Made in Hollywood

Although the trailer I saw was only thirty seconds long, Michael Ovitz dispelled a bit of unrealistic fantasy.

His fantasy is not complicated. If "The Fellowship of the Ring" is not as good as he imagined, "Pearl Harbor" can completely return to its original schedule. After all, there is no more suitable screening time for this World War II masterpiece than Memorial Day. .

At the same time, he has the idea of ​​taking revenge on Godzilla.

However, things don't always change according to personal will, and Duke Rosenberg is clearly not wrong, at least not in the trailer.

He has also read the original book of "The Lord of the Rings". Although the world structure and the description of the customs and customs in the book are really excellent, it is more described from a macro level, and even to a certain extent, the original work The famous battles in China are basically taken with one stroke.

If the film is really made according to the structure of the original, all the war scenes will be covered in one stroke, and the adapted film may not fail, but the possibility of a big sale will be greatly reduced.

In fact, he had been hoping that Duke Rosenberg, who was a die-hard book fan, could make the film as faithful as possible to the original, focusing on the relationships and customs of the characters, and then ignoring the war scene...

But Duke Rosenberg is Duke Rosenberg after all.

Michael Ovitz shook his head. The brief 30-second preview of "The Fellowship of the Ring" actually produced a huge magical war scene, which easily shattered all his delusions.

Having said that, a director who has succeeded one after another in the summer season, will he not know what the audience likes to watch?

To dispel these nonsense, Michael Ovitz hung up the phone with Touchstone Pictures, and emphasized that "Pearl Harbor" should not change the show time again. There should be enough buffer between the two sides with a weekend apart. It can also reduce the intensity of competition.

Although he didn't want to say it, Michael Ovitz had to admit that he really didn't have the courage to face Duke Rosenberg this time.

Are you waiting a few years? He will definitely find the right opportunity. It is said that Steven Spielberg is also haunted by the failure of "The Clash of Heaven and Earth", and has been looking for a strong enough subject...

A halftime ad on Super Bowl Day, as it has always been. It caused a strong response. The Internet is the fastest media. When the third quarter of the competition started, there were already many active people on many websites and forums.

Turning off the TV, Norman Shearer sat in front of the computer, but not as before. He did not enter the chat room of the Blast Maniac, but directly logged into Duke's personal website.

Since "The Matrix", this personal website that can leave messages and share experiences has become the most concentrated place for Duke's fans.

Shearer went directly to the message board, which was already very lively. The topic of discussion is "The Fellowship of the Ring", which has just released its first trailer.

"I never doubted that Duke would make a magic classic, but I never thought that just a thirty second preview would be so shocking! Yes, shocking! It was a magical war scene that I couldn't even imagine. !"

There are quite a few people who leave messages behind him.

"Just a trailer. Just keep my eyes off!"

"I swear, I swear by my family honor. For thirty seconds, I didn't blink a single eye!"

"Blink your eyes? Stop joking, it's a pity to miss even a fraction of a second."

"After the movie comes out. I'll definitely watch it!"

"I don't know when the pre-sale of movie tickets will start, I can't wait..."

Seeing the messages, Norman Shearer pressed the keyboard with both hands, used his Duke Nukem account, and sent one.

"I'm not a Lord of the Rings fan, but thirty seconds later, I decided to be a Lord of the Rings fan, not because of how great the original was, but because the trailer for The Fellowship of the Ring had me fascinated and crazy, I Decided to put aside my complaints about Duke on The Matrix for now and enjoy a trip to Middle-earth this summer!"

Not only ordinary movie fans, but also many actors are enjoying a magical journey.

"Why can't I appear in such a giant system?"

In an apartment on the outskirts of Beverly Hills, Jessica Alba just turned the stage and complained to Christopher Rockencourt, who was sitting next to her, "Only with top directors and in top productions can I become a superstar……"

Thinking of the magnificent trailer just now, and thinking about the "Fast and the Furious" that also appeared, Jessica Alba feels that the two are completely incomparable. The former is like the top dishes in a Michelin-starred restaurant, and the latter is simply Poor quality popcorn.

Although she is the heroine of "The Fast and the Furious", Jessica Alba doesn't like this film at all. The director is not famous, the actors are not famous, and the investment is not worth mentioning. Through this kind of play, I want to become famous. It's just too hard.

If you want to be popular, you must cooperate with such a big director as Duke Rosenberg.

