Made in Hollywood

Chapter 789 Oscar also needs hype

"What do you think is the biggest hit movie of the session?"

On the other side of the Pacific Ocean, because a certain TV station bought the relevant copyright but never broadcast it live, those fans who care about the world's movie trends can only watch the live broadcast of the Oscars ceremony from the Internet.

Fortunately, the Internet has a higher degree of freedom, and it will not mess up the editing of the awards ceremony like a certain evening rebroadcast.

Wang Ziming sat in front of the computer, listening to the host of the website and a guest chattering here.

After the host asked this unnutritious question, the guest named Zhang Yibai immediately replied, "I think the most popular or most promising film is "Social Network"!"

The host asked, "Why?"

"It's very simple..." The guest looked like an Oscar expert, "At the Golden Globe Awards, the biggest wind vane award before the Oscars, "The Social Network" was the biggest winner. According to the usual practice..."

Hearing this sentence, Wang Ziming almost spit out the water he drank. He has studied the film industry on the other side. Although he is not like the self-proclaimed expert in the live broadcast, he also knows that there are not many Golden Globes and Oscars. ties, and what can only be described as a disastrous failure at the major union awards, The Social Network has all but foreshadowed its end at the Oscars.

Those two were still discussing there, Wang Ziming switched the window and came to a discussion area, where the discussion was quite heated.

"Will Duke get a second best director statuette?"

This is the focus of discussion here.

"I will definitely get it, otherwise there will be no fairness in the Oscar!"

Continues, "Duke's two nominations, Inception and Gravity, grossed more than all the other nominees combined!"

"Duke is the most popular director!"

Although most netizens in the discussion are optimistic about Duke's award, some people are still calm enough.

"The box office is of no use to winning Oscars, and the old guys in the academy don't care whether a director or a film is liked by the audience..."

As soon as this sentence came out, the discussion area became much quieter. It only takes a little knowledge of Hollywood to know that this is indeed the case.

When did the Academy of Motion Picture Arts and Sciences awards on the other side of the Pacific care about the audience?

As the red carpet kicked off, Wang Ziming returned to the webcast. It was still morning on the Pacific side, and it was already evening in Los Angeles on the other side.

well known. In recent years, the ratings of the Academy Awards Ceremony have repeatedly hit new lows. This year, the Academy of Motion Picture Arts and Sciences and the Oscar Organizing Committee spent huge sums of money to build the most luxurious crystal stage in history, aiming to catch people's attention visually. According to Du According to the news that David Rockwell, the Broadway set master, designed the stage design for the eighty-third Academy Awards, it was decorated with 92,000 Swarovski crystals. Form a spectacular "Crystal Waterfall" to create a fairy-tale world.

This year's Oscar Organizing Committee not only redecorated the stage, but also boldly reformed the specific viewing links. During the interval of the awards show, the Organizing Committee will follow the example of the "Super Bowl". Intensive broadcast of upcoming Hollywood blockbusters to gain more eyeballs and more advertising fees.

The organizing committee also specially added interactive links to stimulate the enthusiasm of the audience.

It's safe to say. In order to save Oscar's declining ratings year after year, the academy and the organizing committee are really going to fight.

To know. In the past, the Oscar Awards Ceremony was basically the second and third most watched program in the United States. Except for the Super Bowl—no program or event could compete with it—there were almost no real rivals. The landslide of the crowd has already made the whole of Hollywood feel the crisis.

publicity. Hype, throwing eye-catching boo heads, is the only way to increase ratings.

Of course, if the Academy is willing to consider those box-office hot films in important awards, the ratings will definitely not be a problem, but it is a pity that the Academy will not do so easily.

Looking at it from another perspective, the decline in Oscar ratings is also inseparable from the academy's increasingly conservative and niche choices.

Perhaps the academy felt that the highlights were not attractive enough, or perhaps it was just media hype. Just two days before the awards ceremony, the shocking news that the list of Oscar winners had been leaked was posted on the Internet.

In this list, "The Social Network" will win three awards for best film, best director and best cinematography; while another hit film "The King's Speech" will only get two for best costume design and best makeup Technical awards; in terms of actor awards, Leonardo DiCaprio narrowly lost to his rival Colin Firth and missed the best actor award, while Natalie Portman will defeat a group of powerful actors with "Black Swan" The opponent won the Oscar for Best Actress.

