Made in Hollywood

Just after the first week of "Pearl Harbor" was released, Duke and Warner Bros. got detailed data. The Lord of the Rings studio held a special meeting to discuss related countermeasures.

"Even though Pearl Harbor is a weekend away from our film, the competition is still there."

In the conference room, Duke stood in front of the seat and took a few steps back and forth, "Shrek we released the previous weekend was a work of DreamWorks Animation. Normally, the second weekend of the big production movie is in theaters. It's hard to come down..."

"That's right." Charles Rowan nodded, "As long as the film isn't too bad, the number of theaters in the first two weekends of a big production won't drop significantly."

"It's a cartoon with a clear distinction from our audience."

With one hand on his chest and one hand on his chin, Duke frowned and said, "The North American Theater Alliance promises that the number of theaters will not whisper 3,600, but I want more!"

"Duke, this is difficult." Doug Walter rubbed his forehead and reminded, "Don't forget, it's summer vacation."

So many big productions are grabbing the fragrant meat of the theater line, even Warner Bros. can't grab a big piece.

"The Fellowship of the Ring is 165 minutes long."

Pulling out the chair, Duke sat on it, "With the same number of theaters and the same filming rate, we will definitely have fewer screenings..."

A two-hour-long film and a two-and-a-half-hour long film must have different screenings in the same cinema in one day, and the difference in screenings will bring about a gap in the box office.

Doug Walter is of course aware of this. The success of "The Fellowship of the Ring" and "Harry Potter and the Philosopher's Stone" in the Thanksgiving file is directly related to whether he can compete for the next CEO of Warner Bros. next year!

"Duke, what are your thoughts?" he asked.

"Have you noticed the audience word of mouth of "Pearl Harbor"?" Duke's eyes turned to Doug Walter. "Three days in the first weekend, the audience rating for this war movie was only 69%, and the IMDB rating was 6.7. Needless to say, there was basically a lot of scolding in the media..."

In fact, due to the staggered release time of several films. Neither Warner Bros. nor Walt Disney did much.

However, since it's the summer season, how can there be no competition, not to mention they don't need to do too much.

Charles Rowan took Duke's words, "If Pearl Harbor's box office plunges too much in the next week or so. The theaters will definitely scale back its screenings."

"The number of free theaters..." Doug Walter's eyes twinkled, "We can win most of them."

Duke stood up again, put his hands on the conference table, and emphasized, "Doug. Our promotion is still focused on "The Fellowship of the Ring", "Pearl Harbor" has enough audiences, we don't need to do too much, just Push it on the Internet..."

"I see." Doug Walter nodded. His eyes turned to Panney Kelly, "It looks like we're going to work together again."

The network navy is not a very clever and mysterious existence. If the major Hollywood companies can develop to this day, it will not be a fool to sit in a high position, and "The Matrix" and "Blair Witch" have made such a big noise, just a little analysis. It is not difficult to find some characteristics of network marketing.

Duke never thought that such a thing as a network navy could be kept secret, which would underestimate the IQ of Hollywood and even American companies.

Almost all of the publicity and distribution departments of major Hollywood companies have established specialized network marketing departments.

As the birthplace of the Internet, the network in North America has been very developed, and it is going deep into every corner of the country's work and life, followed by a huge influence.

Neither Panney Kelly nor Warner Bros. will focus on attacking "Pearl Harbor", but will only use the current public opinion to make the navy make some moves on the Internet.

Michael Ovitz breathed a sigh of relief at the first-week box office performance of "Pearl Harbor." The nearly $60 million opening weekend box office was also his best weekend box office performance since he launched the all-in-one service.

Although the box office on weekdays shows a downward trend, the decline is still within the controllable range. The $10.56 million and $9.1 million recorded on Monday and Tuesday have brought the North American box office of "Pearl Harbor" to the threshold of $100 million. If nothing else, by the time the film is released for a full week, the North American box office can completely break the $100 million mark!

What kind of grade is this? The Matrix is ​​no different! And "Pearl Harbor" also has the advantage of grading, and the subsequent box office trend should be stronger.

The door of the office was suddenly pushed open, and Martin Bob barged in directly. Without waiting for Ovitz to ask a question, he hurriedly said, "Michael, the situation is not very good, the negative news about "Pearl Harbor" on the Internet is constantly Increase, currently..."

"Is it Rotten Tomatoes?" Michael Ovitz waved his hand indifferently, "The so-called freshness refers to the film critics' reviews, don't worry about them."

He is not a fool. From the early 1990s to the present, it is clear enough that film critics still have some influence on the box office of summer movies, but they tend to be zero. The people born in the 1980s are forming the main body of film watching. Do people care about the voice of film critics?

"No..." Martin Bob was obviously anxious, "you'd better see for yourself."

