Made in Hollywood

After entering a new week, "Star Wars: The Force Awakens" began its weekday tour, and North America also ushered in the Christmas week.

It is no exaggeration to say that after the first weekend in North America, "Star Wars: The Force Awakens" became more and more fierce, breaking all kinds of box office records, making money like no one's land, and dusty for 12 years. rewritten by it again.

"Star Wars: The Force Awakens" refreshed the highest Monday box office revenue of $45.67 million created by "The Lord of the Rings: The Return of the King" in 2003 with $65.24 million, greatly increasing the original record.

In just four days, the North American box office of the film broke through the $400 million mark, which is also the fastest box office in North American film history to break the $400 million record.

Meanwhile, Duke, Warner Bros., and Lucasfilm haven't let up on "Star Wars: The Force Awakens," with all sorts of related activities and hype abounding.

The record-breaking pace of "Star Wars: The Force Awakens" can't stop at all, and it also inspires new and old fans, but how can the astronauts on the International Space Station watch the movie if they are thousands of miles away from the cinema? do not worry,

Just this Tuesday, a group of three astronauts successfully docked with the International Space Station on a Soyuz rocket. Not only did the mission go smoothly, there are also surprises waiting for them in space—"Star Wars: The Force Awakens" will be screened on the space station , let the astronauts enjoy Christmas movie dinner after work.

"Watching "Star Wars" in space is absolutely an unparalleled experience. This immersive feeling is completely unmatched by IMAX."

The astronauts in space couldn't hide their excitement, and NASA also published the information transmitted by these astronauts on the official instant sharing.

On Tuesday, "Star Wars: The Force Awakens" took another $53.41 million, creating a new Tuesday box office record in North American film history without any suspense.

"Star Wars: The Force Awakens" has broken all the records that can be broken.

On Wednesday, Fandango, a well-known online ticketing website in North America, released a list of the top ten movies with the largest online ticket sales in 2014. "Star Wars: The Force Awakens" won the championship, and more than 60% of the users on the website bought movie tickets for this movie, breaking multiple records.

"Star Wars: The Force Awakens" opened the pre-sale mode two months before the film was released, and the number of tickets sold on the first day of the pre-sale of "Star Wars: The Force Awakens" on the Fandango website broke the record of the website's pre-sale history , 3 times that of the previous record holder, The Avengers.

According to the MovieTicket website, the pre-sale box office of the film has created a new high in 15 years. It is 13 times the pre-sale box office of "Star Wars Episode 3: Revenge of the Sith" in the same period. The sales volume of IMAX theaters is also extremely amazing. The pre-sale box office created by 490 IMAX screens has exceeded 12.5 million US dollars, completely refreshing the history. Because before this, no IMAX single-day pre-sale box office of a movie can exceed 1 million US dollars.

On this day, "Star Wars: The Force Awakens" received another $42.26 million from North America.

at this time. The North American box office of "Star Wars: The Force Awakens" reached 505.42 million U.S. dollars, breaking through the 500 million U.S. dollar mark in just six days, and also broke the record of "The Avengers" breaking the 500 million U.S. dollar fastest.

On Thursday, analysts from ppenheimer\u0026amp;amp;Co believed that the derivatives of "Star Wars: The Force Awakens" will lead the entire US toy industry and movie peripheral industry to the best period in 10 years. And it is believed that from the beginning of November to the end of December, the sales of the Star Wars series products have reached 2 billion US dollars.

Many people benefited from this chain: retailers, toymakers, and especially Duke and Lucasfilm.

And among the many toymakers for Star Wars: The Force Awakens. A little-known robot toy design company, SPHERO, also boarded the big ship of Duke and "Star Wars: The Force Awakens". And became a major contributor to the $2 billion in sales of "Star Wars: The Force Awakens."

The company produced scaled-down BB-8 toys exclusively for Duke and Lucasfilm.

It is natural for Duke to choose such a little-known production company. This company called SPHERO has been working on the production of remote smart balls for many years, and it is the most suitable for BB-8.

The smart ball generated by SPHERO has been sold for four years. Only 14 pieces are sold per hour, and after the smart ball becomes BB-8, it sells 4,000 pieces per hour. This is the power of Duke Plus Star Wars.

Christmas is coming, and BB-8 has become the most popular Christmas gift. In the Christmas gift sales statistics released by many e-commerce websites and comprehensive shopping malls, BB-8-related products rank first.

Especially on the Thursday before Christmas, sales of BB-8 toys reached more than 220 million US dollars in North America alone.

