Made in Hollywood

"It's not boring at all. James Cameron uses realistic 3D special effects to bring us into another world. "Avatar" makes people believe that technological innovation will indeed change the perception of movies. In addition to innovation "Avatar" also alludes to politics, culture, environmental protection, race, religion and many other issues, director Cameron's ambition is as strong as his imagination!"

"This is not a simple movie, it is like a gold mine, worth digging deep!"

"Avatar is the most beautiful film I've seen in years!"

"Whether you choose 3D or normal mode, the shock and awe of Avatar is worth watching."

"It's actually something we've seen before, but like we've never seen it before, it's the Star Wars of our time!"

"James Cameron proved that he is indeed the king of the world, as the president of the visual effects technology army, the creature design army, the motion capture army, the stuntman army, the dancer army, the actor army, the music and sound army, he used Bringing sci-fi into the 21st century in a jaw-dropping way, this is Avatar!"

Different from the box office figures of the midnight show, "Avatar" almost instantly ignited the word-of-mouth of the audience, and this word-of-mouth quickly spread around the world through word of mouth and the Internet.

Compared with those blockbuster sequels or adaptations, the midnight box office of "Avatar" is a bit lower, but this is completely within Duke's expectations, after all, this is an original work.

With the development of the film industry to this day, there has not been any non-adaptation or non-sequel original film with a box office of more than 100 million U.S. dollars in its first week, and even the few films that have exceeded 70 million U.S. dollars are basically Duke's works.

It cannot be ignored that James Cameron has been away from mainstream movies for more than ten years and has been forgotten by many fans.

And the influence of the environment on the film is also reflected in the above. The eastern part of the United States has been experiencing blizzards since the early morning of Thursday, and the severe weather of low temperature and heavy snow will also affect the attendance rate of theaters.

All of these have contributed to the poor performance of "Avatar" at the midnight box office.

In addition, here is the highly competitive Hollywood, even if a film like "Avatar" is jointly escorted by Warner Bros. and 20th Century Fox. It is also impossible to prevent competitors from making some moves.

For example, the media under Disney, after the midnight box office of "Avatar" was released, they couldn't wait to start the mocking mode.

"The most expensive film in history = the biggest box office disaster in history!"

The title alone is enough to make people think that "Avatar" is bad and not popular with the audience.

"After watching "Avatar", after a long period of stereoscopic visual bombardment, those so-called whimsical ideas become blank with the disappearance of the images, except for some sensory stimulation, stories, themes, characters, and even some pleasing images It’s all familiar, and the huge investment of hundreds of millions of dollars is just a mashup of various successful commercial blockbusters. There is no new content that makes people recall, and the so-called revolution is just false wishful thinking.”

"The creative process of "Avatar" is just now that all kinds of commercial blockbusters that compare with investment and scale are rampant, and it can be used for reference everywhere. People can see others everywhere, but they don't have themselves."

"From the perspective of imagination. Love is the most thoughtless part of "Avatar". As the specific plot progresses, typical elements such as heroes and beauties, bows and arrows and cannons are integrated. From encounters, misunderstandings, family opposition to eliminating misunderstandings, handsome men are attracted by beautiful women. "Love turns against war and uprising begins and turns into old routines; justice triumphs over evil. Bad guys die ugly, good guys have the last laugh, love lasts forever...Hollywood has a lot of vulgar elements."

"Let's talk about special effects. The special effects of the film can be praised a little bit, but even the special effects scenes cannot be confused with the revolutionary nature of the world. The previous "Jurassic Park", "Star Wars", "The Matrix", "Lord of the Rings" and "King Kong" All before it, and no less.

"This time Cameron just integrated them and used 3D technology."

But their views are obviously not the mainstream view, and they can't stop movie fans from entering the theater at all, and as time goes by, many people in the Hollywood industry have also seen the film "Avatar" and are full of praise.

"Movies have new rules of the game, "Avatar" is the future!" - Michael Bay

"The history of cinema can be divided into 'before Avatar' and 'after Avatar'." - Steven Soderbergh

"It's a 'perceptual' film that makes your film look different, and I should start working on 3D." - Ridley Scott

"The audience of the first sound film was shocked by the sound, the audience of the first color film was shocked by the color, and "Avatar" did the same thing." -George Lucas

"The renaissance in the history of film." - Luc Besson

Praise from real professionals and word-of-mouth word-of-mouth among movie fans have all driven the craze for "Avatar".