Under his prompting, Michael Ovitz opened several popular film and television websites one after another.

The IMDB rating went from a 6.7 to a failing 5.9…

The CinemaScore network score is only 5.8...

Compared with these ratings, the negative comments flooding the Internet are more conspicuous. They remind the audience of the Internet all the time how bad "Pearl Harbor" is!

"It turned a war movie into a love scene, love you X love, a boring dog-blood love triangle!"

"When Michael Bay plays a love scene, God will laugh and the movie will rot!"

"It is highly recommended to choose aisle seats when entering, because you definitely have to go to the toilet at least three times!"

After reading the comment areas of several large movie websites in a row, "Pearl Harbor" is not without good reviews, but it is completely submerged in the tsunami-like surging bad reviews.

"Movies are lackluster. You're bound to keep yelling 'Bolly, Booze, Booze' while watching it!"

"The three leading actors are all lacking in bright spots. Ben Affleck is used to playing bullshit characters, which is probably not far from his own temperament; Josh Hartnett is a bit like Richard Gere when he was young. Celebrity looks but doesn't show how high acting; British actress Kate Beckinsale seems to be imitating Nicole Kidman. At best, this movie is a familiar face."

"It's a 3-hour hard-pulled film about how the Japanese sneak attack on December 7, 1941 served as a foil for an American love triangle, a very disappointing film, Michael Bay. It's Michael Bay, he'll never be Duke Rosenberg, so keep looking forward to The Lord of the Rings: The Fellowship of the Ring!"

see here. The corners of Michael Ovitz's mouth have begun to tremble. This is clearly a post about "Pearl Harbor". Why is it crooked to "The Lord of the Rings: Fellowship of the Ring"?

"I'm still waiting to heal the damage done by Pearl Harbor with The Lord of the Rings: The Fellowship of the Ring!"

"What kind of shit did "Pearl Harbor" shoot, Michael Bay thinks it can be compared to Duke by force-pulling and a dog-blood love triangle? You should go and watch "The Lord of the Rings: Fellowship of the Ring" Learn how to make a movie!"

"I'm not going to see 'Pearl Harbor' anymore, I'm still saving my pocket money to buy tickets for 'The Fellowship of the Ring: The Fellowship of the Ring'."

"Abandon Pearl Harbor and wait for The Lord of the Rings: The Fellowship of the Ring!"

"Wait +1!"

"Waiting for The Lord of the Rings: The Fellowship of the Ring..."

Michael Ovitz took a deep breath and controlled his emotions. Turn off the computer, say to Martin Bob. "Let our PR department contact Disney immediately and start crisis PR immediately!"

His tone was very serious, showing that he took the matter seriously, from the huge success of "Blair Witch". Ovitz also saw the horror of the Internet. It can successfully promote a film and suppress a film.

However, he has fallen behind, because "Pearl Harbor" is really bad enough, and the promotion of the navy is completely catering to the audience's perception, and it is much more difficult to suppress against the wind than to travel against the wind.

What's more, Duke's hands are a navy that has been established for many years and has countless network marketing experience!

Of course, all of the premise is based on the quality of "Pearl Harbor" is really not enough.

Perhaps the early publicity and large-scale investment of "Pearl Harbor" can attract audiences to the theater, but when the negative word of mouth begins to ferment and spreads, its box office will be like all the big bad movies that go high and low. Like a sudden dive.

What Duke has done here is to speed up the process.

As a result, the single-day box office of "Pearl Harbor" shrunk to $4.63 million on Wednesday, and continued to decline on Thursday to only $4.05 million...

Although it is not over yet on Thursday, Michael Ovitz's dream of making the film over 100 million at the box office in seven days has completely turned into an extravagant hope!

This is just the beginning. In the second weekend, DreamWorks Animation Studio's masterpiece "Shrek" was released. Although the two audiences were different, "Pearl Harbor" was still hit, plus the negative reviews all over the Internet, and Due to the bad word of mouth, the film's box office dropped by 60% in the next weekend, to only 23.62 million US dollars.

"Shrek" has no suspense to step on "Pearl Harbor" with 42.34 million US dollars, and easily won the weekly box office champion.

Although the box office of "Pearl Harbor" exceeded 100 million US dollars, the serious diving trend has caused various forecasting agencies to lower their final box office expectations all the way, and even most agencies believe that the film's North American box office is unlikely to reach The $250 million projected by the artist management company and Touchstone Pictures, or even more than $200 million, is very, very difficult.

"Twenty million dollars?"

Sitting in his office, Eno Martin turned a formal invitation letter and said to Tom Hanks, "Michael Ovitz should celebrate if Pearl Harbor North America gets $150 million. Victory!"

His tone gradually increased, "What they will face next is not a cartoon with a different audience, but a Duke Rosenberg movie!" (To be continued ~^~)

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