Made in Hollywood

As the time entered April, and the release of "The Return of the King" was getting closer and closer, Duke also began to become high-profile. Not only did he frequently appear in the media, but he also continuously announced the latest updates on the Internet through personal websites and instant sharing accounts. Even though "The Fellowship of the Ring" and "The Two Towers" have already done enough warm-up for the third installment, at this critical stage before the release, the publicity work should not be neglected.

Duke has also been interviewed by the media. Now that the influence of the Internet is growing, in addition to the traditional media interviews, he specially conducted a live interview on the Internet.

As for the interviewer, of course, fat and water do not flow to outsiders, so they chose an instant sharing website.

Although the interview was conducted in the form of pictures and words, on the day of the live interview, nearly 800,000 people easily participated in the interview. There are not many opportunities to participate in questions and communicate with top Hollywood directors.

Especially in the last interactive session, the traffic of the instant sharing website surged to nearly one million people!

Of course, Duke can't answer everyone's questions, only a few selected by the site.

"Duke, do you often go online?"

"Of course, the Internet is an important base for me to understand the dynamics and viewing needs of movie fans, and I can also see some of your comments below on my personal website and instant sharing. For example, after the Oscars, everyone has been holding grievances for me. Thank you all for your support here!"

This remark caused a lot of people to follow.

"Duke has been following us!"

"It turns out that he saw our voices."

Skipping these comments, the host picked another question.

"Epic battle scenes can be seen on DVDs and in the trailers that have been released. Will it surpass the Battle of Helm's Deep?"

"Compared to the Battle of Minas Tirith and the Battle of the Plains of Perrin and the final Battle of the Black Gate in The Return of the King, the Battle of Helm's Deep is just an appetizer."

"Is it convenient to reveal some secrets of the crew to us?"

"Let me think about it, there it is. When the filming ended. The main actors got gifts from me, like Viggo Mortensen for Aragorn's sword, Orlando Bloom for Lego Russ' bow. Andy Serkis and Elijah Wood both got a set of props for the Lord of the Rings, and now both of them think they've got something unique..."

The online interview lasted for three hours. Not only did it attract the attention of ordinary movie fans, but even many reporters from traditional media participated in it using the accounts of instant sharing websites. In order to obtain first-hand hot information, at the peak of the website, the traffic once rushed to the 1 million mark,

It can be said that this is a win-win event.

However, Duke is only part of Warner Bros.' massive publicity campaign.

Three weeks before the release of "The Return of the King", Warner Bros. and the New Zealand government jointly held a huge Lord of the Rings parade in Wellington, the capital of New Zealand. More than 5,000 people directly participated in the parade alone. All the actors of the Fellowship of the Ring expedition all appeared in this grand parade. National Day Parade.

original. The New Zealand government wants to win the world premiere of "The Return of the King", but Duke is not the fat New Zealander of Peter Jackson, no matter from the consideration of influence, or from the actual publicity effect. The premiere of the film was still placed in North America by him.

North America is his root and the largest ticket warehouse in the world.

even so. The New Zealand government is still actively cooperating with The Lord of the Rings for the very simple reason that since the release of The Fellowship of the Ring, the number of people travelling to New Zealand from all over the world has more than tripled!

All these prompted the New Zealand government to fully cooperate with the propaganda of the crew.

It's just been a week since New Zealand's massive parade. Towards the end of April, Warner Bros. released a super-killer.

"Welcome to NBC TV, the songs released in this issue are from the upcoming "The Return of the King"..."

Brad Miller had long known from the commercial that an important program of "The Return of the King" would be released tonight, and he waited in front of the TV early, but the host's long-winded speech was quite annoying, fortunately The other party did not delay for too long.

"Yes, this is the theme song of "The Return of the King", please enjoy "The Last Parting" below!"

The final farewell?

Just hearing the name, Brad Miller sighed in his heart, yes, "The Return of the King" is the final chapter of the trilogy, which has accompanied them for three years in the series, and is about to say goodbye to them completely in the summer!

"I see the light of the sky fade away and the twilight rises,

I sighed and sighed when I heard the wind,

When the snow feathers fall to cover the body of my old man,

I whispered this final farewell..."

The soft humming sounded, with a touch of sadness in the singing, making people unable to stop thinking of the scenes of parting with friends and relatives.

Then, the screen flashed, and familiar characters and scenes appeared one after another.

Frodo Baggins showed an innocent and kind smile, but he shouldered the heavy burden of the Lord of the Rings and embarked on a difficult journey.

Sam is silent, but always helps Frodo when it matters most.

Merry and Pippin were two troublemakers who never lacked courage when it was time to be brave.

Aragorn looked vicissitudes, and Boromir's death put him on the road to the return of the king.

