking 1 billion records (three days)..."

Almost all the media mentioned another thing under such news.

"The original holders of these records are "The Avengers" directed by Duke Rosenberg!"

Undoubtedly, Duke's appeal in this land and the market is far beyond that of other Hollywood directors or even all Hollywood superstars. He has spent 20 years, through video tapes, DVDs, Internet downloads and theater screenings. With the most mainstream and popular production style, it has created tens of millions of Chinese version of "Duke Chui", as well as hundreds of millions of potential audiences who know or have heard of his name.

These are the most precious and scarce film resources, and it is precisely because of their existence that "Star Wars: The Force Awakens" has created an unparalleled trend in China.

The three-day box office of "Star Wars: The Force Awakens" has killed all Chinese films except two films in seconds, and it has completed the surpassing of these two domestic films, which is the next two to three days.

Just as Hollywood film workers do not want to see foreign films occupy the North American theater market, Chinese film practitioners absolutely do not want their country's film market to be completely dominated by a foreign invader in North America in a short period of time. (to be continued ~^~)