Made in Hollywood

Near the end of July, the hot summer season in North America gradually cooled down. After the North American box office of "The Matrix" exceeded 300 million US dollars, the popularity basically subsided, and the growth rate became abnormally slow. In the two weeks from the Independence Day holiday to the present, only the At more than 6 million US dollars, although the North American box office exceeded 310 million US dollars, the market potential was basically exhausted.

The growth rate overseas has also slowed down significantly. The Far East has become the last box office feast of "The Matrix". Now the global box office has reached 585 million US dollars. If it wants to break through the 600 million US dollar mark, the remaining markets need to be able to show it. Continue to work hard next.

As the popularity of the box office decreased, the sales of peripherals of "The Matrix" also dropped significantly. As of now, the sales of peripherals in North America have reached 288.5 million US dollars, and the sales of peripherals in overseas markets have also exceeded the 200 million US dollars mark. to $221.5 million.

However, the peak season of the film has passed, and the follow-up peripheral sales will depend on time to accumulate slowly.

Even so, according to the 30% sales cut agreement signed by Duke Studio and major manufacturers, the film can also earn 127.5 million US dollars, plus 20 million US dollars from advertising sponsorship, and the film's global box office. After more than 500 million US dollars, the 10% sponsorship amount is increased to 2 million US dollars. Even if the TV rights and the disc and video tape rights have not been sold, the film's income from peripherals and advertising has nearly 150 million US dollars.

This figure may not seem high compared to the nearly $600 million box office figure, but don’t forget that the box office is also shared with marketers such as theatrical distributors, and this revenue is almost gross profit.

As long as the box office of the film can be guaranteed, peripheral products will often become commodities with low investment and high income. Some so-called luxury suits or limited collector's editions - such as Neo's limited edition trench coat - except for the collection value brought by the popularity of the film. . In fact, the cost is extremely low for merchants, and the profits created are often very amazing.

It is not unreasonable for major businesses to actively participate in the peripheral production of the film, spend a lot of money to obtain image authorization, and accept a cut from the film production and distributor.

The most typical ones are several manufacturers involved in The Matrix. After hearing that Duke's new project was approved by Warner Bros., he immediately approached Warner Bros. and Duke Studios and asked to sponsor the film again.

As long as it can meet the overall requirements of the film, Duke will not reject these manufacturers.

"Seeing that your films are always selling well and various peripheral products make huge profits, I can't help but want to invest in Hollywood."

On the long trestle on the small pier at Manor Beach, Mrs. Leah looked at Duke and Scarlett Johansson holding fishing rods. Said, "But reason tells me again that you are just an individual phenomenon."

Duke smiled and didn't say anything, he knew that his mother was just a little emotional.

Mrs. Leah looked at the time. Stand up and walk out of the umbrella. "I'm going to make a phone call."

A gentle sea breeze from the west brings a rare touch of refreshment to the hot Southern California weather. Duke pulled up his fishing rod and looked at the empty hook. Re-hang the bait and throw it back into the sea.

"No gain?"

Scarlett Johansson sat on the other side of the sun umbrella, took off her sunglasses, and picked up a cold drink. After taking a big sip, he said, "Your luck is so bad, you haven't caught a single fish until now."

Hearing the girl's words, Duke turned to look at her, "The fish don't like me."

The blonde girl next to her pouted and said nothing.

Time is indeed an invisible killer. Every year, when his mother comes over, he only sees Scarlett a few times. The relationship between the two will inevitably become unfamiliar. This fourteen-year-old girl has not only grown taller, but has also begun to develop. The development is particularly fast, and gradually it has the appearance that it once remembered.

Corresponding to the change in her appearance, there is also the expression on her face, Scarlett Johansson's eyes, except when she looked at her mother, always had a clear indifference, the problem of chattering when she was a child, almost completely disappeared, most of the time. All are silent.

Duke knew what caused all these changes. It was just the pain of a broken family, which could only be gradually eliminated with time.

"What are you looking at?"

Probably noticing Duke's gaze, Scarlett turned her head and asked, "Don't you know me?"

Duke shook his head and pointed to his nose, Scarlett immediately understood what was going on, raised his hand and touched, "Last year, I was in a bad mood for a while, so I went to fight with a few classmates. One, but the godmother didn't like it, so I took off the nose ring and threw it away."

Hearing Scarlett's words, Duke sighed in his heart and comforted, "My dear, everything will pass."

"Yeah, everything will pass."

Shaking her blond head gently, Scarlet suddenly showed a wry smile, "I just don't understand, even if he wants to divorce his mother, he can leave as much as he can, must he go to court to divide his property? It's obviously him. Cheating, he made a mistake..."