Also on this day, the North American box office of "Star Wars: The Force Awakens" continued to decline steadily, earning $37.56 million, and the North American box office totaled $542.98 million.

In the past five days, "Star Wars: The Force Awakens" has continued to wreak havoc in the overseas film market, and the cumulative overseas box office has also exceeded the 500 million US dollar mark.

After a week of release, the film's global box office totaled as high as US$1,097.58 million, making it the fastest film in world film history to break through the billion-dollar mark.

"Star Wars: The Force Awakens" is about to usher in its second weekend in North America. Warner Bros. and Lucasfilm's promotion and marketing are heating up again. From print media to Internet social media, there is a lot of news about the film again. However, the object of this hype has been replaced by Duke.

Any news is time-sensitive, and the strategies developed by Warner Bros. and Lucasfilm are extremely professional.

In particular, in Time magazine's Christmas special issue released the day before Christmas, Duke held hands with BB-8 and became the cover character together.

"As the director of Star Wars: The Force Awakens, Duke Rosenberg has the god-like or empire-builder-like qualities that the long-dead Star Wars franchise needs: a Big Star Wars fan, and pop culture expert."

Open the cover of this issue of "Time Magazine", you can see more detailed related articles.

"Given that fans have supported Star Wars for so long, even if the director let them down with a sequel that was made into a disaster movie - Attack of the Clones - why? George? Why? — and they haven’t given up, so it seemed like a good fit to find someone from that group to direct the new film.”

"Duke Rosenberg saw the earliest "Star Wars" in 1977, when he was only 7 years old, because of the relationship between the two families, he frequently appeared on the set of the next two "Star Wars", Deeply influenced by Star Wars culture and George Lucas."

"You can say that Duke Rosenberg is the darling of God, and he appeared in the world with all the blessings. He could watch the birth of such a great series live when he was a boy."

"In the heyday of the world of Star Wars, movies can open up to new horizons and spaces, bringing people the ecstasy of seeing wonders on earth or in distant galaxies."

"However, in a world where special effects and anonymity are more important than story, characters, director's vision and a little creative intelligence, so the cookie-cutter images of the Star Wars prequel trilogy now and then burst into the din of the end of the world, staged The audience is numbed and calmed by the repetitive storyline, the explosions, the near misses and the sadistic deliveries."

"But Duke Rosenberg, a director who was heavily influenced by Star Wars and George Lucas, saved it all, and his wise - and very important - spirit in Star Wars: The Force Awakens , really—just by removing unnecessary chaos, bringing it back to the basics, which is no small thing in the complex universe of the film."

"Just like in the real world, the interstellar wars continue, and now the roles of Luke, Leia, and Han Solo are filled by a charismatic and talented trio handpicked by Duke - Oscar Isaac, Daniel Wu, and Daisy Ridley instead, and Duke also makes them appear to have a more multidimensional and complex humanity."

"At the same time, Duke Rosenberg also determined the core of the new trilogy, that is, the new generation of Luke Skywalker is a young woman, Rey who lives tenaciously in the desert, led by Daisy ... Ridley, who has Luke's skill set and loves natural fabrics."

""Star Wars: The Force Awakens" presents a complex future world. Duke Rosenberg made this movie exceptionally well. His movie is not just for real Star Wars fans. Instead, shoot for everyone!"

There is no doubt that the "Star Wars" series must be the strongest fan movie in history. In the past week, almost all Star Wars fans will flock to the theater, contributing a large amount of box office, but also consuming a certain amount of money. part of the enthusiasm.

In the subsequent screenings, "Star Wars: The Force Awakens" had to face such a situation. The enthusiasm of Star Wars fans continued to decline. What kind of height the box office can reach in the end depends on the number of passers-by audiences.

In North America, Star Wars has long been a social and cultural phenomenon, but there are always places where it cannot be affected. Compared with North America, overseas box office will be more affected by passer-by audiences. Warner Bros. and Lucasfilm have formulated a post-screening One of the marketing strategies is to use the super high votes of the film and the audience's word-of-mouth to influence the choices of passers-by and audiences.

In the first week, "Star Wars: The Force Awakens" has received close to 1.1 billion US dollars in box office from the world, and the subsequent development has also proved that whether it is Duke's original introduction of Rey's topic debate, or Warner Bros. The post-screening publicity and marketing of Cass Films have produced a great boost.

A new weekend kicks off, and "Star Wars: The Force Awakens" ushered in the Christmas holiday while ushering in its second weekend. (to be continued ~^~)

PS: Ask for a monthly ticket and a recommendation ticket!