Made in Hollywood

For this aspect, Duke and Warner Bros. have also formulated a targeted strategy, and an article similar to "Guide to Watching "Inception" appeared on many media and websites.

"First, the movie is really exciting. Second, it is not difficult to understand, believe in yourself. Third, there will always be a scene that you will remember forever. Fourth, please lower your expectations. Fifth, please go to the bathroom in advance Sixth, remember to turn off your mobile phone. Seventh, you must go to the theater, because the theater is also a dream machine. Eighth, remember to listen to the ending music, because it is responsible for waking you up. Ninth, most likely in recent years The most exciting movie you’ve ever seen in theaters. Finally, let’s time travel with the movie!”

In any case, the early word-of-mouth marketing of this film is indeed a bit too much. Duke and Warner Bros. are very aware of this, so they made timely strategic adjustments.

"If the control is not good, it may affect the subsequent box office trend."

On the private beach in Malibu, Duke sat by the trestle of the small pier, holding a boom in his hand, and said to Scarlett who was fishing with him next to him, "So, the publicity strategy is to guide the audience to "Inception" The discussion on the plot of "Space" has shifted."

Scarlett threw the bait in her hand into the water little by little, and said to Duke, "Let's not talk about ordinary audiences. After watching this movie, I unconsciously want to interpret it..."

As she spoke, she shook her head.

As a pillow person, Scarlett is very clear that the reason why the film has designed so many mysterious plots is not for the depth and connotation at all, but most of them are for the needs of publicity and marketing.

Du pulled up the fishing rod, but the hook was empty, so he had to put on the bait again, throw it back into the sea, and said again. "The more interpretations the film forms, the more heated the debate it sparks, and the more favorable it will be to the subsequent box office trend."

Scarlett Johansson had been by Duke's side for several years, so she was naturally very knowledgeable, so she kept nodding slightly at this time.

Because the new film will be prepared soon, Duke and Scarlett do not plan to participate too much in the post-screening promotion of "Inception". It will only properly participate in some promotional activities, and the film has a strong cast, including the star lineup led by Leonardo DiCaprio, which is enough to attract the attention of the media and the public.

Xiao Li is also very conscious of cooperating with Duke and the crew. He was about to break up with Bar Refali, and the relationship has not officially ended until now. The scandal about the two has also been hyped by the tabloids recently. It attracted a lot of attention.

There was the sound of high heels landing on the trestle. Tina Fei came here unhurriedly with a file bag in her arms. She sat under the sun umbrella and poured herself a glass of water before she spoke. "Saturday's box office statistics are here."

Scarlett immediately asked, "Is it up or down?"

Duke also turned his head and looked at the past. If the box office on Saturday is lower than that on Friday, the box office of "Inception" will definitely not hit the $100 million mark in the first week.

"It's up 13 percent from Friday," Tina Fey said quickly. "Saturday got $36.78 million!"

"Not bad." Duke nodded slightly, "It seems that there is hope for over 100 million dollars."

As long as today's box office does not experience a big decline. "Inception" is very likely to achieve a breakthrough.

Of course, the box office in the first week is important, but the long-term trend of the film is also important, no matter what means. "Inception" has formed an excellent audience reputation, how to make the film more attractive, so as to keep the box office trend at a high level, must be considered in the next publicity.

In addition, "Inception" did not adopt the method of global simultaneous screening, so that the influence of the film can further spread to overseas markets, which cannot be ignored.

As early as the preparation period and filming period, Duke formulated a strategy for the audience to participate in the film, and now is the best time to play this strategy, let the audience actively participate in the interpretation of the film, and let this trend spread to overseas regions , As long as some fans are enthusiastic, it is enough for "Inception" to get a good box office data.

Today's network, not to mention the whole world, but it is no problem to connect the entire Western world and major markets such as Japan and South Korea, and Warner Bros. has a complete marketing network in major markets around the world. It is not too difficult to push the interpretation craze of "to the whole world.

On the Internet and in life, both spontaneously and guided by the navy, the interpretation of "Inception" has gradually formed a craze.

"Inception" continues to be popular, and the film has become an indispensable topic for the North American public. Duke, who is in charge of "Building Dreams", is always reluctant to say more about the public's views, no matter how the reporter asks him. He just throws out a sentence " Even I can't explain the end of the film myself" is the answer.