"Could it be that people who make mistakes can be so righteous?" Scarlett seemed puzzled.

Duke shook his head at her and said, "Honey, you have to understand that a lot of times it's children who tell the difference between right and wrong, and adults only see the pros and cons."

"Oh..." Scarlett thought for a while, but nodded.

She scratched her face suddenly and asked, "Your cooperation with Warner Bros. is like this too?"

"What do you think?" Duke took his own drink, took a sip, the cool feeling penetrated his chest and abdomen, and then changed the subject, "Scarlett, you did a great job in "The Horse Whisperer." "

Speaking of the movie, Scarlett Johansson smiled, "Yeah, when I met Sophia some time ago, she said the same thing, and she also invited me to star in her new movie."

The sun gradually moved to the west, and it was getting closer and closer to the sea level. Duke packed up the fishing gear and walked towards the villa with Scarlett Johansson carrying the net pocket. There were still a few small fish in the net pocket. Jump.

Fishing is Duke's rare leisure after work.

The mother, who was also busy with work, returned to New York without spending too long in Los Angeles, and Duke's Duke studio ushered in a big moment. Major investors and marketers will settle the North American earnings of Titanic through the end of June.

Although this film is still being shown in North America, starting from July, the producer and distributor will no longer participate in the North American box office share of the film, and all the box office produced during this period will be owned by the theater chain.

How can a film be shown in theaters for such a long time without paying a certain price.

Don't say "Titanic". It is "Star Wars" with the most large-scale screenings. In the later screenings, Lucasfilm can only get more shares than nothing, but every large-scale screening will bring about a boom in the sales of peripheral products. .

Duke Studios has already taken $40 million from the last North American box office share, this time it is a later share that is dominated by theaters, plus the film is excluding publicity expenses. And pay James Cameron's part of the director's share, from which Duke Studios only reaped $15 million.

So far, the North American box office share has been settled, and Duke Studio has received $55 million.

But overseas income is destined to be the bulk, also in this settlement. Duke Studio received a $125 million overseas box-office share and a $75 million share of peripherals including television, discs, and videotapes in some countries and regions that have been negotiated.

Even if there will be a large amount of income in the future, Duke's $50 million investment has already generated several times the profits.

According to the forecast of relevant agencies, in the next year. In addition to the North American box office of 665.62 million US dollars and the overseas box office of 1.215 billion US dollars, "Titanic" will also generate at least 1.5 billion US dollars in peripheral income.

Duke accountant David also made some predictions. He believes Duke's $50 million investment will generate a pretax profit of around $400 million to $550 million.

Entering late July, Paramount Pictures and Twentieth Century Fox jointly released DVD and videotape of Titanic, and the impact of this film is amazing!

First week of DVD release. The sales amounted to $35.25 million; the videotape sold $32.3 million, for a combined $67.55 million.

In addition, there is the first round of TV broadcast rights of the film, which was bid by CBS for a sky-high price of 8 million US dollars!

Facts once again prove that the power of big ships is infinite and the market potential is infinite.

After entering August, "Titanic" is still sailing on the North American theater chain, and "The Matrix", which has been released for three months, is gradually coming to the end of the painting. It is also related to the fact that Duke Studio and Warner Bros. want to make money by launching DVDs and videotapes as soon as possible while the hacker craze has not yet dissipated.

Since the end of July, Duke has re-edited the theatrical version, added appropriate editing plots, and cut out a filming and production tidbit, which is also increasing the appeal of DVD and video tapes to audiences.

VCD has never been popular in North America, and video tapes have always dominated in the past few years. It was not until DVD appeared in 1996, and after the vigorous promotion of Sony and many other manufacturers in the past two years, the status of video tapes was shaken, especially in 1998. Since then, with the increase in sales of DVD players in North America, the sales of DVD versions of the films have gradually caught up with the revenue from video tapes.

Hollywood initially resisted DVD, but after seeing the huge storage capacity and low cost, major profit-seeking companies immediately invested the greatest enthusiasm, and DVD has emerged in North America.

Duke remembers very clearly that in the next ten years, DVD will become the basis for Hollywood movies to make profits. Many films that hit the market at the box office will eventually recover their costs and even make profits by relying on the low cost and high profits of DVD. . (To be continued ~^~)

PS:  Jinan continues the barbecue mode. It is estimated that you will stand on the Quancheng Square at noon, bring your own cumin and chili noodles, and you will be able to eat barbecue after standing for a while... Ask for a monthly ticket~~Ask for a recommended ticket~~Students, you can come to Jinan to try Try homemade barbecue~~