Made in Hollywood

"The outline of the story seems to be well written."

Leaving her eyes from the computer screen, Scarlett Johansson turned to look at Duke beside her, and asked, "Could it be leaked by your insiders?"

Duke glared at her, "You think too much."

The version on the Internet looks very reliable, because it is basically adapted from the plot of the Star Wars trilogy, but it is specially added that Rey is a descendant of Obi-Wan to prove his point of view .

However, having said that, these things are not useless, so Duke continued to read.

"Rey doesn't want to shoulder such a heavy responsibility, she just wants to rescue her friends, but Maz told her that this trip will face the most severe test, Maz watched Rey's spaceship leave, and a green shadow appeared beside her..."

"Under the guidance of the Force, Rey found Finn, and what greeted her was Kylo Ren, who had completed the cultivation of the Dark Force and intended to avenge his shame. Yi cut it off, and at this time the leader Snoke appeared, showing Rey the powerful dark force, and made a condition that as long as Rey succumbed to him and learned the dark force, he would let Finn go."

"Rey agreed to Snoke's request, and Finn strongly demanded to stay with Rey, and confessed to her affectionately, Rey told Finn that she had her own mission, and Finn was an eternal friend in her heart .”

"Finn returned to the headquarters of the Rebel Army in frustration. The war between the Rebel Army and the First Order started again. This was the last chance for Hux and the Storm Legion, the leader of Snoke. The Storm Legion invaded the headquarters of the Rebel Army. A fierce war broke out inside the planet. The flying team led by Bo was still unable to destroy the enemy's main ship. Finn returned in time and sneaked into the enemy fleet with Chewbacca. Finn persuaded Captain Maphath and more stormtroopers to take off their masks Breaking away from the First Order. With the help of the renegade Stormtroopers, the Rebels defeated the Stormtroopers, and General Hux was killed by Finn."

"Bo's flying team destroyed the Star Destroyer and made great achievements, but Leia reminded the rebels that the war was not over, and felt that her son was suffering, and a general of the first order established a new Black Armor clone troop. And ready to wage a new war against the Rebels."

"Kylo Ren's failure made him question the dark force, and the remorse of killing his father was also tormenting him. Snoke told Kylo Ren that his failure was because of pride, and he inherited Darth Vader's The dark force, Darth Vader also lost to Obi-Wan because of pride, Snoke thinks that Kylo Ren needs more experience, let him work with the clone army to destroy the resistance forces and the light force."

"Finn asked Poe to take him to Luke. Asked Luke to rescue Rey, Snoke spoke to a weak soul - Your Majesty, I have found a Force-sensitive person with more potential, if she can fall Into the darkness, or will help you resurrect!"

"Bring her to me at the Sith Temple..."

After watching the plots of the next two Star Wars that this fan made up for. Duke looked at the following thread again, and the number of views was very large. Although this is a story adapted by the fans themselves, to a certain extent. Also good for Star Wars: The Force Awakens hype.

Duke then gave Tina Fey a call and asked her to contact the media and the fan. In order to make this plot that can be used for publicity and hype appear on the paper media as soon as possible.

The post-screening promotion jointly launched by Duke, Warner Bros. and Lucasfilm, for the box office trend of "Star Wars: The Force Awakens", especially the two-day box office on Saturday and Sunday did not see a diving decline. played an extremely crucial role. The single-day box office of the film has never dropped by more than 40%.

For ordinary films, a single-day box office drop of more than 30% in the first weekend will make producers and distributors nervous, but this rule does not apply to films like "Star Wars: The Force Awakens" , No matter who knows, the single-day box office of this film cannot maintain more than 150 million U.S. dollars for two consecutive days, let alone create a super miracle that the single-day box office of this film breaks through the 100 million U.S. dollar mark for three consecutive days.

Under the creation of all-round and continuous topics, coupled with the appeal of Duke and the Star Wars series itself, "Star Wars: The Force Awakens" has completely risen from media marketing to social marketing.

For most movie viewers, the interest in a movie stems from paying attention to selling points such as stars, plots, and special effects. Few people care about who refined and distributed these selling points behind the scenes, and this is what movie marketing work done.

It is difficult to make accurate statistics on the actual investment in film marketing, but in the face of the dividends distributed by such a huge market, the business opportunities in marketing are obviously self-evident.