Therefore, those "eventful" movie fans decided to personally bear the burden of interpreting dreams for the public. Of course, some bold guesses and surprising interpretations of "dreams" are indispensable in this craze.

Especially the open ending, which gives people enough room for reverie.

At the end of the film, the "foundation" was successfully laid, and the six members of the Inception team woke up on the plane. Saito also fulfilled his promise and called to dismiss the protagonist's lawsuit in the United States, allowing the protagonist to enter the customs smoothly. The protagonist is finally able to go home and see his two children. When the protagonist spins the spinning top that can distinguish dreams from reality, the film stops there, and the director does not explain whether the spinning top on the table is spinning or stopping.

As the part with the most room for discussion, has the protagonist Cobb returned to reality, or is he living in a dream? Duke is definitely not stupid enough to give people a positive ending. Many movie fans give full play to their imagination and let the movie go to the ending they want.

Many movie fans believe that the protagonist Cobb finally returned to reality, and even found out that the two children of Cobb were actually played by young actors of different ages, and the two children's bodies and voices changed slightly at the end, which shows that the protagonist During the time of leaving, the child grew up, which shows that the ending is a quasi-reality and not a dream.

There are also many people who express disdain for the above reality. "There is no reality at all, this movie is just a dream." Many people believe this statement. They believe that the so-called concept of dream stealing and implantation is just a dream of the protagonist Cobb himself, and all this is just a cycle in the dream.

In order to prove their point of view, audiences with different interpretations went into the theater one after another and re-watched "Inception" to find more evidence to support their point of view.

However, the more you watch, the more the audience interprets the various plot parts of the film. With the deepening of the discussion, this craze can't stop at all.

For example, the top is a kind of totem, which is a sign for Cobb to judge whether he is in a dream or in reality. If the top keeps turning and does not fall, it means that he is still in the dream; if it falls naturally after turning, it means that he is dead in the real world.

"What if you devise a dream that makes a spinning top fall?"

The audience obviously doesn't trust this "totem" so much. Every dream stealer has his own totem, Arthur's "dice" and Adrian's "chess", but they have never seen them use it.

And someone pointed out that throughout the movie, only the protagonist Cobb repeatedly used a spinning top to distinguish reality from dreams, and this spinning top was obtained from his wife.

Therefore, an interpretation that appeared in the IMDB film review area has been recognized by quite a few people.

"Cobb will have a ring on his hand in the dream, but not in reality. This is because the protagonist does not want to believe that his wife is dead in the dream, but in reality Cobb has accepted this idea."

"On the plane, we clearly saw that the protagonist was not wearing a ring. He was wearing a wedding ring in all the dreams on the first, second, and third floors."

However, some people also pointed out that if the ring just represents a knot in Cobb's heart that manifested in the dream, then in the fourth dream, the protagonist Cobb has recognized the reality of his wife's death, and the knot will disappear, and the ring will naturally It will also disappear, so it seems that the protagonist and the audience have no standard for distinguishing dreams from reality.

These controversies have formed their own supporters. They use the Internet as a carrier to constantly cite various evidences to prove their views. Moreover, this kind of interpretation and controversy is also under the control of Duke and Warner Bros., and it is quickly out of the scope of the Internet. , has become the focus of discussion in the major media.

What the media are afraid of is never controversy, but the lack of controversy. The more controversial the topic, the more popular it is with the media. Only controversy can bring enough attention.

Many traditional media spontaneously chose the point of view they supported, and then started to argue with other media based on this point of view. After only three days of release, the upsurge of interpretation triggered by "Inception" has become a One of the public opinion topics that the North American media and the public are most concerned about.

Even "Inception," which became the first non-sequel and non-adaptation film to break through the $100 million North American box office over the three-day weekend after its box office release on Sunday, didn't attract much media attention.

The enthusiasm of the media and the public has all focused on the various interpretations and controversies of "Inception".

In this respect, the publicity campaign planned by Duke and Warner Bros. has been a great success.

Although "Inception" earned a box office of 100.99 million US dollars in North America in its first three days, Duke will not be satisfied with it, and the film will be released overseas soon, and the craze formed in North America must be pushed to the top overseas.

As the focus of interpretation and controversy, Duke was undoubtedly asked various questions about "Inception" by many media, and he also threw out some statements in a timely manner, pushing this upsurge to a higher level. (to be continued ~^~)

PS:  It’s the end of the month, ask for a monthly ticket and a recommendation ticket! ! !