Made in Hollywood

As the sun rises, a new summer weekend kicks off. Whether it is the major mainstream media or professional entertainment newspapers, they will not miss any news that attracts the public's attention. With an unprecedented number of theaters in North America The opening of "The Lord of the Rings: The Fellowship of the Ring" is undoubtedly the focus of their indiscriminate bombing.

However, as most of the time, the media have different positions.

"The Fellowship of the Ring was widely protested by fans of the original book, who believed that the film adaptation was seriously inconsistent with the spirit of the original book"

The "San Francisco Chronicle" over there is frantically hyping negative news, and the "Los Angeles Times" here highly praises the film, "The Fellowship of the Ring only used one premiere to conquer fans, and fans fought against protesters to protect the film. !"

It is normal for the media to praise and criticize. After all, the appearance of a big-selling film often involves various interests, and the media naturally have their own positions.

However, since the release of "The Fellowship of the Ring", Duke's navy has stopped targeting "Pearl Harbor" and has turned to build momentum for their own films. Although IMDB and other websites have been improving their scoring methods, even in the future , none of them can get rid of the influence of the navy, let alone facing an unusually large navy now?

There is no suspense at all. The IMDB score of "The Fellowship of the Ring" on Friday was as high as 9.7 points, and many of the 1,566 participating users scored a perfect score.

On the Rotten Tomatoes website, although the freshness, which has little influence on the box office, is only 76%, the popcorn index, which is closely related to the ratings of ordinary audiences, is as high as 98%!

There is inevitably water injected by the navy in these, but another statistic can truly reflect the popularity of the film.

"In terms of theater audience statistics, 17,805 people participated in the theater audience rating!"

In the Duke's studio office, Doug Walter sat across from Duke. The excitement between the eyebrows could not be suppressed, "The positive rating is 95%, and the overall rating is A+!"

Without waiting for Duke to say anything, he continued, "Accurate midnight box office statistics are also out."

Duke raised his eyebrows, clearly paying attention to this aspect.

shouldering such a huge investment. Even a pig couldn't care less about the film's box office numbers.

Doug Walter didn't ask him to wait any longer, and said directly, "The exact midnight box office is $9.47 million! Duke, you set your own record!"

He was looking at Duke almost like a lover, as if sitting across from him was his future!

Nodding lightly, Duke breathed a sigh of relief. With such a huge investment, it is impossible to say that you are not nervous at all. The performance of the box office at the midnight show is enough to prove that the accident did not happen, and the film will at least not hit the street.

"Warner will increase the publicity of the film!" Doug Walter vowed. "We will dedicate most of our resources this summer to The Fellowship of the Ring!"

"Well..." Duke nodded, "The Duke studio will fully cooperate with you."

Doug Walter only stayed here for a few minutes, coming in a hurry. He hurried away again, but anyone could see the excitement on his face.

The folks at Duke Studios learned of the midnight show box office numbers as well as various stats. Also very excited, a big-selling film also means more bonuses for them.

The sun gradually shifted to the middle, and more and more movie fans poured into the theater. In a theater in Long Island, New York, the three movies in charge of the operator Teru kept playing, so that he was not free for a moment.

"Hello, this is the AMG Saatz Cinema on Long Island!" He answered the phone while recording in his notebook, "Tomorrow at around 12 noon? There is a screening of "The Fellowship of the Ring" at 12:15. Do you want to Two tickets? Okay, please come and pick up your tickets twenty minutes before the show..."

Just after putting down the phone, he picked up another one, "Hello, this is... I'm sorry, sir, the tickets for The Fellowship of the Ring are gone for tomorrow night, and there are still tickets for the day, at 3 pm? Okay? , I'll reserve three for you, no problem..."

Next, he picked up the ringing phones one by one, and more reservation information was recorded.

"A ticket for The Fellowship of the Ring at 9 a.m...."

"Three sheets of Shrek at 10:30 in the morning..."

"The Fellowship of the Ring, two at 3:15 p.m...."

Approaching nearly 20 reservation calls, Trutru took a breath and swept his eyes over the recorded information. "The Fellowship of the Ring" accounted for more than 60% of the reservations, and "Shrek" had two. More than half of them, "The Return of the Mummy" and "Pearl Harbor", which were popular before, were rarely seen...

Then, when it was time for a shift change, he did not leave the theater immediately, but prepared to enter the theater to watch "The Fellowship of the Ring" while the audience on Friday was not particularly large. He was working in the theater and listened to it too much today. of the audience.