In one day on Saturday, "Avatar" took in $26.75 million from North America, which isn't bad, and certainly not great.

Warner Bros. and 20th Century Fox, who still have a large amount of publicity and marketing expenses in their hands, are not in a hurry. They once again stepped up their efforts to promote the film. He used various methods to promote the film, even with the consent of James Cameron, he hyped up the five marriages of the truck driver one by one...

On Saturday, the snowstorm in the eastern part of the United States was even more serious, and pedestrians and vehicles could not pass normally. Affected by this, the box office of "Avatar" fell to a certain extent, but the rate was only 4.6%, and the single daily income was 10,000 US dollars.

Adding in the US$24.74 million earned on Sunday, "Avatar" earned US$77.02 million from North America in the first three days of the weekend.

Among the original types of films, this result can definitely be said to be a leader, but compared to the huge investment and adaptation masterpieces such as "Iron Man" and "Transformers", the box office of "Avatar" is very inconspicuous.

Naturally, some media came forward to sing bad news.

"The story mode of "Avatar" is undoubtedly too old-fashioned. For such a top blockbuster of the year, the story from the release of the trailer to the release of the film cannot surprise people. It will eventually expose the 3D stereoscopic movie scam and shatter James? Cameron's myth!"

"The plot of "Avatar" is reminiscent of the same empty "Titanic". It can’t reach the level of shocking! After reading it, there is basically no place worthy of endless aftertaste! The consequence of paying too much attention to technology will bring about the emptiness of thought!”

Some people even speculate that James Cameron's "Avatar" is plagiarizing a certain Japanese's "Laputa in the Sky"...

Moreover, the rating of "Avatar" on IMDB is not very high. Three days after its release, it quietly slipped to below eight.

However, the facts will not be diverted by the will of some people. The box office trend of "Avatar" also proves that the box office of a film has little connection with certain ratings at all.

In the four working days after the first weekend, "Avatar" did not experience the normal box office plunge, and the single-day box office remained at a high level of around 15 million US dollars. Harvest close to 140 million US dollars.

Those who have a keen sense of the market can already feel that the trend of "Avatar" cannot be measured by normal market laws.

Another point, comparatively speaking, the IMDB score is indeed more concerned by the industry than the freshness of rotten apples, but it is also extremely limited. As long as people who know this industry a little bit, it is not difficult to find that there is not much relationship between the IMDB score and the movie box office. .

In fact, regarding IMDB, there is a generally accepted phenomenon. Logically, on average, when everything else is the same, people who watch a movie without much publicity tend to give it a high score, but there are few people; they would not like it, Because of the high expectations established by the large-scale publicity, it tends to score low, but there are many people.

This is why independent films always have high ratings (most of them are scored by fans); while box office miracles have relatively low ratings (people who don't like it are also promoted).

So applause and popularity, high scores and box office, there are indeed some essential conflicts in many cases.

This is vividly reflected in "Titanic" and "Avatar".

However, "Avatar" is destined to be a film that does not follow the laws of the market, just like "Titanic". This is fully reflected in the North American box office in the second weekend.

On the second weekend of its release in North America, "Avatar" showed a magical trend. The box office of the second weekend was only 1.8% lower than that of the first weekend, and it closed at US$75.61 million in three days!

For a commercial film, this is definitely a miracle!

Seeing the numbers for the next weekend, those who think too much can give up completely, and Duke, Warner Bros. and 20th Century Fox can basically rest assured.

Especially Duke, he is convinced that this film will surely exceed the box office record of "Titanic", and the high-ticket 3D and IMAX versions are favorable guarantees.

In the following two weekends, "Avatar" absolutely shocked the attention of all forecasting companies. In the third weekend, the decline was 9.4%, and the harvest was 68.49 million US dollars; in the fourth weekend, the decline expanded to 20%. Sixth, still earning 50.3 million US dollars; the decline in the fifth weekend narrowed to 14%, and won 42.78 million US dollars...

"Avatar" has not had a complete box office explosion in any weekend, but it is stable and terrifying.

On the sixth weekend when Duke led the crew of "Inception" to Morocco for location shooting, "Avatar" also experienced a reverse increase. Although the rate was only 8.1%, the harvest of 54.4 million US dollars made the film The cumulative North American box office of the film has crossed the 500 million US dollar mark! (to be continued ~^~)