Judging from the current situation in Hollywood, small and medium-cost films usually enter the marketing stage after production is completed, while annual commercial blockbusters often introduce a professional marketing and distribution team to formulate a complete strategy from the project planning stage. The core is to work with the crew and the distributor to extract the marketing selling points of the film at different stages, and then pass them on to the audience.

Different from pure brand marketing, the movie itself has rich content resources that can feed back the brand and provide topics.

Of course, when the content of a single film is not enough, you can also analyze and filter current social hot topics and make connections with the film itself.

Specific to the marketing process, traditional media, landing activities and new media Internet promotion are the prescribed actions that film marketing cannot avoid. The information arrival rate and market conversion rate in the actual operation process are also the key to consider a marketing team's creative ability and execution ability.

There is no doubt that both Duke's own team and Warner Bros.' public relations department have done an excellent job in this regard.

In this way, it is only natural that "Star Wars: The Force Awakens" will explode at the box office in the first week if the quality of the film is sufficiently guaranteed, coupled with the appeal of Duke and Star Wars as a basis.

On Monday morning, in a villa near the sea in Long Island, New York, Natalie Portman picked up today's "New York Times" after taking care of her son for breakfast, handing him over to the nanny to take him to the garden.

Unlike in the past, the headlines on the front page of The New York Times are not any social news, but news about Hollywood and the film industry.

"Duke Rosenberg once again broke the opening record in North American film history. "Star Wars: The Force Awakens" became the first film in North America to break through the $300 million box office in its first week!"

Sitting on the sofa in the living room, when Natalie Portman saw this title, her thoughts not only went back to the past, but how many times has Duke Rosenberg set the record for opening in North American film history? "Independence Day", "The Matrix", "Lord of the Rings" trilogy, "The Dark Knight", "Avengers"...

So many that she couldn't even count them.

Thinking of this, Natalie Portman couldn't help laughing out loud. After so many years, she still remembers things about Duke Rosenberg clearly, and there are many things she can't forget even now. Perhaps this is the so-called Fate?

She knew what kind of person Duke Rosenberg was, and she also felt that the girl named Daisy Ridley was really lucky, because her temperament was very similar to her, so she was favored by the God of Destiny.

"The god of fate?"

Natalie Portman couldn't help shaking her head. When did she equate Duke Rosenberg with the god of destiny?

But she knew very well in her heart that for Hollywood actors, isn't Duke Rosenberg the god of destiny who can change their lives?

Putting down these thoughts, Natalie Portman turned her attention to the "New York Times" in front of her.

"The North American film market in the penultimate weekend of 2014 was completely ignited by "Star Wars: The Force Awakens". A good start. Released by Warner Bros. and directed by Duke Rosenberg, the space sci-fi sequel "Star Wars: The Force Awakens" opened to $344.51 million in its opening weekend, breaking the opening weekend record in North American film history without any suspense , and greatly increased the North American box office opening record created by "The Avengers" by nearly 100 million US dollars!"

"The production cost of "Star Wars: The Force Awakens" is as high as 200 million US dollars. The film is directed by the premier Hollywood super director Duke Rosenberg. ?Ford and Carrie? Fisher full return, Daisy? Ridley, Daniel? Wu, Lee? "

"The film's 7 p.m. premiere in Los Angeles on Thursday grossed $72 million, breaking the four-year-old midnight opening record held by Harry Potter and the Deathly Hallows: Part 2." , and nearly doubled the original record. The film was expanded to 4,534 theaters across the United States on Friday. With the support of the largest distribution scale in North American history in December, the film's first day slashed $165 million, a substantial refresh from " The Avengers holds the two-year North American opening day record."

"Despite a massive first-day burnout, the follow-up showed no sign of a fan movie, taking in another $104 million on Saturday, and adding to Sunday's $75.51 million, Star Wars: The Force Awakens' opening weekend grossed $344.51 million."

"According to the word-of-mouth of the film and the historical trend of this schedule, it is almost guaranteed that the North American box office of this film will hit the 700 million US dollars mark, and the possibility of this film competing with "Avatar" for the title of the highest-grossing film in North American film history is not even ruled out."

"The majority of the audience in the film's first weekend was male, accounting for 58 percent; the group under the age of 25 accounted for 49 percent, which proves that the "Star Wars" series has no cultural gap among young people. The film's first weekend The income of a single hall reached 75,000 US dollars, which also rewritten the record for the highest single hall of a large-scale distribution film." (To be continued~^~)

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