As a cinema worker, Trutru's standard for distinguishing whether a film is good or bad is very simple, that is, the evaluation of the front-line audience in the cinema. If the vast majority of audiences think it is not good, even if those film critics blow a film out of the flower Come, he won't go to the cinema to see it, even if it doesn't cost money!

Before entering the theater, he went to the ticket office to register as usual, and at the same time inquired about the ticket sales situation during the day, which was similar to the reservation he registered. The people watching "The Fellowship of the Ring" occupy nearly six of the theaters. completed traffic.

It's kind of sad that it's showing at the same time as Duke Rosenberg's film.

With this idea in mind, Trujour walked into the theater to experience that wonderful journey in person!

Although the feedback from various statistical data proved that the market response of "The Fellowship of the Ring" was strong, Warner Bros. did not weaken the violent publicity momentum at all, and various publicity measures emerged one after another.

CNN TV's live interview car drove to some famous cinemas in some cities, and the news on the hour also included a lot of interviews with ordinary audiences.

Of course, those who can appear on TV must be praised!

At the same time, they also 'ran into' some famous people who watched "The Fellowship of the Ring" and who also raved about the film.

For example, in front of the Santa Clara Theater in San Francisco, George Lucas was interviewed. This great director, who is often praised by Duke, will definitely not be stingy with his praise, not to mention that the film is really excellent, not at all. damage his reputation.

"The Fellowship of the Ring was made to near perfection by Duke and is a truly jaw-dropping, intense, yet faithful epic movie!"

As one of the owners of Weta Workshop, Peter Jackson also accepted an interview, "Duke's film is faithful to every detail of Tolkien, but also has its own vitality and vitality - grandeur and morality. , and the emotion is deep, this is a rare masterpiece, in the eyes of my Lord of the Rings fans, no one can do it better than him!"

In a theater in Beverly Hills, Tom Cruise was blocked by reporters as soon as he came out, and he also talked about his experience of watching the movie, "The film is gorgeous from beginning to end, and it is often very exciting. This has to be the best movie of the year and I highly recommend everyone to watch it, absolutely amazing, Duke did a great job!"

Duke and Warner are using all possible means to arouse the curiosity of the audience and prompt them to enter the theater, and the more times the better.

On his personal website, he also released many tidbits of Duke motion capture. The motion capture filming is still a very novel technology in this era, and it looks quite interesting, and some are even more funny, and this is Duke's first The news of an official movie role has long been released by Warner Bros.

The Internet era has begun, and all the past is changing. Although directors still have half of their feet behind the scenes, top directors like Cameron, Spielberg, and Duke are not as appealing as Tom Gecko. A top superstar like Ruth also has a large number of supporters, and it is not an exaggeration to say that he has a brainless fan.

Duke never minds using himself as a propaganda point, and he remembers very clearly that a certain director once had so many brainless fans that it even made James Cameron feel ashamed, some obviously bad films. , but can avoid the fate of the street through the support of the brain-disabled fans.

The director's status and the role of propaganda in a film are also quietly changing with the information revolution brought about by the Internet.

As someone who understands the future of the web, Duke has never rejected this transformation, just as he has never rejected digital technology.

As long as it is beneficial to the film, he can take the lead without hesitation when promoting it!

Soon after the series of motion-captured pictures appeared on the website, many people were discussing it. After all, this is a technology that has not been shown in public.

"It turns out that trolls are made like this. I thought Duke was wearing a hood and special clothes..."

"Look at Duke's motion-capture expressions, and think about the trolls in the movie, it's so funny!"

"Uh...haven't seen the movie..."

"Then don't hurry up and watch, just Duke's role in the troll is worth the ticket price!"

The power of brain residue fans is powerful, and some can even be turned into tap water, applauding videos everywhere on the Internet, and can't wait to share their favorite videos with people all over the world.

It can be said that it is the most common mentality of movie fans to recommend their favorite movies to others through various channels.

In short, word-of-mouth, overwhelming publicity bombing, flag-waving by celebrities, plus the fame and appeal Duke has accumulated over ten years, all attracted a large number of audiences into the theater, for "The Fellowship of the Ring Expedition" 》Buy the order!

And the quality of the film will make most people feel that this is a worthwhile trip!

In this case, even if the number of screenings has been reduced because the film is too long, the box office on the first day released on Saturday is still terrifying. (To be continued ~^~)

PS:   Ask for monthly and recommended tickets!