"Don't worry, honey, you'll have a chance soon."

As a connoisseur of lip service, Christopher Rockencourt threw out a new bait when he heard Jessica Alba's complaint, "The last time I met, I talked to Duke, he was very interested in the French Revolution. Interested and want to make a film about that."

There was confidence and sincerity in his words, "Jesse, you know, I'm a Frenchman with some connections in France who can help Duke realize his ideas, and I'm going to find a suitable story for Duke about French history. epic themes, and then collaborate.”

"Is this true?" Jessica Alba's voice was filled with uncontrollable surprise.

Christopher Rockencourt nodded extremely solemnly, "If the project cooperation is successful, I will definitely recommend you to be the heroine!"

Jessica Alba was happy at first, then curled her lips slightly aggrieved, "It won't turn into "The Fast and the Furious" again in the end, right?"

"Of course not." Christopher Rockencourt said patiently, "It was precisely because I had the possibility to cooperate with Duke that I cancelled the plan to invest in "Fast and the Furious", the new project needs a lot of money It's too much."

Seeing that Jessica Alba wanted to ask questions, Christopher Rockencourt immediately said, "Don't ask about the specific time and amount, my dear, I have an agreement with Duke that before the cooperation project is officially announced, everything will be Confidential."

"Hmm~" Jessica Alba nodded cheerfully, "I will keep it a secret."

She is looking forward to the superstar road from the future, and the man next to her is also looking forward to his future.

Some means can be used once or twice, but they must not be used too many times. From entering Hollywood in 1991 to now, from a pauper to a millionaire, he is always looking for suitable targets, those who are rich enough and have dreams and * * people.

Dreams and sex tend to blind people, that's his chance.

Duke Rosenberg is undoubtedly such a person. In recent years, he has invested tens of millions of dollars in movies. If he can succeed in him, then he can completely retire in the future.

Rare opportunity!

In Hollywood, any opportunity is very rare. Since he has obtained the rights to adapt the "Lord of the Rings" trilogy and spent a lot of money on filming and production, Duke of course wants to make this rare flower of opportunity bear fruit. .

After the Super Bowl day, he continued to work on the post-production of "The Fellowship of the Ring" and actively cooperated with the publicity plan formulated by Warner Bros. Also for the sake of publicity, I went to this year's Golden Globe Awards Ceremony and acted as a guest of honor for the best feature film.

So far, the propaganda campaign for "The Fellowship of the Ring" has started. With the summer season just a few months away, Warner Bros. from the Internet to the radio, from magazines to newspapers, from outdoor advertisements to TV station previews, all kinds of publicity. The means have appeared one after another.

Yahoo, IMDB, and Duke's personal websites are the focus of online publicity, especially Duke's personal website, which has become the center of "The Fellowship of the Ring". It has attracted the attention of quite a few netizens, and even traditional entertainment media are reprinting it one after another.

The TMZ website, which is owned by Warner Bros., takes advantage of gossip and often publishes the grievances and grievances between Elijah Wood and the two beautiful models on the set in New Zealand...

Duke's first appearance in a role in his own film also set off a wave of fans' attention.

And the poster of the film has become the focus of intensive propaganda bombing.

This is a group play with a lot of characters. Coupled with the influence of The Lord of the Rings, many characters have already gained a certain degree of popularity. The posters and shapes of these people are also very valuable for hype and publicity.

Warner Bros. adopted a method of exposing character posters in batches and in large areas. Gandalf, Frodo, Aragon, Saruman... The posters of these people began to occupy theaters and outdoor posters in the United States in February.

Among them, a poster on Duke's personal website overwhelmed everyone's limelight.

It was the scene of the strong orc leader with a small red flower pinned to his hair, standing in front of Viggo Mortensen dressed as a human emperor, wanting to kiss him.

This spoof poster is completely beyond the limit that ordinary people can bear. Even if the people who see it do not understand the identity of the character, they will be tempted to laugh, so they pay attention to the name and release time of the film on the poster!

Many of the tidbits filmed at Duke New Zealand's advice have become a weapon in propaganda.

However, when it comes to publicity activities that can affect the entire Western world, we still have to look at the next super big show. According to the agreement reached between Time Warner and Victoria's Secret, the theme of the upcoming Victoria's Secret catwalk event is Angel Elf. !

This publicity show was placed in the United Kingdom, the birthplace of "The Lord of the Rings". (To be continued ~^~)