The list also claims to be signed by the new academy president cheryl boone isaacs , amy adams will win best supporting actress and best supporting actor goes to christian bale , winner of best director It's David Fincher, the director of The Social Network.

Many media were in an uproar, and almost all the entertainment media began to stir up the incident. The media collectively asked questions on the eye-catching pages-could the highly secretive list of Oscar winners be leaked sometimes?

The Academy of Motion Picture Arts and Sciences came out to refute the rumors for sure.

"This list is absolutely fake," Leslie Unger, a spokesperson for the Academy of Motion Picture Arts and Sciences, responded in an interview with the media. Before, only two people would know who the award belongs to. The academy will not inform the winners of the results in advance, let alone issue such a list of winners."

Generally speaking, Oscar leaks are almost impossible to happen.

The selection of the Oscars is a rigorous process, and the well-known accounting firm PricewaterhouseCoopers is responsible for supervising the selection and counting process. Since they took over the Oscar vote counting work, there has not been a leak.

After recycling the ballots, PwC will send two trusted counting supervisors to supervise a team to conduct the final counting in a secret place until the winners are announced and sealed in two envelopes.

Only these two supervisors know the final selection results, and on the night of the awards, the two rushed to the Kodak Theater in two cars on different routes to prevent the two of them from encountering traffic jams and other accidents at the same time. Nothing goes wrong.

However, only the rotating chairman of the academy and this year's rotating committee know whether there is anything tricky in it.

Perhaps, the bigwigs of the academy saw a fake list on the Internet and deliberately wanted to use the opportunity to hype it up to increase the attractiveness of this year's Oscar awards ceremony; or perhaps, this list was fabricated by them, deliberately adding topics to the media and the public ...

You must know that there is no really convincing conclusion about the theft of the statuette at the beginning of the new millennium.

Oscar, which represents the highest artistic achievement in Hollywood, also needs hype and gimmicks to attract audiences. In this era, business has penetrated into every corner of the film industry. Even the most artistic behavior in this industry cannot be separated from business in the end.

When the sun was close to the horizon, Duke appeared on the red carpet on time with Scarlett Johansson on his arm.

As in the past, he is still wearing a straight traditional black dress, but the Scarlett Johansson beside him is much more beautiful and fashionable.

Scarlett Johansson wore a handmade purple trailing evening dress from Docle\u0026Gabbana. The slim design and patterned lace made her look elegant and chic, while the backless and see-through details added to her sexy charm.

"If your hairstyle is more refined, it will be more perfect."

When he walked into the interview area, Duke said this to Scarlett. Scarlett gently grabbed her well-manicured golden curly hair and replied disapprovingly, "Your fashion vision has never been very good."

Duke shrugged and acquiesced to Scarlett's statement, and the two walked into the interview area together.

On this occasion, the reporters asked nothing more than routine questions, basically focusing on their views on the awards they were nominated for.

"In a few hours, you will know whether I can win the award." Duke's answer is also quite routine.

In contrast, Scarlett had to say a few more words, "Among all the actors nominated for Best Actress, I am the youngest, and the other four are excellent actors, they are more qualified than me Get this statuette."

It doesn't matter whether anyone believes this kind of saying, what is important is that almost all the nominated actors are saying this, and they are obviously creating a humble and peaceful public image.

In fact, Scarlett knows very well that she has at least a 30% chance of winning the award. The biggest competitor is Natalie Portman. The roles and performances of the two are basically on the same level. The rest depends on others. How is the work done.

At the critical stage of the voting, Duke used to make a big fuss about Benjamin Millepie's ex-girlfriend, which will definitely offset part of the advantage of the other party's pregnancy...

As Duke walked into the Kodak Theater, he came directly to the second row where the crews of "Gravity" and "Inception" were located.

"Godmother..."

Letting go of Duke's arm, Scarlett took a quick step, and hugged Mrs. Lia tightly, "Godmother, I'm so glad you can come!"

Madam Leah patted her on the back lightly, "Honey, I always want to witness your glorious moment in person."

In the past few months, she has not been less in touch with old friends in Hollywood.

After Duke greeted Mrs. Leah, Scarlett sat in her seat. Perhaps it was a coincidence that the crew of "Gravity" was next to the crew of "Black Swan". When she turned her head, she happened to see Natalie Portman was watching, and the eyes of the two directly collided. (to be continued ~^~)

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