Legolas is light and graceful, Gimli is fiery and brave, Gandalf is wise and steady...

Listening to the song and watching the flashing pictures, Brad Miller felt a deep sense of reluctance in his heart. Is the three-year acquaintance and company coming to an end? Is this magical journey really over? Why does he feel sad...

"Walking over a thousand miles of rivers and mountains,

All kinds of pain have been tasted,

No regrets, no regrets, no forgetting,

Who is with me to get through adversity together...

Although you and I are with you all the way, there are times when the song ends. "

In the singing with a strong sense of parting, the picture switched from the actors in front of the screen to the backstage. This is a real farewell, and the shooting has just ended. Actors walked over and hugged the young director deeply. Everyone was reluctant to leave, and none of them seemed to want to interrupt this magical journey.

However, no matter how long the road is, there is also an end point, although it follows along the way. But there are times when the song ends!

The singing and the content of the pictures are a powerful tool for sensationalism. With Brad Miller approaching 50 years old, of course he can see that this is sensational, but he is willing to follow this emotion, he is not willing to give up the Lord of the Rings The trilogy is over, and he needs to taste more of the fantasy of Middle-earth. He wants this series to go on forever!

Saying goodbye is easier said than done, but when you really have to walk in front of you, you realize how difficult it is!

The final chapter of The Lord of the Rings trilogy has arrived!

When the singing ended, Frodo closed the parchment, and the picture went completely black. Brad Miller suddenly felt something stuck in his heart, some anticipation, some reluctance, some sour...

His favorite movie is coming to an end!

How could it end so quickly? He felt that it was just the beginning, but suddenly realized that it had come to the end...

Not only Brad Miller alone, Duke carefully prepared this MV. Via TV and online video, at crazy speeds. been pushed all over the world.

After Laura in New York watched it, she called with red eyes and informed her friends and classmates that she was going to watch the show together!

Chrissy in Los Angeles once protested the Lord of the Rings. At this time, I wish the film could continue to shoot and never end!

Britain's David quietly wiped away his tears and vowed to walk into the cinema even if the world came to an end!

France's Nasri rushed to the streets, shouting and shouting to vent his resentment!

In order to ensure enough energy to meet the final chapter, Japan's Izumijiro Nakamura will not touch love action movies again in the next few weeks!

New Zealand's Paterson watched the MV and decided to go to all the filming locations before the film was released!

Renato of Brazil took out all the coins he had accumulated and counted how many times he would be able to see it!

All of them are doing the same thing, calling and booking movie tickets for "The Return of the King"!

The summer season has not yet started, and the theater chain has already fallen into a busy schedule.

At AMG's headquarters, Lynch, who is in charge of the theater business, is yelling into the phone, "I don't care what method you use, on the day of the official release on May 2, the number of theaters and the rate of other films will be reduced to the contract. The minimum value, I want AMG to put all the resources that can be invested into "The Return of the King"! Don't say that you can't see the benefits this film will bring to the company!"

In the distant headquarters of Emperor Entertainment Group, the newly appointed CEO Rodriguez is also arranging similar work for his subordinates.

"There is only one principle. Where there are theaters owned by the Emperor Group, "The Return of the King" must be shown! Regardless of art theaters or commercial theaters, single-screen theaters only show "The Return of the King"! Multi-screen theaters must not be less than three yuan. The screen shows "The Return of the King"! The movie theater with the most seats and the most advanced facilities of the Emperor Entertainment Group is all assigned to "The Return of the King"!"

The three major theater chain companies in the United States don't care about calls from other film companies or brokerage companies. They ignore all those suggestive words. Even a fool can see that after "The Fellowship of the Ring" and "The Twin Towers" After the warm-up of "The Soldier", the market's expectations for "The Return of the King" have reached the highest level, and this film is bound to bring huge benefits to the theater company!

"Theatrical companies are actively cooperating,"

Doug Walter, the new CEO of Warner Bros., gave Duke a particularly bright smile. "We don't have to do much work at all."

Duke is very calm. The theater company, like the movie company, is a shark that only dispatches when it smells blood.

"How many theaters are there this time?" he asked.

"4,013!" Doug Walter said excitedly, "This is the first movie in North America to have more than 4,000 theaters! Even if it's an early show, there are 3,000 shows!"

"The Return of the King" also did not hold any previews, using a similar distribution strategy to "The Two Towers", and in addition to North America, the film will be released simultaneously in more than 70 countries and regions in Asia, Europe, Australia and Latin America.

The knock on the door suddenly sounded, and Tina Fey pushed the door and walked in. She said to Duke, "I just got the news that Orlando Bloom was beaten after the announcement last night!" (To be continued~^ ~)

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